tm&i 2010technology management & innovationmatthew steinbergivana murkovi steinbergR&Dproductpatenttechnology transferspin-outstart-upVCNPDAngelbusiness planINNOVATIONincubatorINNOVATION & CREATIVITYThis animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSAs !en"amin #ranklin award$#or more information on Sir Kens work visit% http%&&www$sirkenrobinson$com $$$ to inspire you to think about what is creativity and innovation $$$'ne of our most innovative, popular thinkers Steven (ohnson takes on-in exhilarating style-one of our key )uestions% *here do good ideas come from+ http://www.youtube.com/watch?!"D#$cD%p&'(http://www.youtube.com/watch?!)*+,-./0Vctm&i 2010tm&i course structureduration: one semester (15 weeks)composition:

lectures

seminars

homework taskscontinuous assessment:

homework tasks

mini!pro"ect

#nal e$amtm&i 2010tm&i course content

why manage technology & innovation%

intellectual property (&')

technology trans(er

new product development ()'*)

pro"ect management

knowledge!based companies

business planning

#nancing technology start!up companiestm&i 2010you will need (or coursework tasks:(use o() a computer with +,!-.ce or similar'ower'oint/$cel0ordinternet access+,!'ro"ect (optional)tm&i 20101ecommended 2ooks 3he +anagement o( 3echnological &nnovation4,trategy and 'ractice4+4 *odgson5 *4 6ann5 74 ,alter4-$(ord 8niversity 'ress5 20094 (:1; 1