Don’t TrustDigital Transformationto Headless Ken & Barbie

@iachini#ExecLN#digitaltransformation#barbieken

Who is speaking to you today...

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Christian IachiniDirector Digital Marketing1E

@1E_Global

@iachini#ExecLN#digitaltransformation#barbieken

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CEO25%12%SENIOR BUSINESS ROLES

GLOBALLY

25%12%

Companies are'doing digital'just to 'do digital' without involving multiple stakeholders and making it a cross-functional effort

Brian SolisAltimeter

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OF COURSE

WE ARE DOING

DIGITAL

TRANSFORMATION

Your CEO

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WHYok

HOW?

@iachini#ExecLN#digitaltransformation#barbieken

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PEOPLE

@iachini#ExecLN#digitaltransformation#barbieken

CULTURE

STRATEGY

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@iachini#ExecLN#digitaltransformation#barbieken

ThinkingDigitally

ReverseMentoring

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CEOfirst

embracer

NO data….NO digital

in job titles KW

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@iachini#ExecLN#digitaltransformation#barbieken

Digital-Firstto transform

your business

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@iachini#ExecLN#digitaltransformation#barbieken

StrategyPeople

(Culture)

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@iachini#ExecLN#digitaltransformation#barbieken

StrategyPeople

Culture

Full endorsement fromthe CEO and the executivesis key to the successof any digital transformation programme.

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@iachini#ExecLN#digitaltransformation#barbieken

““ ““

Digital is a culture,not a strategy.

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@iachini#ExecLN#digitaltransformation#barbieken

““ ““

Trust Digital Transformationto Digital-First Ken & Barbie

Christian Iachini@iachini#ExecLN#digitaltransformation#barbieken