TM City Progress Report

TM Governors’ Conference August 2009

Relevant approaches:

Old V NewAds in paper Internet adsPosters in shop windows Pages on

FacebookTalks in libraries Online talks and

testimonials

TM Governors’ Conference August 2009

Why are new approaches needed?

Old approaches are scattergun

New are focussed

It pays to concentrate resources so we can be found where people are looking for a product like ours.

“Hang up your sign” - Maharishi

TM Governors’ ConferenceAugust 2009

TM is a sizable investment for many people and an intangible product.

Where do most people with the income to pay for a product like ours look?

.....You’ve guessed it – the internet!

TM Governors’ Conference August 2009

Rationale:

It is easier to sell to someone who is looking for what you have to offer!

Optimise your website/ppc/Facebook ads etc on relevant keywords:E.g.: ‘meditation’, ‘stress’, ‘relaxation’, ‘high blood pressure’ with local reference to assist high ranking

TM Governors’ Conference August 2009

In July we spent £342 on internet ads producing 431 viewers of our site

58% of traffic was from Centre-funded ppc

9% came direct from the National website(people looking for their local centre)

We taught 13 people

TM Governors’ Conference August 2009

Nos. taught for TM City in 2009 (by 5 teachers):

January 7February 4March 7April 6May 7June 9July 13

Total to date: 53 (Total 2008: 33)

TM Governors’ Conference August 2009What next?

New website to attract wider audience, more traffic, more enquiries.

Input to upgrade National website

More PR

Greater financial viability