To Study Product Awareness and Its Acceptance by the Customers for Pure

5/28/2018 To Study Product Awareness and Its Acceptance by the Customers for Pure

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PRODUCT AWARENESS AND ITS ACCEPTANCE FOR PURE-IT BY THE

CUSTOMERS


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CHAPTER1

INTRODUCTION


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INTRODUCTION

The study aims at product awareness of Pure it and its acceptance by the customers

along with its comparative analysis with other manual water purifiers.

A quantitative sample survey was conducted among the consumers in Pune. Apart from interviewing the consumers, the study analyzed the purifier market

and its acceptance.

Two-third of the purifier market is UV based indicating that the low- cost andnon-electric.

Aqua-Sure (Eureka Forbes), Pure-it (HUL), Swach (Tata) and Kent (UF based)are the major brands in the non-electric & storage water purifiers mostly thriving

in market.

The consumer research revealed:

Households in Pune primarily depended more on tap water. Supply of water was generally reported to be adequate. The average daily consumption of drinking water is close to 20 liters for a family

of about 6.

Gauging quality of water (purity) was related to visibly clean water (not muddy,no foul smell)

Though it is difficult for them to gauge the purity of water but they are quiteconcerned about the purity of the water.


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They were aware of the fact that impure water can cause diseases. Awareness about the methods of purification of water was largely restricted to

boiling of water.

It is said that the TDS percentage in water should not be more than 500 and thewater of Pune contains more than 500 of TDS percentage.

Awareness about non-electric purifier was highest among the different types ofpurifiers.

User-ship of purifier is close to 6%.

Maintenance of purifier was more impulsive than planned.

Users of purifiers were generally satisfied with the services and cost ofmaintenance was between Rs.350-800/- depending on the type of purifier.

About one-third of the non-users of purifiers have expressed their desire to own apurifier-more than half wants to buy a non-electric purifier.

Replacement guarantee is desirable. Overall estimated market size is about 13% of the total market.


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CHAPTER2

COMPANY PROFILE


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LOCATION OF HUL HEADQUATER

Hindustan Unilever Limited,Unilever House,B. D. Sawant Marg,

Chakala, Andheri (E),Mumbai - 400 099.

Tel:+91-22-39830000Fax:+91-22-28249438

Stock Price:HINDUNILVR (NSE) Rs. 610.00 +3.25 (+0.54%)

INTORDUCTION TO HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods

Company with a heritage of over 75 years in India and touches the lives of two out of

three Indians.

HUL works to create a better future every day and helps people feel good, look good and

get more out of life with brands and services that are good for them and good for others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos,

skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and

water purifiers, the Company is a part of the everyday life of millions of consumers

across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf

Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk,

Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit.

The Company has over 16,000 employees and has an annual turnover of around

Rs.25,206 crores (financial year 2012 - 2013). HUL is a subsidiary of Unilever, one of
https://www.google.co.in/search?biw=1366&bih=599&q=hindustan+unilever+stock+price&stick=H4sIAAAAAAAAAAFLALT_AHvTx-gAAAAuCA4SCS9tLzAyNDJmYyofa2M6L2J1c2luZXNzL2lzc3VlcjpzdG9jayBxdW90ZdK882G0XB7HY5vf9PBs3VslX8jVykBng0sAAAA&sa=X&ei=bclSUqz3C8KPrgfFgIEI&ved=0CJYBEOgTMA0https://www.google.co.in/search?biw=1366&bih=599&q=NSE:HINDUNILVR&sa=X&ei=bclSUqz3C8KPrgfFgIEI&ved=0CJcBELEVMA0https://www.google.co.in/search?biw=1366&bih=599&q=NSE:HINDUNILVR&sa=X&ei=bclSUqz3C8KPrgfFgIEI&ved=0CJcBELEVMA0https://www.google.co.in/search?biw=1366&bih=599&q=hindustan+unilever+stock+price&stick=H4sIAAAAAAAAAAFLALT_AHvTx-gAAAAuCA4SCS9tLzAyNDJmYyofa2M6L2J1c2luZXNzL2lzc3VlcjpzdG9jayBxdW90ZdK882G0XB7HY5vf9PBs3VslX8jVykBng0sAAAA&sa=X&ei=bclSUqz3C8KPrgfFgIEI&ved=0CJYBEOgTMA0


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the worlds leading suppliers of fast moving consumer goods with strong local roots in

more than 100 countries across the globe with annual sales of 51 billion in 2012.

