TMP/ TLP Products TMP/ TLP – Vacations – Integrated XP’s – Associated Membership

Why to define products Align benefits, target your audience, create specific promotion use the right channels

AIESEC

Companies

Government

Universities

Students

AIESEC is a huge organization that is providing different opportunities for different audiences. In this moment one of our main problems for external promotions is related to sales argument and positioning because we are trying to create visibility to the AIESEC brand instead to give focus to sell specific products as Unilever for example. We don't know all the brands that Unilever has but the organization is creating their revenues and customers based on products as Dove y Sedal. AIESEC has to amplify the impact trough products and programs.

Products and Programs Align benefits, target your audience, create specific promotion use the right channels

Program The AIESEC programs are the general definition for categorize the group of projects and process that we are delivering based on the main results and impact provided by each one. In this moment our programs are GIP (corporate), GCDP (Social Development), TMP (volunteer) and TLP (Leadership)

Products When we define target

audience, price, benefits, timeline, promotion, brand and measurable for sales process we have a product or sub products.

TMP/TLP

Vacations

EW@

Integrated XPs

Projects

*Comparing with Unilever: Health care department is the program, Dove is the product y Dove Avena is the sub product

Membership products Align benefits, target your audience, create specific promotion use the right channels

Products

Vocations

General: Connected to projects and

focused to solve membership gap during vocations

Ceed: Used to improve the connections between LCs

and get knowledge from

other entities

Projects

Opportunities to be team member or

team leader in AIESEC

regarding areas or projects with

specific needs

Integrated XP’s

Opportunities created

specifically for EP and Trainees to be realized before, during

and after exchange

Associated membership

Volunteer opportunities

for people that want to be involved in

short activities. This is not a TMP or TLP

product

Vocation Product - General Connected to projects and focused to solve membership gap during vocations

Why - This product was created based

on two main trends. 1) People are not being selected or are not applying because don’t have time during the semester. 2) we need to improve our HR capacity during vocations

Main JDs - Trainee and EP service, sales off peak, recruitment preparation, promotion development for recruitment and case collection

Target Audience – People that applied and has been rejected for time availability and people that are taking vocations programs in the universities. More focus on carriers that has huge schedule during semester

Benefits – Productive time during vocation, external work experience for people that has to accomplish hours, Project and time management

Channels of promotion - Specific mailing lists, people that is subscribing for vocation courses, specific JDs promotion through social media, voz a voz and people that had the expectations set during the selection process for ongoing recruitment (have a plan with this people and make direct sales)

Sinergy – Marketing for specific promotion and operations for JDs alignments

Vocation Product - Ceed Used to improve the connections between LCs and get knowledge from other entities

Why – This is a old practice inside our organization. What do we want is improve the membership knowledge about this opportunity that is one of the best way to live the global learning environment that we want to promote. This product is not necessarily a TMP or TLP experience.

Main JDs – Trainings, conference / event management, sales task force, selective process off peak.

Target Audience – Currently members of AIESEC in Colombia that want to expend their vocations in other cities or countries teaching and learning new tools

Benefits – New ideas, go out of the local reality, spend a cool time with other AIESEC Members, Contribute for the organizational growth.

Channels of promotion – Internal Communication channels, e-mail groups and National Newsletter

Sinergy – IM&COMM for promotion, Finance for benefits (when necessary) and other areas for available positions

Team Leader Program Product that offer to our membership the opportunity of lead projects and areas

Why – AIESEC is about leadership and we believe that one of the best way to improve people development is giving them the opportunity of manage teams and strategies. Its also connected to the way that we guarantee that our process are happening.

Main JDs – Project coordination, Area Coordination, LC coordination, Events coordination.

Target Audience – Any student between 18 and 30 years. The position can be promoted for internal membership or for externals interested in the topic.

Benefits – Hard and soft skills development regarding the position. Main learning connected to team and project management

Channels of promotion – Internal channels for promotions connected to membership. External promotion based on specific channels connected to leadership or associations working on the theme. (This is not a massive promotion)

Sinergy – Marketing for specific promotion and IM&COMM for internal promotion

Team Member Program Product that offer to our membership the opportunity of lead projects and areas

Why – These are the people that move this organization. Here we are talking about the whole membership that is executing the projects and process of AIESEC. To be considered a TMP XP the person has to work in a team for more than 58 days.

