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Demonstrate need for improvement
within the company
To show a proposed Solution the
problem.
T-mobile has decided to outsource more
jobs outside of the US.
3
Employees of T-mobile are losing their jobs.
4
More than an hour wait time
5
Language Barriers
6
T-Mobile is a company that started in 1994 and has
become one of the most outstanding companies
in the United States and in the world.
The main reason of its success is because over the
years it continues to upgrade and offer new
products.
1. Strengths
Large corporation well known in
Europe and the United States
Strong brand equity and recognition
Well established 4G network
Steadily growing customer base
Good advertising
Provide jobs to Americans
2. Weakness
Communication barriers
Call centers based in other
countries
Outsourcing employees
Waiting time for customers to
speak to a representative
3. Opportunity
Increasing 4G coverage
First to introduce Google base
phone
Giving Americans more jobs
New technologies
4. Threats
Intense Competition
Economic downturn in both the
United Stated and in Europe
12
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Many of the plans and services should
be available for new, existing, and
returning costumers
Communication and media can possible
be used acquisition for existing
customers
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Communication Barriers
Jobs are being outsourced and
therefore jobs are being cut
Less quality Customer Service
15
Keep jobs in United States and therefore
allowing employees to keep their jobs,
eliminate communication barriers and
improve the quality of customer service.
16
http://www.t-
mobile.com/Company/CompanyInfo.
aspx?tp=Abt_Tab_Awards