Unilever has about 52% shareholding in HUL.

OUR HISTORY

In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight

soap bars, embossed with the words "Made in England by Lever Brothers". With it,

began an era of marketing branded Fast Moving Consumer Goods (FMCG).

Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim.

Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing

Company, followed by Lever Brothers India Limited (1933) and United Traders Limited

(1935). These three companies merged to form HUL in November 1956; HUL offered

10% of its equity to the Indian public, being the first among the foreign subsidiaries to do

so. Unilever now holds 67.25% equity in the company. The rest of the shareholding is

distributed among about three lakh individual shareholders and financial institutions.

The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the

company had launched Red Label tea in the country. In 1912, Brooke Bond & Co. India

Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an

international acquisition. The erstwhile Lipton's links with India were forged in 1898.

Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India) Limited was

incorporated.


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Pond's (India) Limited had been present in India since 1947. It joined the Unilever fold

through an international acquisition of Chesebrough Pond's USA in 1986.

Since the very early years, HUL has vigorously responded to the stimulus of economic

growth. The growth process has been accompanied by judicious diversification, always in

line with Indian opinions and aspirations.

The liberalisation of the Indian economy, started in 1991, clearly marked an inflexion in

HUL's and the Group's growth curve. Removal of the regulatory framework allowed the

company to explore every single product and opportunity segment, without any

constraints on production capacity.

Simultaneously, deregulation permitted alliances, acquisitions and mergers. In one of the

most visible and talked about events of India's corporate history, the erstwhile Tata Oil

Mills Company (TOMCO) merged with HUL, effective from April 1, 1993. In 1996,

HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture,

Lakme Unilever Limited, to market Lakme's market-leading cosmetics and other

appropriate products of both the companies. Subsequently in 1998, Lakme Limited sold

its brands to HUL and divested its 50% stake in the joint venture to the company.

HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in

1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and Kotex Sanitary

Pads. HUL has also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its

factory represents the largest manufacturing investment in the Himalayan kingdom. The

UNL factory manufactures HUL's products like Soaps, Detergents and Personal Products

both for the domestic market and exports to India.


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The 1990s also witnessed a string of crucial mergers, acquisitions and alliances on the

Foods and Beverages front. In 1992, the erstwhile Brooke Bond acquired Kothari General

Foods, with significant interests in Instant Coffee. In 1993, it acquired the Kissan

business from the UB Group and the Dollops Icecream business from Cadbury India.

As a measure of backward integration, Tea Estates and Doom Dooma, two plantation

companies of Unilever, were merged with Brooke Bond. Then in 1994, Brooke Bond

India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL),

enabling greater focus and ensuring synergy in the traditional Beverages business. 1994

witnessed BBLIL launching the Wall's range of Frozen Desserts. By the end of the year,

the company entered into a strategic alliance with the Kwality Icecream Group families

and in 1995 the Milkfood 100% Icecream marketing and distribution rights too were

acquired.

Finally, BBLIL merged with HUL, with effect from January 1, 1996. The internal

restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in

1998. The two companies had significant overlaps in Personal Products, Speciality

Chemicals and Exports businesses, besides a common distribution system since 1993 for

Personal Products. The two also had a common management pool and a technology base.

The amalgamation was done to ensure for the Group, benefits from scale economies both

in domestic and export markets and enable it to fund investments required for

aggressively building new categories.

In January 2000, in a historic step, the government decided to award 74 per cent equity in

Modern Foods to HUL, thereby beginning the divestment of government equity in public


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sector undertakings (PSU) to private sector partners. HUL's entry into Bread is a strategic

extension of the company's wheat business. In 2002, HUL acquired the government's

remaining stake in Modern Foods.

In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeat business of the

Amalgam Group of Companies, a leader in value added Marine Products exports.

