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VALUE ENGINEERING METHODOLOGY TO IMPROVE BUILDING SUSTAINABILITY OUTCOMES By JOEL OCHIENG WAO A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY UNIVERSITY OF FLORIDA 2014

To my mama, family and friends who have supported me in ...ufdcimages.uflib.ufl.edu/UF/E0/04/67/13/00001/WAO_J.pdf · Hesborn Otieno, Merilin Aluoch, and Sandeep Shrivastava for their

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VALUE ENGINEERING METHODOLOGY TO IMPROVE BUILDING SUSTAINABILITY OUTCOMES

By

JOEL OCHIENG WAO

A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT

OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY

UNIVERSITY OF FLORIDA

2014

© 2014 Joel Ochieng Wao

To my mama, family and friends who have supported me in this journey thus far

4

ACKNOWLEDGMENTS

I thank my committee members Drs. Robert Ries, Ian Flood, Charles Kibert, and

Randy Chow for their unrelenting guide throughout the PhD pursuit. Special thanks go

to my committee chair Dr. Ries, who worked with me very closely, and co-chair Dr.

Flood for their thoughtful direction during the inception and trudging along with me to

completion. I also thank the spring 2013 value engineering class for their excellent work

in the value engineering course project reports which forms part of data source for my

research. Special appreciation goes to the sustainability experts, Drs. Charles Kibert,

Abdol Chini, Ravi Srinivasan, and James Sullivan for their in-depth evaluation of the

students’ value engineering reports. Also, my heartfelt appreciation goes to the value

engineering practitioners mainly from SAVE International, James Guyette, Richard

Lambert, Ashley Carson, Dr. Walid Shublaq, Dr. Richard Sievert, Kurt Fuber, David

Hamilton, and Maria Houle, for their invaluable contribution to my research. Special

acknowledgment goes to the M.E. Rinker, Sr. School of Construction Management and

the College of Design, Construction, and Planning personnel, Maria Gavidia, Andrew

Wehle, and Pat De Jong for their continued support without which this work would not

have been accomplished. Final appreciation goes to Farah Charles, Peter Donkor,

Hesborn Otieno, Merilin Aluoch, and Sandeep Shrivastava for their moral support right

from the inception.

5

TABLE OF CONTENTS page

ACKNOWLEDGMENTS .................................................................................................. 4

LIST OF TABLES ............................................................................................................ 9

LIST OF FIGURES ........................................................................................................ 11

LIST OF ABBREVIATIONS ........................................................................................... 12

ABSTRACT ................................................................................................................... 13

CHAPTER

1 INTRODUCTION .................................................................................................... 15

1.1 Background ....................................................................................................... 15

1.2 Problem Statement ........................................................................................... 16 1.3 Scope of this research ...................................................................................... 17 1.4 Aim, Objectives, and Significance of the Research .......................................... 18

1.5 Summary of Introduction ................................................................................... 19

2 LITERATURE REVIEW .......................................................................................... 20

2.1 Overview ........................................................................................................... 20

2.2 History of Value Engineering Methodology ....................................................... 20

2.3 Definition and Objective of Value Engineering .................................................. 22 2.4 Ideal Value Engineering Team .......................................................................... 26 2.5 Value Engineering Critical Success Factors ..................................................... 28

2.6 Reasons for Poor Value in Value Engineering .................................................. 29 2.7 Implementing Value Engineering ...................................................................... 30

2.8 Job Phases in Value Engineering Methodology ................................................ 31 2.9 Value Engineering Function Analysis System Technique (FAST) .................... 33 2.10 The Concept of Value in Value Engineering ................................................... 35

2.11 Cost, Worth, and the Cost-worth Ratio ........................................................... 37 2.12 Summary of the Value Engineering Process .................................................. 38 2.13 Value Engineering and Sustainable Building Design ...................................... 40

2.13.1 Overview ............................................................................................... 40

2.13.2 Principle of Sustainable Development and Sustainable Construction ... 41 2.13.3 Green Building Construction .................................................................. 42 2.13.4 Motivation for Building Green ................................................................ 44

2.14 Decision Making for Green Building ................................................................ 45 2.15 Decision Support System for Green Building Construction ............................. 46

2.16 Multi-Criteria Decision Methods and Sound Decision Making Approaches ..... 47 2.16.1 Overview ............................................................................................... 47

2.16.2 Definition of Terms in MCDM ................................................................ 47

6

2.16.3 Goal Programming (GP) ........................................................................ 50

2.16.4 Utility Theory (UT) ................................................................................. 52 2.16.5 Weighted Sum Method (WSM) .............................................................. 54

2.16.6 Weighted Product Method (WPM) ......................................................... 55 2.16.7 Analytical Hierarchy Process (AHP) ...................................................... 56 2.16.8 ELECTRE Method ................................................................................. 58 2.16.9 Choosing by Advantages (CBA) ............................................................ 59 2.16.10 Neuro-Linguistic Programming (NLP) .................................................. 66

2.17 Building Sustainability Rating Tools ................................................................ 73 2.17.1 Overview ............................................................................................... 73 2.17.2 Building Research Establishment Environmental Assessment

Method (BREEAM) ........................................................................................ 75 2.17.3 Comprehensive Assessment System for Built Environmental

Efficiency (CASBEE) ..................................................................................... 76 2.17.4 Green Mark ........................................................................................... 78

2.17.5 Green Globes ........................................................................................ 79

2.17.6 Green Star ............................................................................................. 80 2.17.7 Hong-Kong Building Environmental Assessment Method (HK BEAM) .. 81 2.17.8 Green Building Tool (GB Tool) .............................................................. 81

2.17.9 Sustainable Building Tool (SB Tool or SB Method) ............................... 82 2.17.10 German Sustainable Building Certification .......................................... 82

2.17.11 Leadership in Energy and Environmental Design (LEED) ................... 83 2.17.12 Comparison of Principal Building Sustainability Rating Systems ......... 87

2.18 Cost of Greening ............................................................................................. 90

2.19 Summary of Literature Review ........................................................................ 91

3 RESEARCH METHODOLOGY ............................................................................. 102

3.1 Overview ......................................................................................................... 102 3.2 Research Aim ................................................................................................. 102

3.3 Research Objectives ....................................................................................... 103 3.4 Choice of Decision Making Method and Sustainability Rating System ........... 104 3.5 Research Variables......................................................................................... 105

3.5.1 Objective Variables................................................................................ 105 3.5.2 Independent Variables ........................................................................... 105 3.5.3 Performance Variable ............................................................................ 106

3.6 Hypothesis Development ................................................................................ 107 3.7 Significance of the Research .......................................................................... 107

3.8 Limitations in the Conventional VE Relative to Sustainable Construction ....... 108

3.9 Proposed Approaches to Modify Conventional VE ......................................... 109 3.9.1 Pre-study and/or Information Phase (Determining Factors by CBA) ..... 110 3.9.2 Function Analysis Phase (Cost-Worth to Performance-Worth) .............. 110

3.9.3 Creativity Phase (Enhancing Creativity of the VE Team) ...................... 113 3.9.4 Evaluation Phase (Benefits of Incorporating CBA) ................................ 114 3.9.5 Summary of the Limitations and Modifications of Conventional VE ....... 114

3.10 Case Study Approach and Overview ............................................................ 115 3.11 Case Study Stage One ................................................................................. 116

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3.11.1 Case Study Building Project Description ............................................. 116

3.11.2 Students Involvement in the Case Study ............................................. 118 3.12 Case Study Stage Two ................................................................................. 121

3.13 Study Stage Three ........................................................................................ 122 3.14 Data Analysis Plan ........................................................................................ 124 3.15 Summary of Research Methodology ............................................................. 125

4 RESULTS ............................................................................................................. 131

4.1 Overview ......................................................................................................... 131

4.2 Reliability of the Students Survey Data ........................................................... 131 4.3 Descriptive Statistics of Students Survey Data ............................................... 132

4.3.1 Level of Difficulty of the VE Method (Q.2) .............................................. 132 4.3.2 Level of Effectiveness the VE Method (Q.3) .......................................... 132

4.3.3 Successfulness of the VE Method (Q.5) ................................................ 133 4.3.4 Agreement with the VE Method in Improving Building Sustainability

(Q.6) ............................................................................................................ 133 4.3.5 Assessment of the Final VE Project Outcome (Q.8) .............................. 134

4.3.6 Summary of the Students Ratings Supported with Qualitative Data ...... 134 4.4 Analysis of Variance of the Students Survey Data .......................................... 137 4.5 Faculty Evaluation of Students VE Final Reports ........................................... 139

4.6 Descriptive Statistics of the Recommended Systems ..................................... 140 4.6.1 Energy and Atmosphere ........................................................................ 140

4.6.2 Materials and Resources ....................................................................... 140 4.6.3 Indoor Environmental Quality ................................................................ 141 4.6.4 Summary of the Faculty Ratings of the Systems’ Contributions to the

LEED Credits Categories and Overall Sustainability Measure .................... 141 4.7 Analysis of Variance of the Faculty Evaluations ............................................. 142

4.8 VE Practitioners Presentation and Survey Feedback ..................................... 144 4.8.1 Demographics of the VE Practitioners ................................................... 144

4.8.2 Reliability of the VE Practitioners Survey Data ...................................... 145 4.8.3 Descriptive and Logistic Regression Analysis of the Limitations of

Conventional VE and their Impact on Green Building Outcomes ................ 146

4.8.4 Descriptive Statistics of the Levels of Satisfaction with the VE Method Combinations to Improve Building Sustainability Outcomes ....................... 150

4.8.5 Summary of the VE Practitioners’ Levels of Satisfaction with VE Method Combinations to Improve Building Sustainability Outcomes .......... 151

4.8.6 Analysis of Variance of the VE Methods towards Improving Sustainability ............................................................................................... 152

5 DISCUSSION, RECOMMENDATIONS, AND CONCLUSION .............................. 162

5.1 Research Summary ........................................................................................ 162 5.2 Discussion of Findings .................................................................................... 164

5.2.1 Findings from the Survey of VE Students .............................................. 164 5.2.2 Limitations in the Findings from the Survey of VE Students .................. 167

5.2.3 Findings from the Faculty Evaluation of VE Final Reports ..................... 167

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5.2.4 Limitations in the Findings from the Faculty Evaluation of VE Reports . 169

5.2.5 Findings from the Presentation and Survey of VE Practitioners ............ 170 5.2.6 Limitations in the Findings from the Presentation and Survey of VE

Practitioners ................................................................................................ 172 5.3 Recommendations .......................................................................................... 173 5.4 Areas for Future Research .............................................................................. 173 5.5 Conclusion ...................................................................................................... 174

APPENDIX

A STUDENTS SURVEY ADMINISTRATION AND RECOMMENDED SYSTEMS ... 177

A-1 Survey Informed Consent Form ..................................................................... 177 A-2 Survey Questionnaire to VE Students ............................................................ 178

A-3 Similar Systems Recommended by VE Students ........................................... 182

B FACULTY FORM FOR EVALUATING STUDENTS REPORTS ........................... 183

B-1 LEED Checklist for Rating Whole Building Sustainability Outcome ............... 183 B-2 LEED Checklist for Rating Recommended Building Systems ........................ 184

C VALUE ENGINEERS SURVEY ADMINISTRATION AND COMMENTS .............. 185

C-1 Survey Informed Consent Form ..................................................................... 185 C-2 Online Survey Questionnaire ......................................................................... 186

C-3 Value Engineers Comments .......................................................................... 188

LIST OF REFERENCES ............................................................................................. 190

BIOGRAPHICAL SKETCH .......................................................................................... 203

9

LIST OF TABLES

Table page 1-1 Projection of energy consumption by sector for the year 2010 – 2040

(Quadrillion, Btu). ................................................................................................ 18

2-1 Comparison of VE job plan phases as described by various standards, organizations, and researchers. ......................................................................... 96

2-2 Function analysis noun-verb connection. ........................................................... 97

2-3 Certification levels according to Green Globes. .................................................. 97

2-4 Major rating tools by country of origin. ................................................................ 97

3-1 Summary of the limitations and approaches to counter the limitations in the conventional VE method. .................................................................................. 127

3-2 Summary of research experimental design involving VE students. .................. 128

3-3 Students’ survey question levels. ..................................................................... 128

3-4 Survey questions specific to VE and green building outcome .......................... 129

4-1 Acceptable reliability estimates for a psychometric test. ................................... 153

4-2 Reliability coefficients for survey question items for evaluating the VE methods. ........................................................................................................... 153

4-3 Level of difficulty of the VE method. ................................................................. 154

4-4 Level of effectiveness of the VE method. ......................................................... 154

4-5 Successfulness of the VE method in achieving building sustainability. ............ 154

4-6 Relative agreement with the VE method in improving building sustainability outcome. ........................................................................................................... 155

4-7 Level of assessment of the final VE project outcome. ...................................... 155

4-8 Summary of the students’ average ratings of the quantitative survey items. .... 155

4-9 Summary of ANOVA results from students’ survey. ......................................... 155

4-10 Duncan's Multiple Range Test of the VE final project outcome. ....................... 156

4-11 Systems contributions towards energy and atmosphere LEED credit category. ........................................................................................................... 156

10

4-12 Systems contributions towards materials and resources LEED credit category. ........................................................................................................... 156

4-13 Systems contributions towards indoor environmental quality LEED credit category. ........................................................................................................... 157

4-14 Summary of faculty ratings of systems contributions towards the LEED credits categories and sustainability measure. ................................................. 157

4-15 Summary of ANOVA results from faculty evaluations. ...................................... 157

4-16 Duncan’s Multiple Range Test for the materials and resources LEED credit category ratings. ............................................................................................... 158

4-17 Reliability coefficients of specific question items for VE practitioners. .............. 158

4-18 Responses to the limitations in the conventional VE based on Practitioners’ industrial experiences. ...................................................................................... 158

4-19 Responses to the limitations in the conventional VE relative to negatively impacting green building outcomes. ................................................................. 159

4-20 Levels of satisfaction with the VE method combinations in improving sustainability. .................................................................................................... 160

4-21 Summary of the VE Practitioners’ average rating of their satisfaction with the VE methods in improving green building outcomes. ......................................... 160

4-22 Summary of ANOVA results of VE practitioners’ feedback on improving building sustainability. ....................................................................................... 160

4-23 Duncan’s Multiple Range Test for the sustainability objective of VE methods. . 160

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LIST OF FIGURES

Figure page 1-1 Average projection of energy consumption by sector (Quads) ........................... 18

2-1 Communication levels of team members. ........................................................... 97

2-2 VE team, job plan, and desired outcome. ........................................................... 98

2-3 ASTM E1699-10: Value engineering study plan. ................................................ 98

2-4 Technical FAST or function logic diagram. ......................................................... 99

2-5 Cumulative worth vs cost curve showing the cumulative increase in worth from value engineering three systems. ............................................................... 99

2-6 Analytical hierarchy process structure. ............................................................. 100

2-7 Structure of the CBA model .............................................................................. 100

2-8 CBA for decisions when alternatives have unequal cost and cost is important to decision ........................................................................................................ 100

2-9 Sustainability ranking by BEE. .......................................................................... 101

2-10 Four basic tools of assessment in CASBEE as applied at each stage of building life........................................................................................................ 101

2-11 Comparison of principal sustainable building rating systems ........................... 101

3-1 Summary of the areas where changes occur to attain sustainable building. .... 130

4-1 Graphical plot of probability estimates and degree of agreement with the VE limitations in negatively impacting green building outcomes. ........................... 161

5-1 Data supporting the recommendations. ............................................................ 175

5-2 Framework for the modified VE methodology. .................................................. 176

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LIST OF ABBREVIATIONS

ASTM American Society for Testing and Materials

BREEAM Building Research Establishment Environmental Assessment Method

CASBEE Comprehensive Assessment System for Built Environmental Efficiency

CBA Choosing By Advantages

DGNB German Sustainable Building Council

FAST Function Analysis System Technique

LEED Leadership in Energy and Environmental Design

MCDM Multi-Criteria Decision making Method

NLP Neuro-Linguistic Programming

PW Performance Worth

SAS Statistical Analysis System

USGBC United States Green Building Council

VA Value Analysis

VE Value Engineering

VM Value Management

VP Value Planning

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Abstract of Dissertation Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy

VALUE ENGINEERING METHODOLOGY TO IMPROVE BUILDING SUSTAINABILITY

OUTCOMES

By

Joel Ochieng Wao

May 2014

Chair: Robert Ries Cochair: Ian Flood Major: Design Construction and Planning

Optimum cost, performance and quality are the main drivers in building

construction. Increasing and changing requirements of building owners have motivated

significant quests for methods to improve the value of sustainable buildings. Methods

that have been developed so far such as total quality management, quality function

deployment or management by objective have not comprehensively addressed building

sustainability outcomes. In fact, there is no value-focused procedure available to steer

sustainable building construction. As a result, owners are not provided with adequate

value for their buildings. Value engineering is a potential tool to achieve this goal.

Therefore, the research aim was to develop value engineering methodology that can be

used to improve building sustainability outcomes. The objectives were to develop a new

value engineering model and to evaluate the new method with a case study building

and expert opinions. The value engineering methods investigated involved conducting

value analysis of building systems using conventional value engineering process, i.e.,

the value analysis standard E1699-10 as the baseline, and the alternative value

engineering methods such as performance worth in the function analysis phase, neuro-

14

linguistic programming in the creativity phase, and choosing by advantages in the

evaluation phase. The methods were combined and investigated. It was hypothesized

that the alternative value engineering methods would improve building sustainability

outcomes. The research involved students performing value analysis of an academic

and research building facility after being randomly assigned to different teams

representing different value engineering methods and/or combinations. Students were

surveyed about their opinions of the methods. Also, sustainability faculty experts

evaluated the reports of the students relative to achieving building sustainability

outcomes by using the LEED assessment checklist. The final stage involved

presentations to value engineering practitioners who provided feedback through

teleconference discussions and online surveys about the potential limitations identified

in the conventional value engineering process and the alternative value engineering

methods developed to counter the limitations relative to achieving improved building

sustainability outcomes. The findings supported the hypothesis. A framework for

modified value engineering methodology was presented to provide avenues that may be

followed to achieve improved building sustainability outcomes.

15

CHAPTER 1 INTRODUCTION

1.1 Background

Optimum cost, performance and quality requirements for buildings, their

components and/or materials are the main objectives in almost every

construction project. In fact, there are growing and changing demands from

building owners on the nature of the buildings they need based on the above

three indicators. Various concepts and ideas have been developed to help

owners meet these needs, including value engineering, total quality

management, management by objectives, and quality function deployment.

However, each of these concepts in one way or the other has not

comprehensively addressed meeting building sustainability outcomes.

Value engineering came into existence around World War II as a strategic

methodology to be used to deliver products meeting three criteria simultaneously,

i.e., products of lower cost with improved quality and performance standards.

Miles (1947) was the original initiator of the value engineering (VE) process and

methodology. This technique has been widely applied in various fields including

manufacturing, transport, and construction. Special emphasis has been placed

on VE by Federal agencies which have proposed and developed procedures that

require mandatory use of VE in highway construction over $25 million dollars

(FHWA, 1997), which may be increased to $50 million dollars (FHWA, 2013).

Specifically, it is proposed that Title 23 of United States Code of Federal

Regulations Part 627 to contain a mandate requiring State Departments of

Transportation to conduct a minimum of one (1) VE study for each federally

funded project on National Highway Systems (NHS) costing $50 million or more

16

for highway projects and $40 million (originally $20 million under FHWA, 1997)

for bridge projects. Further, Section 106 requires State Departments of

Transportation to establish a program that reduces cost and improves quality of

project, promote innovation, remove design elements that are unreasonably

costly and ensure efficient investments by calling for VE studies (Project

Development Procedures Manual Chapter 19, 2013). Also, government policy A-

131 calls for all US federal agencies and departments to use VE methodology as

a tool for management, where necessary, to reduce acquisition and program

costs (Keen, 2013).

Building owners’ demands are increasing and changing, including greater

interest in sustainable construction and development. This has led to VE being

proposed as a potential tool or methodology to deliver sustainable building

projects. The concept has not been extensively embraced and put into practice

around the world (Yasser & Hanan, 2009). Part of the reason behind VE’s

unpopularity is that it is perceived as first cost reduction approach to building

construction, and many are not familiar with its potential applications in

sustainable design and construction.

1.2 Problem Statement

Research has shown that quality, cost, and performance of buildings are

the most important considerations when building owners make decisions (Jariti &

Zergodi, 2008). Suitable building conditions, for example, favorable indoor

environmental or air quality and energy levels, have positive correlations with

learning levels of students in academic building environments (Mitchell, 2010).

Building sector energy accounting indicates that buildings, i.e., both residential

17

and commercial buildings, will consume an average of about 21.1 quads of

energy per year between the years 2011-2040 (US Energy Information

Administration 2013, p. 94-95). This is shown in Table 1-1 and Figure 1-1.

Consequently, building facilities which consume optimum energy and

those with greater healthy indoor environments should be preferred. Measures

(or metrics) often used do not evaluate building costs and qualities appropriately,

leading to opting for lower cost alternatives that compromise indoor air quality

and therefore impair occupant’s performance (Annappa & Pandritao, 2012).

Sustainable design, construction, and engineering methods can be used

to address indoor environmental quality and energy consumption. Building

owners may not readily accept sustainable strategies since they may result in

increased building first cost. Some research has shown that sustainable building

construction can result in a total building cost increase of about 30% (Morris,

2007). Thus, there is need for understanding the values of sustainable strategies

in new construction or building renovation and incorporate them into decision

making. Integrating VE with green building process could be an approach to

achieve the aforementioned goals.

The purpose of this research is to develop a VE decision tool that can be

used to improve green building outcomes. The decision tool is expected to be

robust and one that meets the requirements of the building owners for cost,

quality, and performance.

1.3 Scope of this research

The scope of this research is limited to the analysis of current VE

methodologies and the analysis of the potential to change the process to better

18

incorporate sustainable green building principles and improve sustainability

outcomes. VE methodology will be revised in detail and a case study building will

be used to test it.

Table 1-1. Projection of energy consumption by sector for the year 2010 – 2040 (Quadrillion, Btu).

Figure 1-1. Average projection of energy consumption by sector (Quads).

Source: US Energy Information Administration (EIA), Annual Energy Outlook, 2013. The data for the sectors were sourced from Inter-industry Forecasting Project at the University of Maryland (INFORUM) which had energy data for all the sectors from 2011-2035. IHS Global Insight inc. (IHSGI) data were not preferred because it did not have the industrial sector data except it had the year 2040 building sector data over the forecast period.

1.4 Aim, Objectives, and Significance of the Research

The aim of this research is to develop a robust VE tool that can be used to

improve building sustainability outcomes. There are two research objectives

Sector 2011 2025 2035 Average consumption

Residential buildings 11.5 11.5 11.9 11.63

Commercial buildings 8.6 9.5 10.3 9.47

Industrial 23.6 25.4 26.8 25.27

Transportation 27.2 27.5 28.8 27.83

Electric Power 39.2 42.6 44.1 41.97

19

needed to meet this aim. One objective is to develop a new VE model to improve

building sustainability outcomes. This will be achieved by refocusing the current

or conventional VE towards meeting building sustainability outcomes. The other

objective is to test the new VE approach by use of case study building and

opinions of value engineers from the construction industry.

Arriving at the new VE model will require testing the conventional VE and

other alternative VE approaches through a range of experimental designs

involving students, sustainability experts, and value engineers. The outcomes will

be compared. The best approach in achieving superior building sustainability

outcomes will be the new VE approach. It is hypothesized that the alternative VE

method will provide better VE-sustainability oriented outcomes than the

conventional VE method from a sustainable design and construction viewpoint.

The new VE tool will be important to construction professionals as it will

assist them in making key decisions targeting superior building sustainability

outcomes. Also, the VE tool will assist building owners by providing them with a

value focused methodology to improve sustainable building outcomes.

1.5 Summary of Introduction

The introduction section has identified VE as a potential tool that can be

used to improve building sustainability outcomes. Developing new VE approach

using case study building and expert opinions has been identified as significant

milestone to meet the sustainability need. In the next section, VE, Multi-criteria

decision making methods, and sustainable building assessment tools will be

reviewed. Also, potential VE enhancing decision making methods such as

choosing by advantages and neuro-linguistic programming will be reviewed.

20

CHAPTER 2 LITERATURE REVIEW

2.1 Overview

The literature review included an analysis of VE history, its definition and

objectives, VE’s specific attributes, benefits, and success factors, which are

typically defined by the characteristics of the VE team. Special emphasis was

placed on the function analysis phase as one of the key success factors in the

VE process. Reasons for possible poor value were reviewed before the past

research studies on the integration of VE and sustainability principles were

comprehensively reviewed. Alignment with sustainable building and construction

and sustainability rating systems such as Green Globes were also explored. In

terms of decision making approaches, Multi-Criteria Decision making Methods

(MCDM), Choosing by Advantages (CBA), and Neuro-Linguistic Programming

(NLP) were reviewed. A summary of the literature is included in the last section.

2.2 History of Value Engineering Methodology

VE methodology can be traced back to Lawrence D. Miles. He is popularly

known as the pioneer of VE which is also called value management, value

analysis or value planning.

In 1947, General Electric experienced a shortage of materials and was

forced to search for avenues to produce products using smaller amount of

materials (Younker, 2003). Miles was working at General Electric, a major

defense contractor, where they faced shortage of the strategic materials required

to produce items during World War II. Miles, with the idea of value and

management, constructed a function analysis concept which was later called

value analysis. He highly held the notion that products are bought for a specific

21

purpose, for what they could do best, including providing aesthetic quality to user

(Abdulaziz, 2006; Miles, 1947). As value methodology became popular, a group

of practitioners decided to form a learning society to share their ideas and to

improve their capabilities. Thus, the Society of American Value Engineers

(SAVE) was formed in 1959 to further VE principles (Chen et al., 2010; SAVE

International, 2007; Younker, 2003). The first US government program to

implement VE methodology was the Department of Defense (DOD) Bureau of

Ships (now Navy Ships System Command). They called the program VE to

reflect the emphasis on their objectives and the nature of the organization which

was engineering specific. The VE name is the most widely accepted since the

inception of SAVE in 1959. However, it was not until late 1961 that the VE

program was officially implemented throughout the DOD in the USA. The DOD

instituted VE programs by staffing fulltime value engineers and by introducing VE

incentive clauses into their construction contracts, allowing contractors to prepare

VE changes and share the savings realized from its applications. A study was

conducted in 1965 by the US DOD to find more possible opportunities for

applying VE methodology (Burah, 2002). The VE process and methodologies

became embraced in the USA due to its benefits which included cost savings in

projects. In 1988, it was introduced to federal departments and agencies. In fact,

the governors of Minnesota in 1987 and Indiana in 1988 declared a VE Week

(Younker, 2003).

SAVE grew within the USA and it was thought that it should be expanded

to the international community so that the global community could also benefit.

Thus, in 1996, SAVE International was formed (Abdulaziz, 2006). The Ontario

22

Highway Industry in North America introduced VE into their system that same

year for the construction project delivery processes which included VE in

highway safety programs (Road talk, 2000). In 2010, British government and

Alberta infrastructure adopted value management program (Rabbi, 2012). SAVE

International is currently working with many agencies to further the

understanding, training, knowledge, facilitation, and improvement of VE

methodologies all over the world.

Since the conception of VE, a range of projects have employed and

benefited from it. These include projects which are costly, repetitive, complex in

construction, subject to external audit, and those implementing design

modifications or changes in materials or components (Annappa & Panditrao,

2012). The applications are in areas of increased costs which entail expensive

materials, complicated designs or an increase in the variety of components which

require analysis of appropriate alternatives (Annappa & Panditrao, 2012).

2.3 Definition and Objective of Value Engineering

Different researchers and VE reports use ‘VE’, ‘value analysis’, ‘value

planning’, and ‘value management’ as synonymous and interchangeable terms.

For example, the California Department of Transportation (Caltrans) refers to VE

as value analysis (Bremmer Consulting, 2010). Also, the VE approach is

sometimes called value control, value assurance or value improvement.

However, ASTM E1699-10 uses the term ‘value planning’ to mean value analysis

of systems or project at the earliest stage of the VE process. Nonetheless, the

focus is similar and the main aim is to reduce cost while maintaining or improving

the performance and quality of projects.

23

SAVE International defines VE as a systematic application of recognized

techniques which identify the function of a product or service at lowest overall

cost (Rohn, 2004; SAVE, 2007). Other definitions bring in the concept of humans

as the prime managers in the VE process. Thus, VE in this scenario is defined as

an organized application of both technical knowledge and common sense

directed at finding and eliminating unnecessary costs and providing best overall

value especially for public projects (Chen et al., 2010; Rohn, 2004). Abdulaziz

(2006) reinforces the human factor by injecting teamwork, which forms the

cornerstone of the success of the VE process and defines VE as an organized

team effort which is focused on analyzing project functions and quality in order to

generate realistic cost-effective alternatives that meet or exceed the needs of the

customer. In fact, the specific characteristic of people is paramount to the

success of VE, such as good leadership skills, superior verbal and

communication skills, participation, and recognition of team members (Chung et

al., 2009). The team is better when it is multidisciplinary in nature. Thus, VE can

also be defined as a systematic approach of recognized techniques by

multidisciplinary team(s) that identifies the function of a product or service,

determines a worth for that function, generates realistic alternatives by using

creative thinking of the team, and provides required functions, reliably at the

lowest overall cost (Sharma & Srivastava, 2011).

