TM BUSINESS GROWTH ZONE - The Solicitors · PDF fileBUSINESS GROWTH ZONE ... to provide digital marketing results in a limited timeframe. In this section, ... Clwyd Probert, Whitehat

the SOLICITORS group are providing FREE TICKETS to attend LAW2014, the UK’s Largest Legal Services Exhibition at London’s Olympia. Take advantage of the following services and benefits:-

BUSINESS GROWTH

ZONE

theSOLICITORSgroup

Quality training for lessLAW 2014

Register for FREE TICKETS TODAYthesolicitorsgroup.com/exhibitions or call: 01332 613464

► BUSINESS GROWTH ZONE 3 Days of FREE interactive seminars designed to grow your business (see overleaf)

► VISIT OVER 60 LEADING LEGAL BRANDS

► EXCLUSIVE SHOW OFFERS

► NEW PRODUCT LAUNCHES

► LEADING CONFERENCE PROGRAMME

TM

LONDON OLYMPIA, 23 to 25 September

SUPPORTED BY:

LET YOUR CLIENTS DO YOUR MARKETING FOR YOULisa Beale, Head of Checkaprofessional.com [Full speaker profiles available online]

Time 9:30 to 10:00 CPD 0.5hr Price FREE Code OA142601

Join me, to find out how you can let your clients do your marketing for you! Client testimonials are the most powerful marketing tool a business can have, especially when they are displayed on an independent, trusted and well marketed website, which offers no barriers for users when searching, easy to use and provides a more informed choice.

BUSINESS GROWTH THROUGHA 5 STEP STRATEGYDarshana Ubl, Entrevo [Full speaker profiles available online]


> How to create a commercial partnership > The rules of the game > Leverage on your existing resources > Top tips and New Strategies

CLIENT COMPLAINTS CANSTRENGTHEN YOUR PRACTICE!Alex von der Heyde, MD, Esterase [Full speaker profiles available online]


For most, receiving a complaint is a worrying time. For the member of staff there is often a degree of defensiveness with regards to their work. For partners there are the combined challenges of:

> Lost fee earning time dealing with the complaint > Potential costs in recompense and reputation > The threat of escalation to the Legal Ombudsman > the potential impact on future PI insurance premiums

To avoid the stress and risk to reputation some firms simply throw money at the matter in the hope that the complainant just goes away, but can that really be sustainable?

This presentation advocates the principle that complaints can usually be better managed. This is not simply to reduce financial impacts and increase the probability that LeO will agree with your position. It is also about improving reputation and strengthening the way that your firm operates.

BRAVE NEW WORLD? THE EVOLVING LANDSCAPE OF INDEPENDENT LAWJon Whittle, Market Dev. Director, LexisNexis [Full speaker profiles available online]


The face of independent law is evolving. What’s next? You decide. Navigating powerful competition and regulatory upheaval, independent lawyers, smaller firms and sole practitioners are emerging business-savvy, resilient and confident. Rising above the pack, a new breed of entrepreneurial lawyer is embracing a host of business opportunities. This session will explore and debate the findings from LexisNexis’ industry-leading annual Bellwether Report, into the current concerns and aspirations of the independent legal world.

DIGITAL MARKETING STRATEGIESFOR YOUR LAW FIRMBecky Campbell, MD, Reflect Digital [Full speaker profiles available online]


> Your brand, being memorable > Your website, your 24/7 face of the business > Search marketing, standing out & being found in 2014 > Tracking technology to improve conversions/show ROI

HOW MUCH DO YOU KNOWABOUT YOUR ENERGY?Simon Binks, MD, Cost Centre Services Ltd. [Full speaker profiles available online]


> An introduction to Cost Centre Services Limited > How energy suppliers make up your bills and how it costs your business > Account validation analysis: comprehensive checklists, unique investigative software, thorough and detailed reports > Climate Change Levy and VAT watch out! > A range of energy cost reduction solutions, including our management service > Reduce Carbon Reduce Cost, they go hand in hand > The online Energy Management System...the solution you’ve always wanted > Water and Waste audits

WHY GROWTH MATTERSRob Turner, Associate Director, Growth Accelerator [Full speaker profiles available online]


Rob’s presentation will provide an overview of the latest analysis and data gained from GrowthAccelerator. This will include insight and intelligence garnered from individual face to face interviews with over 15,000 high growth potential Small to Medium Sized Enterprises that have taken place since May 2012. In particular Rob will be looking at:

> Why business growth is important > How GrowthAccelerator can support business growth > How GrowthAccelerator can support growth in the legal sector

HOW A GOOD WEBSITE & ONLINEMARKETING STRATEGY CAN INCREASE YOUR CLIENT BASEDave Harris, MD, One 2 Create [Full speaker profiles available online]


> Web design > Search engine optimisation (SEO) > Social media > Content marketing > Online branding > Conversion rate optimisation (CRO) > Marketing campaigns and strategies

MAKING CHANGE HAPPEN IN LAWFIRMS: THE WHY, HOW & WHATJohn Wade, Executive Business Coach, OCCM [Full speaker profiles available online]


Lots of law firms are talking about the need for change. Few understand the process of change to plan it, at all. Fewer still implement it well. This 30 minute talk identifies those reasons for change, and will provide an overview of the steps needing taking to make change happen less painfully, although not pain-free.

