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To explain the world of branding in the most simplified language and easy-to-understand format, there are essentially 2 main parties involved; 1. The Brand-Owners; and 2. The Brand Audience (yes, the consumers) . But there is a 3rd party, which acts as a bridge between the 2 above parties. The Brand- Builders; those who offer professional services in helping build brands, encompassing Brand Strategists, Brand Communicators, Brand Marketers, Designers, Ethnographers, among others. Ekta Jeetendra Kapoor (         :Hindi)( ت ڪ ي ا   : Sindhi/Urdu) (b. 7 June 1975) is an Indian TV and film producer. She is the Creative Director and Joint Managing Director of  Balaji Telefilms, her production company. Television queen Ekta Kapoor who is a big be liever of astrology and numerology, makes sure that her numbers come up to a total of 3 , 6 or 9. And apparently, she is not the only person in Bollywood who follows this trend. Says screenwriter Rajat Arora, “Most of the industry wants its car number plates in multiples of three while four and eight are numbers every one avoids.”  Balaji Telefilms was incorporated in 1994 and has redefined the Indian television space in this  period. Making a strong start with hit shows like “Hum Paanch”, the company rose to unprecedented heights in the late 1990s and 2000s. The satellite boom in India can in a sense be said to have been created and led by Balaji. The performance of the Hindi television channels and the dominance of the Hindi General Entertainment Channel was pioneered by Balaji content and run successfully for over a decade, with blockbuster shows like “Kyunki Saas Bhi Kabhi Bahu Thi” and “Kahaani Ghar Ghar Ki” garnering unheard of TRPs. The company has produced over 15,000 hours of television content since its inception, including content in Hindi, Tamil, Telegu, Kannada and Malayalam.

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