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TO ELEVATE - BestCompaniesAZ · PDF file CORPORATE VS EMPLOYER BRANDING CONSUMER BRAND EMPLOYER BRAND. ... SUCCESS STORY . REGIONALIZED PR AND MEDIA SOLUTIONS 8/30/2018. REGIONAL AWARD

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Text of TO ELEVATE - BestCompaniesAZ · PDF file CORPORATE VS EMPLOYER BRANDING CONSUMER BRAND...

  • TO ELEVATE YOUR AWARD WINNING BRAND

    IT’S TIME

  • WHO OWNS YOUR EMPLOYER BRAND

  • COMPANIES ARE ALIGNING THEIR BRANDING http://universumglobal.com/insights/consumer-versus-employer-brand/

    CORPORATE VS EMPLOYER BRANDING

    CONSUMER BRAND

    EMPLOYER BRAND

  • ALIGNING THEIR CORPORATE and EMPLOYER BRANDING http://universumglobal.com/insights/consumer-versus-employer-brand/

    LEADERS ADAPT TO A NEW WAY OF THINKING

  • • Founder and consulting partner of workplace award programs

    • 15+ years of aligning corporate and employer brand messages

    • Strong network of community and media partners

    • Niche-focused – regionalized and exclusive

  • OVER 30+ COMMUNITY PARTNERS

  • OUR AWARD-WINNING PARTNERS

  • Four Ways We Elevate Your Regional Brand

  • EMPLOYER BRANDING

    1

  • REGIONAL COMPANY PROFILE

  • REGIONAL SOCIAL MEDIA PROMOTION

  • REGIONAL STORYTELLING - BLOGGING

  • CHALLENGE Client did not have a strong AZ employer brand but had strong national corporate brand.

    ACTION BCAZ leveraged national awards (Fortune Most Admired and BPTW for LGBT) while helping the regional office start winning local awards.

    RESULTS Positioned the client as a sponsor for many AZ award programs. Client achieved Top Companies and Most Admired awards (6 years in a row). Today, client leaders are visible in the community and participating in best practice panels as thought leaders, gaining editorial coverage and winning leadership awards.

    - National Company with Strong AZ Presence

    SUCCESS STORY

  • REGIONALIZED PR AND MEDIA SOLUTIONS 8/30/2018

  • REGIONAL AWARD PROMOTION

    • PR Toolkits - awards won • Press Release Distribution • Editorial Opportunities • Speaking Opportunities • Social Media strategy to announce award

  • SAMPLE - ROI REPORTS

    TOP PAGES VISITED OVER THE LAST 7 DAYS

  • SPECIAL EVENTS

    2

  • SPONSORSHIPS & SPEAKING ENGAGEMENTS

    ANNUAL EVENTS

    • IT Networking Event

    • Call Center Panel Career Event

    • Diversity Networking Event

    • Veteran Events

    SPONSORSHIP OPPORTUNITIES

    • Audience of 450+

    • Full Page Ad in AZ Business or Ranking AZ

    • Table of 10

  • SAMPLE - ROI FOR EVENTS (JAN-MAY)

    ASU - Ira A. Fulton Schools of Engineering Technological Entrepreneurship & Management Build a Technology Career with Arizona’s Best Companies March 26, 2018 3:00 – 4:40 pm 5 BCAZ Panelists Over 150 students in attendance

    Technology Panel - BCAZ & Career Connectors May 4, 2018 Over 150 attendees

    Veteran Career Conference May 16, 2018, Hosted by the Rattlers and Rayhon, East Valley, Gilbert Mayor and Governor’s office

    Alliance of Technology and Women May 16, 2018 Full Day Conference with Governor and panel Over 80 attendees

  • AWARD CONSULTATION

    3

  • AWARD CONSULTATION & SUBMISSION

  • EDUCATION & CONSULTING

    4

  • EDUCATION & CONSULTING

    BEST PRACTICE

    EDUCATION

    WEBINARS

    IN-PERSON EVENTS

    Position your company as a thought leader!

    Topics may include: • The Importance of Employer Branding • The ROI of Culture and Awards • Hiring for Values and Culture • Retaining the BEST • Creating Employee Resource Groups

    BEST CONSULTING

    SERVICES

    • Employee Surveys & Assessments

    • Talent Attraction & Sourcing

    • BEST Interviewer’s training

    • Management & Leadership Training

    • Onsite Training Programs – teambuilding, communications, supervisory and custom

    • Executive Coaching

  • “I did not expect a niche regional company like

    BestCompaniesAZ to rank in the top 10

    resources responsible for driving traffic to our website —

    that is truly amazing!”

    VP, MARKETING

    A Content Marketing Firm

  • “BestCompaniesAZ has been able to generate more

    PR and Media focused on our growth and hiring than

    our own internal staff and PR agency.”

    HEAD OF HR

    A Healthcare Company

  • “Our company profile on the BestCompaniesAZ website

    appears on the first page of Google. We recognize BCAZ

    as a top brand for job seekers in Arizona.”

    DIRECTOR EMPLOYER BRANDING

    A Financial Service Company

  • BENEFITS OF PARTNERSHIP WITH BESTCOMPANIESUSA

    ● We offer exclusivity among an elite group of companies

    ● We provide 3rd party endorsement

    ● We bring your culture to life through storytelling

    ● We provide specialized, targeted regional PR support

    ● We have a powerful network of community partners

    ● We have strong SEO and google rankings

    ● We save you time and money

  • IT’S TIME TO ELEVATE YOUR BRAND TODAY!

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