HUL launched a slew of new business initiatives in the early part of 2000s. Project

Shakti was started in 2001. It is a rural initiative that targets small villages populated by

less than 5000 individuals. It is a unique win-win initiative that catalyses rural affluence

even as it benefits business. Currently, there are over 45,000 Shakti entrepreneurs

covering over 100,000 villages across 15 states and reaching to over 3 million homes.

In 2002, HUL made its foray into Ayurvedic health & beauty centre category with the

Ayush product range and Ayush Therapy Centres. Hindustan Unilever Network, Direct to

home business was launched in 2003 and this was followed by the launch of Pureit

water purifier in 2004.

In 2007, the Company name was formally changed to Hindustan Unilever Limited after

receiving the approval of share holders during the 74th AGM on 18 May 2007. Brooke

Bond and Surf Excel breached the the Rs 1,000 crore sales mark the same year followed

by Wheel which crossed the Rs.2,000 crore sales milestone in 2008.

On 17th October 2008 , HUL completed 75 years of corporate existence in India.

In January 2010, the HUL head office shifted from the landmark Lever House, at

Backbay Reclamation, Mumbai to the new campus in Andheri (E), Mumbai.


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On 15th November, 2010, the Unilever Sustainable Living Plan was officially launched

in India at New Delhi.

In March, 2012 HULs state of the art Learning Centre was inaugurated at the Hindustan

Unilever campus at Andheri, Mumbai.

In April, 2012, the Customer Insight & Innovation Centre (CiiC) was inaugurated at the

Hindustan Unilever campus at Andheri, Mumbai.

HUL completes 80 years of corporate existence in India on October 17th, 2013.

MILESTONES

2000

Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins theUnilever Board; HUL acquires 74% stake in Modern Food Industries Ltd., the

first public sector company to be disinvested by the Government of India.

2002

HUL enters Ayurvedic health & beauty centre category with the Ayush range andAyush Therapy Centres.

2003

Launch of Hindustan Lever Network; acquisition of the Amalgam Group


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2004

Pureit test marketing in Chennai

2006

Brookefields food operations moved to Mumbai

2007

Company name formally changed to Hindustan Unilever Limited after receivingthe approval of share holders during the 74th AGM on 18 May 2007

Sales of Brooke Bond and Surf Excel each cross the Rs 1,000 crore mark

2008

HUL completes 75 years on 17th October 2008 Pureit national launch across India

2010

HUL moves to its new headquarters Unilever House in Andheri, Mumbai. Pureitinternational launch. Unilever Sustainable Living Plan launched in India

2013

HUL completes 80 years on October 17 2013


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VISION AND MISSION OF HUL

OUR MISSION

Unilevers mission is to add vitality of life. They meet every day needs for nutrition,

hygiene, and personal care with brands that help people feel good, look good and get

more out of life. Our mission

ENTHUSED WITH VITALITY

Vitality is at the heart of everything we do. It's in our brands, our people and our values.

Vitality means different things to different people. Some see it as energy, others view it

more broadly as a healthy state of body and mind of feeling alive.

Whatever their personal definition, millions of people around the world use our products

daily to add Vitality to their lives - whether that's through feeling great because they've

got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a

great cup of tea, satisfying meal or healthy snack.

Ever since the 19th Century when William Hesketh Lever stated that the company's

mission was "to make cleanliness commonplace; to lessen work for women; to foster

health and contribute to personal attractiveness, that life may be more enjoyable and

rewarding for the people who use our products," Vitality has been at the heart of our

business.


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Vitality defines what we stand for: our values, what makes us different, and how we

contribute to society. It's the common thread that links our brands and its central to the

unique way we operate around the world.

HEALTH & NUTRITION

Our Vitality mission commits us to growing our business by addressing health and

nutrition issues. We focus on priorities including children and family nutrition, cardio

vascular health and weight management.

INSIDE & OUT

Our culture also embodies Vitality. Adding Vitality of life requires the highest standards

of behavior towards everyone we work with, the communities we touch and the

environments on which we have an impact.

The growing demand for more Vitality in life provides us with a huge opportunity for

growth. The way we work and the products we develop are shaped by consumer trends,

along with the need to help raise health and hygiene standards in both the developing and

industrialised regions of the world.