In the Departments of Defense (DOD) and Transportation (DOT), VE is

defined as a function oriented technique. Specifically, the DOD Handbook

defines VE as a systematic effort aimed at analyzing the functional requirements

of DOD systems, equipment, facilities, procedures, and supplies for the purpose

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of achieving necessary functions at the lowest total costs, consistent with the

required performance, safety, reliability, quality, and maintainability (Benstin et

al., 2011). This definition is related to the Rohn (2004) definition which highlights

VE as a function oriented management technique for improved design and

construction. Noteworthy, in the United States of America, VE is implemented to

reduce costs without reducing the levels of performance while India’s focus on

VE is tied to any alternative design with the main objective of cutting the cost of

the project (Annappa & Pandritao, 2012). This can create a misconception of the

VE process and its use in projects.

Considering the VE definitions above, value management (VM) poses

similar definitions save for the fact that some researchers have concluded that it

is a management style using VE methodologies. Thus, Male (2007) defines VM

as a style of management with the aim of reconciling differences in views

between stakeholders and customers as to the true meaning of value. According

to Male (2007), this is achieved through a structured, systematic, analytical

function-oriented and managed process which involves a representative,

multidisciplinary team brought together in a participatory workshop situation. That

is, VE is a management technique that has a main objective of achieving the best

functional balance between cost, reliability, quality, and performance of a

product, project, process or building system. Hence, VM is a methodological

management style for improving value in construction projects upon delivery.

Noteworthy, there is no standard definition of VM in the literature. European

standards only define it as a management style (Male, 2007).

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In as much as VE has been identified as a methodology to solve

construction problems, reduce costs, improve quality and performance (Younker,

2003), it is also important to understand what VE is not. VE is neither a

suggestion program nor a typical cost reduction program used to cut corners in

building construction (Srivastava & Sharma, 2011). Other VE myths are that VE

is just cost cutting tool dealing with functions rather than products, i.e., it delays

projects, criticizes designs, focuses on initial costs, and diminishes quality

(Bremmer Consulting, 2010).

It is evident that VE has a range of definitions. The common aspects are:

multi-disciplinary team, structured approach, function orientation, and creative

thinking. In fact, VE is not just a cost cutting methodology but a decision-making,

consensus-based problem solving and value improvement methodology for

multidisciplinary teams (Kmetty, 2013).

From the definitions, the objectives of VE can be inferred clearly. The

prime objective of VE has been to reduce cost while maintaining or improving

performance and quality requirements. Retrospectively, from the start of VE,

Miles (1962) recognized the objective of VE as an important aspect for achieving

better approaches to quality and reliability of products at a reduced cost. Some

researchers identify VE as a cost reduction tool (Dlugatch, 1973; Heggade, 2002;

Tohidi, 2011), while others echo the cost effectiveness without neglecting

performance (Benstin et al., 2011; Dlugatch, 1973; Huber, 2012). Others state

that there are three aspects of value, namely, function, quality, and cost, which

are important objectives. Specifically, improving quality, minimizing total costs,

26

reducing construction time, ensuring safe operations, and ensuring ecological

and environmental goals are met (Abdulaziz, 2006; Rohn, 2004).

Nonetheless, VE still remains a systematic application of recognized

techniques which identify the function of a system, establish the worth of those

functions and then provide only the necessary functions that meet or exceed the

needed performance level at the lowest overall cost (Wixson, 2004). Rohn

defines it as a proactive process employed in the design phase to avoid

problems in later stages of construction and operation where producing superior

designs is the main objective (Rohn, 2004). Male defines it as a proactive

problem solving and seeking service which maximizes the functional value of a

project or system by managing its development from concept to use through

structured team approach (Male, 1998). The team makes explicit decisions

through constant reference to the value requirements of the owners. Male et al.

(2007) affirmed this notion by stating that VE and VM derives its power from

being a team oriented methodology using function analysis to examine and

deliver a product, service, or project at optimum whole life performance and cost

without devaluing quality.

2.4 Ideal Value Engineering Team

Past research shows that there are varied numbers of members that can

form a typical VE team. Engineering News Record (1990) showed that the team

members with diverse backgrounds may vary from 5-25 depending on the

complexity of the project with larger projects requiring more specialist members.

This coincides with the conclusion from another study in which the size of the

team and length of the study depends on the size and cost of the project (Road

27

talk, 2000). However, a VE team of 5-7 members with diverse areas of expertise

and wide range of experience has been found to typically give the best results

(Rohn, 2004). The team needs to include experts who are knowledgeable in

management, cost, procurement, financing, construction, and operation of similar

buildings in the study (ASTM E1699-10).

Overall, the VE team leader should control the dynamics of the

multidisciplinary team with effective communication and creativity. ASTM E1699-

10 maintains that the team leader should be an individual with strong leadership,

management, and communication skills. The level of communication is expected

to be high. This is characterized by high levels of trust and better member

cooperation which enhances and activates maximum idea creation. Typically, the

synergistic level of communication should be aimed at in any VE process. The

phase is characterized by team maximum cooperation and maximum trust.

Maximum creation of ideas and good communication are also major features of

the phase (Figure 2-1).

The VE leader should be trained in VE principles and have experience as

a team member, a leader or a facilitator of a previous VE project or study. The

team leader should be able to diffuse any friction among members into a high

level of creativity. Attention should be paid to function analysis and Function

Analysis System Technique (FAST) diagram methods because FAST is a vital

technique for integrating and coordinating the VE team. FAST is also a good

communication and coordination tool for use in the function analysis phase. This

is because it can connect both the requirements of the owner and technical

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know-how of multidisciplinary team members into a single unit (Chen et al.,

2010). These should be streamlined to get the desired outcome (Figure 2-2).

2.5 Value Engineering Critical Success Factors

The success of a VE process depends on facilitated and guided team

effort, upper management support, active participation of the clients and/or

owners, competence of the facilitator, and enlisting a senior manager as a

champion and program leader of the project (Chung et al., 2009; Sharma &

Srivastava, 2011). Heggade brings in an important aspect, which says that VE

must incorporate a multidisciplinary team of professionals in which the results

must have quantitative measures so as to improve communication among the

team members (Boock & Chau, 2007; Heggade, 2002).

Others argue that the success of VE in a project depends on the

personality of the team leader, client input, relationship with the design team and

the nature of the project itself since some VE teams can have a large number of

participants (Chen et al., 2010). Success depends mainly on the relationship of

the VE multidisciplinary team which is chiefly determined by effective

communications and the strategic actions of the team members. Nonetheless,

Male (2007) points out that the success of VE is determined by the elements of

the VE process which include the study process, commitment by team members

involved in the project, management of the VE process, executive commitment,

and efficient facilitation.

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2.6 Reasons for Poor Value in Value Engineering

Construction may result in poor building value especially when the VE

process is not followed correctly. These can include not following required ethical

VE standards or inducing errors in the VE process.

Team leaders writing final reports without the consensus of the team

members can induce poor value. This is because the members have no

ownership of the final VE report, likely to cause conflict among them (Smith,

1999). Too many decisions based on feelings rather than facts can negatively

impact the outcome of VE process. Lack of organized effort, highly compressed

time frame, lack of yardsticks for measuring value, wrong beliefs, habitual

thinking, rigidity without consideration for changing technology, function and

value among other factors, may result in poor value (Sharma & Srivastava,

2011). Other factors to avoid include: unwillingness to look for advice, failure to

accept lack of knowledge of certain specialized aspects of project development,

negative attitudes such as failure to recognize creativity or innovations, lack of

good communication among team members, jealousy, misunderstandings, and

friction among members (Sharma & Srivastava, 2011).

The influence of traditional methods of construction project cost reduction

can infiltrate into the VE process. These must be screened off completely

because such methods can easily inhibit creativity from team members (Tohidi,

2011).

Overall, anything that can lead to poor value should be avoided as much

as possible. This is because they can impair the implementation plan and

process of VE methodology in projects leading to undesirable outcomes.

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2.7 Implementing Value Engineering

The main reason for implementing VE in projects is to remove

unnecessary costs while maintaining or improving performance and quality

levels. In doing this, there seems to be no single understanding of when in the

design and construction process it is best used. But one important aspect is that

VE implementation should start early in the project schedule (SAVE International,

2007; Sharma & Srivastava, 2011) and that VE studies should not be

implemented when more than 50-60% of design has been completed.

Advantages attached to early VE use include more units affected by saving

actions and also lower implementation costs both in the short run and long run.

The VE methodology can be used in three stages of building project:

planning and design, which is the most important stage to apply VE, construction,

and maintenance and operation. Some research has shown that VE should be

ongoing over the life cycle of a project while others show that VE is effective after

the start of construction (Chung et al., 2009). A report in Engineering News

Record (1990) showed that when the VE process was conducted during

construction, a change from square columns to less expensive round columns at

a Chicago building saved about $250,000.

One thing that is critical to the implementation of the VE process in

construction is that it should not affect the schedule. The VE process should not

add time to the schedule, that is, it should not affect the critical path of the project

schedule.

Areas of VE application may include: engineering, e.g., design and

product improvement; manufacturing, e.g., material handling, equipment design

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and production; purchasing, e.g., new product information; sales, e.g., reduced

sales of a product; construction, e.g., planning, scheduling, and labor; systems

and procedures, e.g., reproduction services; maintenance, e.g., work scheduling;

and energy conversion, e.g., procedures and life cycle cost assessment.

Overall, appropriate implementation of VE should focus on engaging in VE

success factors and avoid the avenues that can induce poor value or lay down a

plan for alleviating poor value should it arise during the VE process.

Understanding the VE job plan or phases is important for the excellent execution

or implementation of VE methodology.

2.8 Job Phases in Value Engineering Methodology

Different VE studies use different steps or phases. Dlogatch research

(1973) reported seven steps while SAVE International structures VE as a six step

process. The Environmental Protection Agency (2005) documented six phases of

VE methodology: information, creativity, analysis, development, presentation,

and implementation. Benstin et al. (2011) reported eight VE phases: orientation,

information, function analysis, creative, evaluation, development, presentation,

and implementation. The American Society for Testing and Materials (ASTM)

standard E1699-10 defines the VE process as eight phases and pre-workshop

preparation step (ASTM E1699-10). These phases are:

Information phase (What is it and what does it cost?): Here, there is identification of the problem to be solved, evaluation of the feasibility of implementing VE study for the problem, gathering necessary data or information about the problem, and allocating the needed resources and team to accomplish the study.

Function analysis phase (What does it do?): The VE team identifies and analyzes functions, determine worth, and know the new implications in terms of time, quality, safety, aesthetics, energy, environmental impact, and other owner requirements.

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Speculative or creative phase (What else will it do?): The team involve in a brainstorming session. Free flow of ideas is encouraged and judgment is suspended until the ideas have been exhausted. From the list of ideas, the team develops alternative ways of meeting the owner’s requirements.

Evaluation phase (Will it work? What does it cost?): The team conduct analysis and evaluations of the alternatives developed. The criteria for evaluation are listed out including the advantages and disadvantages of each alternative. A ranking procedure is established. The top ranking usually becomes the best alternative which meets the owner’s requirements.

Development phase (What work best from among the alternatives?): The best alternative is selected. The feasibility of the best alternative is determined. This include initial estimated costs, life cycle costs, and necessary technical information about the best alternative.

Presentation phase (What are the specific ideas? Can ideas be grouped?): The VE team present the alternatives developed to the design professionals and/or the owner so that they fully understand the importance of the alternatives before implementation. Written report is prepared which spell out the cost savings in addition to other supporting documentations. Communication is important here and to the overall success of VE process.

Implementation phase (Can approval be obtained?): The VE team prepares implementation plan and schedule to ensure that implementation is carried out effectively. The owner and design professionals meet to decide on the final outlook of the alternatives.

Final acceptance phase (Which alternatives can be accepted?): The design professionals are responsible for determining technical feasibility of each alternative and also implementing those alternatives that meet the requirements of the owner. In the event of any alternative not fully meeting the function or requirement of the owner at a particular time, the owner may instruct the design professionals to conduct further analysis so as to determine the feasibility of implementing such alternatives. If some specific alternatives are not implemented, the design professionals are responsible for documenting reasons for non-implementation. These must be communicated to the VE team and the owner.

These are illustrated in Figure 2-3.

Some VE studies combine some of the phases defined in ASTM E1699-

10. The five phases of the VE process defined by (Abdulaziz, 2006) are: the

information phase, the speculation or creative phase, the evaluation or analytical

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phase, the development or recommendation phase, the report, and the

implementation phase. Male (2007) identifies only three phases: orientation and

diagnostic phase, workshop phase, and implementation phase. The phases that

have been used in VE studies are summarized in Table 2-1.

The exact number of phases is not critical but it is important that all the

important steps in the VE process are captured. These key steps are: information

gathering, function analysis, creativity, evaluation, development, presentation,

and implementation. In order to achieve this, teamwork and good utilization of

resources is encouraged while brainstorming with a high level creativity (Tohidi,

2011). The focus of the VE team should be on creating the best value through

attention to cost, performance, and quality levels. FAST is an important tool for

achieving the best value.

2.9 Value Engineering Function Analysis System Technique (FAST)

The core of a VE exercise is in the analysis of the functions of systems.

The function analysis guarantees an understanding of what the building

component or system does. It moves the team from a general understanding to

precise deeper understandings that may lead to better value. It is this

characteristic that makes the VE process unique and different from other problem

solving techniques or disciplines (SAVE, 1998). Specifically, function analysis is

concerned with specific project requirements and determining the value of the

project by identifying necessary functions and potentially unnecessary costs.

Therefore, it is important to spend a significant amount of time on the function

analysis. This is because the most important function is not always immediately

clear and that an inappropriate or unsound selection from a range of alternatives

34

can lead to a very different solution which could lead to cost escalation and

performance failures.

Developed in 1964 by Charles Bytheway, FAST identifies the basic and

secondary functions of systems (Borza, 2011; Bytheway, 2007). ASTM E1699-10

defines basic functions as those that are essential for the project to perform and

must be fulfilled in any project system’s alternatives developed, while secondary

functions are defined as supporting functions that enhance the project

performance, i.e., they describe features, attributes and/or approaches that

implement or enhance the basic functions.

Building system or component functions discovered by a team can be

recorded logically using the FAST method (Nick et al., 2000). FAST and the use

of function as a basic language assist in understanding how and why things work

by eliciting discussion or argument. Functions are described as words, and FAST

links words into sentences and develops arguments using a graphical FAST

diagram (Figure. 2-4). Verb-noun pairs are used as basic linguistic elements to

obtain a clear understanding of the specific system under study. The purpose of

FAST is to build consensus in the VE team on where and how the systems being

analyzed fit in the scheme of the building (Bytheway, 2007; Kmetty, 2013).

The sequential procedure of function analysis is to select a building

component, define the needs and desires (functions), classify the functions,

allocate cost to each function, and analyze the importance and expected

performance level of the functions (ASTM E2013-12). The process involves

describing the function using a verb followed by a noun. The pair should be an

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action verb followed by a measurable noun. This enables the function to be

quantified effectively. An example is illustrated in Table 2-2.

The FAST diagram helps the users calculate the ratio of total cost to

critical path function cost, i.e., the VE value index. The purpose in a project is the

higher order function (Figure 2-4). The relationship between a higher order

function and lower order function is determined by asking ‘Why’ the function

performs as it does. The answer constitutes the higher order function. The logic

check must be completed by asking ‘How’ the higher order function is realized.

The answer must be the lower order function. The basic function is to the right of

the left hand scope line and the secondary functions are to the right hand of the

basic function and continue to the lower order function by asking ‘How’ questions

(ASTM E2013-12; Kasi, 2009).

Overall, the main goal of function analysis is to develop a full

understanding of the building system’s or project’s purpose. Once there is

complete understanding of the functions, the project team members can then

select areas for maximum return on the value study resources that are available

for the project, i.e., areas of maximum value to the owner (SAVE, 1998).

2.10 The Concept of Value in Value Engineering

Value has different meaning to different people. It may be a reflection of

people’s feelings and needs at a particular time. It can be subjective in some

cases in that what is considered to be of good value for one may not necessarily

be of good value to another. For example, if you feel that you have your money

or quality or performance worth then you have 100% value (Kasi, 2009). Also, if

you feel that if something costs more than you think it should, then there is a

36

tendency to improve the value or reduce the cost. Some may confuse value with

cost or price. It is a mistaken belief that when something costs more, it is worth

more, i.e., it has a high value. But value is not synonymous to cost. It may be

perceived as a ratio of positive and negative aspects of system or project.

Miles (1962) concluded that value analysis is the efficient or effective

identification of unnecessary costs, i.e., costs which provide neither quality nor

use, nor life, nor appearance, nor customer features. Thus, value can be

considered as a composite of quality and cost (more like worth or utility). The

ratio of quality to cost can be treated as the value of a product, service, or

system. If cost can be reduced for the same quality or quality can be increased

for same cost, then value improvement is said to have occurred.

SAVE International (2007) views value as a fair return in goods, services

or money for system or product exchanged. Achieving true value is the objective,

and it is met by analyzing functions of systems and resources available for use to

fulfill the functions. SAVE International (2007) recommends that the function

should be measured by performance requirements while resources to be

measured in materials, labor, prices or cost, time, or other. Kasi (2009) stated

that value is achieved when the project has a high performance while reaching a

desired acceptance at a reasonable cost. Typically, value is maximized by

optimizing the equation:

Value = function ÷ cost = worth to you ÷ price you pay = performance ÷ cost = function ÷ resources (2-1)

The main goal is to achieve a ratio of 1:1 or greater which represents good

value.

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Four types of value are important in VE. These are: use value, esteem

value, cost value, and exchange value. Use value relates to the use of the

product or system while esteem value relates to value accruing from owning a

product. Cost value relates to costs required to produce a building product such

as the sum of labor, materials, and other costs. Exchange value relates to the

properties or qualities that enable people to exchange a product or system for

something else.

2.11 Cost, Worth, and the Cost-worth Ratio

VE is a creative, structured process used to identify unnecessary costs in

projects. Miles (1962) defines these costs as costs that do not add quality,

appearance or performance over the life of the product. VE is a strategic and

efficient system that leads to a deeper search for the knowledge required to

make a decision, which may not be the knowledge which is initially thought to be

needed. Benstin et al. (2011) says that the VE process must evoke creative

minds where the multidisciplinary team departs from status quo and delves

deeply into seeking various alternatives at reduced costs while improving

performance and quality.

The cost can be quantified in monetary terms. It is comprised of initial and

life cycle costs. However, worth is different. To measure worth, the product or

service or system is first translated into its functions and reference data are used

to determine the cost of each function. The cost of the basic function and the

required secondary functions determine the worth.

The value or worth of the function is the lowest overall price or cost to

reliably perform or accomplish a given function. ASTM E 1699-10 stipulates that

38

the VE team sets the cost targets or the worth for each system function. The

worth is the VE team’s estimation of the least cost required to perform the

required function. The cost is the estimated cost for providing the function in a

given case. Comparing function cost to function worth helps in identifying areas

for potential value improvement in projects. Dividing the estimated cost for a

given system or functional group by the VE team’s benchmark cost for providing

the function constitutes the cost-to-worth ratio. A ratio greater than 1:1 presents

potential opportunity to improve value of a system or project.

Figure 2-5 shows a graphical illustration where value can be improved by

either improving worth without changing cost (A) or retaining same worth for less

cost (C) or combining improved worth with less cost (B).

The value estimates depend on the accuracy of the available information

and the thoroughness of the VE study. The VE team and the design

professionals should be in full agreement on the systems requiring value

improvement.

Some studies have shown that utilizing VE methodologies have typically

resulted in about 5-35% cost savings with a return on investment (ROI) of about

200-222% (Chung et al., 2009). Other studies show that well executed VE

processes could have savings of up to 25-35% (Smith, 2009) while others have

shown cost reductions in the range of 15 -20% (Heggade, 2002).

2.12 Summary of the Value Engineering Process

Obtaining maximum benefits has been the main reason or objective

behind implementing VE procedures in construction. According to Odum (1991),

the concept of maximum benefit is manifested in maximizing yield and profits,

39

i.e., generating building system alternatives which contribute to higher output

while costing less and therefore providing maximum benefits in performance and

quality. These benefits can manifest themselves in design improvements, cost

savings, continuous improvement, accelerated inclusion of new materials and

improved construction methods, employee enthusiasm from participation in

decision making processes, improved skills accruing from team participation,

optimized quality and performance requirements, and improved functional

reliability and system performance (Rohn, 2004). Achieving these benefits

require greater understanding of human dynamics and facilitation skills, i.e.,

understanding team dynamics to get the most output from the team.

Successful VE projects have shown the importance of incorporating a

good multidisciplinary team of engineers or builders right from the beginning of a

project. Synergistic team communications have been identified as important to

the success of a VE team.

As described earlier, the VE team uses FAST to fully understand the

project in terms of functions. The actual cost of each function is determined,

aggregated, and compared to reference data, which is typically the VE teams’

estimation of benchmark costs. This determines the value or cost-worth of

systems. A system’s cost-worth ratio greater than 1:1 implies that the system

needs value improvement. Value is realized when the cost of new system

developed by VE team to provide the function is less than the original system.

The VE team will identify areas of poor or low value, which may be done

through a function-cost matrix. If a function accounts for a large percentage of

building or product cost, then it is a potential area for value improvement. By

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determining alternative ways to achieve a function, the cost can potentially be

reduced and the value improved.

However, not all system or services are linked to cost only. In an analysis,

a system can be linked to its performance or quality in which VE can be used to

find potential areas for quality or performance improvements. In building

construction, the concept of sustainable or green building construction and

development is an avenue to address quality or performance requirements of

building systems. VE is a process to enhance performance and quality outcomes

of green buildings.

2.13 Value Engineering and Sustainable Building Design

2.13.1 Overview

Sustainability and VE can be considered to be the best combination of

green building principles, life cycle cost (LCC), and quality that satisfies human

needs throughout the life cycle of project (Abdulaziz, 2006). This combination

encourages the use of tools and techniques to create purposeful realistic cost

changes rather than changes happening accidentally in projects. It links with

SAVE International standard VE methodology and techniques which are used to

improve planning for sustainable construction during the conceptual and design

stages of project (Abidin & Pasquire, 2007).

A structured VE job plan can be used to steer the sustainability agenda in

building construction. For example, sustainability can be a basic function for the

building project or system. Multidisciplinary teams working together in a

coordinated VE process would raise the chances of sustainability being

considered effectively in the building project.

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Overall, consideration for sustainability issues in a VE process depends

entirely on the interest and commitment of the owner and the knowledge of the

VE team. The process needs to ingrain sustainability principles early in the

project and maintain its focus throughout the decision making and execution

phases of the project (Leung & Liu, 1998).

2.13.2 Principle of Sustainable Development and Sustainable Construction

Sustainable construction denotes the application of sustainable

development principles in the construction industry. Sustainable construction

may be defined as the creation and the responsible management of healthy built

environment based on resource efficient and ecological principles (Kibert, 2008).

Sustainable building design and construction acknowledges the prime effect of

the life cycle of the building, including its operation on the health of occupants

and the immediate environment. The World Commission on Sustainable

Development (1987) defined sustainable development as “development that

meets the needs of the present population without compromising the ability of the

future generations to meet their own needs.’’ Hajek (2002) expounds further that

sustainable development addresses quality of the environment, economic

constraints, social equity, and cultural issues. It should be accompanied with

changes that are focused on improving the quality of human lives in buildings

and the environment. In essence, sustainability or sustainable development is an

effort to achieve project economic success while protecting the ecological

systems and providing improved quality of life for users.

The development must strike a balance on use of resources, that is,

economic progress and environmental conservation (Al-Yami & Price, 2006;

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Langdon & Mackley, 1998). VE methodology can have a focus on achieving

sustainability goals in green building projects.

Sustainability is affected by the environmental impact of economic

development in the built environment. Environmental issues impacted by the built

environment are numerous, e.g., natural resources and global warming (Kibert et

al., 1991).

2.13.3 Green Building Construction

Green building construction, sustainable construction, and high

performance building construction are terms that have been used

interchangeably. Green building can refer to the qualities and characteristics of

buildings constructed using sustainable construction principles, that is, healthy

buildings constructed in a resource efficient manner using ecologically focused

principles (Kibert, 2008). Specifically, green building construction is the practice

aimed at increasing the efficiency with which buildings use energy, water, and

materials and their effectiveness in protecting and restoring human health and

environmental quality throughout the life cycle of building, that is, siting, design,

construction, operation, maintenance, renovation, and deconstruction (Abdulaziz,

2006b). For example, a green building may be characterized by healthy indoor

environment with minimal pollutants, i.e., reduced production of emissions.

United States Green Building Council (USGBC) was formed in 1993 to

improve the sustainability of buildings and thus improve building value. Green

building was implemented by the USGBC through the LEED rating system. Thus,

LEED has been a useful decision tool in gauging the level of sustainability of

green buildings (Matthiessen & Morris, 2004).

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It has been estimated that the building sector will consume 21.1 quads of

energy per year on average from 2011-2040 (US EIA, 2013). This estimated

value translates to billions of dollars to be spent in meeting the energy

requirement, calling for green building construction that can significantly reduce

energy use. VE can be an approach to realize optimal energy consumption and

to achieve good green building outcomes.

Green building has been ingrained into US policy by Federal Executive

Order (FEO) 13423. This executive order strengthens Federal leadership in high

performance and sustainable buildings (Keysar & Pearce, 2008). FEO 13423

makes the USGBC’s LEED silver rating mandatory for all buildings under new

construction since the beginning fiscal year 2008 for US Army building projects.

Overall, the term green building refers to improved sustainable

approaches to planning, designing, and constructing buildings. These kinds of

buildings are constructed with environmental impact and occupant wellbeing or

healthy indoor environmental quality in mind (Kibert, 2008; Keysar & Pearce,

2008). The Office of Federal Environmental Executive (OFEE, 2003) defined

green building as: 1) increasing the efficiency with which buildings and their site

use energy, water, and materials and 2) reducing the building impacts in human

health and environment through better siting, design, construction, operation,

maintenance, renovation, and deconstruction. This notion is consistent with

green building design philosophy focusing on increasing the efficiency of

resource use and reducing overall building impacts (Pan et al., 2011). Benefits of

green buildings are: environmental, i.e., improved air quality; economic, i.e.,

improved occupants’ productivity and optimized life-cycle performance; and

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socio-cultural benefits, i.e., enhanced comfort of occupants, satisfaction and

health, increased aesthetics, and improved overall quality of life.

2.13.4 Motivation for Building Green

Building owners have different motivations regarding green building

construction. Consider the following examples. A hospital building board may opt

for green features or a green building because green features promote healing,

e.g., through outside views, while commercial office property managers may

promote a green initiative so as to speed up lease-out and thus lower carrying

costs. Federal agencies may desire green ideas in buildings to improve

employee morale and increase retention while owners may look strictly at

financial benefits of building green (Wilson, 2005).

An interview conducted with sustainable leaders found out that most

important factor driving green building is ROI. Lower cost was identified by

governmental agencies as an important factor. Building owners reported that

there are benefits attached to savings in energy, water, waste, and lower

operating costs of green buildings (Smarter Buildings, 2012).

Sustainable materials are increasingly becoming more affordable by

owners, sustainable building design elements are becoming widely accepted in

the construction designs and building owners are beginning to demand and value

green building features and sustainable construction goals (Morris, 2007). The

acceptance of green building features by owners is important for VE applications.

According to Wilson (2005), green building features have a range of benefits

including reduced building operating costs such as lower energy and water costs,

economic benefits such as increased property value and positive public image,

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health and productivity benefits because most Americans spend 85-95% of their

average day indoors. Also, it manifests itself in improved worker productivity and

faster recovery from illness, community benefits such as reduced erosion and

storm water runoff, environmental benefits such as reduced global warming and

ozone depletion, reduced toxic emissions, protection of diversity, and increased

environmental awareness. Lastly, the social benefits of green building are linked

to or manifested in the support of sustainable economies and companies with

socially responsible policies (Wilson, 2005). There is a need for building

professionals to convince clients to pursue green buildings that have greater

savings in energy, water, waste water, and reduced building operating costs

among other factors (McGrawhill-Construction, 2012; Wilson, 2005).

In spite of the above motivational factors, there is still resistance to

adopting green initiatives from some building owners. This can be attributed to

resource (budgetary and scheduling) constraints (Keysar & Pearce, 2008; Kibert,

2008). A study has shown that greening buildings increase building cost by about

30% and is also characterized by increased first costs (Morris, 2007).

Stakeholders may have little or no formal green building project experience but

might want to meet standards of building green (Kibert, 2008).

2.14 Decision Making for Green Building

Green building construction requires an effective decision making tool to

facilitate the selection of best building systems from alternatives available. This

will aid in constructing a building which is most sustainable, profitable, and cost

effective (Pan et al., 2011). The process requires appropriate decision support

system.

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2.15 Decision Support System for Green Building Construction

A decision support system is an interactive method that aids the users in

judgment and choice. It is a tool or system that informs the decision making

process by assisting the users to know the consequences of diverse choices or

decisions they make.

Decision analysis is applicable to green building decisions because they

typically involve multiple criteria and stakeholders, and significant tradeoffs

between short term and long term pay-offs (Baker & Ewing, 2009). This may

incorporate value elicitation to assign quantifiable values on qualitative

characteristics such as educational value or environmental impact in, for

example, academic building (Baker & Ewing, 2009).