Main JDs – Activities execution inside the different teams. Responsible for specific functions.

Target Audience – Any student between 18 and 30 years. The target has to be based on the talent planning of each local committee. Based on the JDs we can identify the profile that is needed.

Benefits – Hard and soft skills development regarding the position. Main learning connected to functional knowledge through implementation.

Channels of promotion – Internal channels for promotions connected to membership for reallocation. External promotion based on specific markets defined during talent planning. Is important have clear that each public of students behave different and use different channels. Mass promotion can be used but is important to track the subscription to guarantee that we are recruiting the profiles that we need.

Sinergy – Marketing for specific promotion and IM&COMM for internal promotion

Integrated Experience – Internal pipeline Product related to local membership going on exchange after TMP / TLP experience

Why – AIESEC offers different possibilities to our membership and one that has huge impact is the exchange. We have to motive our member to go on exchange after or during their TMP / TLP experience.

Main JDs – Work with international cooperation, EPs service or work with the JD provided by the exchange.

Target Audience – Internal membership in TMP/ TLP phase or after finish their experience (alumni).

Benefits – Global learning environment, international experience as a plus for

their experiences, people with more knowledge to sell our exchange products.

Channels of promotion – National and local internal channels. Alignment during induction and carrier plan review. Is really important to guarantee that the ongoing showcasing strategy inside the committee.

Sinergy – GCDPo and GIPo in order to align the international suppliers. IM&COMM to align the internal promotion campaigns. F&M to align the benefits for internal pipeline.

Integrated Experience – Exchange participants Product related to exchange participants in local activities – Trainee

Why – Increase the HR capacity during realization peak in order to improve the quality of the experiences that we are delivering

Main JDs – Trainee service, Global Village organization, training and EPs preparation

Target Audience – Trainees that will realize or are realizing their exchanges in the local committee.

Benefits – better contact with the LCs and quality rate improvement for each experience. Opportunity to develop

management skills and other hard skills in during the exchange. Improve the Spanish and opportunity to know more about the national culture.

Channels of promotion – Promotion in the JD for IGCDP TNs, alignment during the interview and reception. Opportunities promotion in trainees mailing list.

Sinergy – IGCDP to align job description, Operation areas to align possible projects, IM&COMM to align internal campaign

Integrated Experience – Exchange participants Product related to reintegration in local activities – EPs

Why – Increase the HR capacity having people that already lived the exchange programs and can sell it in a better way. These people can also be really useful in order to improve the exchange process.

Main JDs – Exchange sales and process improvement connected with core and support areas.

Target Audience – EPs that lived the AIESEC experience abroad

Benefits – work experience to complement the international one. Develop hard and soft skills related to TMP / TLP product

Channels of promotion – promotion during the preparation of EPs before go on exchange. Constant communication with the EPs during the exchange. Carrier plan

development during the reintegration meeting. Sinergy – OGCDP to align the

communication with the EPs before, during and after the exchange. IM&COMM to align the promotion

Associated Membership Product developed in order to recruit people for short term projects or activities

Why – A lot of people are applying to be

part of AIESEC and are not being selected for different reasons at the same time we are always looking for people to speed up process in our LCs. We have to start to offer people the opportunity of try our products in a fast way.

Main JDs – Logistic Support for events, graphic design for projects, Trainee service, people to create content for local webpage.

Target Audience – Different profiles can be target here. People that know @ but don’t have time to be member, need time as volunteer to graduate, part of other student association, university newbie (1st 2nd semester), need academic practice doing a task in a organization.

Benefits – Implement projects and ideas in the Local committees, improve the portfolio, get hard and soft skills, make volunteer work.

Channels of promotion – This promotion is really specific depending of the opportunities available. In this program we can explore the faculties partnership for interns, we can create virtual spaces to people subscribe based on interests, use mailing of non selected people to promote fast opportunities.

Sinergy – Marketing to promotion and subscripts management regarding contact. Operational areas to create JDs.