VISION

The vision of Hindustan Lever is to integrate social, economical, and environmental

considerations into its business and brands. The company also aims to focus on climate

change, water, packaging and sustainable agricultural resources as our key sustainability

themes. The company also focuses on making global partnerships on nutrition and

hygiene issues.


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PRODUCT PORTFOLIO

HOME CARE BRANDS

HUL has a diverse portfolio of brands offering home care solutions for millions of

consumers across India.
http://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspx


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PERSONAL CARE BRANDS

Companys personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk,

are recognized and love by consumers across India. They help consumers to look good

and feel good and in turn get more out of life.


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FOOD BRANDS

HUL is one of Indias leading food companies. Our passion for understanding what people want

and need from their food - and what they love about it - makes our brands a popular choice

WATER PURIFIER

Pure It is the worlds most advanced in-home water purifier. Pure It, a breakthrough

offering of Hindustan Unilever (HUL), provides complete protection from all water-

borne diseases, unmatched convenience and affordability.

The most advanced in-home water purifier in the world! Pure It, a breakthrough offering

of Hindustan Unilever, comes with many unique benefits complete protection from all

water-borne diseases, great convenience, and unmatched affordability. Pure Its unique

Germ kill Processor technology removes all harmful viruses and bacteria and removes

parasites and pesticide impurities, giving to people water that's 'as safe as boiled water'. It

assures your family of 100% protection from all water-borne diseases like jaundice,

diarrhea, typhoid and cholera. Whats more, it doesnt need gas, electricity or continuous

tap water supply. People will be further reassured to know that Pure It meets stringent


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international criteria of Environment Protection Agency (EPA), USA for harmful virus

and bacteria removal.

FOUR PURIFIER STAGES OF PURE IT

Pure it purifies your drinking water in four stages, beginning with the removal of visible

dirt, followed by the removal of harmful parasites and pesticide impurities. Then, the

harmful viruses and bacteria are removed and finally the water is rendered clear, odour

less and great tasting by removing remaining impurities.

WATER PURIFIERS OFFERED BY HUL

Pureit Marvella Pure it Auto fill


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Pureit Classic Pureit Compact

PRODUCT PROFILE

Pure-it is a range of water purifiers made by Hindustan Unilever currently sold in India,

Mexico, Brazil, Sri lanka, Nigeria, Indonesia and Bangladesh, consisting of six models:

Pure-it Classic, Pure-it Compact, Pure-it Classic Autofill, Pure-it Intella, Pure-it Marvella

and Pure-it Marvella. Pure-it was first launched in Chennai in 2004. Pure-it claims to

meet the E.P.A. germ-kill criteria. Pure-it Classic removes germs without needing

electricity or pressurized tap water. Pure-it Classic costs Rs. 2000.

PURIFICATION

Pure-it consists of four parts that purify the water in four stages: a 'microfibre mesh', a

'compact carbon trap', a 'germkill processor' and a 'polisher', as branded by Hindustan

Unilever. For the Pure-it Marvella model, the microfibre mesh has been rebranded as a


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'pleated filter', while the compact carbon trap has been rebranded as an 'activated carbon

filter', along with a prefix of 'unique'. The microfibre mesh functions as a sieve, filtering

out visible dirt. The carbon trap removes parasites and pesticides. The processor is a

tablet consisting of chlorine. This stage removes bacteria and viruses. The polisher

improves taste and clarity of water and removes the residual form of chlorine from the

water. These four parts are collectively branded the germkill kit or the battery.

This battery needs continual replacing, as indicated by a germkill battery indicator visible

on the front of the device. Pure-it also features an 'auto switch off' mechanism whereby

the filter prevents the flow of water following the consumption of the germkill kit. This

kit itself comes in various models.

The model of the germkill kit determines how much water it can purify before the kit

needs replacing. There are currently four germkill kits available, ranging from 2250 litres

for Rs. 510 to a 1000 litre kit available for Rs. 270. The germkill kit is designed to work

at 25 C in moderately humid conditions. The volume specified by the germkill battery

assumes these conditions. The germkill kit has an expiry date of three years from the date

of packaging.


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MODELS

Pure-it is available in six models: Classic, Compact, Autofill, Intella, Marvella and

Marvella RO.