Consideration for decision tools include the relative advantages

associated with them, compatibility (cultural), complexity (ease of understanding),

and observeability (of results and outcomes). Tools to support green building

implementation must evolve as well as realize success in achieving sustainability

goals across the projects and people adopting it (Keysar & Pearce, 2008).

Overall, it is prudent to create a decision tool that allows quick and effective

evaluation of different alternatives or options (as an example) to arrive at

investment decisions that permit meeting the stated project goals (Baker &

Ewing, 2009).

An example of a decision support framework is the Choosing by

Advantages (CBA) framework developed for the US Department of Agriculture’s

Forest Service to help make complex resource allocation decisions in multiple

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stakeholder situations (Suhr, 1999). Neuro-Lingusitic Programming (NLP) may

assist creativity and aid in value improvement (Elder & Elder, 1998).

VE decision support systems for green building such as Multi-Criteria

Decision-making Methods (MCDM), CBA, and NLP systems will be reviewed in

the following section. These are methods that can form an integral part of the VE

process in projects.

2.16 Multi-Criteria Decision Methods and Sound Decision Making Approaches

2.16.1 Overview

Multi-Criteria Decision Methods (MCDM) have been used in VE for

selection of building system alternatives which provide best value for owners.

There are many variations that have similar characteristics including Goal

Programming (GP), Utility Theory (UT), Weighted Sum Method (WSM), Weighted

Product Method (WPM), ELECTRE method, Analytical Hierarchy Process (AHP),

CBA, and NLP.

2.16.2 Definition of Terms in MCDM

Alternatives are diverse choices of actions accessible to decision maker. These are usually many and are screened, prioritized, and eventually ranked.

Attributes are goals or decision criteria which can be arranged hierarchically.

Conflicting alternatives are attributes that represent different types of alternatives that can conflict with each other, e.g., cost conflicting with profit.

Incommensurable units are different attributes that maybe associated with different measurement units, e.g., cost ($) and mileage (miles). Having to deal with different units makes Multi-Attribute Decision Method (MADM) attributes hard to estimate.

(Adapted from Triantaphyllou et al., 1998)

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Criterion is one measure to quantify the goodness of any solution to a decision problem. It includes performance of system, individual preferences, safety consideration, or profit. The decision problem with more than one criterion is called multi-criteria decision making or multi-criteria decision aid. Criteria space is the space formed by a set of criteria (Jones & Tamiz 2010).

Objective is a criterion with more information regarding the direction which the decision maker prefers, e.g., minimize or maximize the objective relative to a system. Multi-objective optimization problem is a decision problem with a set of objectives to be maximized and minimized (Jones & Tamiz, 2010).

Feasible region is the set of solutions in a decision space that satisfy all the requirements of the decision problem (Jones & Tamiz, 2010). A solution to a problem that falls within the feasible region is implemented.

Satisficing describes a behavior in which decision making team aim to arrive at a set of goals. If they meet the goals, then this suffices for them in that decision situation and they are satisfied. It is an alternative to optimization where people are more interested in reaching goals than in abstract idea of optimizing outcome of the decision problem (Ignizio & Romero, 2003; Jones &Tamiz, 2010).

Optimizing is finding a solution which yields the best value of a measure from a set of decisions. Theory of optimizing in the presence of many objectives is explained by adapting Pareto concept into the field of decision making process. Pareto in 1896 concluded that a society is in an optimal state if no person can become richer without making another one poorer. This leads to definition of Pareto optimality in a multi-objective model (Jones & Tamiz, 2010).

Ordering and ranking is when the maximization of unwanted deviations from goals takes place according to weaker order. Here, weak ranking of goals in terms of importance exists and is known (or can be estimated) by the decision team (Jones &Tamiz, 2010).

Robustness is the ability of a solution to cope with uncertainties including those that may be unanticipated (Wallenius et al., 2008). In multi-objective optimization, the concept of robustness is defined by considering stability of the optimal solution relative to the errors in the objective function parameters (Cromvik et al., 2011; Soares et al., 2009).

In relation to VE, MCDM refers to situations where there exists more than

one objective or goal. Typically, these objectives do conflict and the team must

arrive at decisions by taking them into consideration. MCDM involves the

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selection of multiple alternatives to achieve an overall result based on the

appropriateness of those alternatives when compared to a set of criteria (Farhad,

2006). The decision criteria will be weighted in terms of their value to the decision

making team because criteria are rarely of equal value or importance. When a

suitable process is applied to the problem, a rating of alternatives can be formed

into a rank, based on preference (Farhad, 2006). Thus, MCDM involves:

Determining relevant criteria and alternatives.

Linking numerical values or measures to the relevant importance of the criteria and to impacts of criteria and alternatives.

Processing numerical values to determine a ranking of each alternative.

Decision in the presence of multiple and conflicting criteria can be

classified in two types: 1) selection of an alternative from a menu of prioritized

attributes of alternatives or MADM characterized by decision problems in which

the decision space is continuous, e.g., a decision making problem with many

objective functions, and 2) synthesis of an alternative or alternatives on the basis

of prioritized objectives or Multiple Objective Decision Making (MODM) which

focuses on problems with a discrete decision space. In these types of problems,

a set of decision alternatives has been pre-determined (Triantaphyllou et al.,

1998).

Special importance is placed on methods for eliciting data for MCDM

problems and also in processing such data in the VE process. The overall

assumption of MCDM in the VE process is that the decision maker is to choose

an alternative from a set of alternatives whose objective function values or

attributes are confidently known (Dyer et al., 1992).

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2.16.3 Goal Programming (GP)

2.16.3.1 History. “Man is a goal seeking animal. His life only has meaning

if he is reaching out and striving for his goals” Aristotle 384-322 BC. This quote

shows that goal oriented behavior and decision making process has a long

history. This goal focused philosophy has been formalized in contemporary fields

such as engineering and sciences by goal programming techniques.

Goal programming was first used in the executive compensation at

General Electric in the 1950s. During those times, the term constrained

regression was used and the model was a variation of linear programming

method. Ignizio (1976) brought the technique to operations research. This led to

several reports in literature concerning its increased applications from the mid-

1970s onwards.

2.16.3.2 Definition of Goal Programming. When faced with a problem

which has multiple objectives, goal programming is one of the techniques that

can be used in such situations for solving MCDM and MODM problems by finding

a set of satisfying solutions (Hassan & Loon, 2012; Iglizio & Romero, 2003;

Wiston, 2007). It is used in general engineering designs and processes to find

compromised solutions which will simultaneously satisfy a number of design

goals (Deb, 1998). In attaining goal programming problem solution, classical

methods reduce the multiple goal achievement problems into a single objective

function of minimizing a weighted sum of deviations from goals. It is based on

mathematical models and algorithms.

2.16.3.3 Objective of Goal Programming. The main objective of goal

programming is to find solutions that attain a predefined target for one or more

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criterion function. If no solution exists which achieves targets in all criterion

functions, then the task is to find solutions which minimize deviations from targets

(Deb, 1998). In goal programming, the aim is to find a valuable, realistic,

implementable, and feasible solution rather than one that satisfies

mathematician’s desire for global community (Ignizio & Romero, 2003). This

alludes to satisficing. In fact, two concepts that differentiate goal programming

from other conventional or single objective methods of optimization are the

inclusion of flexibility in constraint functions and close adherence to ‘satisficing’

principle rather than optimizing.

2.16.3.4 Approach to Goal Programming. Goal programming

establishes a specific numerical goal for each of the objectives, formulates an

objective function for each of the objectives, and then seeks a solution that

minimizes the weighted sum of deviations of the objective functions from their

respective goals.

Three types of goals are here:

A lower, one sided goal which sets a lower boundary not to fall under but going above it is permitted.

An upper, one sided goal which sets an upper boundary not to exceed but falling under the boundary is permitted.

A two sided goal sets a specific target you do not want to miss on either side.

Overall, goal programming can be grouped according to the type of

mathematical program model, e.g., linear programming, integer programming,

and non-linear programming that fits it best. Another grouping is according to

how the goals compare in levels of importance. In the non-preemptive goal

programming, all goals are of approximately comparable in importance. In

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another type called pre-emptive goal programming, a hierarchy of priority levels

for goals exists so that the goals of primary importance receive first priority, those

of secondary importance receive secondary priority and so on.

2.16.3.5 Strength. Goal programming’s strengths are that it is satisficing

and based on mathematical procedures and algorithms.

2.16.3.6 Weakness. Users of goal programming need to know the

mathematical procedures and algorithms. It requires the user to specify a set of

weights signifying the relative importance of each criterion. This makes the

method more subjective. The weighted approach may have difficulty finding

solutions in problems that have curvilinear feasible decision spaces.

2.16.4 Utility Theory (UT)

This technique is based on the utilitarian theory that states that the value

of a system can be reduced to a single entity. According to the theory, all moral

decisions should attempt to maximize the total amount of utility hence the

numerical representation of value (Wallenius et al., 2008). Numerically

represented values or utilities are easy to use in decision making. The decision

rule is to select the alternative which has the highest utility. However, this rule

cannot be directly applied if there are more than two alternatives with maximum

value. The rule is also based on satisficing theory which states that you choose

the alternative that has sufficient utility.

UT was developed to fill in the gaps that other alternative multi-criteria

decision techniques do not adequately capture, especially the risks associated

with decisions relative to the decision makers risk tolerance level. Common

deterministic methods of comparing alternatives such as net present value and

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cost benefit analysis generally are not set up to consider risk or uncertainty in

their analysis (Chastian, 2010). Thus, if a decision maker is aware of risk and

does not include it in the analysis process, then the strength of the final decision

may be less (Chastian, 2010).

UT assumes that the goal of the decision making team is to maximize a

utility or value function that depends on specific criteria or attributes. Where

uncertainty exists, the problem is typically to maximize the expected value of a

utility function (Wallenius et al., 2008). According to Katsikopoulous and

Gigerenzer (2008), the assumptions of expected utility theory are:

Independent variations: every option has a value that is measured by a single number, i.e., alternatives are not evaluated in comparison to other alternatives.

Trade-offs which state that in order to determine an alternative’s true value, low values on one attribute such as value can be compensated by high values on another attribute such as probability.

2.16.4.1 Multiple Attribute Utility Theory (MAUT). Multiple attribute

utility theory can sometimes be classified under MCDM. It can be treated

separately when risks or uncertainties have a significant role in the definition and

assessment of alternatives. MAUT encompasses a large body of engineering

mathematical theories for utility models and techniques. The role of the value

function differentiates MAUT from MCDM. If value function is made explicit, then

the method is MAUT. However, if value function is implicitly stated, i.e., assumed

to be existing but in actuality unknown, then the method is classified as MCDM

(Wallenius et al., 2008).

In using utility function in decision making, MAUT converts the different

criteria, e.g., cost, risks, and stakeholder’s level of acceptance, into one common

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dimensionless scale of utility, usually between 0 and 1. Utility functions for each

criteria convert units into the 0-1 utility scale and are combined with weighting

functions within the overall decision to form a decision score for each alternative

(Kiker et al., 2005).

MAUT is based on the assumptions that the team of decision makers is

rational, i.e., getting more utility is preferred to less, that preferences do not

usually change over time, that the team has perfect knowledge of all the

variables under consideration, and that they are consistent in judgment. The

objective of the team is to achieve high utility or value from the variables being

considered (Kiker et al., 2005).

2.15.3.2 Strength. A major strength of UT is its ability to capture risks in

the decision making processes, i.e., it is able to treat uncertainties that may arise

in decisions among given alternatives. Also, it is supported by strong

mathematical models or methods.

2.15.3.3 Weakness. The assumption of a rational being in decision

making is somewhat impractical. This can be attributed to the fact that

preferences change as a function of time in the real world.

2.16.5 Weighted Sum Method (WSM)

This MCDM is the first decision making method used. Typically, it is used

when the units of measurement are the same. The score of an alternative is the

weighted sum of the evaluation ratings of the alternative where the weights are

usually the importance weights associated with the attributes (Triantaphyllou et

al., 1998).

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In multi objective optimization, the decision making team consider multiple

objectives before arriving at a decision. Since it is not possible to simultaneously

optimize for all objectives, each objective is given a positive weight by

importance and the decision is arrived at by optimizing a weighted sum of

objectives (Hu & Mehrotra, 2011). An optimal solution in a weighted sum function

is a Pareto optimal and non-dominant solution, which implies that the solution is

not highly dominated by any other solution (Hu & Mehistra, 2011). The higher the

weights, the better a criterion is and the criterion is assumed to be in relation to

other criterion weights based on their importance (Sarika, 2012).

2.16.5.1 Strength. It is the easiest to use and is the most widely used

MCDM.

2.16.5.2 Weakness. Difficulty arises where it is applied in multiple-

dimensional decision making problems requiring robust solutions (Matteo, 2012).

2.16.6 Weighted Product Method (WPM)

This MCDM is a modification of the weighted sum method and has been

developed to overcome the weakness of WSM. The major difference between

WPM and WSM is that multiplication is used instead of sum. The score of an

alternative is equal to the sum of the performance of an alternative under each

criterion multiplied by the relative weight assigned to that criterion. The

alternative with the optimal score represents the optimal choice based on the

calculation of the worth of the alternative (Sarika, 2012). WPM can also be

referred to as dimensionless analysis, i.e., its structure eliminates any units of

measurement.

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2.16.6.1 Strength. Instead of using actual measures, it utilizes relative

measures (Triantaphyllou et al., 1998). The elimination of units of measure

makes it user friendly.

2.16.6.2 Weakness. The simplistic nature of WPM may not allow it to

incorporate uncertainties in making best decisions about alternatives developed

in a typical VE process.

2.16.7 Analytical Hierarchy Process (AHP)

This MCDM was invented by Saaty (1980, 1983, 1990, & 1994). Expert

Choice introduced in 1990 has resulted in its wide acceptance in value decision

making (Saaty, 1994). AHP approach gives a comprehensive and coherent

framework to structure decision problems by representing and quantifying

elements, relating those elements to overall goals, and evaluating alternative

solutions (Kunz, 2010). Specifically, it is a structured approach for dealing with

complex decisions based on mathematical and psychological principles where it

decomposes complex MCDM problems into a system of hierarchies (Kunz,

2010). It is based on pair-wise comparisons, use of ratio scales in preference

judgments, and Eigen vector methods (Triantaphyllou & Mann, 1995).

The analytical hierarchy process permits inconsistencies in judgments

and provides avenues to reduce inconsistencies in decision making. The process

begins with development of alternative options, specifications of values and

criteria, and concludes with evaluation and recommendation of options (Farkas,

2010). The structure consists of three levels. Goals are set at the top level,

followed by criteria at the second level and alternatives at the third level. Figure

2-6 shows the arrangement. AHP’s structure makes it possible to critique the

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importance of the elements in a given level while comparing them with other

elements in the adjacent levels. Noteworthy is that most of the creativity task in

decision making is in deciding what to include in the hierarchy structure or

hierarchy (Farkas, 2010).

The main aim of AHP is to help decision making team in organizing ideas,

judgments, and evaluations in order to make more useful decisions (Kunz, 2010).

It operates by developing alternatives and criteria used to evaluate or decide on

the alternatives. Priorities are derived based on the pair-wise assessments using

expert judgments or ratio measurement scales. A weighting and summing

approach is used to get total or overall priorities for the alternatives based on

their contributions to the goals (Kunz, 2010).

2.16.7.1 Strength. AHP utilizes relative values instead of actual values,

similar to WSM. AHP can be used in both single and multi-dimensional decision

making scenarios. MAUT and AHP are optimization approaches to decision

making. They utilize numerical scores to convey the importance of one

alternative in comparison to others on the same scale. Scores are developed

from the performance of alternatives with respect to an individual criterion and

then summed up into an overall total score (Kiker et al., 2005). Lastly, AHP is

based on the premise that people are more capable of making relative judgments

than fixed judgments. So judgment is more relaxed in AHP than MAUT.

2.16.7.2 Weakness. Stakeholder requirements for value are often treated

as one attribute among others such as reduction of cost or risk (Kiker et al.,

2005). It would be better to have all values as required. AHP has been criticized

on the way pair-wise comparisons are used and in the way alternatives are

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evaluated (Kunz, 2010). Rank reversal may occur in AHP. Belton and Gear

observed that reverse ranking of alternatives may occur in AHP when an

alternative identical to an already existing one is introduced in the decision

making model (Belton & Gear, 1983).

2.16.8 ELECTRE Method

The word ELECTRE stands for Elimination and Choice Translating

Reality, as translated from French (Benayoun et al., 1966). ELECTRE method

uses separate pair-wise comparisons of individual criterion among alternatives.

Alternatives are dominated if another alternative exists which exceeds the others

in one or more criteria and/or is equal in the remaining criteria.

ELECTRE method begins with pair-wise comparisons of alternatives

under each criterion. Next, the decision maker assigns weights or importance

factors to the criteria do as to determine their relative importance (Triantaphyllou

et al., 1998). With a string of repeated assessments of ranking relationships

among alternatives, ELECTRE elicits a concordance index, i.e., the amount of

evidence to support the conclusion that one alternative outranks the other.

2.16.8.1 Strength. The ELECTRE method has an express view of all the

alternatives in the decision model by eliminating less preferred alternatives

(Triantaphyllou et al., 1998).

2.16.8.2 Weakness. The ELECTRE method at times may be unable to

identify the preferred alternative after evaluations. It may only produce leading

alternatives which can be problematic when making sound decisions.

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2.16.9 Choosing by Advantages (CBA)

2.16.9.1 Overview. Choosing by Advantages (CBA) is a decision making

process not an individual method, i.e., it is a collection of methods which are

grouped together by a set of definitions, principles, and a model, which is a

distinct difference from the other decision methods reviewed here.

The CBA decision method deliberately identifies only the advantages of

alternatives rather than both the advantages and disadvantages. This is to avoid

double (or multiple) counting, omissions, and complications from negative values.

The major short coming is that cost is not included in the decision framework

(Grant & Jones, 2008). The evaluation phase of the conventional VE process

utilizes both advantages and disadvantages of alternative building systems to

select best alternatives (ASTM E1699-10). This makes CBA significantly different

from conventional VE process.

CBA is also called reality based decision making, congruent decision

making, effective decision making, integrity-based decision making, and

successful decision making system or method (Adams, 2004). It creates a

distinction between sound and unsound decision making systems.

CBA is called a sound decision making system because it uses well

defined vocabulary to ensure clarity in decision-making (Parrish & Tommelein,

2009). It is also called a sound decision making approach because of its

sequential process. This process includes method-decision-action-outcome. As

pointed out by Suhr, the sequence is based on the logical premise that sound

decision making methods will produce sound decisions more frequently than

unsound methods (Suhr, 1999). It follows that sound decisions will usually result

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in better actions. Finally, better actions will ultimately yield better results or

outcomes. This means that the genesis of bad results or outcomes is the use of

unsound methods in decision making. Therefore, CBA is considered a sound

decision-making system or method.

2.16.9.2 CBA vocabulary. CBA uses five specific terms, namely,

alternatives, attribute, advantage, factor, and criterion. According to Arroyo et al.

(2012) and Suhr (2009), the following are the definitions of the terms:

Alternatives: are two or more construction materials, methods, techniques, building design or construction systems from which only one must be chosen.

Attribute: refers to a characteristic, quality or consequence of one alternative, e.g., construction methods or materials.

Advantage: refers to a beneficial difference between attributes of two alternatives.

Factor: refers to an element, part or component of a decision, which in a conventional VE process would be called a performance criterion. Factor is the container for criteria, attributes, advantages. In a sound decision making process, factors are not developed before the alternatives are developed.

Criterion: refers to a decision rule or a guideline. Conventional VE process would call this a design standard or program requirement which guides decision making. A ‘must’ criterion represent conditions which each alternative must satisfy while a ‘want’ criterion represent preferences of one or multiple decision-makers.

Overall, it is important to indentify or determine the factors which will

produce significant positive differences among alternatives and not which factors

will be important in decisions (Adams, 2004; Suhr, 2003). This is because CBA is

based on advantages.

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2.16.9.3 Principles of CBA. CBA is based on four main principles, also

called the basic principles of sound decision making. According to Suhr (1999, p.

4), the CBA principles include:

The fundamental rule of sound decision making: States that decision made must be based on the importance of advantages. The advantages are the positive differences between attributes of two alternatives.

The foundation principle of sound decision making (method principle): States that decision made must be based on the importance of the differences among the given alternatives. Notably, different types of decisions require different methods of decision making and a method that is suitably sound for one maybe unsound for the other.

The principle of anchoring. Decisions made must be based on relevant facts, i.e., decisions made must be anchored to relevant facts.

The pivotal or critically important sound decision making principle or the cornerstone principle: Decision makers must learn and skillfully use sound methods of decision making if they want to consistently make sound decisions. Notably, sound decisions must never assign numerical weights to factors, which are often labeled as criteria.

According to the fundamental rule of sound decision making, decisions

must be made based only on advantages and not both advantages and

disadvantages. Usually, a disadvantage of one alternative will be an advantage

of another alternative in the same evaluation plan. So listing both advantages

and disadvantages or pros and cons will lead to an unsound decision making

approach which is characterized by double or multiple counting factors,

omissions, distortions, and confusion (Adams, 2003). Finding the advantages

paves the way for the next step which is finding the importance of the

advantages through the comparison of the advantages. CBA does not compare

factors or performance criteria as in the WPM approach. The CBA weighting

process is focused only on the advantages and not criteria, attributes or other

types of data. CBA is based on the premise of comparing system’s alternatives

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based on the importance of advantages of alternatives (Adams, 2003; Arroyo et

al., 2012; Suhr, 1999).

2.16.9.4 CBA models and methods. The CBA method is based on a

cause-effect model, generalizing-specifying model, and sound decision-making

model. These models assist in producing better results.

CBA has two principal variations, one for simple decisions and one for

complex decisions. For simple decisions, a tabular two-list or instant CBA

approach is used. There are special methods for complex and very complex

decisions such as monetary decisions. Figure 2-7 shows the typical structure of a

CBA model.

In CBA, the following sequential process is used (Adams, 2004):

Identification of alternatives: The team identifies all the possible alternatives based on the requirements of the owner and the analysis of functions.

Identification of factors: The choice of factors is based on the areas where the team finds significant differences among alternatives. The factors are not developed prior to the alternatives being developed. Noteworthy, it is important that the team collects as many pieces of information as possible about the alternatives.

Summarizing the attributes: The attributes for each of the factors are summarized. The attributes are sometimes measurable quantitatively while sometimes they are not. The unique and important characteristic of CBA method is that it can accommodate both quantitative and qualitative attributes.

Deciding the advantages: The team underlines the least preferred attribute. Thereafter, the positive differences between the least preferred and other attributes is recorded for each factor.

Establishing an importance scale: The team circles the most preferred advantage for each factor and then chooses the paramount advantage, i.e., one of the most preferred advantages. This advantage is assigned the highest quantitative measure, e.g., 50, 100 or 200.

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Deciding the importance of each advantage: The team rates each circled advantage against the paramount advantage. For example, an evaluation of 95 would mean that that advantage is 95% as important as the paramount advantage. The evaluators then complete deciding importance ratings for each of the circled advantages and then proceed to assign importance ratings for all other un-circled advantages.

Some important ideas can be noted. First, the judgments are subjective. CBA has the potential of incorporating both quantitative and qualitative metrics in equal proportion. Second, the importance of each advantage is measured against one paramount advantage. Third, there is a tendency to interpret the results to imply that one factor is more important than the other. This is WPM thinking. It is the importance of the advantages of one alternative over another that is being compared in CBA.

Choosing the preferred alternative: Sum the importance numbers for each alternative. The largest total sum is the preferred alternative and this value is double underlined to distinguish it from the rest of the alternatives.

The CBA process above is intended for decisions where alternatives have

equal cost or where cost is not considered. CBA has advanced and complex

procedures for situations when costs are unequal or where costs are considered.

In essence, the advanced CBA process proceeds from where the total

importance points have been computed for each alternative.

2.16.9.5 Choosing by advantages for decisions including cost. This

version of CBA is used when alternatives have unequal costs. The cost decision

is made after the evaluations have been completed and the total importance of

advantages have been determined. CBA utilizes the total importance of

advantages against alternatives and costs in a graphical plot (Figure 2-8).

From the left side, if the slope of the line representing the increment is

nearly vertical, then the alternative on the left is easily excluded. From the right

side, if the slope of the line representing the increment is negative, horizontal or

nearly horizontal, then the alternative on the right is easily excluded. Therefore,

in Figure 2-8, both A0 and A3 will be excluded. When all the easy to exclude

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alternatives have been eliminated, there will be only one remaining, i.e., A2, as

the preferred alternative.

2.16.9.6 Steps of the CBA process. According to Suhr (2009), there are

five recommended steps in the CBA process:

Learn just one set of CBA definitions, principles, models, and methods at a time.

Unlearn or learn to not use the corresponding unsound concepts and methods that the CBA concepts and methods are replacing.

Relearn the CBA concepts and methods.

Practice and consistently use the CBA concepts and methods that you have learnt so far.

Teach the CBA concepts and methods to other people. This will benefit you and them. Then return to step 1 and learn more consistently.

2.16.9.7 CBA and value engineering methodology. The conventional

value analysis based approaches use weights and scores to make a model of

decision makers’ preferences in the form of a value function. CBA requires

decision-makers to identify the advantages of alternatives prior to constructing

their preferences (Arroyo et al., 2012). CBA refers to cost as a priority. It does not

use the term value or performance at a given cost. The sum of importance

scores for a given alternative is called total importance scores.

In relation to the VE job plan (ASTM E1699-10), CBA points out certain

unsound decision making practices. These include:

Determining evaluation criteria in the information or pre-study phase and using them during the evaluation phase.

Ranking and rating of alternatives using both advantages and disadvantages of alternatives, use of pair-wise comparisons, and weighted analysis approaches. There is considerable over-emphasis on minor advantages and considerable under-emphasis of the major advantages among alternatives in the decision process (Adams, 2004). In the real

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world, the advantages and disadvantages of systems generally have an equal measure of importance.

Ranking and rating of alternatives developed during the development phase.

In contrast, as discussed earlier, CBA determines the importance of

advantages after the alternatives have been determined and their advantages

identified. CBA also uses strategies other than weighted factors to select among

alternatives. Specifically, the shortcoming of weighting factors or criteria is that

they are expressed in abstract terms which require the team to provide details to

fill in gaps caused by missing information that will allow them to arrive at a

weighted judgment. Such an outcome is an unanchored judgment and not based

on facts and therefore multi-criteria decision processes are unsound decision

making approaches (Adams, 2003).

CBA would change some of the phases of the VE process. In the pre-

workshop phase, CBA does not identify evaluation criteria and recommend

preparation of cost and worth models because unanchored judgments are

unsound. There should be no discussion of factors in this phase because the

alternatives have not been developed yet. In the information phase, CBA process

does not recommend identification of evaluation criteria or weighting of criteria

using paired comparisons. At this level, alternatives have not been developed

yet. CBA would change the evaluation phase because only advantages would be

discussed. Team members use CBA to choose the most preferred alternative or

alternatives. In the development phase, the selection of preferred alternative is

considered and if required, additional factors or alternatives may be generated.

Reconsideration is an additional part of CBA which is intended to assure the

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congruity and effectiveness of the decision. CBA does not impact the function

analysis and creative phase of the VE job plan (Adams, 2003).

2.16.9.8 Advantages of CBA in value engineering. There are specific

important advantages of CBA decision making method when used in VE (Adams,

2004; Suhr, 2009):

CBA is simpler and for some types of decisions, CBA enhances interpersonal relationships and produces happier people.

CBA can result in relatively better decisions and better decisions usually generate relatively better outcomes.

CBA can result in correct and sound decisions which can manifest in better resource allocations in projects.

CBA can result in higher levels of job satisfaction, less conflict, and less stress levels because decisions are satisfying.

Overall, sound decisions are more likely to be accepted and implemented.

2.16.10 Neuro-Linguistic Programming (NLP)

2.16.10.1 Overview. Neuro-Linguistic Programming (NLP) was initiated by

Richard Bandler and John Grinder in the 1970s in the discipline of human

behavior, communication, and change (Bandler & Grinder, 1982). It is considered

a powerful approach to communication, change, and excellent performance

(Smart, 2006). NLP refers to the nervous system or neuro, i.e., the brain, the five

senses, and the happenings in our minds; linguistic, i.e., verbal and non verbal

communications; and programming, i.e., the ability to organize our neurology and

linguistic patterns or developments to arrive at preferred results or outcomes

(Burn, 2005). NLP is based on the premise that no one has the exact same

reality map of the world and an effective team can utilize the understanding of

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their different realities to improve their communication and produce better results

in the quickest, most effective and fun way (Beale, 2012).

2.16.10.2 Presuppositions of NLP. There are about nine presuppositions

of NLP. Each is unique and important to NLP and to overall understanding.

According to Adams (2004) and Burn (2005), the presuppositions are:

The map is not the territory, i.e., a person’s mental map of the world is different from the other. Practicing NLP involves changing the map and not reality.

Experience has a structure. Different people have different levels of experience.

The mind and the body are under the same system. If you affect one, you affect the other.

If one person can do something, anyone can learn to do it and even better.

People already have all the resources they need to achieve what they want.

You cannot not communicate.

The meaning coming out of your communication is the response you will get. People will respond to what they think you mean from your communication, which can be an accurate or inaccurate interpretation of your intended meaning. Therefore, communication includes both verbal and non-verbal signs.

Every behavior has a positive intention.

If what you are doing is not working, do something else.