USING THE CLOUD FORCOMPETITIVE DIFFERENTIATION& NEW BUSINESSDaniel Teacher - Managing Director, T-Tech [Full speaker profiles available online]


> Why technology should be part of a business growth strategy? > How can cloud technologies be useful to law firms? > Security and the cloud > Improving business efficiency and cost savings with the cloud: A case study > Utilising the cloud for customer acquisition and retention: A case study

Day 1: Legal Practice Management

PUBLIC RELATIONS MARKETING &MANAGEMENT FOR LAW FIRMSDiane Shawe, CEO, Academy of Vocational & Professional Training [Full speaker profiles available online]

Time 9:30 to 13:00 (with 0.5hr break) CPD 3hrs Price FREE Code OA142602

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your various media relations professionally.

This cpd workshop will help participants learn how to:

> Apply the different purposes to strategic vs. tactical PR > Develop strong relationships with reporters & journalists > Take their communication skills to a higher level > Understand how to structure messages & build PR plans > Explore the role of Social Media in public relations

MANAGING YOUR LAW FIRM’SDIGITAL MARKETING: HOW TOAVOID GETTING IT WRONGSusan Hallam, Hallam Internet Ltd. [Full speaker profiles available online]

Time 13:45 to 14:45 CPD 1hr Price FREE Code OA142603

Digital marketing is an ever changing arena. In order to stay competitive and successful, businesses in all sectors need to stay abreast of the latest techniques. In this fast paced and practical session, Susan Hallam, Managing Director of digital marketing agency Hallam Internet, explains how law firms can get ahead with online marketing. Delegates in this session will learn about:

> WHAT HAS CHANGED IN DIGITAL MARKETING? Susan will discuss the latest updates to digital marketing, as well as the basics of helping your business to thrive online. > TESTED TECHNIQUES THAT WORK Using real life examples from the law sector, Susan will show how other businesses just like yours have used online marketing to their advantage. > HOW TO PLAN AND DELIVER DIGITAL MARKETING CAMPAIGNS WITH LIMITED RESOURCES There are few of us who have the time or resource to dedicate solely to digital marketing. Susanís agency already works with a number of solicitors and law firms to provide digital marketing results in a limited timeframe. In this section, she’ll explain how to make the most of your resources to plan and deliver successful campaigns. > HOW TO PROMOTE THE PERSONAL BRAND OF YOUR FEE EARNERS Your fee earners are a hugely valuable asset to your digital marketing campaigns. They are experts. They understand your customers. They have personal brands which can support that of the firm. Susan will explain how you can promote the personal brands of your fee earners to your advantage.

Join Susan Hallam at this year’s LAW2014 for tangible tips that will make a real difference to your business.

LET YOUR CLIENTS DO YOUR MARKETING FOR YOULisa Beale, Head of Checkaprofessional.com [Full speaker profiles available online]


Join me, to find out how you can let your clients do your marketing for you! Client testimonials are the most powerful marketing tool a business can have, especially when they are displayed on an independent, trusted and well marketed website, which offers no barriers for users when searching, easy to use and provides a more informed choice.

THE GOOGLE ZOO: EFFECTIVE INTERNET MARKETING STRATEGIESFOR LAW FIRMSClwyd Probert, Whitehat SEO [Full speaker profiles available online]


What works online in 2014 - With & Without The Mighty Google

> Understanding what Panda & Penguin actually mean for your business > The rebuild & solid marketing strategies for a modern law practice > Understanding the new internet marketing mix > The importance of building an online reputation > Future proofing your business for sustained success

HOW TO APPLY VIDEO MARKETINGTO GENERATE LEADSNeil Davidson, CEO, MWP Digital Media [Full speaker profiles available online]

Time 16:00 to 17:00 CPD 1hr Price FREE Code OA142603

The Core Benefits of Lawyer Video Marketing

> Boost Your Online Visibility > After Google introduced its blended results, video results appear in about 70% of the top 100 listings, and it’s the content displayed most often in universal search results > Create Trust and Inspire Confidence > The combination of picture and sound empowers you to communicate your expertise with more authority and emotional impact > Stand Out From Your Competition > In an overcrowded space, video is a differentiating factor that adds higher perceived value to your marketing > Most Appealing Media Form > Long blocks of text are unappealing for most consumers. Convey you message in the most engaging and easy to consume media format > Best Return on Investment > Unlike traditional paid media such as billboards, print and tv ads, web videos will work continuously, generating new client leads on the web

Day 2 - PR/Management & Digital Marketing

theSOLICITORSgroup

Quality training for less

BRANDS

SEMINARS

LEGAL 68120

The UK’s LARGEST Legal Services Exhibition

Register for FREE TICKETS TODAYthesolicitorsgroup.com/exhibitions or call: 01332 613464

SIMPLIFY YOUR PRACTISE’SPROCESSES WITH THE RIGHTTECHNOLOGYJohn Espley, Peapod Legal Office [Full speaker profiles available online]


Enjoy the numerous benefits technology can afford small law firms. Improve productivity, reduce repetition and spend more time on billable work.