Pure-it Classic is the base model, and the first model introduced. It is available for Rs.

2000. It has a capacity of 9 litres in the top chamber, and another 9 litres in the bottom,

transparent chamber. Total volume of this purifier is 23 litres.

Pure-it Autofill is identical to Pure-it Classic, but has the ability to refill itself

automatically if connected to a water supply using what is branded as a 'hydrosensor'.

Pure-it Autofill is available for Rs. 3200.

Pure-it Compact is available for Rs. 1000. It has a capacity of 10 litres: 5 in the top

chamber and a further 5 litres in the bottom. These three models are available in a choice

of two colors, branded by Hindustan Unilever as burgundy and royal blue.

Pure-it Marvella has been branded as 'India's first fully automatic water purifier'. Pure-it

Marvella is capable of automatically filling itself. Marvella also has an 'Insta-serve' jug: a

jug that can be plugged into the purifier, and automatically filled. Pure-it Marvella also

has a capacity of 4.5 litres. It is available for Rs. 6900.

All six Pure-it models claim to provide water that meets the germkill criteria of E.P.A. in

regards to bacteria, viruses and pesticides without the use of electricity.


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CLAIMS

HUL CLAIMS PURE-IT DOES THE FOLLOWING:

Meets E.P.A. germ kill criteria. Provides complete protection from waterborne diseases caused by germs. Is 'As Safe As Boiled Water'. The tagline of Pure-it.

HAS BEEN TESTED BY THE FOLLOWING INSTITUTIONS:

SRL Ranbaxy Clinical Reference Laboratories, Mumbai, Maharashtra.

Sundaram Medical Foundation, Chennai, Tamil Nadu. King Institute of Preventive Medicine, Chennai, Tamil Nadu. Indian Public Health Association, Kolkata. Institute of Public Health Engineers, Kolkata. National Institute of Cholera and Enteric Diseases, Kolkata. Central Food Technological Research Institute, Mysore, Karnataka. National Environmental Engineering Research Institute, Chennai, Tamil Nadu. London School of Hygiene and Tropical Medicine, UK. Scottish Parasite Diagnostic Laboratory, Glasgow, UK.

PROMOTIONAL POINT OF VIEW

In 2009, Pure-it had issued a Rs. 1 Crore safety challenge i.e. If anyone can find a purifier

which meets Pure-it's 3 safety features then Pure-it would give them Rs 1 crore. It's been

2 years and till date no purifier in India has been able to meets Pure-it's safety challenge.


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Pure-it is now celebrating its unbeatable safety performance by distributing the same Rs.

1 Crore amongst people who will be buying Pure-it this monsoon.

If you buy any model of Pure-it this monsoon you could either get the same Pure-it for

free or get a Double warranty on it for free. Hence there is an assured gift for everyone.

What's more, as part of this offer, Pure-it is distributing upto Rs. 1 Crore worth of Pure-it

for free!!


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CHAPTER3

OBJECTIVE OF THE

STUDY


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OBJECTIVE OF THE STUDY

The major objective of the study is to assess market viability of the product Pure-it

among various manual water purifiers available in the market. More specifically, the

study will aim at understanding the current market scenario for the product Pure-it:

AMONG THE TARGET AUDIENCE (CUSTOMERS):

Perception on about safe potable water - what is considered as safe potable water?How water can be made potable?

Current practice-what is the source of water for drinking? How safe/potable dothey feel is the available water?

Purifying water for drinking- Do they do anything to ensure that the water ispotable? What do they do?

Perception & usage of purifier - Awareness about the different types of purifier?Desire need for purchasing water purifier? What is the perceived cost that they

can spend on a water purifier?

Perceived benefits of a water purifier. Perceived value for money of a water purifier.


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CHAPTER4

SWOT ANALYSIS


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(A) SWOT ANALYSIS OF HUL

STRENGTH

HUL has more than 100 million customers. It is the largest FMCG company inIndia, and also put a step forward to the water purifier industry by lunching Pure

it.

The company has covered the entire Indian nation with its Product. This hasunderpinned its large and rising customer base.

It is the 4th largest FMCG Company in the world.WEAKNESS

HUL have stopped door to door selling from 2009 which going to be a biggestweakness for the company and newly introduced market strategy for Pure it not

working effectively.