2.16.10.3 NLP modeling. The modeling process of NLP requires

systematical coding and transferring behaviors or attitudes and strategies from

one person to another. It is based on the premise of emulating characteristics

that successful people have shown in order to get results in specific areas, i.e.,

combining both logical and intuitive approaches (Beale, 2012). In essence, NLP

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modeling is a exclusive approach to identify and replicate unconscious skills of

naturally talented excellent performers then teaching others.

The modeling process involves building physical rapport, i.e., mirroring

and matching, posture, movement, speed, but not mimicking, and verbal rapport

through representational systems, e.g., visual/sight, auditory/sound,

kinesthetic/touch, olfactory/smell, and gustatory/taste. Verbal rapport manifests in

phrases which are visual, e.g., I can see what you mean or the building system

looks good, auditory, e.g., loud and clear or unheard of, kinesthetic, e.g., I can

grasp the idea or I will get in touch with you soon, olfactory and gustatory, e.g., a

sweet person or that is bitter sweet. Noteworthy, the knowledge of a team

member’s meta-program is important in NLP as it aids in understanding

preferences which help in building team rapport and effective communication.

In executing the NLP modeling process, certain words need to be used

with caution (Burn, 2005):

But: This negates everything before it. Instead use, “and next time, or let’s…”

Should: This creates an instruction and a sense of guilt.

Don’t: This leads the brain to associate with the negative aspect first before getting to hear the real message, e.g., “don’t think about the project yet.” Instead encourage the listener to think about the project first, in order to stop thinking about it.

Try: This carries the expectation that you may fail to do something.

Why: This implies that you need to justify something. Alternatively use how?

2.16.10.4 Key principles of NLP. According to Strong (2006) and Burn

(2005), the NLP method is based on four fundamental principles which are

unique and are the success factors of NLP:

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Know the outcome or direction or mission: The main focus of NLP is what is desired in the end. The human nervous system is goal seeking and people tend to focus on what they want. One of the principles of NLP is to understand the goals or outcomes. Having clear intentions helps in creating the outcome desired. These may include what is to be improved or which aspects of work are to be improved. It may also prompt an individual to look for ways to improve communication with others. These thoughts are important when exploring NLP principles. Having clear outcomes ensures greater focus on thoughts and subsequently ensures effective communication. It assists in making decisions that are right. Setting outcomes involves taking time to consider the goal. The SMART (Specific, Measurable, Achievable, Realistic, and within Time frame) goal setting strategy provides clear focus with an agreed time frame. In addition to SMART goal setting, well structured NLP process can produce a well-informed outcome. This is because it employs SCORE model from DeLozier and Dilts (Smith, 2008). SCORE resolves issues in relation to achieving goals and moving from difficult or challenging situations to the required goal. Symptoms are problem states or what needs to be changed in the current problem state; Causes are where the problem comes from; Outcomes are the wants or goals; Resources are the requirements to solve the problem such as tools, skills, and beliefs; and Effects are the longer term effects of the achieving the outcomes.

Capture the attention of the unconscious mind (rapport): “The map is not the territory’’. One must start from where the person to be influenced is located presently and develop from there. Rapport is the ability to capture the attention and trust of the unconscious mind. Noteworthy is that it is important to get rapport with oneself first, i.e., feeling at ease with your actions before building rapport in conversations and in subsequent interactions with others. In these, body language, speed or pace of communication and creating an understanding of situations from other people’s perspective is imperative. Rapport is vital for efficient communication and requires mutual respect between people and is often achieved naturally. It involves showing genuine interest, observing how a person reacts to what another says, the actions, body language, and identifying key words or phrases used.

Know whether you’re getting the required outcome (sensory acuity): There is need to evaluate the validity and reliability of the outcome once the outcome is achieved, known or quantified. Sensory acuity, i.e., vision and sight, hearing and sound, feelings and touch, smell and aroma, and taste, refers to the ability to notice that the outcome is as expected.

Adjust what you are doing accordingly (behavioral flexibility): It is said that insanity is doing the same thing repeatedly while expecting a different result. The implication is that when not getting the expected outcome, it is prudent to be flexible enough to change the strategy. Intelligence constitutes having a fixed goal and being flexible on how to achieve the

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desired goal. It is not necessarily the person that exercises the most influence or the most brute force but the most flexible that becomes more successful. This includes being flexible in the approach to situations, to create new perspectives, and understanding the differences in interpretations of situations among people. Therefore, flexibility is about acknowledging the differences in interpretation of situations through different perceptions, thereby creating your own reality. Also, flexibility is about selecting from many alternatives. Being flexible allows information gathering from a variety of sources, from different perspectives, and from different points of view.

2.16.10.5 Steps in NLP. According to Beale (2012), NLP method has

eight important steps which are followed in sequence:

Beginning frame: It is important that a team work on same map to avoid misunderstandings which may culminate in failure. NLP questions and draw attention to assumptions and expectations.

State: It is beneficial to have appropriate mood through physical change and mental preparation when working with a team. In NLP, people recognize their own habits and the effects their habits may have on others they interact with.

Outcome: NLP trains people to phrase their outcomes in the most exciting and genuine terms. In NLP, goals can be articulated in sensory terms. This ensures that the goal is grounded in the physical world, has emotional resources, and sets the direction which is motivating and rewarding.

Rapport: An honest connection and open communication between two or more people. Rapport in NLP is shown by matching and mirroring, i.e., people that click well with one another begins to display similar postures, gestures, and language trails.

Current strategy: This is the understanding of what is currently done in order to reach the required goal.

Techniques or tasks: This states the requirements to be fulfilled so as to reach the desired goal.

Future pace: Exercise that connects to the real world to bring about the desired action.

End frame: This is the concluding and closing interaction to issues raised at the beginning frame. It is where the desired goal has been reached.

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2.16.10.6 NLP and the value engineering process. NLP can be an

important tool to improve creativity in VE process (Elder & Elder, 1998). This tool

can be used to enhance understanding, develop new ideas, and for effective VE

team communication. In essence, it is a method of representing mental

processes of excellence and how they translate into observable results. It utilizes

five creative elements, namely, fluency, flexibility, originality, awareness, and

drive to develop positive results. In a typical VE study, this could improve the

team leader’s and member’s interactions.

Barlow (1999) held that ideas are best created when not judged at first.

When ideas are allowed to flow out easily without being immediately judged for a

longer period of time and then judged later on, the result is a large volume of

ideas available for use which may provide greater value towards the final goal.

This creativity revolves around better communication and an improved thinking

process. In VE, creativity manifests in thinking about value rather than cost,

thinking about function rather than action, and thinking about creativity rather

than judgment (Barlow, 1999).

The NLP strategy can be used by the VE team to create rapport, e.g.,

mutual trust between leader and team and to gain access to maximum team

creative abilities, thereby realizing better outcomes. Specifically, the process can

provide powerful ways to stimulate free thinking and greater creativity by turning

problems into signals and signals into language and communication of the target

creation (Elder & Elder, 1998). NLP states that the way people communicate with

others will determine the kind of response they receive. Therefore, creativity in

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VE is at its best when communication is clear and effective and with appropriate

feedback.

An effective VE team leader needs to possess excellent communication

skills and have a good understanding of how language may affect human

behavior. The team leader should maintain interpersonal flexibility and an open

mind when dealing with VE team members. The team leader should also create

good rapport with team members. Building rapport comes from respecting each

other’s points of view while still being true to the main objectives. Rapport is

effective when there is a smooth flow of the VE study characterized by

interpersonal enthusiasm and well-being.

Overall, learning a new strategy of communication through the use of NLP

can help improve language skills, build team rapport, and improve the idea

creation in VE. Improved team leader effectiveness will lead to better VE study

outcomes.

2.16.10.7 Benefits of NLP intervention. The benefits of using NLP

method are:

Helps users to control their state of minds when working towards a goal.

Users can develop powerful persuasive communication skills.

It can significantly help users arrive at the outcome they need.

Users can have more success, happier, joyous, and experience more fulfillments in life.

Users can learn the tools or avenues of freedom.

Helps users define and solve their problems. NLP techniques can assist users in becoming aware of their reactions that they are anchoring in other people and in themselves. Then they can control the anchoring so that it best serves them and their goals.

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NLP would be used in the creative phase of VE. It will enhance team effort

towards superior creation of ideas. Such creative ideas in VE may include efforts

to include better green features in building construction or incorporating favorable

sustainability rating tools used in measuring building sustainability outcomes.

Selecting building systems or materials that are environmentally friendly

can be a difficult task. It requires the use of suitable green building rating tools

which must be chosen appropriately to help in selecting better alternatives.

2.17 Building Sustainability Rating Tools

This section reviews popular green building rating systems that can be

used to measure sustainability outcomes. Specifically, the rating tools would be

useful in building performance evaluation and in overall decision making for

green buildings.

2.17.1 Overview

A wide range of rating tools exists for rating building sustainability. There

are a multitude of tools and certification systems available (Hirigoyen et al.,

2008). As of March 2010, about 382 registered building software tools were

available for use in evaluating or quantifying building energy efficiency,

renewable energy, and building sustainability (Nguyen, 2011). However, few of

these tools are widely acknowledged and recognized for setting standards for

sustainable building design and construction (Nguyen & Altan, 2011).

Examples of sustainable building rating systems include the Building

Research Establishment Environmental Assessment Method (BREEAM),

Leadership in Energy and Environmental Design (LEED), Comprehensive

Assessment System for Built Environmental Efficiency (CASBEE), Green

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Building Tool (GB Tool), Green Star, German Sustainable Building Certification

(DGNB), Green Mark, Green Globes, and Hong Kong Building Environmental

Assessment Method (HK BEAM). These systems are considered the most

popular, highly influential, and more technically advanced assessment methods

available (Nguyen, 2011). Some of them have gained international recognition in

evaluating or rating sustainable buildings. Their use generally requires various

levels of specialized knowledge in building sustainable design so that they can

be used effectively in achieving high quality and low environmental impact

buildings (Fowler & Rauch, 2006).

Generally, the goals for rating systems are to alleviate the negative life

cycle impacts of buildings on the environment, enable buildings to be recognized

according to their environmental benefits, provide a realistic environmental label

for buildings, and increase the needs for sustainable buildings (Neama &

Shaban, 2012; Vickers, 2001). These are the main reasons which influence

building owners to pursue green.

Building rating systems have been developed to meet certain principles

(Neama & Shaban, 2012):

Ensuring environmental and building quality through use of complete measures of environmental impacts.

Using quantifiable measures to determine environmental and building quality.

Using best available science and best practice as the basis for quantifying and calibrating effective performance standards for defining environmental and building quality.

Identifying the social and economic benefits of meeting the environmental and building objectives.

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Providing a common framework of assessment that is tailored to meet the local context including local regulation, climate, and building practices.

In addition to meeting the above principles and aims, different individuals

have different motives for using building rating systems. Developers and the

building industry use rating systems to gain credit for investing in sustainable

building materials and practices, government and civic activists use building

rating systems to regulate and encourage sustainable practices, and consumers

use rating systems to compare different building products (Abramson, 2013).

Meeting these objectives requires the use of the best rating system so as to

achieve the best building sustainability outcome. Comparing rating systems can

determine which rating system would be best for a given use and to understand

the relationship among different rating systems including their contextual usages

such as geography, climate, and economy.

The following sustainable building rating tools or systems were compared

and their distinguishing characteristics identified. Such comparisons may

influence the choice of a rating tool depending on the owner’s requirements,

aims, and geographical location of the building under study.

2.17.2 Building Research Establishment Environmental Assessment Method (BREEAM)

This is one of the earliest and most extensively used environmental

assessment methods for building systems (Nguyen, 2011). It was first developed

in 1990 in the United Kingdom where it has been used extensively and with

annual updates; it is used infrequently in the USA (Fowler & Rauch, 2006). It is

considered the building environmental assessment system with the longest track

record. Versions include BREEAM Design and Procurement (D&P), Post

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Construction Review (PCR), Fit out Assessment, and Management and

Operation (M&O). Ratings in BREEAM are: outstanding (85 and above),

excellent (70 - 84), very good (55 - 69), good (45 - 54), pass (30 - 44), and

unclassified (less than 30).

BREEAM areas of assessment include: energy, i.e., operation energy and

CO2; management ,i.e., management policies, commissions, site managements,

and procurement; transport, i.e., transport related CO2; materials, i.e., impacts of

building materials including life cycle impacts and CO2; water, i.e., water

consumption and efficiency both inside and outside of the building; waste, i.e.,

construction resource efficiency and operational waste management and

minimization; ecology, i.e., ecological value, conservation and enhancement of

building site; pollution, i.e., external air and water pollution; and land use, i.e.,

type of site and building footprint.

2.17.3 Comprehensive Assessment System for Built Environmental Efficiency (CASBEE)

This building sustainability assessment or rating system, available in

English and Japanese, was developed in Japan for the Japanese building

market. It was developed as a result of the collaboration of academia, industrial,

and governmental initiatives in forming the Japanese Sustainable Building

Consortium (JSBC). It is a system not yet officially tested for use in the USA

(Fowler & Rauch, 2006).

There seems to be no exact date of first creation of this assessment tool

because literature shows that it was developed between the years 2001-2004.

Kawazu et al. (2005) reported it being developed in the year 2004 while Fowler

and Rauch (2006) documented it being created in the year 2001.

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In spite of the inconsistencies in the dates of its development, the main

objective of CASBEE has been to raise awareness about the environmental

performance of buildings. It has presented a new concept for assessing

sustainable building that differentiates environmental load from the building

performance quality. By presenting these two factors on a graph, where

environmental load is in one axis and quality on the other axis (Figure 2-9),

CASBEE results are presented as a measure of eco-efficiency, also called

Building Environmental Efficiency (BEE). The best building will fall in the section

represented by lowest environmental load and highest quality level (Fowler &

Rauch, 2006).

Each criterion is scored or rated from level 1 to 5 where 1 denotes a rating

meeting minimum requirements, level 3 denotes a rating meeting typical

technical and social levels at the assessment time, and level 5 denotes a rating

meeting highest level of achievement (Fowler & Rauch, 2006).

The major principles in CASBEE are (Akimoto, 2010):

Consideration of the life cycle stages of buildings.

Two environmental aspects are calculated: environmental load (L) and quality of the building performance (Q).

BEE is the indicator and is based on an eco-efficiency concept where BEE is defined as Q (quality of building) divided by L (building environmental load). Thus, BEE is an indicator for achieving higher quality with lower environmental load through calculations of Q and L (Abramson, 2013; Akimoto, 2010).

CASBEE has four sustainable building assessment tools for pre-design,

new construction, renovation, and existing buildings. Figure 2-10 shows the

variations of the tools.

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Tool 0 and Tool 1 would be useful to the construction professionals during

design and construction stage. Tool 2 and Tool 3 would be useful to owners after

the building is completed and submitted to the owners.

According to Fowler and Rauch (2006), CASBEE’s major criteria

categories are:

Building environmental quality and performance, defined by:

i) Q1: Indoor environment including noise, acoustics, thermal comfort, lighting and illumination, and air quality.

ii) Q2: Quality of services determined by functionality and usability, durability and reliability, flexibility, and adaptability.

iii) Q3: Outdoor environment onsite specifically preservation and creation of the biotope.

Building environmental loading defined by:

i) L1: Energy including thermal load, use of natural energy, efficiency of systems and their relative operations.

ii) L2: Resources and materials such as water conservation, recycled content, and material with low health risks.

iii) L3: Re-use and avoidance of chlorofluorocarbons (CFCs) and other risks.

Overall, certification according to CASBEE is based on the BEE score

(Q/L) whereby the more aggressive the BEE strategy is, the higher the points

awarded. This certification requires clear documentation of quantifiable

sustainable design achievements. These are assessed by trained architects who

have passed CASBEE examinations (Fowler & Rauch, 2006).

2.17.4 Green Mark

This building rating system was developed in 2005 by the Building and

Construction Authority (BCA) of Singapore and supported by the National

Environmental Agency. Its aim is to promote green building designs,

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construction, and technologies that improve energy efficiencies and reduce

overall impact of buildings on environment (Keung, 2012).

The government of Singapore has supported its use in rating sustainable

buildings. Consequently, they have laid out plans to green at least 80% of the

total number of buildings in Singapore by the year 2030, thus popularizing its

usage worldwide which is shown by its adoption by more than 10 countries

(Keung, 2012).

Green Mark’s assessment areas include: energy efficiency, water

efficiency, environmental protection, indoor environmental quality, and other

green features and innovations. The building certification scales are: Green Mark

Certified (50 - 74), Green Mark Gold (75 - 84), Green Mark Gold Plus (85 - 89),

and Green Mark Platinum (90 and above). In Green Mark Platinum rating, a

building can achieve more than 30% energy savings compared to a building build

to codes (Green Building Master Plan, n.d.d.).

2.17.5 Green Globes

Green Globes evolved from BREEAM where it was developed as a web

based version combining both BREEAM Canada and Green Leaf. It is currently

competing with USGBC’s LEED rating system (Fowler & Rauch, 2006). It was

launched in 2000 by Green Building Initiative as an online building sustainability

rating tool designed for use by architects and builders in the construction

industry.

Variations include Green Globes for New Construction (NC) and Green

Globes for Continual Improvement of Existing Buildings (CIEB). Preliminary

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building assessment may occur after conceptual design phase while final

assessment may occur after the construction document phase.

In the rating process, Green Globes applies a complete approach to

energy performance thus providing a comprehensive and precise assessment

approach to energy savings for new construction and existing buildings. Usually,

this can be achieved by using Energy Star to benchmark and rate energy

performance based on actual regionalized energy performance data. Energy

conservation is important in the Green Globes assessment systems, and

represents 38% of the total points accumulated in new constructions and 35% in

existing buildings (Komalirani, 2010).

Projects earn points and get rated from 1 to 4 Green Globes as shown in

Table 2-3. Green Globes major assessment categories include: project

management, site, energy, water, emissions, indoor environment, resource,

building materials, and solid waste (Fowler & Rauch, 2006).

2.17.6 Green Star

This sustainable building rating system is a voluntary system launched by

the Green Building Council of Australia (GBCA) in 2003 to evaluate the

environmental design and construction of Australian buildings (Driedger, 2009;

Nguyen & Altan, 2011). The system is based on a wide range of sustainable

building issues while also focusing on health of occupants, productivity, and cost

savings (Nguyen, 2011). The rating tool is partly based on LEED and BREEAM.

Variations include Green Star for education, Green Star for health care, Green

Star for retail centers, Green Star for mixed use, Green Star for conventional

centers, Green Star for multi-unit residential, and Green Star for offices.

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Assessment areas are: management, indoor environmental quality,

energy, transport, water, materials, land use and ecology, emissions, and

innovations. Certification ratings in Green Star are not certified from 1 - 3 Stars, 4

Star certified for a score of 45 - 59 implying ‘best practice’ in sustainability, 5 Star

certified for a score of 60 - 74 implying ‘excellence’ in sustainability, and 6 Star

certified for a score of 75 - 100 implying ‘world leadership’ in sustainability.

2.17.7 Hong-Kong Building Environmental Assessment Method (HK BEAM)

This rating system was developed in 1996 in Hong Kong by Building

Environmental Assessment Method (BEAM). The aim was to promote voluntary

approaches that can be used to measure, improve, and label the environmental

performance of buildings on the basis of environmental sustainability (Nguyen &

Altan, 2011). The system rates sustainable buildings as fair, good, very good,

and excellent (Hirigoyen et al., (2008).

2.17.8 Green Building Tool (GB Tool)

GB Tool is an international flexible building rating system developed by

National Resources Canada under the auspices of the International Framework

Committee (IFC) for the Green Building Challenge (Fowler & Rauch, 2006;

Kawazu et al., 2005). The tool is used in evaluating US buildings for the Green

Building Challenge. It consists of two spreadsheets; one spreadsheet is for data

entry completed by the project team and the other is for establishing weights and

benchmarks and completing the building assessment by a third party sponsor or

assessor (Fowler & Rauch, 2006).

The assessment areas in Green Building Tool include:

Energy and resource consumption assessed through material use.

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Environmental loadings which include greenhouse gas emissions, other atmospheric emissions, storm water, waste water, solid wastes, site impacts, and other local and regional impacts.

Indoor environmental quality assessed through indoor air quality, ventilation, temperature and relative humidity, daylight and illumination, noise, and acoustics.

Other criteria including appropriate site selection, project planning and development, urban design, building controls flexibility and adaptability, and functionality: long term and performance and socio-economic aspects.

A building can be scored a -1 if it is below typical sustainability practice, or

from +1 representing good performance to +5 representing very high level of

performance. All criteria in the evaluation or rating must be scored in order to

provide a complete building sustainability assessment.

2.17.9 Sustainable Building Tool (SB Tool or SB Method)

This green building rating system was created by Sustainable Building

Challenge (SBC) formerly the Green Building Challenge in 2007/2008 and

superseded the Green Building Challenge. It takes into account the embodied

energy of a building. The assessment areas are: site, indoor environmental

quality, socio-economic, and cultural perceptions. Its building acceptable

certifications are scaled as: -1 = 71% or below practice, 0 = 75% or acceptable

practice, +3 = 87% or good practice, and +5 = 95% or best practice.

2.17.10 German Sustainable Building Certification

This sustainable building assessment system was developed in 2009 by

the German Sustainable Building Council (DGNB) in collaboration with the

Federal Ministry of Transport, Building, and Urban Development. It is considered

to be one of the most extensive building certification processes worldwide and

was developed to assess building quality and/or environmental performance,

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technology, and products available for sustainable buildings (Nelson & Rakau,

2010). The rating system takes into account varied building sustainability issues

such as cost and value issues, functionality, and commissioning.

The sustainability variations in DGNB include: ecological quality,

economical quality, socio-cultural and functional quality, technical quality, quality

of process, and quality of location. A building can be scored as: Bronze (50 -

64.9%), Silver (65 - 79.9%), and Gold (80% and above).

2.17.11 Leadership in Energy and Environmental Design (LEED)

The LEED rating system is a commonly referenced system in the United

States (OFEE, 2003; USGBC, 2013). It is a point based assessment system

developed and maintained by the USGBC to provide the means to measure

sustainability using universally accepted standards and methodologies and often

using cost and quantities as prime determinants (Matthiessen & Morris, 2004). It

is a sustainable building rating or assessment system not a building standard.

The rating system has been used as a performance measure to assess how

green or sustainable a building is (Pulaski, 2004). Its development by the

USGBC took four years. It was first piloted in 1998 with LEED version 1.0. LEED

V.2 (2000) had bronze as the lowest certification level. This lowest level was later

changed to ‘certified’ in LEED V.2.1 (2003). The latest update to the LEED rating

systems, LEED V.4 (2013), has raised the bar. Changes from the previous LEED

2009 are in three major areas: new market sectors, improved technical rigor, and

more streamlined services. The building certifications are according to the

number of LEED points attained. These are: Certified (40 - 49), Silver (50 - 59),

Gold (60 - 79), and Platinum (80 and above).

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The LEED rating system is structured around categories which include

sustainable sites, water efficiency, energy and atmosphere, materials and

resources, indoor environmental quality, and innovation in design process

(USGBC, 2013). Its usage may require different decision support tools such as

energy simulation for the energy and atmosphere category for optimizing energy

performance. LEED is most efficient during identification and preparation stages

of a building project where it can be used to communicate environmental,

economic, health, and community benefits to owners of buildings, users and the

overall community (Mitchell, 2010).

Building to LEED standards implies following the LEED guidelines but not

necessarily going through the formal building certification process (Mitchell,

2010). US Army, Navy and Air Force have encouraged LEED certification

(Snavely, 2007). Twenty two US states have incorporated LEED certification.

Maryland requires that all projects greater than 5,000 square feet in the state

capital meet LEED certification. Also, state and local governments are

increasingly offering tax credit incentives to developers. For example, from 2005-

09, New York State gave out $25,000 in tax credits to firms involved in the

construction of green buildings (Snavely, 2007).

2.17.11.1 High performance buildings. High performance building is a

term synonymous to green building in the United States (Kibert, 2008). US Office

of Energy Efficiency and Renewable Energy (EERE) stipulates that high

performance building design “uses whole building design to achieve energy,

economic, and environmental performances that is significantly better than

average or standard practice.’’ This requires full collaboration of building design

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and construction team right from inception of a project to completion, i.e., a

process referred to as integrated design (Kibert, 2008).

Specifically, high performance green buildings are building delivery

systems that satisfy the needs of the owner while meeting the sustainability

design principles of economic, environmental, and social impacts over the life

cycle of buildings. According to Kibert (2008), high performance green buildings

are defined as:

buildings with healthy indoor environmental; buildings that are resource and energy efficient; building projects that educate building occupants and users to the philosophies, strategies, and controls included in the design, construction, and maintenance of the project; buildings that use resources efficiently and maximizes use of local materials; building projects that are created by the cooperation among building owners, facility managers, users, designers and construction professionals through a collaborative team effort; and building projects that when undertaken effectively can bring efficiencies to improved mechanical operations and better human performances.

The strategies involved in construction of high performance buildings also

incorporate principles in green building rating systems. It revolves around the

idea that high performance buildings are designed, constructed, and well

operated for a purpose. In academic buildings, they are characterized by better

student performance, reduced operating costs, reduced liability exposures,

positive influence to environment, increased daily attendances, increased

teacher satisfaction and retention, and ability to use the facility as a teaching tool

(Mitchell, 2010; Ronsivalli, 2013).

The high performance building concept was the cornerstone of the U.S.

Energy Policy Act of 2005 and the Energy Independence and Security Act of

2007. It focused on reducing building-related energy consumption levels and

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dependence on foreign energy sources (Ronsivalli, 2013). The Energy Policy Act

of 2005 and the Energy Independence and Security Act of 2007 had

requirements for energy efficiency and sustainable design for federal buildings.

High performance buildings have standards which are created,

measured, and validated continually to deliver recognized outcomes within

specific tolerance levels in buildings. The standards are typically set for energy

and water consumption, system reliability, environmental compliance, indoor air

quality and occupant health, safety, and comfort. Standards should be set and

priorities established with the building owner and therefore the VE team’s primary

mission and key success factors in mind. The standards should be set high

enough that the building ranks among the best-performing buildings in its class,

as measured against established standards and benchmarks (Ronsivalli, 2013).

The characteristics of high performance buildings include (Ronsivalli,

2013; Kibert, 2008):

Cost effectiveness: First cost is always a major consideration. Better measures are life cycle cost, cost-benefit analysis, and ROI over the life cycle of building.

Safety and security: Safety and security of building occupants is improved.

Sustainability: Sustainability philosophy is based on integrated design principles, reduced energy consumption, improved water conservation and indoor environmental quality, and lower impacts on materials.

Accessibility: Improved productivity by recognizing the needs of people with disabilities and others with different building accessibility needs.

Functionality: Must meet the intended purpose or needs of occupants.

Productivity: Occupants should be able to work effectively and achieve goals.

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Aesthetics: Aesthetics of the building contribute to productivity of employees, the reputation of the owner, and the quality of life in community.

Visual comfort: Rich visual environment with lighting of each room. Daylight and electric light are integrated and optimized accordingly while glare is reduced significantly if not eliminated.

Day lighting: Provide as much natural daylight as possible especially in academic buildings. Day-lighting systems designed to avoid excess heat loss or gain and reduce glare.

Energy: Building design to reduce short term and long term energy costs while maintaining comfortable and efficient learning environment.

2.17.12 Comparison of Principal Building Sustainability Rating Systems

2.17.12.1 Overview. According to Hoseini et al. (2013) and Kapsalaki et

al. (2012), buildings consume about 30 - 40% of overall energy in developed

countries. Energy conservation and reduction requires an efficient green building

design (Hoseini et al., 2013; Kibert, 2008). In addition to energy consumption,

buildings are main CO2 emitters and contribute significantly to ozone depletion

and climate change (Reed & Wilkinson, 2006; Wilkinson et al., 2008). This notion

is based on the buildings’ environmental footprint, especially when considering

the high reliance on resources resulting from heating, ventilating and air

conditioning (HVAC). Also, it has been demonstrated that the value of a building

can be linked to the building’s perceived levels of sustainability (Myer et al.,

2008).

It is important to distinguish the levels of sustainability in buildings so as to

have a reliable comparison of buildings and/or sustainability rating tools (Reed et

al., 2009). Noteworthy is that a rating system or tool does not make a building

certified, but rather aids the builders and/or owner in planning, construction,

operation, and maintenance of green buildings by providing formal standards.

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Some of the outstanding building sustainability rating tools are presented in

Table 2-4, showing geographical areas in which they are predominantly used.

2.17.12.2 Similarities and differences among the major sustainability

rating tools. Inasmuch as the different rating tools differ in their approaches to

measuring building sustainability, they all have the major goal of promoting green

building principles as well as reducing environmental impact and improving

building standards. Incorporating sustainability principles early in the project has

long term benefits of meeting sustainability needs including the rating of the final

finished project.

Compared to other building rating tools, BREEAM rating system has been

found to deliver the highest building sustainability rating (Parker, 2009; Reed et

al., 2009). Figure 2-11 shows a summary of some popular building rating or

assessment tools.

Therefore, a building built to LEED Platinum, Six Green Star, Four Green

Globes or CASBEE Sustainable level, as the highest rating level has a lower

level of sustainability compared to BREEAM’s Excellent rating. In the hierarchy of

meeting superior sustainability outcomes, BREEAM’s Excellent is the highest,

followed by LEED’s Platinum, Four Green Globes’, Six Green Star’s, and

CASBEE’s Sustainable.