HOW TO UTILISE YOUR IT TO WOW CLIENTSEdwin Wong, Frontier Technology [Full speaker profiles available online]


Find out how you can adapt your existing IT with advanced technology to delight current customers and win new ones.

CLOUD & BYOD: PRACTICAL TIPSTO PROTECT YOUR LAW FIRMMike Newman - CEO & founder of My 1 Login [Full speaker profiles available online]


> Brief history of breaches law firms have suffered > Passwords & Practices Top Tips: 1. Poor password practices in use by employees 2. Password analysis & how to improve password strength 3. Managing Companies House codes > Top Tips: 1. Educate employees on Phishing Scams 2. Educate employees about Social Engineering 3. Password Management & BYOD > How my1login helps improve Corporate Security

THE COST OF PRINTING – IT’S A CRIME!Paul Needham, Corp. Sales Man. Ink4Business [Full speaker profiles available online]


This half hour interactive workshop will discuss new developments in the Ink & Toner Industry and will cover key topics such as environmental sustainability and the extortionate cost of ink.

The course will also explain the benefits of using local manufacturers and signing up to free cartridge recycling schemes. Paul Needham will also be answering any questions you may have about the industry utilising his experience gained over the past 20 years. He has a wealth of knowledge and is well-positioned to offer an honest and balanced view.

INTELLIGENT TELEPHONY: MAKING TELECOMS WORK BETTERFOR YOUR BUSINESSJoe Townley; Director of Bus. Dev. Townley [Full speaker profiles available online]


An overview of the current state of the telecoms world and how new technologies can be used to increase efficiency, revenues and customer satisfaction while reducing costs. The presentation will include an explanation of VOIP and SIP telephony, a comparison of PBX vs hosted systems, an outline of different data connectivity options such as EFM, FTTC, FTTP and Ethernet leased lines and choosing the right options for your business.

RELIABLE, FLEXIBLE, FAST, COST EFFECTIVE TECHNOLOGY –IF ONLY!Jeremy Hamilton, Customer Champion, Modrus [Full speaker profiles available online]


> When it comes to technology, where is the legal sector today? > Why has it ended up like that? > Where could it be? > How do I measure up? > What could I be doing differently in my firm to drive up reliability, flexibility and speed? > What could I be doing differently to drive down cost?

PROTECTING PRIVACY: THE NEXT GENERATION OF EMAIL ENCRYPTIONAndrew Schrader, Director of National Sales, AppRiver AG [Full speaker profiles available online]


> The nature of the threat > Email as a postcard > Why TLS isn’t enough > What is end-to-end encryption > The importance of tracking and control > True message recall

THE FUTURE OF COLLABORATIONFOR LAW FIRMS & THEIR CLIENTSDan Pryor, Senior Consultant, HIGHQ Solutions [Full speaker profiles available online]


This session will show you how key technology trends such as mobile, social and the cloud are converging with changing client and staff demands to force the biggest change to the way organisations collaborate and engage with their clients in the last decade.

THE FUTURE OF CYBER SECURITYFOR LAW FIRMS & THEIR CLIENTSRob Horton, Operational Director, NCC Group Security Services [Full speaker profiles available online]


This talk will provide a thought provoking and sometimes disturbing picture of the role that law firms are increasingly having in the cyber security landscape.

> Sophisticated threat actors (both state sponsored and cyber criminals) are actively targeting key advisors such as law firms > Law firms frequently offer a soft target for these attacks > Government initiatives such as Cyber Essentials fall well below the standards needed to protect your clients data from these attackers > Law firms will increasingly get involved in helping their clients with cyber incident response as companies seek to do more under the protective cloak of client privilege

DEMYSTIFYING THE CLOUDRichard Smith, Founder & MD, Tegen [Full speaker profiles available online]


Cloud Computing can be a minefield in an ever-changing business landscape. Richard Smith, Managing Director of Tegen, discusses best practices on how to use IT technology to reach your business goals.

> What is Cloud computing? > What is your business trying to achieve? > How can IT be used to reach your business goals? > Why the Cloud is only one of many technological options you need to consider when trying to reach your business goals?

BUSINESS SIMPLIFIEDRichard Stoney, Head of UK Solution Management & Mark Wilkinson, Sales Manager, ReadSoft UK [Full speaker profiles available online]


ReadSoft simplifies business for organizations of all sizes with applications for automating business processes. Its specialties include accounts payable automation, accounts receivable automation, sales order processing, and multichannel mailroom automation. ReadSoft’s on-premises and cloud solutions for document process automation enable some of the world’s largest corporations as well as small and medium businesses to compete and thrive in today’s environment by improving customer and supplier satisfaction, increasing operating efficiency, and providing greater visibility into business processes.

Day 3: Information Technology

Book your place TODAY Visit : thesolicitorsgroup.com Call : 01332 613464

Documents

TM BUSINESS GROWTH ZONE - The Solicitors · PDF fileBUSINESS GROWTH ZONE ... to provide digital marketing results in a limited timeframe. In this section, ... Clwyd Probert, Whitehat