OPPORTUNITY

HUL Pure it have newly introduced Pure it Marvella RO with reverse osmosistechnology which now going to compete with Eureka Forbes Aqua guard Ro.

Opportunity is always there because of a strong brand name also. HUL Pure it going to make available there product in rural areas in India by

spreading there distribution channels which going to help them to get more

consumers because the quality of drinking water is not good there.


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THREAT

Quickly changing global industry can be a matter of threat for HUL in india. TATA have introduced its product in Indian water purifier market, Tata Swach

which is a matter of concern for HUL Pure it.


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(B) ANALYSIS OF FINANCIAL REPORTS OF THE COMPANY

BALANCE SHEET OF HUL


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TRADING PROFIT & LOSS ACCOUNT OF HUL


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CASH FLOW STATEMENT OF HUL


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CHAPTER5

RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

The Data for this project was collected through Primary and Secondary sources.

PRIMARY DATA:

It is essential to collect PRIMARY DATA to make sample survey. A successfuland the most popular technique of data collection is through a questionnaire, thus

a questionnaire was framed and distributed manually among different people who

are residing in the Pune region.

SECONDARY DATA:

This Report is dedicated to Secondary information about company profile andvarious decisions taken by the company regarding product line expansion, product

line pruning and various other matters related to product line. I have collected this

information with the help of internet and journals. This report gives you relevant

information about various activities taken by Hindustan Unilever limited.

SAMPLE PLAN

Units- People residing in the Pune region.

Size- 100 respondents.


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ANALYSIS OF DATA

Three preliminaries should be followed for analyzing the data:-

Editing Classifying Coding

The contents of data obtained in the study were carefully checked for any possible

inconsistencies or incompleteness. And then finally the data was interpreted to reach a

final conclusion.


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CHAPTER6

Data Interpretation &

Analysis


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DATA ANALYSIS

PRODUCT AWARENESS AND ITS ACCEPTANCE BY THE CUSTOMERS:-

1) Are you aware of the product Pure-it?a) Yesb) No

TABLE NO. 1

Options Respondents (%)

A 100

B 0

FIGURE NO. 1

Interpretation:All the people in market know about the product Pure-it.

a

100%

b

0%


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2) How do you get to know about Pure-it?a) Televisionb) Newspaperc) Radiod) Friendse) Others, Please Specify________________

TABLE NO. 2


A 55

B 20

C 3

D 19

E 3

FIGURE NO. 2

Interpretation: Most of the people came to know about the product through

Newspapers, advertisements and through friends. 28% of the respondents havent

answered any of the option.

a

55%

b

20%

c

3%

d

19%

e

3%


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3) What features are you aware of pure-it?a) Looksb) Pricec) Capacityd) Filtration processe) Nonef) Other, Please Specify________________TABLE NO. 3


A 17

B 22

C 10D 50

E 1

FIGURE NO. 3

Interpretation: Most of the people are unaware of the features of the product Pure-it.

Many of the respondents had answered more than one option.

a

17%

b

22%

c

10%

d

50%

e

1%


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4) Have you ever called for a free demo of Pure-it?

a) Yesb) No

TABLE NO. 4


A 26

B 74

FIGURE NO. 4

Interpretation: 74% of the people havent called for a free demo of Pure-it.

a

26%

b

74%


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5) Do you know anyone who uses Pure-it?

a) Yesb) No

TABLE NO. 5


A 86

B 14

FIGURE NO. 5

Interpretation: 86% of the people are known of those customers who are using Pure-

it.

a

86%

b

14%


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6) What are the positive features in Pure-it from your point of view which are notthere in any other manual water purifier?

a) Modelsb) Pricec) Capacityd) Warranty or guaranteee) Nonef) Other, Please Specify________________TABLE NO. 6


A 24

B 41

C 13D 15

E 5

F 2

FIGURE NO. 6

Interpretation: 41% of the people believe that the price factor is best and lowest

among all other manual water purifiers.Many of the respondents had answered more

than one option.

a

24%

b

41%

c

13%

d

15%

e

5%

f

2%


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7) Have you heard about safety challenge of Pure-it?