It is worth noting that Green Globes is currently giving LEED stiff

competition in rating sustainable buildings. Therefore, it may be difficult for

building owners to choose between them. Compared to LEED, Green Globes

can be preferred in some cases considering its flexibility for non applicable

criteria, ability to incorporate life cycle assessment, and in providing sustainability

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recommendations and automated report (Green Building Initiative, 2013). Also,

Green Globes documentation takes a relatively shorter time to complete and

costs relatively less compared to LEED. In spite of the profound advantages,

LEED is still more popular in the USA and Canada and leads Green Globes in

overall usage or implementation by building owners. This could be attributed to

the widespread knowledge base, LEED’s longer existence and wider use

compared to Green Globes which is comparatively new in the USA and Canada.

In the international arena, LEED and BREEAM are increasingly being

used. One of the reasons for LEED’s international recognition is that it can be

used in various stages of building process which include design and construction,

core and shell, post construction review, refurbishment, and existing building,

operation and maintenance. Green Star and BREEAM are not applicable for core

and shell while Green Globes can only be applied in the design and construction,

refurbishment and in existing building, operation, and maintenance (Hirigoyen et

al., 2008). Noteworthy is that BREEAM tops LEED in rating levels and it has

sought to produce ratings that are comparable across countries and to use

robust rating system which accommodates local challenges and opportunities

(Hirigoyen et al., 2008). In order to have uniform and consistent rating,

international sustainability networks such as World Green Building Council

(WGBC), Sustainable Green Building Alliance (SB Alliance), and International

Initiative for Sustainable Built Environment (iiSBE) have been formed to establish

common metrics and/or indicators for green buildings (Nelson, 2008).

In terms of complexity, the most recent rating tool, DGNB, is considered

to be one of the most extensive and complex rating system because it

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incorporates a range of sustainability criteria that both LEED and BREEAM do

not accommodate. Examples of the sustainability criteria include indoor hygiene,

cost issues, e.g., life cycle consideration and value stability, and functionality

issues, e.g., flexibility or adaptability in use (Nelson & Rakau, 2010). Only Green

Globes can be comparable to DGNB in some of the criteria such as life cycle

assessments.

Even though BREEAM is currently the highest and strictest rating system,

DGNB indicates more sustainability breadth considering the added sustainability

criteria. Therefore, as DGNB rating system continues to gain more international

recognition as one of the outstanding building sustainability rating tools, more

research is needed to find the higher and stricter rating system between DGNB

and BREEAM.

2.18 Cost of Greening

The cost of sustainable design is equivalent to the cost of meeting each

level of green building certification when compared to non green building. The

cost of including sustainable building design elements depend on building type,

location of the project, climate, site conditions, and the familiarity of project team,

including the VE team, with sustainable design principles.

Overall, the benefits attached to green building are: reduced operating

costs, increased worker productivity, reduced potential liability resulting from

indoor environmental quality problems, ecosystem and biodiversity protection,

and reduced harmful emissions into the atmosphere. The greener the building,

the less the carbon emissions and the more the building occupancy rates

realized. However, greening can be linked to higher first costs. In the long run, it

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is highly likely that the life cycle cost will be lower for green building compared to

non green building.

2.19 Summary of Literature Review

The literature review began with the inception of VE by Miles, where the

concept of value analysis was used to optimize material usage in the event of

shortages, up to the current emerging areas of VE and its potential use in

sustainable building design, construction, and development. Different terms have

been used to refer to VE such as value analysis, value planning, VM, value

methodology, value assurance, value control, and value improvement but the

literature has shown that these terms are more or less synonymous. The

literature review has shown that the VE process is valid for any project situation

as long as it includes an organized approach, function orientation or analysis of

systems, and creative multidisciplinary team thinking process.

VE has been identified as a unique decision tool in that it identifies the

building system ‘function’ as the most important aspect especially in building

constructions. FAST helps in correctly identifying the building system functions

and leads to identifying the best solution for system. It is recommended that the

VE teams spend a significant amount of time in the function analysis phase of VE

so that they do not miss the most important aspects of a project. Failure to

identify appropriate functions could have critical implications to the overall cost,

quality, and performance of the project.

Through function analysis, the building worth is determined. The

expression of sustainable green building system functions early in the design

process minimizes misconceptions, miscommunications, and re-designs which

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can be costly in terms of project delay, labor cost, performance, and overall

quality impairment.

Worth is the lowest overall price to reliably perform or accomplish a given

building function. In cost-worth, worth is the first cost of the basic and required

secondary functions. This may tend to bias VE towards not considering other

owner goals or values, i.e., building owners may pay more attention to cost when

making decisions without considering the ultimate worth of the building project.

The worth can be defined by the equation below:

Value = f [worth; performance; function; time; energy; environmental impact] (2-2)

From the aforementioned equation 2-2, it is evident that value can be

focused towards reducing project schedule, reducing energy expenditure, and

also reducing negative environmental impacts while at the same time improving

on the performance, other functions, and the overall worth of the project.

Different definitions and structures for VE have been documented. The

main aim of VE is optimizing costs while improving quality and performance of

projects. However, it is clear from the literature that the number of phases in the

VE methodology is not critical as long as all the important VE concepts are

captured. This also applies to the required number of members in the VE team

which is dependent on the size of the project. The number of members in a team

is not critical as long as the main VE objectives are achieved to satisfy the needs

of the building owner.

Various MCDM have also been reviewed in relation to their potential

applications in VE methodology to improve value of projects. Their use in VE is

based on their respective ease of use and the nature of the required outcome

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depending on respective objectives of the VE process and the requirements of

the owner. From the review, it is evident that utility theory, including MAUT, is the

only method which tackles uncertainties in decision making. But it is important to

note that MCDM assumes certainty in decisions, e.g., absolute development and

selection of best alternative building system in VE process. Also, it is important to

note that pair-wise comparison concept in AHP as developed by Saaty is the

cornerstone of most MCDM processes including the conventional VE’s WPM

where it is used to determine the relative importance of each alternative based

on each criterion. In it, decision makers have to choose their opinion about the

value of one single pair-wise comparison at a time.

The problem with pair-wise comparison is that the quantification is based

on a scale. The scale is a mapping of a set of discrete linguistic choices available

to the decision making team and a discrete set of numbers representing the

importance or weights of previous choices (Triantaphyllou et al., 1998). Also,

there is an abstract allocation of weights in comparisons where negative or zero

values are realized. These are major drawbacks of pair-wise comparisons when

used in MCDM. When team decisions are taken when stakeholders are in full

attendance, MCDM can result in complete understanding of team views and

values with almost no disagreement, which is an objective of VE.

Sustainable development and construction have been explored and it is

evident that it can be useful to building owners when it is focused on improving

quality and performance. The USGBC has been encouraging sustainability

oriented outcomes in construction by recommending green building construction

using LEED, although Green Globes is also gaining in popularity. This

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competition trend was shown in a report in the Environmental Building News that

indicated that both Green Globes and LEED projects’ ability to meet federal

standards without more effort is fairly equal (Melton, 2012). Various other

building sustainability rating systems are available, including BREEAM,

CASBEE, Green Star, and DGNB. Among other rating systems, BREEAM is the

strictest to achieve and a building that can achieve the highest BREEAM rating

would be considered the most sustainable compared with the highest rating in

other prominent building sustainability rating systems. The new rating tool,

DGNB, developed in 2009 is considered a complex rating considering some of its

sustainability criteria such as value stability and indoor hygiene. Noteworthy is

that both LEED and BREEAM have more international recognition compared to

other rating systems.

An array of benefits have been attached to building green and these

include but are not limited to favorable indoor environmental air quality and

efficient energy usage in buildings. However, it has been reported that building

project owners are hesitant to integrate sustainable construction due to added

building costs, especially first cost. On the other hand, the current trend shows

that sustainable materials are increasingly becoming affordable and widely

accepted, with building owners increasing the demand for sustainable and green

building features.

Various studies have made recommendations for cost reduction so as to

motivate building owners to realize the benefits of sustainability in building

construction. VE methodology could be used as the decision tool in this context.

However, given that VE has historically focused on cost as the primary driver for

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value, there is need to re-examine the VE methodology such that it can be

refocused to positively impact sustainability across the life cycle of the project

while at the same time improving quality and other performance criteria of the

building project.

Therefore, this research is aimed at modifying VE such that it can be

effectively used for sustainable green building outcomes. The main focus is to

improve building sustainability oriented outcomes using a VE approach.

An array of decision tools have been reviewed, including CBA, which can

be integrated in the evaluation phase of VE. CBA is a promising alternative to

typical weighted methods because it focuses predominantly on the advantages of

alternative building systems. When implemented appropriately, CBA avoids

double or multiple counting, omissions, and other possible complications arising

from negative values. NLP can be applied in the creativity phase of the VE

process. This strategy elicits or enhances creative thinking through good team

rapport for effective communication aimed at efficient idea creation and may

enhance the success of VE process.

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Table 2-1. Comparison of VE job plan phases as described by various standards, organizations, and researchers. VE Job Plan (Phases) Study

Orientation Information Function analysis

Creative / Speculative

Evaluation / Analysis / judgment

Development / recommendation

Presentation Implementation

Benstin et al. (2011)

ASTM E 1699-10

- √ √ √ √ √ √ √

SAVE (2007) - √ √ √ √ √ √ - Male (2007) √ √ √ √ √ √ √ - Abdulaziz (2006)

- √ - √ √ √ √

EPA (2005) - √ - √ √ √ √ Male (1998) - √ - √ √ √ √ - Dell’ I sola (1997)

- √ √ √ √ √ - -

Fallon (1980) - √ √ √ √ - √ √ Miles (1972) - √ √ √ √ √ - -

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Table 2-2. Function analysis noun-verb connection. Subject under study Verb Noun

Paint Prevents Corrosion

Lamp Illuminates Space

Table 2-3. Certification levels according to Green Globes. Percent ratings

Globe level

Interpretation of Gobles achieved

85-100% 4 Globes High level of recognition and commitment to energy and environmental design practices

70-84% 3 Globes Excellence in achieving eco-efficiency results by use of best practices in energy and environmental design

55-69% 2 Globes LEED practices and dedication to continuous advancement and leadership

35-54% 1 Globe Used for selected building designs serving as national or world leaders in environmental and energy performance.

Table 2-4. Major rating tools by country of origin. Europe Americas World

- BREEAM (UK) - DGNB (Germany)

- LEED (US and Canada) - BREEAM Canada (Canada) - Green Globes (US and Canada)

- Green Star (Australia) - GB Tool (South Africa) - CASBEE (Japan) - Hong Kong BEAM (Hong-Kong) - Green Mark (Singapore)

Figure 2-1. Communication levels of team members. Source: Value engineering

and creativity, Nader (n. d. d.).

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Figure 2-2. VE team, job plan, and desired outcome.

Figure 2-3. ASTM E1699-10: Value engineering study plan.

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Figure 2-4. Technical FAST or function logic diagram. Source: ASTM E2013-12.

Figure 2-5. Cumulative worth vs cost curve showing the cumulative increase in

worth from value engineering three systems.

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Figure 2-6. Analytical hierarchy process structure.

Figure 2-7. Structure of the CBA model. Source: Suhr (1999, p.181).

Figure 2-8. CBA for decisions when alternatives have unequal cost and cost is

important to decision. Source: Suhr (1999, p. 248).

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Figure 2-9. Sustainability ranking by BEE. Source: Abramson (2013) and

Akimoto (2010).

Figure 2-10. Four basic tools of assessment in CASBEE as applied at each

stage of building life. Source: Akimoto (2010).

Figure 2-11. Comparison of principal sustainable building rating systems.

Source: Reed et al. (2009) and BRE (2008).

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CHAPTER 3 RESEARCH METHODOLOGY

3.1 Overview

Modification of the VE process so as to better improve sustainable green

building outcomes in the construction of new buildings or renovation of existing

buildings will benefit building owners in making timely decisions that have

positive and tangible impact in quality and other performance criteria. This

chapter will describe the methodology used to develop a framework that

integrates new approaches into the VE process, and how it was tested using

case study building.

The first objective is to identify the limitations in the current or conventional

VE process as it relates to green building projects. The identification of limitations

will lay down the venue and avenue for modification.

3.2 Research Aim

The specific aim of this research is to develop a robust VE decision tool

that focuses on improving quality and performance of building systems, that is,

VE approach that is aimed at improving the sustainability oriented outcome of

green buildings. The research will entail:

Developing a new VE methodology with new decision techniques, integrate sustainable green building design principles or methods in the process so as to improve sustainability oriented outcomes. Function analysis will be at the center of this process.

Applying the modified VE methodology to case study building so as to test the effect (validity and/or reliability) of the new VE process on owner’s building sustainability requirements or outcomes. The impact of the process will be evaluated based on the selected building components’ quality and performance indicators; which are the main objectives of VE process in buildings.

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A VE process, also known as a VE job plan, will be presented in three (3)

major phases where VE tasks will be grouped into manageable components.

This will entail a pre-workshop/preparation effort phase, workshop effort phase,

and post workshop study phase.

3.3 Research Objectives

The following objectives will be central in this research:

To provide a modified VE model with new sound decision methods that integrate building sustainability objectives into the VE process

To evaluate the impact of the new VE methodology through building case study and expert opinions.

The objectives will be met as follows:

Objective 1. Provide a modified VE model.

Meeting this objective will entail presentation of a new summative VE

decision making framework that is robust for the analysis of building systems and

one that can be used to improve sustainable green building outcomes. This will

require identification of appropriate decision making method and green building

rating system to be used as a measure of sustainability outcome and using the

new VE approach to achieve the superior building sustainability outcome.

Objective 2. To evaluate the impact of the new VE methodology through case

study and expert opinions.

Meeting this objective will require comparison of the results from the new

or alternative VE processes and the conventional VE approach. Physical building

will be used as case study to evaluate the effect of the new VE decision making

tool or framework. VE expert opinions will be used to validate the method.

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3.4 Choice of Decision Making Method and Sustainability Rating System

The VE decision method and building sustainability rating system were to

meet the following requirements:

Acceptance: Ability of the users or stakeholders to embrace or agree to use the decision method and building assessment or rating system.

Complexity: The level of user-friendliness or the ease of understanding and using the decision method and rating system by the stakeholders.

Observability of the results and outcomes, particularly sustainability outcomes: This relates to the ability of the decision tool and rating system to yield results which are valid and reliable, specifically in the green building area.

Cultural compatibility: This is the ability of the decision method and rating system to be easily assimilated within the VE team culture or to become highly popular within groups of individuals.

Relative advantages: This relates to the level of benefits that accrue from using the decision making method and sustainable building rating system.

From the CBA method and MCDM which include weighted sum method,

weighted product method, utility theory, analytical hierarchy process, goal

programming and ELECTRE method, CBA method was the chosen decision

making method to be integrated in the VE process. This, in addition to meeting

the requirements, is because of its characteristics that are linked to sound

decision making.

From the building sustainability rating systems which included BREEAM,

CASBEE, LEED, Green Star, Green Mark, DGNB, and Green Globe, LEED was

most preferred rating method for measuring green building outcomes. This, in

addition to meeting the requirements, is because most of the buildings in the

geographical region where the case study building was situated encouraged the

use of LEED as the main sustainable building rating system. Noteworthy is that

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LEED may not be a perfect measure of sustainability on a global perspective.

Other rating or assessment methods such as DGN or BREEAM may be preferred

to LEED depending on the level of sustainability requirements.

3.5 Research Variables

3.5.1 Objective Variables

Objective variables are the dependent variables which the research was

focused on. They are;

Sustainable building quality: The main focus of the modified VE methodology is to improve performance and quality levels in buildings as opposed to the conventional VE process which is cost focused. Specifically, the conventional VE method is focused on reducing first cost of building systems or components. The goal of new VE approach is to attain high performance building where the VE team uses modified VE process and sustainability principles so as to achieve the desired improved sustainability oriented goals. Such building is characterized by better indoor air or environmental quality. For example, in academic buildings, good indoor environmental quality is depicted by good indoor conditions which may result in better student performance, reduced liability exposure, increased daily attendance, increased teacher satisfaction, and retention.

Building energy: Building energy is pertinent to construction of sustainable building, i.e., environmentally friendly building must be characterized by optimum energy performance. Thus, energy performance is a prime objective variable in the modified VE process. The main objective is to diversify avenues for optimal energy consumptions in buildings by use of appropriate VE approach.

3.5.2 Independent Variables

These are variables which when changed or altered will logically impact

the objective variables aforementioned in the research study. The independent

variables in the study included:

Climatic conditions: Different climatic conditions can affect the levels of building indoor environmental quality and energy requirements or consumptions. Current trend of globalization has been characterized by frequent erratic climatic changes and ozone depletion which have initiated differential climatic conditions between low and high latitude regions.

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Building construction objective is to have buildings which have excellent indoor environmental quality conditions and optimum energy consumptions. However, this depends on the climatic conditions the buildings are situated.

Building location and orientation: In addition to differences in climatic conditions where buildings are situated, physical location of buildings can also impact the level of indoor environmental quality or optimum building energy consumption. Building orientation can have significant impact on lighting and/or energy requirements in buildings especially where passive lighting and heating can be achieved through better choice of building orientation. Similar buildings in different locations and orientations can have different outcomes in terms of quality and energy performance requirements.

Level of coordination, communication, and rapport in the VE team: According to ASTM E1699-10, the VE team leader should have strong leadership, management, and communication skills. The level of team communication, cooperation, and trust need to be high. This culminates into maximum idea creation and good outcomes. Thus, if the VE team’s level of coordination, communication, and rapport creation is not at the required level, then the VE outcome variables may not reflect best outcome, e.g., sustainability oriented outcomes. That is, increasing the level of rapport and communication elicits better idea creation in the modified VE process which results in desired VE outcomes.

Choice of VE decision method and building rating system: Inclination towards using multi-criteria decision methods (MCDM) that utilize weighting, rating, and calculating would give a different result on dependent variables from when an alternate approach is used. Also, different sustainability rating systems have different levels of green and acceptability for use in different geographical regions.

3.5.3 Performance Variable

The LEED rating system is the leading rating system in the USA.

Therefore, the sustainability performance measure is the total number of LEED

points accumulated. VE teams on projects in other countries may opt to use

other building sustainability rating systems such as Building Research

Establishment Environmental Assessment Method (BREEAM) which is widely

used green building decision tool in UK and is also adopted in Canada and

Hong-Kong; the Comprehensive Assessment System for Building Environment

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Efficiency (CASBEE) which is used in Asian countries; the Australian Green Star

rating system developed by the Australian Green Building Council; Singapore

Green Building Council (SGBC)’s Green Building Product Certification Scheme

and Green Mark; and DGNB used in Germany and is being adopted in other

European countries.

3.6 Hypothesis Development

The research hypothesis is that the alternative VE method will result in

better VE-sustainability oriented outcome than the conventional VE from a

sustainable design and construction perspective. This hypothesis will be tested

from the outcomes arising from the experimental designs, i.e., results from

students’ VE reports and survey feedback, faculty evaluations of VE reports, and

the feedback from VE practitioners.

3.7 Significance of the Research

This research study presents a modified VE decision making framework

which incorporates sustainable building principles and strategies. Employing this

tool will assist building owners, construction and design personnel involved in the

building construction project (whether new construction or renovation works) by

providing a systematic value focused methodology for improving sustainable

green building design and construction outcomes. It will also help provide a

benchmark for decision making especially after testing of the framework with the

help of the case study, i.e., deciding which sustainable green building design

principle(s) or strategy(ies) is appropriate for a specific circumstance(s). For

example, it will determine whether the use of sun shading devices in buildings

will meet owner’s requirements better than use of skylights.

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3.8 Limitations in the Conventional VE Relative to Sustainable Construction

The main objective of VE methodology in building construction is to

remove unnecessary costs while improving performance and quality levels that

meet or satisfy the needs of the owner. Three key aspects of VE are to reduce

cost while maintaining or improving quality and performance levels of building

systems. However, conventional VE methodology has some weaknesses or

limitations that cannot make it achieve the desired sustainability oriented

outcomes. These are:

Over-emphasis on cost: Conventional VE methodology has shifted its focus and often leans towards reducing costs of systems as opposed to improving the quality and performance level of systems. It is deduced that most building owners are more inclined to reduce first cost, especially considering the SAVE International’s focus on VE as a tool used to identify functions of systems at lowest costs. At times, this cost can be over-emphasized by owners to the extent of compromising other prime VE objectives such as improving quality and performance levels of building systems. The accepted standard practice for performing VE of building and building systems (ASTM, 2010) is cost-oriented. In fact, conventional VE methodology has sections and subsections detailing the cost worth procedure in VE. Section 6.3.2 of the ASTM E1699-10 details out the importance of relating function to cost and offering approach for improvement of system in the event of cost escalation. Also, the ASTM E2013-12, the Function Analysis System Technique (FAST) construction guide (ASTM, 2012) describes a value index, which is cost focused. It is evident that sustainability oriented outcomes such as favorable indoor environmental quality levels in buildings are not part of the primary considerations of VE. More attention is focused on the cost of systems, i.e., the monetary cost of meeting the functions of building systems.

Determination of criteria in the pre-study and/or information phase: Conventional VE methodology requires the determination of criteria for the evaluation of building system’s alternatives in the pre-study phase of the VE process. This is an unsound process towards attaining required sustainability-oriented outcomes. It is unsound decision approach because alternatives are not developed in the pre-study phase. It is not until the creative phase of VE process when alternatives are developed. At this point, evaluation criteria can be determined.

Using pair-wise comparison to determine relative importance of each alternative: VE procedure of using pair-wise comparison of criteria and

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selection of best alternatives typically operates in abstract terms. These may not yield sound building sustainability oriented outcomes.

Abstract allocation of weights to criteria: The conventional VE method relies on abstractions. In pair-wise comparison of criteria from quality model, it awards positive values to criterion which has positive preference and zero (0) to one with negative preference. Further, where the difference between two criteria is zero (0), it assumes equal preference and awards one (1) or equal rating for both. Interpreted differently, when two criteria are compared it awards a zero (0) when the result after the pair-wise comparison is a negative value and one (1) when the summation of weights equal to zero. The abstractions require VE team to fill in the gaps caused by missing information so as to arrive at decisions. Such decisions are unanchored and not based on relevant facts.

Using advantages and disadvantages to rank and/or rate alternatives: The evaluation of alternatives is based on considerations of both advantages and disadvantages. This can be erroneous since an advantage of one alternative may be a disadvantage of another alternative and vice versa. This may introduce double or multiple counting of advantages leading to errors in evaluation, selection process, and in the final VE outcome.

Does not promote or improve creativity: Sustainability oriented outcomes, as a relatively new concept in building construction, needs new approaches that improve team communication and idea creation in addition to the ones already proposed in the VE process like brainstorming (ASTM, 2010). The main objective is to improve green building outcomes using improved creative abilities.

There are potential avenues that can be used to alleviate the limitations so

as to acquire improved VE outcomes. Such avenues can be ingrained in the VE

process to form a new or modified VE process.

3.9 Proposed Approaches to Modify Conventional VE

Sustainability is defined by the building’s performance and quality

outcomes as measured by LEED rating system. This section presents avenues

for modifying the conventional VE so as to improve building sustainability

oriented outcomes. The specific VE phases and/or areas for improvement are

identified and then the improving methods are proposed. These are presented in

the subsequent sections.

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3.9.1 Pre-study and/or Information Phase (Determining Factors by CBA)

The VE pre-study phase section 6.2.5 of the ASTM E1699-10 requires the

owner, design professionals, and the construction manager to develop criteria for

evaluating alternatives during the evaluation phase. There are no alternatives

already developed that require specification of criteria for evaluation in this

phase, rather only the owner and/or project requirements are collected in this

phase. Therefore, this section needs to be modified by excluding the criteria

development in the pre-study phase and delay it until the evaluation phase after

the alternatives have been generated. CBA addresses this limitation of

conventional VE by proposing that the factors, which are labeled as criteria in

conventional VE, be developed at the evaluation phase when the alternatives are

available.

3.9.2 Function Analysis Phase (Cost-Worth to Performance-Worth)

It has been stated that there is tendency by owners to over-emphasize on

the cost reduction in VE. Cost-worth analysis typically occurs in the workshop-

function analysis phase. ASTM E2013-12 stipulates that FAST data in the

function analysis VE phase helps to identify the building system’s alternatives

with respect to their function costs. In the conventional VE practices, cost-worth

is typically first-cost driven. Specifically, the cost-worth ratio is used to identify the

building systems that require detailed review in the subsequent steps in the VE

process, i.e., to determine those building systems that may need improvement

based on their cost-worth ratios.

ASTM E1699-10 subsection 6.3.2.5 of the function identification and

analysis phase defines worth as the VE team’s estimation of the least costs, i.e.,

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initial cost, presented in the cost estimate, needed to perform a specific building

system function. Subsection 6.3.2.6 defines the cost-worth ratio. It stipulates that

the cost-worth ratio is calculated by dividing the design professional’s cost for

each system or functional group by the basic worth (the VE team’s cost

estimation). If the resulting ratio is greater than 1:1, i.e., the cost is higher in the

estimate than the VE team’s estimate, then there is potential opportunity for cost

improvement. Overall, this VE section concludes that the greater the ratio, the

greater the opportunity for improvement in the typical VE methodology (ASTM

2010). This results in selecting the building systems using first-cost.

However, worth may also be defined as the VE team’s best or highest

estimation of quality or performance as defined by selected quality and

performance indicators for the project or building system. The quality-worth or

performance-worth maybe calculated by dividing the projected performance

indicators by the VE team’s target worth as represented by quality and

performance indicators. A ratio less than 1:1, i.e., less performance or quality

realized from the design than the VE team’s estimate represents a potential

opportunity for quality or performance improvements.

The second VE step to be modified is the function identification and

analysis phase, section 6.3.2, subsections 6.3.2.4-7 detailing the importance of

relating function to costs of the components or building systems. Subsections

dealing with cost components as the main objective will be refocused and/or

substituted with performance or quality indicators which are represented by

sustainable green objectives that enhance quality, safety, or energy

performance. For example, compare the professionals’ projected number of

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LEED points accumulated for building indoor construction materials and the VE

team’s targeted LEED points for indoor construction materials. The subsections

that discuss cost-worth will be substituted with new concepts such as

performance-worth or quality-worth. This will shift the over-emphasis on cost

which has been identified as a weakness in the conventional VE to performance

and quality improvement objectives.

Worth in this case is the worth in both the basic and required secondary

functions. The formulation is summarized as:

Worth = Benchmark performance level (projected) ÷ (3-1) Performance actual (VE team’s target level)

The benchmark is the building owner’s or design professional’s quality or

performance indicators score on a measurement scale, e.g., accumulated LEED

points. The performance actual is the worth derived from the VE team’s target

estimate of performance and quality on a similar scale.

A performance-worth or quality-worth ratio less than 1:1 represents

potential areas for quality and performance improvements, i.e., the smaller the

ratio, the greater the opportunity for value improvement under the modified VE

procedure. Note that best or higher(est) levels of building performance and

greater quality levels are the main goals in sustainable green building

construction.

The third VE section to be modified is the section 6.6.10.2 of the ASTM

E2013-12 which defines the value index of the technical FAST as the ratio of the

total cost, i.e., summation of all costs as distributed to all functions in the

technical FAST, to the cost of critical path functions, i.e., costs associated with

building functions along the critical path (Critical path is the path from higher

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order functions to the lower order functions). Typically, this value index varies

from 1.5 to 6 (ASTM, 2012). The higher ratio implies greater opportunity to

reduce cost for the selected building system. A value of 1.5 means a design with

minimum cost in supporting functions, i.e., most of the total cost is spent on the

critical path functions (basic and secondary functions). The modified VE

procedure will utilize a value index that is defined as the total performance or

quality estimate which is the summation of all performance or quality levels as

defined by respective building functions in the FAST diagram divided by the

critical path performance or quality estimates. The higher the value index ratio

the greater the opportunity to improve the performance or quality of the selected

building system or component.

3.9.3 Creativity Phase (Enhancing Creativity of the VE Team)

The fourth VE step identified to be modified in the ASTM E1699-10 is the

creative phase section 6.3.3 with subsections that state the use of the proven

methods for stimulating creativity such as brainstorming, multiple objective

analysis, and nominal group techniques. The modified VE procedure will add in

another technique to the existing methods of creativity in the creative phase to

enhance the creativity process. Neuro-Linguistic Programming (NLP) can be a

strategy for improving communication and creativity in the VE process. NLP can

enhance or create mutual trust between a team leader and team members and

lead to an effective creativity phase and thereby achieve success VE process

relative to sustainable design and construction. It is a process that facilitates free

thinking and stimulates creativity by turning problems into signals and signals into

language and communication. NLP states that the way we communicate with

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others will influence the nature of the feedback we get, i.e., the meaning people

attach to your communication style will determine the response you receive.

Thus, creativity can be enhanced or improved when language is accessed using

NLP processes. NLP strategy may improve development of alternative system in

the creativity phase.

3.9.4 Evaluation Phase (Benefits of Incorporating CBA)

The fifth VE step identified for modification is the evaluation phase section

6.3.4 with subsections that state the criteria for evaluating building system

alternatives using advantages and disadvantages. The modified VE procedure

capitalizes on CBA method by Suhr (1999) which is focused on using only

advantages between attributes of alternatives during the evaluation process.

