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“To make my meal in a box taste better, I decided to tweak the logo, rather than the
ingredients.” - Jarod Kintz
ILLUSTRATOR
ADOBE ILLUSTRATOR
Logos should be created using a vector based software
Adobe Illustrator is an industry standard for vector graphic creation
Comprised of paths, which are defined by
a start and end point, along with
other points, curves, and angles along the
way
VECTOR IMAGE
CREATING AN ARTBOARD
Open Adobe Illusrator.Choose File > New.
Adjust the number of Artboards to two.Change the Units to Inches.
CREATING AN ARTBOARD
Adjust the Width to 8.5Adjust the Height to 11
Click OKSelect File > Save As > Project_Name.ai
SHAPES
Locate the shape tool on the toolbar.Right click to display the other shape tools.
Practice using the rectangle, rounded rectangle, ellipse, polygon and star tools.
Shapetool
COLOR
Make sure you have clicked the Selection Tool.Click on a shape with the Selection Tool to select it.
Double-click the color square showing the shape’s current color. This opens the Color Picker.
Selection tool
Color square Color
picker
COLOR
• Select the color you would like to fi ll your shape. • Repeat these steps for each shape.
Selection tool
Color square Color
picker
TEXT
Locate the Type Tool on the toolbar.Click and drag inside each shape.• Type the color in each shape.
• You can adjust the font size in the application toolbar.
Typetool Fon
t size
SYMBOLS
Locate the Symbols icon on the right side of your screen.Click the symbols library to reveal additional symbol
options.Choose a symbol by clicking and dragging the symbol on to
your right artboard.
SymbolsiconSymbols
library
EFFECTS
Locate the Eff ect tab on the top menu bar of your workspace.
Select a shape, symbol or text on one of your artboards.Explore the diff erent Eff ect options and their dropdown
menus.Choose a diff erent eff ect for each shape, text and symbol.
Effectstab