1. Strategies andExperiences to ShareSpain Brazil Venezuela
Dominican Republic
2. Company ProfileMore than 18 years of internationalexperience
in :Route to Market.Trade & Shopper Marketing.Customer
Engagement.Category Management.Key Account Management.'Blue chip'
client base and deepunderstanding of LATAM Markets.Core business in
Consumer Goods.Top Notch Technology, Resources
andMethodologies.Proven excellence record..Our offices Valencia,
Spain Rio de Janeiro, Brazil Caracas, Venezuela Sto. Domingo, D.
Republic 3. Product Portfolio - Core Areas Trade & shopper
marketing practices, procedures andorganizational design. Key
account & field sales practices, operational &management
processes and organizational design. Total demand management
skills, roles &responsibilities development. People development
& training. Third party distribution management &
models.ORGANISATIONDEVELOPMENTSTRATEGYDEVELOPMENTCOMMERCIALLOGISTICSIN
STORE MARKETING& EXECUTION Channel and customer segmentation.
Route to market design. Channel strategy development. Trade &
shopper marketing insights & planning. Joint account planning
(Key Customers). Joint working programs (Supplier/Retailer).
Customer satisfaction and requirement survey. Supply chain
assessment. Supply chain integrated planning model. Supply chain
roadmap design and implementation. Integrated KPIs design and
implementation. Point of purchase vision, strategy and scorecard
Design. POS executional standards design. POP implementation
process. Optimizing promotional sell out. Shopper centric CATMAN
model development. 4. Our Latest ProductsKey Products Objetives Our
ApproachJAP - Joint Account PlanCollaborating to increase sales,
profit and growthKick Off / ContextSetting Workshop(Tobacco, Beer,
Liquor, OTC and Pharma)Driving Category Growththrough fact
basedShopper Understanding1 12 23 34 46 65 57 71. Identify
consumption priorities based ondeep consumer understanding.2.
Define the target shopper and identify theirshopping behavior.3.
Optimize investment in channels throughappropriate channel-shopper
activities.4. Planogram adequacy based on observationdata and
buying behaviors.5. Increase opportunities for cross-merchandising
and cross - promotion.1. Improve understanding of customerbusiness
dynamics: shopper behaviour,category performance and store
operation.2. Identify the maximum Business Potential byCategory and
Store.3. Strengthen business relationship betweenKey Suppliers and
Accounts by driving ajoint approach for the plan
development.4Knowledge andInformation gatheringStore Audit by
CategoryOpportunities andCritical Issues MapReferences by
CategoryStrategies and ActionPlan by CategoryJoint Account
Plan4Getting Prepared for a moreRegulated BusinessEnvironmentto
create competitive advantage1. Evaluate trade marketing situation
andunderstand market and channels for eachcategory.2. Design and
implement Management &Operational Processes and the
requiredOrganizational Structure.3. Develop the team capabilities
through acomplete set of training methodologies.4. Develop &
Implement a Change Plan.Identify & PrioritiseLocal Issues
andIdentify RequiredBusiness DriversDefine
SolutionRequirementsIncorporate Solutionsinto Company Plan1231 12
23 34 45 51 1 2 24 4 3 3 5. Selected Consulting Proyects in
LATAMUnilever Optimizing promotional sell
outUnileverPapeleraInternacionalOptimizing promotional sell
outDevelopment of the sales and trademarketing
organizationIntegration Papelera of the supply chain
functionInternacionalDevelopment of the trade and shoppermarketing
organizationMolinosModernosDesign and development of the
newfranchise distribution systemFrito LayDesign and development of
the newfranchise distribution systemGeneral MillsFrito
LayDevelopment of the sales and trademarketing organizationBritish
AmericanTobaccoModel for the diversification andoutsourcing of the
sales forcePernod Ricard New route to market model design
andimplementationShell (C-Sores) JAP Joint Account PlanUnilever
Optimizing promotional sell outUnilever Optimizing promotional sell
outUnilever Optimizing promotional sell out 6. Category Knowlege
Femme Care. Infant Care. Toilet paper. OTC. Personal Care. Snacks
Retail. Foods. Diary. Beverages (Beer, CSD, others). Tobacco.
Liquor. Telecommunications. Home Care. 7. Unilever Middle Americas
General Mills C.L. Ponche Crema S/M San Diego Papeles Venezolanos
C.A. Papelera Internacional S.A. Unicasa Hermo Corimn Pinturas
Boehringer Ingelheim Cervecera Regional Grupo Ovejita British
American Tobacco Cervecera Polar Pernod Ricard Shell Coca-Cola
(FEMSA) Corpaal Cargill Kimberly Clark Mavesa Molinos Modernos
Plumrose Snacks L.A. (Fritolay)Our Clients 8. Why TMC Consultores
Comerciales? TMC Consultores Comerciales offers a complete set of
marketing and sales products andservices that we tailor to the
specific needs of each client and situation. Every member of our
team is an experienced senior consultant and we aim to
produceresults rather than simply write reports. We have broad
experience and have developed best practices in obtaining
competitiveadvantages in industries with marketing restrictions
(tobacco, beer, spirits, OTC pharma). We began life in 1996 and
since then we have worked in many countries in Latin America. We
have experience in most major fast moving consumer goods
categories. Our low overhead cost business model help us maintain a
very competitive pricesstructure. We measure success through the
achievement of the clients commercial objectives and bythe level of
repeat projects. 9.
[email protected] Brazil
Venezuela Dominican Republic 10.
[email protected] Brazil
Venezuela Dominican Republic