Specifically, CBA is based on the premise that decisions must be made on

importance of advantages, and those decisions must be anchored on relevant

facts. Also, decision makers must continue to learn and skillfully use sound

methods of decision making. In doing this, CBA does not allow for use of

Weighting, Rating and Calculating (WRC) principle of MCDM or conventional VE

which is based on use of abstract terms, abstract allocation of weights to criteria,

pair-wise comparisons of criteria, and use of both advantages and disadvantages

in evaluating alternatives. This is because they are unsound methods employed

during evaluation of alternatives.

3.9.5 Summary of the Limitations and Modifications of Conventional VE

Limitations in the conventional VE process have been identified and listed.

Potential avenues to counter the limitations have also been identified especially

considering their ability to achieve improved building sustainability oriented

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outcomes. The alternative avenues ingrained in the conventional VE process

results into a modified VE process.

The modified VE methodology will employ new approaches in the key VE

phases to ensure better sustainability outcomes. It will be dubbed ‘an optimistic’

modified VE methodology because it will focus on conducting summative building

system functions, creativity, and evaluations which are supported by sound

decision making approaches such as CBA and NLP. The performance-worth

approach will re-orient the process, away from the routine over-emphasis on first

cost. Table 3-1 shows a summary of the limitations and alternative VE avenues.

3.10 Case Study Approach and Overview

Case study building will be identified and investigated. There will be

identification of the constraints and requirements of the building owner. Master’s

education level students in construction management program will be part of the

building case study process. The students will be offered training on the

alternative VE methods or approaches. They will employ the approaches to

conduct VE study of the building and then submit final VE report. Survey

questionnaire will be administered to the students in order find out their opinions

about the alternative VE methods they used. The VE alternatives to be tested or

investigated are conventional VE methods, performance worth, NLP, and CBA,

specifically including the combination of these VE approaches.

Thereafter, the VE reports will be distributed to the faculty members who

will evaluate the extent to which the systems developed and recommended in the

VE reports achieved sustainability outcomes, i.e., the level in which the systems

attained LEED credit categories relative to the VE method used. Statistical

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Analysis System (SAS v9.3) software, mainly employing Analysis of Variance

(ANOVA) in addition to descriptive statistical analysis, will be used to analyze the

students’ survey feedback and faculty evaluations. The purpose of the ANOVA

will be to investigate the level of difference in the variance of results obtained.

Presentation will be made to respective VE practitioners who will then

provide their opinions, via teleconference discussions and through online survey,

about the validity, reliability or authenticity of the VE methods employed. The

survey will be based on their level of agreement with the limitations of the

conventional VE method and how the new VE approaches fulfill the limitations

relative to achieving better sustainable design and construction outcomes. SAS

software employing Analysis of Variance (ANOVA), descriptive statistical

analysis, and logistic regression analysis will be used to analyze the VE

practitioners’ survey feedback. The purpose of the ANOVA will be to investigate

the level of difference in the variance of results obtained for the different VE

methods. Logistic regression analysis will be used to predict the likelihood of VE

practitioners’ agreement with the limitations in conventional VE as true limitations

and the ability of the limitations to negatively impact green building outcomes.

3.11 Case Study Stage One

3.11.1 Case Study Building Project Description

The Clinical and Translational Research (CTR) building at the University

of Florida (UF), Gainesville, Florida, was used as the case study building. The

building was used to investigate the effectiveness of different VE methods in

measuring and/or improving building sustainability outcomes. It was in the

construction stage, i.e., approximately 90% complete.

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CTR is located on the North East corner of Gale Lemerand drive and

Mowry Road. The $45 million building project has an area of 120,000 square feet

and serves as the headquarters for clinical and translational services at UF. The

building has three wings which house the Institute of Aging, the Department of

Epidemiology, the Department of Health Outcomes and Policy, and the

Department of Biostatistics among other research departments and clinical

programs. The building also hosts conferences and training.

UF quest for sustainability indicate that UF has more LEED certified

buildings than any other university in the USA. Rinker Hall was the first to attain

LEED Gold certification in 2003 in the whole of Florida. In 2006, Silver

certification was made a mandatory requirement for all new constructions in UF.

The sustainability bar was raised to Gold certification in 2009 and to LEED

Platinum in 2013. Therefore, CTR building was designed with the goal of meeting

the highest achievable standard of sustainability as defined by LEED Platinum

Plus accreditation, i.e., a level a little higher than LEED Platinum.

The building design and construction was focused on incorporating high-

levels of sustainability principles so as to ensure adequate user comfort as well

as inducing a sense of pride at UF and the immediate community considering

that the building has the highest LEED certification rating. The sustainability

principles include efficient energy production, use of photo-voltaic energy

generation, use of daylight responsive dimming, and water conservation

technologies. The equipment and materials favored or improved indoor and

outdoor environmental quality through the use of low-emission materials and the

reduction of ambient exterior light pollution.

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3.11.1.1 Building performance requirements. The following

performance requirements were defined by the owner:

Building image and marketing: Building sustainably enhanced the image of the building, i.e., LEED Platinum Plus certification aided in donor appeal for contributors.

LEED Platinum accreditation

Energy performance: Building energy efficiency was one of the major requirements for UF.

Sustainability standards: This entailed incorporating building systems that met UF sustainability standards.

Maintainability: The University requiring a building facility that was easy to maintain during operations.

Durability: The University has a goal of using durable materials that are expected to have more than 50 years of life expectancy.

Carbon neutrality: The University has a goal of becoming carbon neutral by the year 2025.

Schedule: The University required the building to be constructed according to the schedule.

Sustainable building: Flexibility to suit present and potential future user needs. UF needed a building that is easily adjustable to meet the future research needs of the donors or contributors.

3.11.2 Students Involvement in the Case Study

During the early part of spring 2013 semester, the VE students made two

field trips to the CTR building in order to become familiar with the building and to

have opportunities to discuss the project with the construction team, including the

VE professionals and owner’s representative. The main aim of the visits was to

determine the project requirements especially from a sustainability perspective

so that the VE studies could be conducted to deliver a building with superior

sustainability outcomes. Up to the midterm of the semester, the students had

demonstrated competency in conventional VE methodology.

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3.11.2.1 Research experimental design and sample size. The students

were divided into eight teams which were then randomly assigned in four VE

methods comprising of two teams each, i.e., each VE method was to be

investigated or tested with two teams. Three or four students formed a team, i.e.,

the minimum requirement for VE team. Table 3-2 shows the study design.

A total of 26 students (N = 26) was the convenient sample for this study.

Each VE method was uniquely different from the other methods. The following

were the VE methods used by the students.

Method 1 (Control VE method): The teams utilized the typical conventional VE process, i.e., VE analysis process which entailed developing quality model, pair-wise comparisons of criteria, and weighting, rating, and calculating methods in VE. They employed cost-worth approach in the function analysis and evaluating building systems for potential improvements.

Method 2 [Conventional VE method and Performance-Worth (PW) method]: The teams utilized the conventional VE approaches except in the function analysis VE phase where they incorporated performance-worth approach in place of cost-worth approach used in conventional VE procedure.

Method 3 [Choosing by Advantages (CBA) and Performance-Worth (PW) method]: The teams used completely new approaches. They used CBA method and performance-worth method to select systems to be improved. According to PW, achieving higher performance and quality levels of building systems were the main goals as opposed to lower first cost of building systems in the conventional VE approach. CBA was chiefly an evaluation tool.

Method 4 [Choosing by Advantages (CBA), Performance-Worth (PW), and Neuro-Linguistic Programming (NLP) method]: This approach incorporated NLP in addition to the CBA and PW methods to enhance VE team communications and better creativity during VE. Importance was placed in the VE creative phase and evaluations of developed alternatives.

3.11.2.2 Students training and analysis of systems. VE teams 1A and

1B were not offered any training because they were the control VE method using

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the conventional VE (method 1) and at this point in time, all the teams were

competent in using conventional VE. The other VE teams 2A, 2B, 3A, 3B, 4A,

and 4B were offered special trainings on alternative VE approaches.

Firstly, all the other student teams were trained on using PW in VE

process. This is because PW is a common approach included in all the

alternative VE methods 2, 3, and 4. Thereafter, teams using method 2 were

allowed to proceed with their VE study. VE teams using method 3 and method 4

were then grouped together and offered training in CBA. Again, CBA is a

common VE alternative method here. Lastly, VE teams using method 4 were

offered training in NLP. This is because the effect of NLP was only tested in the

VE method 4. Finally, all the VE teams were allowed to perform value analysis of

the systems and to prepare the final VE report of the CTR building. They were

free to select building systems for analysis towards improving the building.

Towards the end of the semester, the eight student teams were allowed to

present their VE findings to the class, i.e., the owner, whereupon different class

members asked questions and clarifications from the respective VE team

presentations and/or presenters.

3.11.2.3 Survey instrument and administration. During the last two

weeks of the spring semester, i.e., at the end of the last class presentation, an

opinion paper based survey was administered to the students. Prior to the survey

administration, the University of Florida Institutional Review Board (IRB) offered

consent and approval to proceed with the survey research study. The purpose of

the survey was to gather information about the VE processes or methods the

students used and their overall evaluations of the VE final project outcomes in

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achieving sustainability outcomes. The survey questionnaire was stratified

according to the respective VE methods used, i.e., method 1, method 2, method

3, and method 4. Therefore, each VE team that used a particular VE method had

the survey questionnaire tailored to that specific VE method. Overall the survey

questions traversed questions or factors shown in Appendix A and Table 3-3.

The surveys were matched with respective VE teams and methods so as

to ease analysis process and interpretation of results. The survey questionnaire

was scaled in a one (1) to five (5) - point Likert scale, i.e., 1 as the least score

and 5 as the best score in the preference scale. The summary is in Table 3-3.

3.12 Case Study Stage Two

This stage of the research was undertaken after the students submitted

their VE final report. The researcher reviewed the reports and documented the

LEED points accumulated from the recommended systems so as to give an idea

of how the different VE methods performed relative to sustainable construction.

Thereafter, the students VE reports were forwarded for evaluation by a team of

four professionals from the academia (N = 4), i.e., faculty members, with

expertise in sustainable construction and development. They were not required

to be experts in VE. Specifically, the academic professionals were those who had

prior experience in working with LEED as a sustainable building rating system.

They rated the VE final reports based on two major approaches (Appendix B):

Overall building sustainability achievement: This approach required the faculty expert to rate the VE report based on the sustainability principles and /or building systems that the students developed to enhance or improve building sustainability. The rating criteria were defined as; basic = 1, somewhat basic = 2, intermediate = 3, somewhat advanced = 4, and advanced = 5. These ratings were to be applied according to the overall contribution of sustainability principles and/or building systems to LEED credits areas such as sustainable sites, water efficiency, energy and

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atmosphere, materials and resources, indoor environmental quality, and innovation and design process.

Sustainability achievement which is building systems specific: This approach required the faculty members to rate the VE reports based on the level of contribution of the recommended building systems to achieve building sustainability. They used the respective LEED credit categories such as sustainable sites, water efficiency, energy and atmosphere, materials and resources, indoor environmental quality, and innovation and design process. The faculty members rated the contribution of the recommended systems to the LEED credits or sustainability, by using the rating scale: somewhat fair contribution = 1, fair contribution = 2, good contribution = 3, very good contribution = 4 and excellent contribution = 5.

The main purpose of the faculty reviews and ratings of the VE reports was

to offer expert feedback about the level of contribution of the various VE

approaches used in developing final reports to achieve building sustainability

outcomes. They used the aforementioned rating scales for the whole building

analysis and for the recommended building systems analysis. It was later

concluded that the recommended systems rating approach in the second bullet

above would offer the best information to the evaluation and/or analysis of the VE

methods used to achieve building sustainability. Special attention was placed on

the energy issues and sustainable building quality because they were the major

dependent variables in the study. Sustainability measure was also considered.

3.13 Study Stage Three

In order to provide a definitive validation of the VE methodology

approaches employed in the research to develop a definitive modified VE

methodology, a group of VE practitioners (N = 7) were requested to take part in

research requiring them to offer their opinions about some alternative VE

methods aimed at improving building sustainability. Most of the participants were

sourced from SAVE International website, whereupon, the listed professionals

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were approved module 1 or Module 2 or both VE trainers towards SAVE

certifications. An e-mail was sent asking them to take part in a VE research study

focusing on improving building sustainability outcomes.

Prior to the presentation, written informed consent form from the UF’s

Institution Review Board (IRB) was e-mailed to each one of them so that they

could append their signatures and return the signed consent form to the

researcher as an indication that they had agreed to take part in the research.

They were also informed of the possibility of the presentation sessions being

recorded so as to provide data for future references.

The presentation detailed out the limitations of the conventional VE

method and the avenues that were proposed to counter the limitations relative to

improving building sustainability outcomes. The presentation was executed and

recorded via gotomeeting teleconference software. Immediately after the

conclusion of the presentation and question and answers sessions, the VE

practitioners were sent online survey questionnaire via Qualtrix so as to gather

their opinions about the limitations of conventional VE method and the proposed

new approaches for the new modified VE methodology.

The survey questionnaire entailed collection of the VE practitioners’

demographic data such as number of years in construction industry, number of

years involved with VE or building sustainability assessment tool. Specific

emphasis was placed on VE specific questions. Table 3-4 gives a summary of

those questions. Details of the questions are shown in Appendix C.

After the analysis of the practitioners’ feedback, the study proceeded to

discuss the findings and to recommend the VE methods that may be used to

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improve green building outcomes. This was based on the three areas of

obtaining data, i.e., the triangulation method of data collection and analysis.

3.14 Data Analysis Plan

Before starting the main statistical data analysis, the reliability of the

students and VE practitioners’ surveys were tested using Cronbach’s alpha

measure. Thereafter, various descriptive statistical analyses, ANOVA, and

logistic regression were conducted on the data. The analyses provided the basis

for selecting the best VE method that has the best sustainability outcomes.

Specifically, SAS was used in the analysis. In addition to descriptive statistics of

the student ratings, faculty ratings, and VE practitioners’ survey feedback, One-

way ANOVA utilizing Duncan’s Multiple Comparisons was used to test if there

was any significant difference among the different VE methods. Statistically

significant variables were further investigated using t-test statistical measure in

order to find out the level of significant difference between the variables.

Qualitative themes was developed and discussed from the survey feedback of

the VE practitioners. Also, logistic regression was employed in the analysis of

the VE practitioners’ survey results to investigate whether their agreement with

the identified VE limitations in negatively impacting green building outcome had

significant effect on their ability to accept the identified limitations as true or

actual limitations in the conventional VE.

3.14.1 Assumptions. As with any univariate or multivariate statistical

process, the statistical analysis procedure involved in this study was based on

several key assumptions. One of assumption was that the observations were

independent. It was assumed that there were no interactions of students in the

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event of answering the survey questionnaires. Each student answered the

questionnaire without any form of consultation with the team members.

The procedure also depended on the assumption that the observations on

the variables followed a normal distribution and that there was random

assignment, sampling, and placement of subjects in the study groups, methods

or teams. Also, there was no systematic missed data. Thus, the data and results

were considered representative of a wider population of interest.

3.15 Summary of Research Methodology

The research methodology section has documented the avenues for the

VE research. CBA decision method and LEED rating method has been chosen

as the significant VE decision method and building sustainability outcome

measure respectively. Various limitations of conventional VE methods have been

presented and the respective avenues for countering the limitations have also

been documented. The alternative VE methods or approaches and respective

combinations have been proposed and presented in the experimental study

design. For example, the PW approach has been proposed to re-orient VE

process towards enhancing performance and quality improvements. Also, NLP

has been proposed to enhance team effort in creativity phase while CBA method

is to improve evaluation process of alternatives in the evaluation phase.

CTR building has been identified as the case study building. The VE

students employed the alternative VE approaches as well as the conventional VE

process, also called the control VE process, to prepare and present VE final

project reports. The objective is to use the case study in testing the effectiveness

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of the different VE methods in achieving building sustainability outcomes. A

survey is administered to the students to get their opinions of the VE methods.

Further, the research methodology stipulates the inclusion of faculty

member evaluators whose duties are to review and rate the reports based on

sustainability criteria. Special emphasis is placed on the contribution of the

recommended systems to improving sustainability outcomes. Statistical analysis

of the ratings and students’ surveys is used to decide on the VE method that is

superior in achieving building sustainability outcomes. These are summarized in

Figure 3-1.

In Figure 3-1, the building sustainability drivers are considered in the

modified VE process through coordinated team effort. The major areas for

changes in the VE methods are marked with green color in the VE methodology

section, i.e., job plan. There are alternative VE approaches and combinations

which are tested in the VE job plan. It is hypothesized that the alternative VE

methodology will yield a sustainable building outcome with better value for the

owner considering the performance and quality requirements, i.e., sustainable

building quality requirements, optimal energy use, and other significant indicators

based on the owner’s project requirements.

The VE practitioners from the construction industry have been outlined to

form the platform for validating the VE methodology. A presentation to the

practitioners about the limitations of conventional VE, the characteristics of the

new VE methods and an online survey are central to getting their feedbacks

about the validity and reliability of the modified VE methodology.

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Table 3-1. Summary of the limitations and approaches to counter the limitations in the conventional VE method. VE phases Conventional VE Modified VE

Function analysis phase

1. Over-emphasis on cost, sometimes at the expense of performance and quality.

1. Uses PW approach to re-orient VE from over-emphasis on costs to performance or quality thinking.

Creativity phase 1. Does not promote creativity. 1. Uses NLP to promote or improve VE team effort and idea creation.

Evaluation phase

1. Determining criteria in the pre-study phase and using them in evaluation phase.

1. CBA does not use criteria in evaluation and delays generation of factors till creativity or evaluation phase when alternatives have been developed.

2. Uses pair-wise comparisons to determine relative importance of each alternative.

3. Abstract allocation of weights to criteria.

2. CBA uses factors in place of criteria and does not use pair-wise comparison method which operates on abstract terms and abstract allocation of weights to criteria.

4. Uses both advantages and disadvantages of alternatives in evaluation.

3. CBA focuses only on advantages.

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Table 3-2. Summary of research experimental design involving VE students.

Method 1 Method 2 Method 3 Method 4

Team 1A Team 2A Team 3A Team 4A Team 1B Team 2B Team 3B Team 4B Total = 6 students Total = 7 students Total = 6 students Total = 7 students

Table 3-3. Students’ survey question levels.

Number Type of question Coding

Q.2 Level of difficulty of the VE method used.

Difficult to use = 1, Somewhat difficult to use = 2, Neutral = 3, Somewhat user friendly =4, and User friendly =5

Q.3 Level of effectiveness of the VE method used to meet owner’s objectives.

Less effective = 1, Somewhat less effective = 2, Neutral = 3, Somewhat effective = 4, and Effective = 5

Q.4 Reasons for the effectiveness or ineffectiveness of the VE method.

NA

Q.5 Successfulness of the VE method used in achieving building sustainability outcomes.

Not successful = 1, Less successful = 2, Neutral =3, Somewhat successful = 4, and Successful = 5

Q.6 VE team member’s relative agreements with the VE approaches in improving building sustainability.

Disagree = 1, Somewhat disagree = 2, Neutral = 3, Somewhat agree = 4, and Agree = 5

Q.7 Reasons for the VE method in improving or not improving building sustainability.

NA

Q.8 Possible challenges that might have been faced when executing the VE methods and how the challenges (if any) were overcome.

NA

Q.9 Level of assessment of the final VE project outcome

Not successful = 1, Less successful = 2, Neutral = 3, Somewhat successful = 4, and Successful = 5

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Table 3-4. Survey questions specific to VE and green building outcome

Number Type of question Coding

Q.9 Whether or not to accept the various limitations in conventional VE process.

Yes = 1, No = 0

Q.10 Degree of agreement with the various limitations in conventional VE process in negatively impacting green building outcomes.

Strongly disagree = 1, Disagree = 2, Neither agree or Disagree = 3, Agree = 4, and Strongly agree = 5

Q.11 Level of satisfaction with the VE methods in meeting or improving building sustainability outcomes.

Very dissatisfied = 1, Dissatisfied = 2, Somewhat dissatisfied = 3, Neutral = 4, Somewhat satisfied = 5, Satisfied = 6, and Very satisfied = 7

Q.12 Additional thoughts or comments on VE and green building. NA

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Figure 3-1. Summary of the areas where changes occur to attain sustainable

building.

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CHAPTER 4 RESULTS

4.1 Overview

This section will present the results from the data analysis. Both

quantitative and quantitative data analysis results will be presented. The results

will aid in concluding on the best VE approach that focuses on improving building

sustainability outcomes.

First, there will be presentation of the results of reliability analysis of the

quantitative data for each of the VE methods investigated. This will be followed

by presentation of the descriptive statistics of the survey question variables for

each method. Analysis of variance will be conducted to test the level of difference

among the various VE methods based on the survey question variables and

building sustainability variables. The ANOVA results will be presented,

whereupon the significant results will be further investigated and presented using

t-test statistics.

4.2 Reliability of the Students Survey Data

The reliability of data was tested using Cronbach’s alpha as a measure or

coefficient of reliability. Table 4-1 gives acceptable levels of the reliability

coefficients.

Cronbach’s alpha was calculated for the survey questions. Table 4-2

shows the results of the reliability estimates of the four quantitative or numerical

survey questions results. The questions pertained to the level of difficulty of the

VE method, the effectiveness of the VE method, and the successfulness of the

VE method in meeting objectives and improving building sustainability. Table 4-2

gives the results from the reliability analysis of the survey questions.

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The reliability coefficients showed results ranging from 0.68 to 0.95 which

implied that the questions and scaling could be minimally accepted in some

cases or could be shortened in others. Overall, the average value of reliability

coefficient (α = 0.81) for the VE methods implied very good level of reliability

according to the tabulated criteria of interpretation of the reliability coefficients

(Devellis, 1991).

4.3 Descriptive Statistics of Students Survey Data

Statistical analysis, using Statistical Analysis System (SAS v9.3) software,

was conducted on the quantitative aspect of the students’ survey questionnaire.

Each of the quantitative type of question items will be presented in this section. A

summary of the questions descriptive statistics will be presented at the end.

4.3.1 Level of Difficulty of the VE Method (Q.2)

Table 4-3 shows the results of the frequency distribution of the

respondents’ responses on the difficulty level of the VE methods they used. In

terms of the level of difficulty of the methods, about one third of the respondents

(33.3%) found method 1 easy to use, 28.6% found method 2 user friendly, 41.7%

found method 3 easy to use, and 23. 8% found method 4 easy to use. Further,

about 16.7%, 21.4%, 41.7%, and 28.6% found the methods 1, 2, 3, and 4

respectively somewhat easy to use. A very negligible number of respondents

using method 2 (7.1%) and method 4 (4.8%) found the respective VE methods

difficult to use.

4.3.2 Level of Effectiveness the VE Method (Q.3)

Table 4-4 reports the frequency distribution for the level of effectiveness of

the VE methods used. About 33.3%, 14.3%, 16.7%, and 4.8% of the respondents

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found methods 1, 2, 3, and 4 respectively effective in meeting owner’s objectives.

Half of the respondents (50%) using method 1 were neutral in evaluating the

effectiveness of the VE method. Almost half of the respondents (42.9%) using

method 2 believed it was somewhat effective. More than half of the respondents

(58.3%) found method 3 somewhat effective while about 38% of the method 4

users were neutral in the level of effectiveness of the method. A very negligible

number of respondents found method 4 less effective (4.8%).

4.3.3 Successfulness of the VE Method (Q.5)

Table 4-5 shows the frequency distribution for the variable pertaining to

the successfulness of the VE method in achieving building sustainability

outcomes. About 50% of the respondents who used method 1 believed that the

method was successful in achieving building sustainability outcomes. More than

half of the respondents who used method 2 (61.5%) believed that the method

was somewhat successful in achieving sustainability outcomes. About 58.3% of

those who used method 3 believed that the method was successful while those

who used method 4 were neutral in their assessments of success of the methods

(33.3%). Also, about 33.3% of those who used method 4 believed that it was

somewhat successful in achieving building sustainability. Very negligible number

of respondents in method 4 found the method less successful (9.6%).

4.3.4 Agreement with the VE Method in Improving Building Sustainability (Q.6)

Table 4-6 presents the frequency distribution for the level of agreement

with the VE method in improving sustainability in the building. About one third of

those who used method 1 (33.3%) agreed that the method could improve

building sustainability. About 40% of the respondents who used methods 2 and 3

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respectively also agreed with the aim of the VE method. Method 4 users also

agreed in a relatively modest proportion (28.6%) with the VE method in improving

building sustainability. Fewer respondents who used method 4 somewhat

disagreed with the VE method in improving sustainability outcomes (9.5%).

4.3.5 Assessment of the Final VE Project Outcome (Q.8)

Table 4-7 shows the respondents’ level of assessment of the final VE

project outcome. Majority of the respondents who used method 1 (83.3%) and all

who used method 2 (100%) believed that their VE final project outcome was

successful. About 60% and 40% of the respondents who used method 3 believed

the final project outcome was successful and somewhat successful respectively.

Only 20% of those who used method 4 believed that their project outcome was

successful, with about 60% reporting that the outcome was somewhat

successful.

4.3.6 Summary of the Students Ratings Supported with Qualitative Data

Table 4-8 shows the averages of the ratings. The averages are presented

and also supported with qualitative data from the survey.

The averages for the teams 1A and 1B that used method 1, i.e., the

control teams that used conventional VE, showed that the method was relatively

user friendly (M = 3.50, SD = 1.38) and that it was relatively effective in meeting

owner’s requirements (M = 3.83, SD = 0.98). The qualitative survey data showed

that good level of team effort and the use of cost-worth approach were the main

avenues that contributed to appreciable level of effectiveness of the method to

meet owner’s objectives. The averages also showed that method 1 was

somewhat successful in achieving building sustainability oriented outcomes (M =

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3.83, SD = 0.98). An appreciably high level of agreement with the VE method in

improving building sustainability was recorded (M = 4.00, SD = 0.89). However,

respondents reported some challenges in finding accurate information and real

worth of building systems. Qualitative survey data showed a notable challenge in

finding cost data of the various building systems. Teams reported their attempts

to remedy the challenges. This included separating or decomposing the systems

into different parts for analysis purposes and comparing among different systems

to select the best ones. Overall, the respondents believed that method 1 resulted

in a successful VE final report (M = 4.83, SD = 0.41).

The teams 2A and 2B that used method 2, i.e., the teams that used

conventional VE and PW, found the method to be relatively user friendly (M =

3.50, SD = 1.29). Noteworthy, they found the VE approach to exhibit great

potential of success when used with the aim of achieving building sustainability

outcomes (M = 4.08, SD = 0.64). This was further shown by their higher rating of

the level of agreement with the VE method in improving building sustainability

outcomes (M = 4.20, SD = 0.79). However, respondents appeared indifferent in

their evaluations on the level of effectiveness of the VE method in meeting

owner’s requirements (M = 3.36, SD = 1.28). Nonetheless, qualitative data from

the survey showed a considerable number of respondents who held that PW was

effective in identifying systems for evaluations with the main aim of achieving

building superior sustainability outcomes. Challenges in using the method 2 were

reported by respondents, which included inability to identify and calculate the

number of LEED points associated with some specific building systems as well

as difficulty in determining performance criteria of some building systems. In spite

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of the challenges, the teams believed that method 2 fully facilitated their

completion of final VE project and that it was successful in meeting owner’s

requirements (M = 5.00, SD = 0.00).

The teams 3A and 3B that used method 3, i.e., teams that used CBA and

PW, indicated that the method was relatively easy to use (M = 4.08, SD = 1.08)

and that it was relatively successful in achieving building sustainability outcomes

(M = 4.25, SD = 0.97). Contingent to this success was the teams’ greater level of

agreement with the method in improving building sustainability outcomes (M =

4.17, SD = 0.83). Qualitative survey data showed that the method allowed the

teams to focus more on sustainability factors rather than the budget.

Respondents reported that they achieved successful final VE project outcomes

(M = 4.60, SD = 0.55). However, the teams cited a major challenge in using the

CBA process and this was in determining the importance of advantage points

which they said was difficult to quantify and largely depended on the experience

of the team members.

The last group of teams 4A and 4B that used method 4, i.e., method

utilizing CBA, PW, and NLP, recorded an average of 3.38 (SD = 1.28) on the

level of difficulty scale implying that there was a considerable level of indifference

in the assessment of the difficulty level of method 4 employed. The survey

respondents were found to be neutral concerning the level of effectiveness of the

method used in meeting owner’s needs, i.e., the level of effectiveness of the

method used could have or could have not significantly influenced the VE

outcomes (M = 3.05, SD = 0.97). Method 4 was relatively successful in achieving

building sustainability (M = 3.71, SD = 0.97). The respondents showed a

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considerably good level of agreement with the method in improving building

sustainability (M = 3.76, SD = 1.00). Qualitative survey data from the

respondents stated that NLP required more time to be more effective in the VE

process. Thus, they concluded that the VE final project outcome was not as

successful as expected (M = 4.00, SD = 0.71). Qualitative data also showed that

some of the team members in teams 4A and 4B faced challenges in determining

the importance of advantage points in CBA method and in identifying LEED

points for determining PW. Also, some members stated that CBA was subjective

and lacked a standard scale of measurement. Other members of teams 4A and

4B held that the CBA method was very easy to use once there is mastery of the

procedure. Teams evaluated the method and concluded that it required good

level of experience and continuous practice beyond class projects so as to fully

master it. Respondents reported that the NLP approach aided in improving

method 4 by improving communication and understanding among VE team

members and thereby enhancing creativity.