a) Yesb) No

TABLE NO. 7


A 93

B 7

FIGURE NO. 7

Interpretation: Out of all, 93% of the people heard about the safety challenge of Pure-it.

a

93%

b

7%


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8) What changes should be done by the company for making the product moreeffective and efficient?

a) Technologyb) Warranty or guaranteec) Storage capacityd) Other , Please Specify________________

TABLE NO. 8


A 27

B 15C 49

D 9

FIGURE NO. 8

Interpretation: 49% of the people believe that there should be some changes made in the

storage capacity of the product Pure-it. 24% of the respondents havent answered any of

the option.

a

27%

b

15%

c

49%

d

9%


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9) What made you buy this product?a) Priceb) Safety challengec) Assured giftd) Other , Please Specify________________

TABLE NO. 9


A 31

B 60

C 6

D 3

FIGURE NO. 9

Interpretation: The reason for believing and making to buy for the customers is the

safety challenge. 26% of the respondents havent answered any of the option.

a, 10,

31%

b, 19,

60%

c, 2,

6%

d, 1, 3%


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10)What rating will you give it to Pure-it from 1 to 5 (Where 1=excellent, 2=verygood, 3=good, 4=satisfactory and 5=poor) and why?

a) 1b) 2c) 3d) 4e) 5TABLE NO. 10


A 20

B 40

C 33

D 7

E 0

FIGURE NO. 10

Interpretation: The overall rating given to the product Pure-it was found to be very

good. 31% of the respondents havent answered any of the options.

a

20%

b

40%

c

33%

d

7%

e

0%


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Comparative analysis for Pure-it against its competitors :-

1) WITH RESPECT TO PRICE:

TABLE NO. 1

0

5

10

15

20

25

30

PRICE

EXCELLENT VERY GOOD GOOD SATISFACTORY POOR


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2) WITH RESPECT TO STORAGE CAPACITY:

TABLE NO. 2

0

5

10

15

20

25

STORAGE CAPACITY

EXCELLENT VERY GOOD GOOD SATISFACTOORY POOR


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3) WITH RESPECT TO WARRANTY OR GUARANTEE:

TABLE NO. 3

0

2

4

6

8

10

12

14

16

18

WARRANTY OR GUARANTEE



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4) WITH RESPECT TO QUALITY:

TABLE NO. 4

0

2

4

6

8

10

12

14

16

18

20

QUALITY



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5) WITH RESPECT TO TECHNOLOGY:

TABLE NO. 5

0

5

10

15

20

25

TECHNOLOGY



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6) WITH RESPECT TO COMPANY REPUTATION:

TABLE NO. 6

0

2

4

6

8

10

12

14

16

18

COMPANY REPUTATION



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7) WITH RESPECT TO INFORMATION GIVEN THROUGHADVERTISEMENT:

TABLE NO. 7

0

2

4

6

8

10

12

14

16

18

20

INFORMATION GIVEN THROUGH

ADVERTIEMENT



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CHAPTER7

FINDINGS &

RECOMMENDATIONS


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FINDINGS

On the basis of research, I came to know that Hindustan Unilever (HUL) is the largest

Player, FMCG Company in the country and has one of the widest portfolios of products

sold via a strong distribution channel. It owns and markets some of the most popular

brands in the country across various categories, including soaps, detergents, shampoos,

tea, face creams and water purifier.

According to Secondary Data Hindustan Unilever Ltd is a 51 per cent owned subsidiary

of the Anglo Dutch giant Unilever, which has been expanding the scope of its operations

in India since 1888.

It is the country's biggest consumer goods company with net sales of US$ 2.4billion in 2003.

The product portfolio of the company includes household and personal careproducts like soaps, detergents, shampoos, skin care products, colour cosmetics,

deodorants and water purifier.

It is also building a great reputation among the existing manual water purifiers inthe market.

HUL enjoys a formidable distribution network covering over 3,400 distributorsand 16 million outlets.

Its implementing its strategy to grow includes focusing on the power brands'growth through consumer relevant information, cross category extensions,

leveraging channel opportunities and increased focus on rural growth.


