To be a fresh man-likable and trusted.THEO line has a highly functional item to keep smooth and hydrated skin longer, called “THEO FACE LOTION.”

Becoming a more attractive man with THEO LINEUPs

FACE CARESimple care creates and keeps the healthy and smooth skin.

THEO PRESSVol.2

THEO FACE LOTION120 mL

FOCUS!

Tighten the skin with a refreshing sensation and control the skin not to become shiny by sebum and sweat.Providing a moisture to the sweaty skin or skin after sunburn creates the healthy skin.

Refresh with cool sensation!(PCA menthyl, menthol)

For sticky and shiny skin by excessive

sebum

For sensitive skin after shaving

For sensitive skin after sunburn

For sweaty skin, after taking a shower

Sebum controlTechnology 1

Charging functionTechnology 2

Control the excessive sebum. Sebum adsorption powder* prevents the face from becoming shiny and conditions for smooth skin.*Carmine powder

Moisture-retaining component* responds to aging care (age appropriate care)*Super moisture component (Water-soluble proteoglycan)

Be sure to shake andmix well because thesebum adsorptionpowder tends tosettle to the bottom.

SHAKE！

Refreshing scent oftea aroma

With the keynote of green tea, the scent is suggestive of a relaxed, refreshing atmosphere of mature men.

Fine foam cleanser

THEO FACE CLEANSING150 mL

Moisturizing milk

THEO FACE MOISTURE80 mL

SCALP&HAIR CAREProvides a moisture and warming sensation for refreshing scalp and manageable hair.

Moisturizing shampoo

THEO SCALP SHAMPOO320 mL/ 600 mL/ 1000 mL

Vitalizing treatment

THEO SCALP TREATMENT240 mL/ 600 mL/ 1000 mL

All items Silicon-free

This is the proper care for smooth, hydrated skin!For those who don’t know what to do...We give you tips for “proper care.”

Please select either FACE MOISTURE or FACE LOTION according to season, skin type or your preference of finish.

Care for skin！=FACE LOTION=

『THEO FACE LOTION』 conditionsmen’s skin in a healthy balance byapplying on clean skin after finefoam cleansing with 『THEO FACECLEANSING』

Shake and mix well because powder components tend to settle to the bottom.

Patting from inner side to outer side in a rhythmical motion using the entire hands.

Take out the lotion again and apply on sensitive area such as U-zone (by shaving) and around the neck.

Open the lid and take out the lotion on the palm (a few shakes), then spread properly.

Pat rhythmically from inner side to outer side on forehead and near eyes. Apply to around the neck as patting several times.

Care for skin！FACE CLEANSING ＆

FACE MOISTURE

The creamy foam plays a major rolein 『THEO FACE CLEANSING.』 Thecushioned foam washes up gently.Then, 『THEO FACE MOISTURE』controls stickiness for a refreshingimpression.

1. First, wash with warm water to remove dirt lightly, then spreadthe foam of 『THEO FACE CLEANSING』(2 pushes) on T-zone withexcessive sebum and to U-zone, and cleanse well. (3 pushes foroily skin and hot season)

2. After rising off well, take out 『THEO FACE MOISTURE』(1push),apply it on U-zone which easily gets dry, and to T-zone in order.

T-zone U-zone

Care for scalp and hair！

After removing stickiness and the cause ofodor with 『THEO SHAMPOO,』 apply 『THEOSCALP TREATMENT』 mainly on scalp tobalance the condition.After massaging, rinse it off.

1. Wash with warm water only first, then apply 『THEO SCALP SHAMPOO.』 Make foam fromthe back of the head and spread on the scalp and hair entirely. Using the finger pads,massage the scalp towards the top of the head in a zigzag motion.

2. After rinsing the shampoo foam completely, take 『THEO SCALP TREATMENT』 on the palmand apply to the scalp entirely. Next, use the fingertips to massage and loosen the scalpand then rinse it off.

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The alert of stickiness and dryness is on！

It is natural that people hope to be a likable and trusted person. However, the ideal can’t be realized without proper care which brings the smooth and hydrated skin. How is the condition on your hair, facial skin and scalp? If you fall into some points in following stories, it’s time to start proper care.

Why...I looked cool when I checked in amirror in the morning. Hair getsflattened after evening. Even though Itry to style my hair again in rest room,it never gets back the way it was...

My face gets really sweaty when I’moutside, but the skin feels a bit smartingsomehow while inside... How come?? Isit because of sunburn? Or too strong airconditioner? Oh, now I started to feeluncomfortable. Can’t focus..

Um..I don’t like my hair style today...I got anew suit but doesn't fit well because of thepoor hair style..What’s even worse, my faceis so dry, yet it becomes sticky and shiny inthe evening especially around forehead.Don’t know what to do...

Facial & scalp & hair care for men

Let’s practice proper care!Sebum on facial skin and scalp is one of thefactors that spoils your image.Let’s start taking proper care for men bycontrolling sebum and giving a moisture.

The GOAL is a likable manwith smooth and hydrated

skin

Sticky and dry condition accelerates in summer. Proper care for men is essential.

Men’s skin condition is unstable because of strong UV ray, sweat, sebum and dryness...

Sebum increases in summer. Half

as much again as in winter

May cause stickiness and odor by sweat

and sebum

UV ray is very strong. About 4 timses as strong

as in winter

May cause dryness,

redness by sunburn

There are still a lot of men who pay less attention to skin care.We recommend to acquire knowledge at least to avoid skin troubles caused by UV ray.

Men’s skin after sunburn is sensitive toexternal irritation. Especially, the skin aftershaving tends to feel strong irritation and iteasily gets dry because of strong UV ray.Additionally, from May to September when UVray is strong, the sebum amount increaseswhile the skin hardly has enough moisture dueto lack of care. Now is the time to be aware ofthe difference between “getting sticky” and“having a moisture” and be an attractive manthrough proper care.

Don’t make light of skin condition in summer.

～Do you know the aging phenomena from in their 30s?～

Sunburn is well known as the major impactcaused by UV ray. Although the skin is inflamedand dry by sunburn in summer, it makes arecovery in winter while young. However, byreceiving UV ray in the long term, the barrierfunction is deteriorated and resilience decreases.Furthermore, moisture-retaining ability comesdown, resulting in bad condition of skin. It isrecommended to take proper care not only whenyou are aware of dryness on your skin, but evenbefore you notice it. We can’t make light of skincondition of summer.

Aging is progressing without any care

Recommended

for simple skin

care for

summer！

FOCUS！

THEO FACE LOTION