4.4 Analysis of Variance of the Students Survey Data

An analysis of variance (ANOVA) statistical test was conducted so as to

investigate the level of difference in the variance of results obtained from the

students’ quantitative survey data about the VE methods they used, i.e., methods

1, 2, 3, and 4. One-way analysis of variance results showed that the question

level that pertained to the respondents’ assessment of final VE outcome was

statistically significant, [F (3, 17) = 4.10, p = .023]. However, there was no

statistically significant difference (p > 0.05) among the VE methods for the

question levels that pertained to the level of difficulty of the VE method, [F (3, 49)

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= 0.85, p = .474], the effectiveness of the method to meet the owner’s objectives,

[F (3, 49) = 1.86, p = .148], the successfulness of the VE method in achieving

sustainability, [F (3, 48) = 1.06, p = .375], and the level of agreement by the VE

team member with the method in improving building sustainability, [F (3, 45) =

0.77, p = .517]. Table 4-9 shows a summary of the ANOVA results.

The statistically significant result variable was presented to show the

nature and/or level of significant difference among the different VE methods.

Table 4-10 gives a summary of the results, whereupon Duncan’s Multiple Range

Test was used to illustrate the differences.

The results from Duncan’s Multiple Range Test (at p = 0.05) for

assessment of final VE project outcome variable showed that method 2 was

superior to all the other methods, i.e., it had the highest average value. Table 4-

10 shows that even though the method 2 was the highest in average, it was not

significantly different from method 1 and method 3 because of the existence of

same letter grouping A. However, method 4 was found to be significantly different

(at p < 0 .05) from the other two VE methods 1 and 2. Follow-up comparison

tests were conducted to determine their levels of differences with method 4.

4.4.1 Follow-up comparison tests. The methods 1 and 2 were

compared with method 4. Critical review showed that method 3 was not

significantly different from method 4 due to same letter grouping and so was not

investigated. The t-test statistics was the basis of the pair-wise comparisons.

Statistically significant different results were recorded for the two pair-wise

tests at p < 0.5. A higher p-value was recorded for the analysis between method

1 and method 4, [t (9) = 2.45, p = .037] while a lower p-value was recorded for

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the analysis between method 2 and method 4, [t (8) = 3.16, p = .013]. This

implied that method 2 was more significantly different than method 3 when

compared to method 4.

4.5 Faculty Evaluation of Students VE Final Reports

Results of the analysis of the VE final reports showed that similar building

systems were developed and recommended for construction by various teams

1A, 1B, 2A, 2B, 3A, 3B, 4A, and 4B using methods 1, 2, 3, and 4 respectively.

The similar systems developed included curtain wall systems, Heating Ventilating

and Air Conditioning (HVAC), plumbing, lighting, window, flooring, and ceiling

systems. Summary of the recommended systems are shown in Appendix A.

The data from faculty evaluations were quantitative. They evaluated the

VE reports and rated the reports using pre-set criteria. The analysis of the ratings

was focused on three areas of sustainability from the LEED rating system

perspective, i.e., energy and atmosphere, materials and resources, and indoor

environmental quality LEED credit categories. This is because these areas were

aligned with the dependent variables for this research, i.e., building energy and

building sustainable quality. Also, a variable called sustainability measure was

created by aggregating the data in the three categories. The goal of the

sustainability measure variable was to determine how the VE methods performed

relative to improving overall building sustainability outcomes. The descriptive

statistics and ANOVA results of the sustainability variables and VE methods are

presented in this section.

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4.6 Descriptive Statistics of the Recommended Systems

Statistical analysis, using SAS v9.3 software, was conducted for the

faculty rating data and/or variables. Each of the variables will be presented in this

section. A summary of the descriptive statistics will be presented at the end

before presentation of ANOVA and t-test results.

4.6.1 Energy and Atmosphere

Table 4-11 contains the descriptive frequency distribution for the building

systems that were developed to contribute towards energy and atmosphere

LEED credit category. The teams that used method 1 developed systems that

majorly contributed fairly towards this sustainability credit category (44.5%) while

method 2 and method 3 users developed systems that mainly had good

contribution (28.6%). Method 4 users developed systems that mainly had a

somewhat fair contribution (46.2%). About 11.1% of systems developed by

method 1, 23.8% of systems developed by method 2, 20% of systems developed

by method 3, and 23% of systems developed by method 4 users contributed

excellently to this LEED credit category. An appreciable number of systems

developed by method 2 also showed a very good contribution (23.8%). The

results showed a considerable level of contribution of systems to energy and

atmosphere credits, thus meeting the sustainability objective of optimum energy

use or consumption.

4.6.2 Materials and Resources

Table 4-12 shows the frequency distribution for the contribution of systems

that were developed towards achieving materials and resources LEED credit

category. Majority of systems developed by method 1 and method 3 users had

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fair contribution to the LEED credit category (38.7%). Teams that used method 2

developed systems that had little contributions to the sustainability credit

(69.2%). Method 4 users developed systems that culminated in relatively high

levels of contributions to the credit category (26.3%). Noteworthy is that the users

of methods 1, 2, and 3 did not develop systems that contributed excellently

towards this sustainability LEED credit category, only method 4 did but in a

negligible amount (5.2%).

4.6.3 Indoor Environmental Quality

Table 4-13 shows the frequency distribution for systems developed to

contribute towards indoor environmental quality LEED credits. Majority of

systems developed by methods 1, 2 and 3 users had fair contribution to the

LEED credit category while systems developed by method 4 recorded good level

of contribution. Noteworthy is that the systems developed by methods 1, 2, and 3

did not contribute excellently to this LEED credit category, only method 4 users

did but with a small proportion (5.9%). Method 2 users followed closely with

about 30% of systems recording a relatively high level of contribution to this

sustainability credit category.

4.6.4 Summary of the Faculty Ratings of the Systems’ Contributions to the LEED Credits Categories and Overall Sustainability Measure

Table 4-14 shows a summary of descriptive statistics for the three LEED

credit categories and overall sustainability measure outcome. On average,

method 1 teams developed systems that had good contribution towards energy

and atmosphere LEED credit category (M = 2.56, SD = 1.38). It fairly contributed

towards materials and resources credits (M = 2.14, SD = 0.95), indoor and

environmental quality credits (M = 2.17, SD = 0.83) and overall sustainability

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measure (M = 2.32, SD = 1.22). Those teams that used method 2 developed

systems which on average had good contribution towards energy and

atmosphere credits (M = 3.43, SD = 1.21), indoor environmental quality credits

(M = 2.70, SD = 1.06) and overall sustainability measure (M = 2.75, SD = 1.35)

and a fair contribution to materials and resources LEED credit category (M =

1.69, SD = 1.11). Method 3 teams’ systems recorded relatively good contribution

to energy and atmosphere credit category (M = 2.95, SD = 1.43) and fair

contribution for both materials and resources (M = 1.69, SD = 0.63) and indoor

environmental quality credit categories (M = 1.75, SD = 0.75). The VE method

also contributed fairly to overall sustainability outcome measure (M = 2.27, SD =

1.23). Method 4 teams developed systems that had relatively good contribution

to energy and atmosphere (M = 2.54, SD = 1.76), materials and resources

credits (M = 2.74, SD = 1.24) and overall sustainability measure (M = 2.57, SD =

1.37) and a fair contribution to indoor environmental quality LEED credit category

(M = 2.41, SD = 1.23).

4.7 Analysis of Variance of the Faculty Evaluations

An analysis of variance was conducted to find out the level of significant

differences among the methods in achieving the sustainability outcomes as

quantified from the respective contributions of different building systems to

various LEED credit categories. The results showed that materials and resources

LEED credit category was statistically significant, [F (3, 55) = 3.73, p =.0164],

while energy and atmosphere, [F (3, 68) = 1.60, p =.197], and indoor

environmental quality, [F (3, 47) = 1.81, p =.159] LEED credit categories were not

statistically significant. Also, overall sustainability measure variable was not

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significantly different among the methods, [F (3, 178) = 1.40, p =.244]. Table 4-15

shows a summary of ANOVA results.

In order to investigate the differences among the methods for the

materials and resources credit which was statistically significant, Duncan’s

Multiple Range Test was conducted. The results were summarized in Table 4-16.

Duncan’s multiple range tests results showed that method 4 was superior

to all other methods in achieving sustainability outcomes under LEED credit

category of materials and resources. From Table 4-16, it can be deduced that

method 4 was significantly different from methods 2 and 3 because they had

different letter groupings, and not significantly different from method1 because

they shared letter A. The levels of significant differences between the two VE

methods were further investigated using pair-wise comparisons.

4.7.1 Follow-up Comparison Tests for the Materials and Resources

Credits. Methods 2 and 3 were compared with method 4 so as to quantify the

level of statistical significant differences. As previously mentioned, method 1 was

not significantly different from method 4 and so was not investigated. The t-test

statistics was the basis of the pair-wise comparisons.

Statistically significant results were obtained for the two pair-wise

comparison tests at p = 0.5. A higher p-value was recorded for the analysis

between method 2 and method 4, [t (30) = -2.44, p = .0208] while a lower p-value

was recorded for the analysis between method 3 and method 4, [t (30) = -2.79, p

= .0091]. This implied that method 3 was more significantly different than method

2 when both were each compared to method 4.

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4.8 VE Practitioners Presentation and Survey Feedback

The data from the survey of VE practitioners from construction industry

were analyzed. Prior to the analysis, e-mail was sent to about 55 VE

practitioners. Out of the 55, 13 expressed their interest and willingness to take

part in the research. Of the 13 who accepted, 8 attended the presentation.

However, only 7 completed the survey which was administered immediately after

the presentation. Therefore, the study comprised of only seven VE practitioners

(N = 7) who actually completed the full requirements of the research.

The data were both quantitative and qualitative types (mixed method).

Data analysis was mainly focused on the limitations of the conventional VE and

the ability of the VE method combinations in meeting or improving building

sustainability outcomes, i.e., the methods as presented in the survey were

combined to match the methods as presented in the previous experimental

design. The descriptive statistics, ANOVA, and logistic regression results of the

conventional VE and alternative VE combinations are presented in this section.

4.8.1 Demographics of the VE Practitioners

Those who completed the survey were Certified Value Specialists (CVS),

professors from universities, directors and presidents of companies, construction

managers, and civil engineers. They were from different regions, i.e., from USA,

Europe, South Africa, Saudi Arabia, and Australia.

About 72% of the respondents had over 20 years of experience working in

construction industry while 14% of them were 6-10 years and 11-15 years of

experience respectively. Considering all their experience levels, 100% of the

respondents had used VE in their projects while 57% had used LEED or other

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green building rating systems. Of those who had used VE in their projects, about

72% of them were over 20 years of experience working with VE while 14% of

them had 11-15 years and 16-20 years of experience respectively. For those who

had worked with green building assessment tools like LEED, approximately 50%

of them had 6-10 years of experience working with it while 25% had 2-5 years

and 16-20 years respectively in working with the building sustainability tool.

The respondents were also asked about the description of their respective

construction companies. A complete 100% of the respondents reported that their

companies specialized in VE while construction management and cost

engineering areas of specialization accounted for 29% of the respondents

respectively. About 14% were involved in general contracting while about 29%

were in business management and risk management field. Their company

projects were mainly commercial (57%) and industrial (57%). Others were heavy

civil (29%), manufacturing and mining (29%), and residential projects (14%).

4.8.2 Reliability of the VE Practitioners Survey Data

Cronbach’s alpha was the measure of reliability. Table 4-1 from Devellis

(1991) shows acceptable reliability coefficients relevant for this research.

Cronbach’s alpha was calculated for the survey questions. Table 4-17

shows the results of the reliability estimates for the three major quantitative

survey question areas. The questions pertained to the limitations in the

conventional VE process and they were; a) whether or not the VE practitioners

agreed with the limitations identified in the presentation and survey as actual or

true limitations in the conventional VE methods process based on their

experience from the field, b) VE practitioners’ levels of agreement with the

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identified limitations relative to negatively impacting green building outcomes,

and c) the VE practitioners’ levels of satisfaction with the VE methods

combinations in improving green building outcomes. Table 4-17 gives the

summary of reliability indices and analysis of the survey questions.

The reliability coefficients ranged from 0.51 to 0.81 which implied that the

questions and scaling were unacceptable in some cases and very good in others.

Noteworthy is that the most important question item on VE methods was highly

reliable (α = 0.81) according to the tabulated criteria of interpretation of the

reliability coefficients (Devellis, 1991). It can be deduced that the low reliability

indices for Q.9 and Q.10 could have resulted from the VE practitioners’

unwillingness to accept potential drawbacks in their routine VE practices.

4.8.3 Descriptive and Logistic Regression Analysis of the Limitations of Conventional VE and their Impact on Green Building Outcomes

With ASTM E1699-10 as the basis of reference for the conventional VE,

the following limitations were identified:

Determining criteria in the pre-study phase and using them in the evaluation phase.

Over-emphasis on cost, sometimes at the expense of performance and quality.

Does not promote or improve creativity.

Use of pair-wise comparisons to determine relative importance of each alternative.

Abstract allocation of weights to criteria.

Use of both advantages and disadvantages in evaluation phase.

The VE practitioners were asked whether or not they accepted the

limitations identified in the conventional VE process as actual or true limitations

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based on their industrial or field VE experiences. Also, they were asked whether

or not the identified limitations would negatively impact green building outcomes

based on their opinions from the presentations and field experiences.

Considering the responses to the limitations on whether or not they were

true or actual limitations, more than half of the respondents (57.1%) each

believed that the criteria determination in the pre-study phase and over-emphasis

on cost were indeed limitations. A similar percentage (57.1%) believed that the

conventional VE method does not promote or improve creativity and that it uses

abstract allocation of weights to criteria. Noteworthy, majority of respondents

believed that pair-wise comparisons (71.4%) and use of both advantages and

disadvantages in evaluation (85.7%) were not limitations in the conventional VE.

The responses to the limitations were summarized in Table 4-18.

Considering the negative impact of the limitations to green building

outcomes, varied opinions existed about the criteria determination in the pre-

study phase. The results were relatively well spread concerning the level of

agreement with the limitation in reducing sustainability outcomes (M = 3.43, SD =

1.27). About half of the respondents (42.9%) disagreed with the limitation

pertaining to over-emphasis on cost while about 28.6% strongly agreed that it

was actually a limitation relative to negatively impacting green building outcomes

(M = 3.29, SD = 1.38). The limitation pertaining to the conventional VE not

promoting or improving creativity was somewhat received with skeptism.

However, about 28.6% of the respondents were in agreement with it being a

limitation (M = 2.57, SD = 1.27). A near similar response was recorded for pair-

wise comparisons of criteria as a limitation except 42.9% who disagreed (M =

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2.57, SD = 1.13). More than half (57.1%) agreed that abstract allocation of

weights to criteria was indeed a limitation that would negatively impact green

building outcomes (M = 3.14, SD = 1.21). About half (42.9%) were neutral

concerning the limitation on the use of both advantages and disadvantages in the

evaluation phase. About 14.3% agreed with the same limitation while about

28.6% disagreed (M = 2.57, SD = 0.98). Table 4-19 shows the summary of the

statistical results.

4.8.3.1 Logistic regression. The feedback pertaining to whether or not

the VE practitioners would accept the limitations based on field experiences as

shown in Table 4-18 and the practitioners’ levels of agreement with the

limitations relative to negatively impacting green building outcomes as shown

Table 4-19 were observed to influence each other. Therefore, logistic regression

was conducted on the two sets of feedback to test and quantify the likelihood of

this influence. That is, testing the likelihood that those who accepted the VE

limitations relative to negatively impacting green building outcomes were also

more likely to accept the same limitations as true or actual limitations.

For logistic regression analysis to be effective, it was necessary to qualify

the data and to test if the model fits well. The dependent variable (i.e., whether or

not to accept the limitations) being categorical or discrete (1, 0) and not

continuous variable makes logistic regression a useful approach to the analysis.

Accepting implies that the VE approach is indeed a limitation (Yes = 1) and not

accepting implies it is not a limitation (No = 0). Since the dependent variable is

discrete, the regular least squares regression approach can be used to fit a linear

probability model. However, because the linear probability model may predict

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probabilities exceeding the 0-1 range, logistic regression approach is used to

estimate the likelihood or factors that influence the relative decisions.

Hosmer-Lemeshow Goodness-of-Fit Test is a statistics that test the null

hypothesis that the logistic regression fits well, i.e., H0 = logistic regression fits

well. The analysis result showed a p-value = 0.5431 from the hypothesis test.

Thus, the non statistical significance test result leads to a conclusion that the

model fits well. So it is okay to use logistic regression. The estimated odds ratio

for the ‘sustainability outcome’ variable coefficient is 6.12 with a 95% confidence

limit of (2.21, 16.93) suggesting that the VE practitioners who, in overall, agreed

with the limitations in negatively impacting green building outcomes were about 6

times more likely to accept the limitations as true or actual limitations in the

conventional VE than those who relatively disagreed with them.

The maximum likelihood estimates, i.e., estimates of beta-0 (intercept) is -

5.94 while beta-1 (slope of sustainability) is 1.811, showing positive slope. A

likelihood ratio test of null hypothesis is conducted, i.e., H0: beta-1 = 0. Since the

p value is very small, i.e., p <. 0001, we reject the null hypothesis and conclude

that the VE practitioners’ decisions pertaining to the limitations negatively

impacting green building outcomes had a significant effect on the probability of

the VE practitioners accepting the limitations as actual or true limitations in

conventional VE based on their experiences from the field. Thus, those VE

practitioners who were more likely to strongly agree (rating = 5) that the

limitations had negative impact to green building outcomes were more likely to

accept the limitations as true limitations in the conventional VE (probability~1).

Figure 4-1 shows a graphical plot of the probability estimates.

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4.8.4 Descriptive Statistics of the Levels of Satisfaction with the VE Method Combinations to Improve Building Sustainability Outcomes

VE method combinations were identified as potential avenues to counter

the limitations in the conventional VE. VE practitioners were offered a

presentation and then given survey in order to document their opinions about the

authenticity of the VE approaches, especially their efforts to counter the

limitations relative to improving green building outcomes. The data for the level of

satisfaction with the VE methods combinations to improve building sustainability

were analyzed using SAS v9.3. Specifically, frequency distributions of the

different response categories were analyzed and presented. They were in 7-point

Likert scale: Very dissatisfied = 1, Dissatisfied = 2, Somewhat dissatisfied = 3,

Neutral = 4, Somewhat satisfied = 5, Satisfied = 6, and Very satisfied = 7.

Table 4-20 shows the frequency distribution of the practitioners’ levels of

satisfaction with the VE methods in improving building sustainability. Majority of

respondents (71.4%) expressed satisfaction with method 1 while 14.3% of the

respondents were somewhat satisfied and very satisfied respectively implying

that the method was sustainability oriented. Method 2 recorded about 64.3%

while method 3 and 4 had 50% and 47.6% of the respondents implying that

majority of the respondents were satisfied with the method. About 21.4% in

method 2 and 3 respectively and 14.3% each in method 1 and 4 expressed high

levels of satisfaction with the method implying that the VE methods had greater

potential to greening. In spite of these high levels of improvement capabilities of

the VE methods, about 4.8% of the respondents expressed dissatisfaction with

the VE method 4 implying relative inability to improve green building outcomes.

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4.8.5 Summary of the VE Practitioners’ Levels of Satisfaction with VE Method Combinations to Improve Building Sustainability Outcomes

Table 4-21 shows the average results of the ratings for the level of

satisfaction with the VE methods. The averages are presented and supported

with qualitative data from the survey. From the table, it can be deduced that VE

practitioners believed that both method 1 (M = 6.00, SD = 0.58) and method 2 (M

= 6.00, SD = 0.78) were relatively better in improving green building outcomes

considering their relatively higher averages compared to method 3 (M = 5.71, SD

= 1.07) and method 4 (M = 5.43, SD = 1.16). This could be because of the

potential limitations as identified from the qualitative data. The data stipulate that

in as much as VE provides a systematic approach for studying alternatives to

improve performance, techniques like CBA work well for value planning studies

but not so much to VE studies on projects that are closer to design completion.

Some respondents held that CBA does improve the outcomes as it focuses on

the attributes in order to select the best one. Also, the qualitative data showed

that CBA includes subjective information (abstract rankings) which can introduce

potential flaw in the value analysis process. Specifically, a respondent held that

the alternatives should be identified early to provide needed guidance for the VE

team especially during brainstorming. Further, some held that using both CBA

and performance based VE with criteria based attributes will allow full approval of

the owner towards overall completion of the project, thus meeting owner’s needs.

Notably, the respondents upheld that NLP can be a good approach to creativity

especially when it is used in the context of a VE study as would many other

behavioral science methods.

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The qualitative data also showed that value planning and VM are more

encouraged as opposed to VE. Some respondents held that VE has for a long

time been focused on reducing or cutting cost. Therefore, value planning and VM

are preferred concepts aimed at improving systems’ performance and quality

levels using function analysis as the basis of value analysis. Contingent to the

performance objective is where a respondent held that the biggest optimization in

the VE process can be achieved through the use of performance based attributes

weighted by the client prior to the start of the VE workshop. Function analysis

stimulates creativity and is easy to understand where teams use it in defining

things rather than as an activity like in critical path method.

On another stand point, some respondents held that VE, VM, and VA are

terms used and applied in different project stages. For example, VM is typically

applied as early as possible in the project with the aim of optimizing costs, VE is

applicable in all project stages and may be used for assessment of project

alternatives or refinement of systems, while VA may be applied at design stages.

Noteworthy is that they are all aimed at refining, reducing cost, and improving

performance of systems. Appendix C has value engineers’ comments on these

differences and more comments for the alternative VE approaches.

4.8.6 Analysis of Variance of the VE Methods towards Improving Sustainability

Analysis of variance was conducted to find the level of difference among

the VE methods in improving green building outcomes based on the satisfaction

data. There was no significant difference among the VE methods for the

sustainability outcome, [F (3, 52) = 1.14, p =.341]. Summary of the results are

shown in Table 4-22.

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Duncan’s Multiple Range Test was conducted in order to characterize the

statistically significant differences among the VE methods. The results were

summarized in Table 4-23.

The results of Duncan’s multiple range tests showed that method 1 was

superior on average when compared to the other VE methods relative to

improving green building outcomes. Method 4, the method with all new variables

(NLP, PW, and CBA) recorded the lowest average. Noteworthy is that the

differences in means were not statistically significant as depicted from the same

letter groupings of the Duncan’s Multiple Range Test statistical results.

Table 4-1. Acceptable reliability estimates for a psychometric test.

Alpha coefficients Implied Reliability

Below 0.60 Unacceptable

Between 0.60 and 0.65 Undesirable

Between 0.65 and 0.70 Minimally acceptable

Between 0.70 and 0.80 Respectable

Between 0.80 and 0.90 Very good

Much above 0.90 Consider shortening the scale

*Source: Scale Development, Devellis (1991, p. 85).

Table 4-2. Reliability coefficients for survey question items for evaluating the VE

methods.

VE method/group Reliability coefficient Interpretation

Method 1 0.95 Consider shortening the scale

Method 2 0.68 Minimally acceptable

Method 3 0.81 Very good

Method 4 0.78 Respectable

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Table 4-3. Level of difficulty of the VE method.

Method 1 Method 2 Method 3 Method 4

Difficulty Level

Number Percent Number Percent Number Percent Number Percent

1 1 7.1% 1 4.7%

2 2 33.3% 2 14.3% 2 16.6% 6 28.6%

3 1 16.7% 4 28.6% 3 14.3%

4 1 16.7% 3 21.4% 5 41.7% 6 28.6%

5 2 33.3% 4 28.6% 5 41.7% 5 23.8%

Total 6 100% 14 100% 12 100% 21 100%

Table 4-4. Level of effectiveness of the VE method.

Method 1 Method 2 Method 3 Method 4

Effectiveness Number Percent Number Percent Number Percent Number Percent

1 2 14.3% 1 4.8%

2 1 7.1% 1 8.3% 5 23.8%

3 3 50.0% 3 21.4% 2 16.7% 8 38.0%

4 1 16.7% 6 42.9% 7 58.3% 6 28.6%

5 2 33.3% 2 14.3% 2 16.7% 1 4.8%

Total 6 100% 14 100% 12 100% 21 100%

Table 4-5. Successfulness of the VE method in achieving building sustainability.

Method 1 Method 2 Method 3 Method 4

Successfulness Number Percent Number Percent Number Percent Number Percent

2 2 9.6%

3 3 50.0% 3 15.4% 4 33.4% 7 33.3%

4 1 16.7% 8 61.5% 1 8.3% 7 33.3%

5 2 33.3% 3 23.1% 7 58.3% 5 23.8%

Total 6 100% 13 100% 12 100% 21 100%

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Table 4-6. Relative agreement with the VE method in improving building sustainability outcome.

Method 1 Method 2 Method 3 Method 4

Agreement level

Number Percent Number Percent Number Percent Number Percent

2 2 9.5%

3 2 33.3% 2 20.0% 3 25.0% 7 33.3%

4 2 33.3% 4 40.0% 4 33.3% 6 28.6%

5 2 33.3% 4 40.0% 5 41.7% 6 28.6%

Total 6 100% 13 100% 12 100% 21 100%

Table 4-7. Level of assessment of the final VE project outcome.

Method 1 Method 2 Method 3 Method 4

Final outcome Number Percent Number Percent Number Percent Number Percent

3 1 20.0%

4 1 16.7% 2 40.0% 3 60.0%

5 5 83.3% 5 100% 3 60.0% 1 20.0%

Total 6 100% 5 100% 5 100% 5 100%

Table 4-8. Summary of the students’ average ratings of the quantitative survey

items.

Method 1 Method 2 Method 3 Method 4

Questions N Mean Std N Mean Std N Mean Std N Mean Std

Difficulty 6 3.50 1.38 14 3.50 1.29 12 4.08 1.08 21 3.38 1.28

Effectiveness 6 3.83 0.98 14 3.36 1.28 12 3.83 0.83 21 3.05 0.97

Successfulness 6 3.83 0.98 13 4.08 0.64 12 4.25 0.97 21 3.71 0.96

Agreement 6 4.00 0.89 10 4.20 0.79 12 4.17 0.83 21 3.76 1.00

Final VE outcome 6 4.83 0.41 5 5.00 0.00 5 4.60 0.55 5 4.00 0.71

Table 4-9. Summary of ANOVA results from students’ survey. Source Df Error Corrected

Total Sum of Squares Error

Mean Square Error

F-value

Sig.

Difficulty 3 49 52 76.87 1.57 0.85 0.474 Effectiveness 3 49 52 52.667 1.075 1.86 0.148 Successfulness 3 48 51 38.292 0.798 1.06 0.375 Agreement 3 45 48 37.076 0.824 0.77 0.517 Final VE outcome

3 17 20 4.033 0.237 4.10 0.023

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Table 4-10. Duncan's Multiple Range Test of the VE final project outcome.

Duncan Grouping Mean(M) Sample size (N) VE methods

A 5.00 5 2

A

A 4.83 6 1

A

B A 4.60 5 3

B

B 4.00 5 4

*Note that the means with the same letter groupings are not significantly different. Table 4-11. Systems contributions towards energy and atmosphere LEED credit

category.

Method 1 Method 2 Method 3 Method 4

Level of contribution

Number Percent Number Percent Number Percent Number Percent

1 4 22.2% 1 4.8% 4 20.0% 6 46.2%

2 8 44.5% 4 19.0% 4 20.0% 2 15.4%

3 6 28.6% 5 25.0%

4 4 22.2% 5 23.8% 3 15.0% 2 15.4%

5 2 11.1% 5 23.8% 4 20.0% 3 23.0%

Total 18 100% 21 100% 20 100% 13 100%

Table 4-12. Systems contributions towards materials and resources LEED credit

category.

Method 1 Method 2 Method 3 Method 4

Level of contribution Number Percent Number Percent Number Percent Number Percent

1 4 28.6% 9 69.2% 5 38.4% 4 21.1%

2 5 38.7% 7 53.9% 4 21.1%

3 4 28.6% 3 23.1% 1 7.7% 5 26.3%

4 1 7.1% 1 7.7% 5 26.3%

5 1 5.2%

Total 14 100% 13 100% 13 100% 19 100%

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Table 4-13. Systems contributions towards indoor environmental quality LEED credit category.

Method 1 Method 2 Method 3 Method 4

Level of contribution

Number Percent Number Percent Number Percent Number Percent

1 3 25.0% 1 10.0% 5 41.7% 5 29.4%

2 4 33.3% 4 40.0% 5 41.7% 4 23.5%

3 5 41.7% 2 20.0% 2 16.6% 5 29.4%

4 3 30.0% 2 11.8%

5 1 5.9%

Total 12 100% 10 100% 12 100% 17 100%

Table 4-14. Summary of faculty ratings of systems contributions towards the

LEED credits categories and sustainability measure.

Method 1 Method 2 Method 3 Method 4

Category N Mean Std N Mean Std N Mean Std N Mean Std

Energy and Atmosphere

18 2.56 1.38 21 3.43 1.21 20 2.95 1.43 13 2.54 1.76

Materials and Resources

14 2.14 0.95 13 1.69 1.11 13 1.69 0.63 19 2.74 1.24

Indoor Environmental Quality

12 2.17 0.83 10 2.70 1.06 12 1.75 0.75 17 2.41 1.23

Sustainability Measure

44 2.32 1.22 44 2.75 1.35 45 2.27 1.23 49 2.57 1.37

Table 4-15. Summary of ANOVA results from faculty evaluations. Source Df Error Corrected

Total Sum of Squares Error

Mean Square Error

F-value Sig.