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RECOMMENDATIONS

As per the survey done following were the recommendations of the

Survey:

PRICING:

Depending on the market conditions / competition from other competitors and also to suit

local conditions, there should be flexible pricing mechanism (either at central or local

level).

IMPROVEMENT IN TECHNOLOGY:

HUL Pure it should immediately shift to new technology by replacing its old technology

as per requirement. This will improve the quality of service to desired level and provide

simultaneous integration with the nationwide.

UNTAPPED RURAL MARKET:

Large part of Orissa rural market is still untapped therefore HUL Pure it is required to

bring that area under mobility.

Pure it needs to spend on advertisement to attract new customers. HUL Pure it should continue to offer the best toppings to stay at the top. There should be no compromise in quality of the product Sales person at the retails counters should have proper knowledge about the

product.

Customer service is something which company should pay more attention.


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CHAPTER8

LESSONS LEARNT


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CHAPTER9

CONCLUSION


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CONCLUSION

Company is having good position in the market and they are offering quality product in

the market. Unilever has over the past 5 years been actively involved in setting standards

for social and environmental behavior and conduct. It does this in a very systematic way

and is in the process of developing procedures to make the developed standard applicable

throughout all of its operations.

With 400 brands spanning 14 categories of home, personal care and foods products, no

other company touches so many people's lives in so many different ways.

They have a wide and diverse set of competitors in consumer goods businesses. Many of

they also operate on an international scale, but others have a narrower regional or local

focus. Competition is a normal part of business. They aim to compete and give value

consumers, customers and shareholders in following ways:

They continually developing new and improved products. They are sharing innovations and concepts with businesses all around the world. HUL is striving to lower the cost of our sourcing, manufacturing and distribution

processes while still maintaining, and improving, the quality of our products.

They support efforts to create a more open competitive environment through theliberalization of international trade.

They support the fuller implementation of the Single European Market andinclusion.


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APPENDICES


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QUESTIONNAIRE

Name: - _____________________________________________

Address: - ___________________________________________

Age: - ______________________________________________

Gender: - ___________________________________________

Occupation: - ________________________________________

Annual Income: - ______________________________________

A) Product awareness and its acceptance by the customers :-1) Are you aware of the product Pure-it?

a) Yesb) No

2) How do you get to know about Pure-it?a) Televisionb) Newspaperc) Radiod) Friendse) Others, Please Specify________________

Upto Rs.50,000 Rs. 50,000-1.5 lacs Rs. 1.5-5 lacs Above Rs. 5 lacs


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3) What features are you aware of pure-it?a) Looksb) Pricec) Capacityd) Filtration processe) Nonef) Other, Please Specify________________

4) Have you ever called for a free demo of Pure-it?a) Yesb) No

5) Do you know anyone who uses Pure-it?a) Yesb) No

6) What are the positive features in Pure-it from your point of view which are not therein any other manual water purifier?

a) Modelsb) Pricec) Capacityd) Warranty or guaranteee) Nonef) Other, Please Specify________________

7) Have you heard about safety challenge of Pure-it?a) Yesb) No


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Please answer the following questions if you own a Pure-it:-

1) What changes should be done by the company for making the product more effectiveand efficient?

a) Technologyb) Warranty or guaranteec) Storage capacityd) Other , Please Specify________________

2) What made you buy this product?a) Priceb) Safety challengec) Assured giftd) Other , Please Specify________________

3) What rating will you give it to Pure-it from 1 to 5 (Where 1=excellent, 2=very good,3=good, 4=satisfactory and 5=poor) and why?

a) 1b)

2

c) 3d) 4e) 5

Ans :-


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B) Comparative analysis for Pure-it against its competitors :-Please tick in the appropriate boxes accordingly:-

1) Price :-Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it

Tata swach

2) Storage capacity :-Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it

Tata swach

3)

Warranty or guarantee :-

Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it

Tata swach

4) Quality :-Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it


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Tata swach

Bajaj

5) Technology :-Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it

Tata swach

Bajaj

6) Company reputation in market :-Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it

Tata swach

7) Information given through advertisement :-Models Excellent Very good Good Satisfactory Poor

Kent

Aqua-sure

Pure-it

Tata swach

Documents

To Study Product Awareness and Its Acceptance by the Customers for Pure