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“To make their strategy work, Panasonic has spent a significant amount of time working directly with customers to assess their needs, and then translating those needs into a set of products that are optimally configured to appeal to those customers. The approach works because Panasonic has remained focused ...”
Technology Business Research Q2 1999
INNOVATION - RELIABILITY - CONFIDENCE
Semiconductorby MEC
Li-ion batteryby MBI
LCR and PCBby MACO
LCDby LCDD
CD/DVDby MEC
PC cardby PCPD
Panasonic is one of the only the manufacturers today thatdirectly controls the process of design, manufacture and qualityassurance of its notebook PCs.
INNOVATION
INNOVATION - RELIABILITY - CONFIDENCERELIABILITY
Key Findings° Damage rates have risen 22.5% since 1999.
° Only 28% of damage cost comes from parts and labor.
° Each damage incident costs an organization on average $2,900.
° A “No Fault Warranty” does not cover the total costs
° 80% of damage involves screens, cases, keyboards and HDD’s.
° 75% of damage is from drops, falls and liquid spills.
Source Data: Technology Business Research, 2001
Surveyed 400+ IT Managers
INNOVATION - RELIABILITY - CONFIDENCERELIABILITY
Since 1999, the cost per incident has risen 107% TBR estimates cost per incident will escalate another 30%-50% in 3 years.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
1999 2001
Source Data: Technology Business Research, 2001
$1,4
00107%
Average Damage Incident Cost
$2,9
00
INNOVATION - RELIABILITY - CONFIDENCERELIABILITY
Only 28% of the total repair cost is direct parts & labor. A “no
fault” warranty is NOT a “no cost” warranty.
° $2,900 – total average damage incident cost
° $ 814 – direct parts and labor costs
° $ 462 – time user spent trying to fix unit or interfacing with IT
° $ 130 – cost to the company for depreciation, financing and admin
° $ 204 – time spent transferring data damaged system to loaner
° $ 791 – time spent by user to recover or redo lost work
° $ 487 – time IT spent interfacing with user and to effect repair
° $ 30 – average daily cost of replacement or substitute system
° The total cost minus direct parts and labor- $2,104
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCERELIABILITY
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%
Track/Mouse Pad, Point/Ball
CD Drive or DVD Drive
Modem
Latches
Hinges
System Board
Hard Disk Drive
Keyboard
Case, Outer Casing
Display Screen
Percent of Respondents
Four notebook components account for over 80% of all reported damage.
Source Data: Technology Business Research, 2001
COMPONENTS DAMAGED
INNOVATION - RELIABILITY - CONFIDENCERELIABILITY
75% of all reported damage incidents involve dropping, spilling liquid and falling objects.
0% 5% 10% 15% 20% 25% 30% 35% 40%
Object left on keyboard when closed
Improper insertion of PC card
Mishandled in travel
Normal wear/overwear
Abused/misused
Extreme heat or cold exposure
Packed too tightly in briefcase/carrying case
Fell off desk/surface while in use
Object dropped on unit/crushed
Liquid spill
Dropped while carrying
Source Data: Technology Business Research, 2001
CAUSES FOR DAMAGE
INNOVATION - RELIABILITY - CONFIDENCE
Solving the Problem
Vendor Selection Select more durable notebooks to cut this “hidden” cost by 50% or more.
Cap Costs Now is the time to make the switch – damage incidence costs have more than doubled in just 3 years– and as your notebook fleet continues to expand, costs will continue to rise. Cap costs now!
Choose Wisely Panasonic is focused on building more durable notebooks. With over 25 years in the business they set the industry durability standards that others try to emulate. The Toughbook, outlasts virtually all others.
RELIABILITY
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
Panasonic Toughbooks have passed stringent militaryenvironmental tests with flying colors.
TEST PASS FAILDrop
Vibration
Water Resistance
Dust Resistance
Altitude
High Temperature
Low Temperature
Temperature Shock
Humidity
RELIABILITY
INNOVATION - RELIABILITY - CONFIDENCERELIABILITY
35
20
6.094.741.19
4.88
3.314.422.423.53
6.455.05
0
5
10
15
20
25
30
35
TB37 TB45 TB47 TB48 TB71 TB72 TB27 TB28 TB34 Average GG low GG high
Months in 21 37 26 8 35 8 33 5 20 Production
4.67
Gartner Group
INNOVATION - RELIABILITY - CONFIDENCE
° Panasonic - a Matsushita Company· World’s 23th largest Company
° Worldwide Sales of $75B· $9.1B U.S. Sales
° 265,000 Worldwide Employees· 19,500 U.S. Based
° 14,000 Products and 161 Companies· 150 business locations and 23
manufacturing sites in the U.S.
° $3.8B R&D Expenditure
CONFIDENCE
INNOVATION - RELIABILITY - CONFIDENCE
° Building Mobile Solutions for 19 Years· Mobile computers since 1982
° ISO Certified Notebook Factory· Produced over 1.75M notebooks since 1987
· 500,000 rugged units (130,000 FY2000)
° Mobile Computer Component OEM· One of the top 10 computer
manufacturers – $3.2B sales
° 260 Engineers focused on Mobile Technologies
· Wireless/Integrated testers
· Wearable/Ruggedness
° High Production Capacity· 2,000 units per day on 10 lines
CONFIDENCE
INNOVATION - RELIABILITY - CONFIDENCE
° Unsurpassed Service and Support· 24 x 7 hotline support
· 3 year limited warranty
· Overnight shipping both ways- paid by Panasonic
· Priority Exchange - User replaceable parts
· 2-day average turnaround time for repairs
· Regional field service support
· U.S (HQ) Based engineering
· International Warranty
CONFIDENCE
OUR CUSTOMERS
OUR CUSTOMERS
WANT PROOF THAT YOU NEED A TOUGHBOOK?
º Make a company-wide risk assessment.
º Profile your mobile users.
º Talk to your Panasonic representative.