TLC at the Beach 2011

Establishing a School's Social Web Presence: 

Tools, Techniques, and Challenges

Dr. Joe Winslow

Dr. Corey Lee

Dr. Jeremy Dickerson

Spadoni College of Education

Coastal Carolina University

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Presenters

• Professors of Instructional Technology in the Spadoni College of Education at Coastal Carolina University

• M.Ed. Program– Instructional Technology Concentration– http://www.coastal.edu/education/medlt/

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Agenda

• Current state of the Internet• School web site as information hub• Attributes of Effective Web Presence• Social Media: Key considerations• Social Media: Tools and Techniques

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Today’s Internet

• Global audience of 625 million• 96 million in the U.S

– 64 million read blogs– 80 million watch videos– 58 million active social media profiles– YouTube: >1 billion views per day

TLC at the Beach, 2011Horry County Schools Adult & Community Education

The Information Hub

• Front Door - Multipoint Communication• First Impression for school (web) visitors• Go-to Place for information about your school• Fastest Conduit for critical information• Marketing Brand for your school

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Att ributes of Effective Web Presence

• Compliance with 3WC development standards

• Compliance with principles of visual design• Copyright, accessibility, privacy• Current, accurate, high-fidelity content• Intuitive navigation• Mobile-“centric”• Printable pages

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Building a Web Presence

• Web templates:– TemplateMonster.com– DreamTemplate.com– SquareSpace.com

TLC at the Beach, 2011Horry County Schools Adult & Community Education

• What is social media?– Disintermediated

Conversation

• What is the purpose?– Community of User-

generated Content

Social Media

TLC at the Beach, 2011Horry County Schools Adult & Community Education

• If you do not have a social media strategy, users will converse without you (elsewhere).

Social Media: Key Considerati ons

TRUE or FALSE: TRUE

TLC at the Beach, 2011Horry County Schools Adult & Community Education

• User-generated content should be carefully _____________.

• Establish “ground rules” for participation.

Social Media: Key Considerati ons

MONITORED

TLC at the Beach, 2011Horry County Schools Adult & Community Education

• Users who post slanderous comments in Internet blogs are protected by “free speech.”

Social Media: Key Considerati ons

TRUE or FALSEFALSE

TLC at the Beach, 2011Horry County Schools Adult & Community Education

• Is Big Brother always watching? Be careful! Multimedia faux-pas can be _____. A) viral

B) permanentC) damagingD) all of the above

Social Media: Key Considerati ons

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Your Social Media Strategy?

1) Know your audience2) Identify target outcomes3) Choose the right platform4) Analyze the conversation5) Listen and evolve6) Build your brand

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Social Media Platforms

• Common tools:– Wordpress, Blogger, BlogSpot...– Facebook– Twitter– YouTube Channels

• How to embed SM on your web hub

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Interested in this and more?

• Get your Masters Degree with a Concentration in Instructional Technology at Coastal Carolina University!

TLC at the Beach, 2011Horry County Schools Adult & Community Education

Visit us at:

• Masters in Learning and Teaching, Instructional Technology Concentration:

– http://www.coastal.edu/education/medlt