Energy and Atmosphere

3 68 71 137.77 2.03 1.60 0.197

Materials and Resources

3 55 58 58.94 1.07 3.73 0.0164

Indoor Environmental Quality

3 47 50 48.13 1.02 1.81 0.159

Sustainability Measure

3 178 181 295.41 1.62 1.40 0.244

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Table 4-16. Duncan’s Multiple Range Test for the materials and resources LEED credit category ratings.

Duncan Grouping Mean Sample size (N) VE Methods

A 2.74 19 4

A

B A 2.14 14 1

B

B 1.69 13 3

B

B 1.69 13 2

*Note that the means with the same letter are not significantly different.

Table 4-17. Reliability coefficients of specific question items for VE practitioners.

Question item Reliability coefficient

Interpretation

Q.9 Whether or not the limitations identified are actual or true VE limitations

0.58 Unacceptable

Q.10 Level of agreement with the limitations in negatively impacting green building outcomes

0.51 Unacceptable

Q.11 Satisfaction with the VE methods combinations in improving sustainability outcomes

0.81 Very good

Table 4-18. Responses to the limitations in the conventional VE based on

Practitioners’ industrial experiences.

Yes No Total

Limitations Number Percent Number Percent Number Percent

1. Criteria determination in pre-study phase

4 57.1% 3 42.9% 7 100%

2. Over-emphasis on cost 4 57.1% 3 42.9% 7 100%

3. Does not improve creativity

3 42.9% 4 57.1% 7 100%

4. Use of pair-wise comparisons

2 28.6% 5 71.4% 7 100%

5. Abstract allocation of weights to criteria

4 57.1% 3 42.9% 7 100%

6. Use of both advantages and disadvantages

1 14.3% 6 85.7% 7 100%

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Table 4-19. Responses to the limitations in the conventional VE relative to negatively impacting green building outcomes.

Strongly disagree

Disagree Neutral Agree Strongly Agree Total

Limitations in Conventional VE

Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent

1. Criteria determination in pre-study phase

2 28.6% 2 28.6% 1 14.2% 2 28.6% 7 100%

2. Over-emphasis on cost

3 42.9% 1 14.2% 1 14.2% 2 28.6% 7 100%

3. Does not improve creativity

2 28.6% 1 14.2% 2 28.6% 2 28.6% 7 100%

4. Use of pair-wise comparisons

1 14.2% 3 42.9% 1 14.2% 2 28.6% 7 100%

5. Abstract allocation of weights to criteria

1 14.2% 1 14.2% 1 14.2% 4 57.4% 7 100%

6. Use of both advantages and disadvantages

1 14.2% 2 28.6% 3 42.9% 1 14.2% 7 100%

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Table 4-20. Levels of satisfaction with the VE method combinations in improving

sustainability.

Method 1 Method 2 Method 3 Method 4

Satisfaction level

Number Percent Number Percent Number Percent Number Percent

3 1 4.8%

4 1 7.1% 3 21.4% 5 23.8%

5 1 14.3% 1 7.1% 1 7.1% 2 9.5%

6 5 71.4% 9 64.3% 7 50.0% 10 47.6%

7 1 14.3% 3 21.5% 3 21.5% 3 14.3%

Total 7 100% 14 100% 14 100% 21 100%

Table 4-21. Summary of the VE Practitioners’ average rating of their satisfaction

with the VE methods in improving green building outcomes.

Method 1 Method 2 Method 3 Method 4

Category N Mean Std N Mean Std N Mean Std N Mean Std

Sustainability improvement

7 6.00 0.58 14 6.00 0.78 14 5.71 1.07 21 5.43 1.16

Table 4-22. Summary of ANOVA results of VE practitioners’ feedback on

improving building sustainability. Source Df Error Corrected

Total Sum of Squares Error

Mean Square Error

F-value Sig.

Sustainability improvement

3 52 55 52.00 1.143 1.14 0.341

Table 4-23. Duncan’s Multiple Range Test for the sustainability objective of VE

methods.

Duncan Grouping Mean Sample size (N) VE Methods

A 6.00 7 1

A 6.00 14 2

A 5.71 14 3

A 5.43 21 4

*Note that the means with the same letter are not significantly different.

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0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

1 2 3 4 5

Level of agreement with the VE limitations

Estim

ate

d p

roba

bili

ty o

f acce

ptin

g t

he

limitatio

ns

Upper estimate Predicted estimate Lower estimate

Figure 4-1. Graphical plot of probability estimates and degree of agreement with the VE limitations in negatively impacting green building outcomes.

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CHAPTER 5 DISCUSSION, RECOMMENDATIONS, AND CONCLUSION

5.1 Research Summary

In this research, VE methodology was extensively explored considering its

main objectives of reducing costs and improving performance and quality of

building systems. The literature review focused on the progression of VE from

the time when it was conceived by L.D. Miles, how it has changed over time, its

prime objectives, and the value analysis methods employed in it or associated

with it especially during the critical stages such as function, creativity, and

evaluation phases of the VE process. Specific emphasis was placed on ASTM

E1699-10 standard as the basis of reference for VE process and activities.

From the literature review, it was evident that VE emphasizes the cost of

systems or building projects, a cost which can compromise performance and

quality of the same systems or project parameters. This laid the foundation on to

which this study was built. Having a sustainability objective for example, was an

area which could ensure that adequate building performance and quality

objectives are achieved in the VE process. Thus, the study was aimed at

developing a robust VE decision tool that is focused on improving green building

or sustainability oriented outcomes by providing a modified VE model and

evaluating the impact of the new VE methodology through a case study building.

In order to achieve this aim and the associated objectives, various

limitations in conventional VE were identified. In depth avenues on how to

alleviate the VE limitations were developed. These new avenues, otherwise

called alternative VE methods, were identified and were introduced at the critical

phases of the conventional VE job plan. Combinations of these methods were

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tested by VE students who were first trained on how to apply these new VE

methods in the analysis plan or process. Then they used the modified VE

methods to analyze the case study building and to prepare VE final reports. A

survey was administered to the students so as to document their opinions about

the VE methods they used relative to meeting or improving building sustainability

outcomes. Their reports were evaluated by faculty members who were

considered to be building sustainability experts, using the USGBC LEED building

rating system as the evaluation criteria. The final stage of the research involved a

review and feedback from VE practitioners. A presentation on the limitations in

conventional VE relative to sustainable building outcomes and potential avenues

to counter them was given to VE practitioners. A survey was administered to the

practitioners to document their acceptance (or lack of acceptance) of the

limitations and the level of agreement with the limitations relative to green

building outcomes.

This chapter discusses the results of the study as guided by the literature,

surveys, and evaluations, all aimed at testing the research hypothesis that the

alternative VE methods will result in better VE- sustainability outcomes compared

to conventional VE from a sustainable design and construction perspective.

Recommendations for future research are also highlighted in this chapter.

The analysis of the surveys administered and evaluation of the VE reports

employed quantitative statistical analysis methods such as descriptive statistics,

ANOVA, and logistic regression. The latter was employed in the analysis of the

limitations in the VE practitioners’ feedback relative to meeting sustainability

objectives. The analysis of results showed that there were no significant

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differences in some variables. Noteworthy is that other variables showed

significant statistical differences among the different VE methods.

In the survey of students, PW was the outstanding VE method while the

faculty evaluations showed that PW, CBA and NLP were key VE methods that

can potentially be used to realize improved building sustainability. Specifically for

the faculty evaluation results, the findings show that use of NLP in the creativity

phase is of paramount importance or a worthy addition to CBA and PW methods,

i.e., both CBA and PW cannot work efficiently without the inclusion of NLP.

5.2 Discussion of Findings

VE methods were developed and tested with conventional VE as the

control or the VE method of reference. The present study has shown that in as

much as there could be no significant differences between the alternative VE

methods proposed and conventional VE in some of the building sustainability

variables tested, a number of other sustainability objective variables in the study

phases showed significant results among the VE methods. These differences

among conventional VE, PW, CBA and NLP will be discussed in the following

sections, specifically referring to method 1 (conventional VE), method 2

(conventional VE and PW, i.e., where PW replaces cost worth in the conventional

VE), method 3 (CBA and PW), and method 4 (PW, CBA, and PW).

5.2.1 Findings from the Survey of VE Students

The Cronbach’s alpha estimate showed that the data on which the

findings were based on were reliable considering the ‘very good’ alpha outcome

as interpreted from the psychometric chart by Devellis (1991). The findings show

that the VE methods tested were relatively user friendly (easy) and effective in

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meeting sustainability objectives. A good level of team effort and correct use of

function-worth approach were the main drivers that significantly contributed to the

levels of effectiveness of the VE methods to meet the objectives of the owner.

This finding is in accordance with the literature that stipulates strategic actions

and commitment of the team members as key drivers of success in value

focused or VE activities (Chen et al., 2010).

Reviewing the results of VE methods and the associated sustainability

oriented variables showed that VE method 2 was relatively superior to the

conventional VE approaches and the other alternative VE methods tested

relative to meeting or improving green building outcomes. One approach that is

unique to VE method 2 is the inclusion of performance-worth (PW) in the VE, i.e.,

PW is the only different method when compared to conventional VE. Since

conventional VE came after method 2 in the ranking, it is evident that the PW had

a significant positive impact on the VE process towards achieving improved

building sustainability outcomes. Therefore, high sustainability oriented building

systems can invariably be identified using the PW approach just as cost-worth

approach can identify high cost areas in conventional VE. The only difference in

this approach is that for the cost-worth approach, the high cost areas will or may

be removed while for the PW approach, the high sustainability areas will or may

be retained or recommended for inclusion in sustainable building construction.

Methods 3 and 4 which were only differentiated by the inclusion of NLP in

method 4 in which it showed that that NLP had a relatively negative impact on

the outcomes of the VE study. Thus, method 4 was ranked lowest in significance

as shown in Table 4-10. This could be attributable to the fact that the VE team

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effort might have been affected by the storming characteristics on the path to

realizing a cohesive team. The lowest ranking of method 4 was supported by the

notion from the qualitative data that stated NLP requiring more time to get

ingrained in the VE process in order to achieve its highest level of effectiveness

within teams. Nonetheless, method 4 still achieved a relatively modest average

value because of the inclusion and/or impact of the positive aspects of NLP in

some teams. This is evident from the qualitative data that inferred that NLP

approach aided method 4 by improving communication and understanding

among team members and thereby enhancing creativity, a concept that was

noted in Smart (2006).

The findings also show that inclusion of CBA had a relatively modest

contribution in methods 3 and 4. In as much as some teams believed that the

CBA approach to evaluation of systems is subjective and lacks a standard scale

of measurement, it is important to note that some teams recognized the merits of

CBA, i.e., it can be very easy to implement once a good mastery level is

achieved. This notion is reinforced by Suhr (1999) which stated that it is very

easy for CBA users to think that that CBA method as used in the evaluation of

systems is subjective when in a real sense it is the only sound decision system

that incorporates both subjective and objective measurements or information on

the same scale. This is its strength and is what makes CBA a viable tool in the

evaluation phase of VE studies.

Overall, the effects of NLP and CBA were found to be low relative to

improving building sustainability outcomes from student perspectives. PW is an

approach that should be integrated fully in the VE process from the students’

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stand-point. PW has the highest potential to improve building sustainability

outcomes, followed by CBA and NLP.

5.2.2 Limitations in the Findings from the Survey of VE Students

CBA and NLP integration into the VE model need to be done with caution

as their effects or outcomes could have some limitations. In fact, these limitations

may relate to the integration of all new VE approaches in the VE process. First,

the qualitative data show that the introduction of completely new and unique VE

processes needed sufficient time to grasp and practice. Secondly, these

responses were from students who had limited experience in working with VE.

Thirdly, the teams could have been affected by group dynamics. Lastly, even

though the students had their team members’ support, some of them had no prior

familiarity with LEED as a building assessment tool. All these factors may limit

the level of generalizing the results from the students.

5.2.3 Findings from the Faculty Evaluation of VE Final Reports

This section of the research mainly dwelt on the application of LEED as a

green building assessment tool, i.e., the LEED credit categories and checklist

was used as the basis for rating the building systems developed in the VE

reports. Systems developed in the VE reports were identified and evaluated by

the faculty sustainability experts. The quantitative data focused on energy and

atmosphere, materials and resources, and indoor environmental quality LEED

credit categories. The findings showed that the systems developed had greater

contribution to energy and atmosphere LEED credits when compared with the

other two LEED credits categories. This is in line with the fact that optimum

energy performance in buildings is a key factor being sought in new building

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construction and renovation. Also, the US EIA (2013) has documented energy

benchmarks and has forecast data for building energy consumption for up to year

2040, thus making this research objective variable an important area of focus in

construction.

VE method 4 was outstanding in achieving excellent contributions across

all of the LEED categories investigated while the energy and atmosphere credit

was highly achieved by method 2. This highlights the finding which is consistent

with the student research study phase that showed that PW, which is the

characteristic of VE method 2, has significant positive impact towards achieving

improved building sustainability outcomes. Noteworthy is that the materials and

resources and indoor environmental quality LEED credits categories did not

score relatively well across the VE methods investigated. This could be

attributable to the students’ lack of experience with the LEED assessment tool

and so they could not develop the systems which best meet this LEED credit

category.

In spite of the relatively greater energy and atmosphere LEED credit

contributions among the different VE methods, the materials and resources

LEED credit category recorded a statistically significant difference among the VE

methods. Method 4 was the best VE method that could be tailored towards

improving building sustainability outcomes. From this result, it is hypothesized

that NLP contributes towards achieving building sustainability. This is contrary to

the students’ perspectives which rated NLP contribution the lowest. This result is

understandable since NLP is about relationships in the team and the students

might have not reached that maturity as a typical VE team.

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The findings show that method 2 (conventional VE and PW) was the last

in the significance Table 4-16 and that they are relatively at the same level of

sustainability contribution with method 3 (CBA and PW). Between method 2 and

3, it is clear that PW is the only common variable attempting to improve the VE

outcomes. Earlier findings showed that PW in method 2 was superior in energy

and atmosphere credit contribution and a similar trend is also evident here where

the positive impact of PW is seen especially in method 4. With method 4, the only

difference from method 3 is the NLP method. Thus, it can be concluded that NLP

is a worthy supplement to the PW and CBA approaches, i.e., the VE

methodology or process would be successful in achieving or improving building

sustainability outcomes or goals when PW, NLP, and CBA are present in the VE

decision model or job plan.

5.2.4 Limitations in the Findings from the Faculty Evaluation of VE Reports

It can be deduced that the outcomes from the faculty evaluations resolved

some of the problems or inconsistencies in the students’ results, such as the

students’ unfamiliarity with LEED as an assessment tool. This research phase

saw the sustainability experts strictly and thoroughly evaluate the building

systems developed. However, the generalization of the results solely from the

students’ standpoint could be misleading as the sample size was small with

limited statistical power. Also, students may not be as innovative compared to

experts from the sustainable construction field. The results need to be interpreted

with caution in order to reduce technical bias when generalizing the results.

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5.2.5 Findings from the Presentation and Survey of VE Practitioners

The last phase of the research dealt with VE practitioners who had mostly

worked with LEED as a sustainability assessment or rating tool. From the

presentation administered to the practitioners, it was evident that the term VE

was not uniformly utilized across all professionals. Some preferred to call VE VM

so as to distance themselves from the long conceived notion of cost reduction as

the main goal of VE. Others held that there is a clear distinction between VA, VE,

and VM specifying that they are used at specific building project stages while

others held that VE is applicable at all stages of a project. This inconsistency in

the definition and constituents of VE are supported by the literature, where it was

evident that VE, VA, VM, and VP are terms being used by researchers as

synonymous and interchangeable terms. Noteworthy, the findings showed that

the purpose of function analysis in VE is to identify and improve value to owners.

This finding is consistent with the main purpose of VE as defined by SAVE

International (2007) and ASTM (2010).

Looking at the survey items for practitioners, Cronbach’s alpha estimate

for the question items was acceptable on average implying that the data were

reliable. The VE practitioners’ opinions about whether or not the limitations

identified were actually limitations showed a mixed response. However, on

average, the practitioners maintained that the presented limitations could not fully

qualify to be conventional VE limitations based on their many years of field

experiences with VE. The majority of practitioners agree that determination of

criteria in the pre-study phase, over-emphasis on cost, and abstract allocation of

weights to criteria are the true limitations in conventional VE. This was consistent

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with the literature which stipulated that owners typically dwell on cost, i.e., first

cost, which in the end potentially harms the performance and quality of projects

or systems.

In reviewing the degree of agreement regarding the limitations in

conventional VE in negatively impacting green building outcomes, the findings

showed that the majority of the practitioners agreed, which supported the

research hypothesis and the need to identify new approaches to improve green

building outcomes. Noteworthy is that the agreement on the limitations in

negatively impacting green building outcomes had a significant effect on whether

or not the limitations were accepted as true. It showed that those VE practitioners

who were more likely to agree that the limitations had negative impact on green

building outcomes were also more likely to accept the limitations presented as

actual limitations in conventional VE. These findings pertaining to the limitations

supported the avenues to counter the limitations through the developed

alternative VE methods, i.e., a validation process for the study.

The findings from the analysis of the practitioners’ feedback on the various

VE methods for improved green building outcomes showed that there was no

statistically significant difference among the VE methods. This implied that any

VE method could be used to achieve superior green building outcomes. In as

much as there was no statistically significant difference, the findings showed that

on average methods 2 and 1 were preferred for meeting sustainability building

goals followed by methods 3 and 4. This would lead to an indication that PW may

be a viable VE method, which is reinforced in method 4 by the fact that the

results among the different VE methods are not statistically significant. The

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findings from this phase of the study are generally consistent with the findings

from the students and the faculty subject experts.

5.2.6 Limitations in the Findings from the Presentation and Survey of VE Practitioners

The data from the practitioners were useful in validating the avenues to

develop a VE method oriented towards improved building sustainability

outcomes. However, certain limitations were apparent. It was evident that 100%

of the practitioners were value engineers while 57% had used LEED or other

sustainability rating tool. Thus, the results on the sustainability objective variable

result as the main objective in this phase of research in addition to and

acceptance of the VE limitations need to be inferred or concluded with caution.

This is because some of the practitioners had not used a sustainability

assessment tool and could not have a complete and satisfying decision on its

effect when integrated in a VE process.

In summary, the findings in this study indicate that there are varied

limitations in the VE methodology being employed currently in the construction

industry. However, some of the practitioners have not realized the existence of

these limitations as they engage in routine VE activities. Some of these

conventional VE limitations have been identified in literature, e.g., emphasis on

cost, but they have not been tested nor have comprehensive alternatives been

developed, especially relative to improving building sustainability outcomes. This

research has comprehensively investigated potential avenues that could be

incorporated in VE through identification of important VE procedures in various

phases of the VE job plan. Overall, the findings have shown that PW is a viable

method across all the research phases.

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5.3 Recommendations

From the students’ research and survey and in comparison with the

conventional VE, it was evident that PW was the best VE method that could be

incorporated in VE for improved building sustainability outcomes. The faculty

evaluations of the VE reports came to the conclusion that a VE approach that

incorporates PW, CBA, and NLP would be a worthy avenue to achieving the

sustainability goal. The VE practitioners’ feedback on the VE methods was

statistically non-significant pertaining to sustainability goal, implying that any VE

method could be used in the quest for improved green building outcomes. Based

on the feedback from the three phases of this research, VE methodology that

incorporates PW, CBA, and NLP would achieve improved building sustainability

or green building outcomes. Two-thirds of the experimental design supports the

conclusion, i.e., faculty evaluations results and VE practitioners’ feedback. The

data supporting the recommendations are summarized in Figure 5-1.

Following the recommendations of the study, Figure 5-2 gives a

framework for the modified VE methodology showing specific phases to include

the alternative VE methods. This modified VE methodology would be a viable

tool to be used for improved green building outcomes.

5.4 Areas for Future Research

This research involved a small sample of students. For better statistical

power, larger samples would be preferred. Thus, this study should be considered

a pilot, and could be replicated with a larger group of students. Further research

may include students from the international community similar to the international

community that SAVE serves and which this new VE approach is to serve.

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The current research found that NLP in the creativity phase was of

paramount importance to achieve superior green building outcomes. However,

there are different approaches to creative thinking and idea generation or

creation during VE. Different approaches to creativity can be developed and

tested in the VE job plan so as to find the one creativity approach that best suit

the VE process for improved sustainability outcomes.

One of the VE practitioners mentioned during presentation and discussion

that contractors typically do not conduct VE. It would be worthwhile to investigate

the extent of this and document why it would be important for contractors to

incorporate VE in projects. Also, people tend not to think outside the box to an

extent that they may eventually lose their creativity. There is need for rules to

improve creativity and communication during value analysis process. A research

undertaking tailored towards investigating or determining the criteria to be used

to evaluate creativity alternatives in the evaluation phase of the VE job plan

would be worthy improvement to the creativity VE phase.

5.5 Conclusion

This research grew from the concept of the limitations in VE, especially in

achieving or improving green building outcomes, and from the analysis of the

SAVE job plan and ASTM E1699 building standard. Different VE methods were

developed to counter the limitations towards achieving the sustainability goal.

The research hypothesis developed was that the alternative VE methods will

result in better VE-Sustainability oriented outcome compared to conventional VE

from a sustainable design and construction perspective. This hypothesis was

tested by the survey outcomes from the experimental designs which incorporated

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the various VE methods used by students, the faculty evaluations of students VE

reports, and VE practitioners’ presentation and survey feedback on the limitations

and VE-Sustainability approaches. The finding or recommendation of the

research has supported the hypothesis. A modified value engineering framework

to steer the sustainable building VE process has been presented which could be

used by value engineers, owners, design professionals, and contractors wishing

to improve building sustainability or green building outcomes.

0

2

4

6

8

Research phases towards improved building sustainability

outcomes

Ave

rag

es

Method 1 4.83 2.14 6

Method 2 5 1.69 6

Method 3 4.6 1.69 5.74

Method 4 4 2.74 5.43

Students' survey Faculty evaluationVE practitioners

survey

Figure 5-1. Data supporting the recommendations. The students’ survey

information was from the statistically significant results of the overall outcome of the VE projects. The faculty evaluation information was from the statistically significant results of the materials and resources LEED credit category. The VE practitioners’ survey information was from the variable that pertained to the satisfaction with VE method to improve building sustainability outcomes.

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Figure 5-2. Framework for the modified VE methodology. PW in the function

analysis phase may have more input than NLP and CBA.

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APPENDIX A STUDENTS SURVEY ADMINISTRATION AND RECOMMENDED SYSTEMS

A-1 Survey Informed Consent Form

Agreement form specifying the aim and requirements of the survey.

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A-2 Survey Questionnaire to VE Students

Method 1: Conventional VE (Control) for Teams 1A and 1B, Face to Face Survey.

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Method 2: Conventional VE and PW for Teams 2A and 2B, Face to Face Survey

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Method 3: CBA and PW for Teams 3A and 3B, Survey Administered Face to Face.

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Method 4: CBA PW, and NLP for Teams 4A and 4B, Face to Face Survey.

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A-3 Similar Systems Recommended by VE Students

Similar building systems recommended with their respective LEED points accumulated (from students and researcher calculations of LEED points).

Control Group/Team Conventional VE & PW Team

CBA and PW Team CBA, NLP and PW Team

Building Systems CIP Team 5 Team 2 Purple Team 4 QingQing Team 1 Team 3

Curtain walls 5 30 18 17 18

HVAC 3 30 26 31

Plumbing 9 10

no LEED points reported

Lighting 13 20 25

Windows 12 20

Flooring 30 5

Ceiling 8 12

Total LEED Points Accumulated 14 28 90 64 61 30 12 43

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APPENDIX B FACULTY FORM FOR EVALUATING STUDENTS REPORTS

B-1 LEED Checklist for Rating Whole Building Sustainability Outcome

This checklist was used by faculty sustainability experts to rate the building.

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B-2 LEED Checklist for Rating Recommended Building Systems

This is the checklist used by faculty sustainability experts to rate building recommended systems.

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APPENDIX C VALUE ENGINEERS SURVEY ADMINISTRATION AND COMMENTS

C-1 Survey Informed Consent Form

Informed consent form to indicate agreement to take part in the research

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C-2 Online Survey Questionnaire

Questionnaire administered online via Qualtrix after the VE presentation.

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C-3 Value Engineers Comments

Value Engineer 1 Comments I've reviewed your PowerPoint slides and feel your process does indeed improve the outcome of the VE methodology. I have the following

comments based upon my experience in the industry.

The CBA process does improve the basic VE methodology since it focuses on attributes to assist in choosing the best VE alternative, however,

in my opinion, delaying the identification of the attributes until after the

creative phase is too late and does not provide needed guidance for the VE team members before the brainstorming begins. I have used both

CBA and performance based VE and prefer a criteria based attribute which is weighted by the client/owner prior to the start of the VE study.

This allows the client/owner to be actively involved in the process and allows them to set the overall priorities for the project. I have found it very

important for the VE team members to recognize the owners priorities and criteria weights prior to the start of the brainstorming. I have attached

several exhibits for your use.

I agree the Cost/Worth process is severely flawed and has led to "cost cutting" on projects, causing great damage to the functional performance

of projects. I prefer to NOT include Cost/Worth discussions in my VE studies. Calculating Performance/Worth will help the process though, but

identification of the true performance "value" could be illusive.

Improvements to the brainstorming process could be helpful. Brainstorming by function is usually a big help, but investigating other creative

thought methodologies is admirable.

I would suggest you also include measurement of "value improvement" as well as "performance improvement". This will calculate the net

improvement in performance (point and criteria based system) per unit change in project Value (Resources), i.e. cost + schedule. I find it helpful

to allow the client/owner to allocate the importance of both project cost and schedule separately. Sometimes project cost may be very important

(70/30) when compared to schedule, or 10/90 projects driven heavily by schedule. Changes in cost and schedule would need to be prepared

separately for each VE alternative.

Another element that could be improved is that of Risk. I use a technique that includes qualitative risk assessment as part of the Function

Analysis phase. Functions with risk exposure can be brainstormed and mitigation measures identified.

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Value Engineer 2 Comments I did the survey and below some comments related to your questions. • Over-emphasis on cost, sometimes at the expense of performance and quality: The name Value Engineering has been misused by many organisation (especially by project management houses), where the approach was focused on cost savings only. First the VE methodology was not applied; instead they applied a straight forward design review where opportunities have been identified to reduce only CAPEX. If there is no proof of “functional thinking” there will be no assurance that the VE methodology was applied. Tools like FAST Diagram, Function-Cost Analysis, and Redundancy Analysis needs to be applied. It is also paramount that LCC (Life Cycle Cost) is incorporated into VE. • Does not promote or improve creativity When an product, element, services or system needs to be optimised we determine the functions of such. From there alternative ways to perform the functions are identified. First of all when people realise the actual function of an element, product, service of system they really understand the application and therefore find other ways to perform the function. The old paradigm will be challenged and many times a new / creative solution is found. There is of course the need to determine the correct functional definition. Let’s assume we analyse a Paper Shredder, the function may be identified as “Shred Paper” and from there we may find three or more alternative ways to perform this function. Since “shredding paper” is not the actual function we will be limited in our creativity to find the best solution. Therefore we need to ask the question why we “shred paper”. The answer is to “Destroy Information”. Ask the question again and we may realise that the basic function is to “Ensure Confidentiality”, the solutions will be different as more creative than simply to “Shredding Paper. Hopefully this will explain the shift of thinking and that VE creates the environment for creative solutions. On the other hand, if we want to get the best solution it does not always have to be a “Creative Solution”. We prefer to have the most appropriate solution to the problem / opportunity. (Think out of your box, think within your box – go back to basic). • Evaluation methods not always suitable In VE we apply various tools to determine a good understanding of the problem / opportunity within a system context, then the functional requirements and from there the most appropriate solution to the situation. Depending on the situation the correct tools / methodologies needs to be applied. As a facilitator of such an intervention we need to determine the correct tools / methodologies. No VE study is the same; therefore we need to apply the correct application at the right time. Below some explanation of the various tools used when applying Value Management, Value Engineering and / or Value Analysis: VALUE METHODOLOGY EXPLAINED Value Management; used as early in concept as is practicable, it will optimise the cost of any project or venture, in all areas of technology, commerce or business activity. Value Engineering; applied at the design stage for analysis of need, assessment of alternatives, optimisation of schemes and refinement of detail, again applicable to all areas of business activity. Value Analysis; when applied to existing products will simplify, refine, improve performance and reduce cost.

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BIOGRAPHICAL SKETCH

Joel Ochieng Wao was born in Homabay, Kenya. He completed grade eight

(Standard 8) in 1994 and grade twelve (Form 4) in 1998 at Kanga Primary School and

Kanga High School respectively, Rongo, Migori County, Kenya. Thereafter, he pursued

further studies in the Faculty of Architecture, Design, and Development at the University

of Nairobi, Kenya, where he successfully completed his undergraduate degree in

building economics on March 11, 2005. He joined the University of South Florida’s

Department of Measurement and Research in the College of Education and graduated

on May 5th 2008 with a master’s degree in curriculum and instruction, concentration in

measurement and evaluation (educational statistics and research methods). Thereafter,

he got admitted into the M.E. Rinker, Sr. School of Construction Management and

graduated on May 2014 with a doctoral degree in design, construction, and planning,

concentration in construction management. Joel is keen on construction management

educational research from the construction industry and academia viewpoint.