TheKrimGroup.com7250 Franklin Ave Suite 410 | Los Angeles, CA 90046 | 310.927.7910

ABOUT THE KRIM GROUP

Todd Krim, the Founder and CEO of The Krim Group, has been connecting celebrities with charities and brands for over 9 years.

Todd is well-known for securing celebrities for special appearances, award shows, charitable campaigns as well as producing exclusive, invitation-only events that highlight the latest trends in beauty, fashion and electronics.

His Golden Globes, Video Music Awards, Emmy, and American Music Award events have been featured on Access Hollywood, Extra, E! News, Inside Edition and in major magazines and newspapers such as People, Life & Style, US Weekly, OK!, Billboard Magazine, and USA Today, to name a few.

Julianne Hough & Todd Krim

PAST EVENTS

NBA Baller Beats XBOX 360 VMA Lounge

Estelle All of Me Foundation Grammy Lounge

Golden Globes Giving Lounge

VH1 Save the Music Foundation Benefit

XBOX Miracle of Music AMA Benefit

BROADCAST COVERAGE

E! NewsAired: January 19th, 2011Highlight: A Night of MiraclesTotal Viewers: 630,580

Watch: http://youtu.be/TPv5zd4OkIo

Access HollywoodAired: September 14, 2011Highlight: Farah Fawcett Foundation Benefit.Total Viewers: 290,491

Watch: http://youtu.be/s-CW3yHyjSg

ExtraAired: September 14th, 2011Highlight: Farah Fawcett Foundation BenefitTotal Viewers: 1,427,142

Watch: http://youtu.be/OzZHtpmHU2w

Inside EditionAired: September 14th, 2011Highlight: Farah Fawcett BenefitTotal Viewers: 571,428

Watch: http://youtu.be/jQexe8pS8k4

E! NewsAired: November 21, 2011Highlight: Pre-AMA Xbox BenefitTotal Viewers: 476,381

Watch: http://youtu.be/1oEVkd4ijZM

PRINT MEDIA COVERAGE

TKG clients have received extensive print coverage over the past year including the following media outlets: The Hollywood Reporter, Billboard Magazine, People StyleWatch, OK! Magazine, Star Magazine and New Beauty Magazine to name a few.

Total Impressions in Circulation: 24,215,805

DEMOGRAPHICSThe below figures represent the median taken from the top print, web, and network television media outlets covering our events, running pieces from our press releases, and those posting photographs and video distributed virally on the internet.

FEMALE

MALE

MEDIAN

HHI

COLLEGE GRADUATES

EMPLOYED

CHILDREN AT HOME

65%

35%

35

$125K

80%

75%

32%

WEB MEDIA COVERAGE

The following list represents a few of the media outlets that we have received event coverage hits from, and the total number of impressions each entity receives on a monthly basis.

Total Web Impressions: 678,438,814

250,000

17,800,000

9,950,000

2,800,000

20,202,874

41,100,000

80,300,000

22,000,000

12,350,000

5,600,000

520,000,000

29,000,000

2,409,500

2,550,000

A FEW OF THE CELEBRITIES WE KNOW

Dwight Howard

Katy Perry

Nicole Richie

Tim Tebow

AnnaLynne McCordAkonAlicia Keys

Jewel

Lady Gaga

Richard Gere

Candice Accola

Justin Bieber

Madonna

Ricky Martin

Jamie Foxx

Kim Kardashian

Peter Facinelli

Estelle

Kellan Lutz

Nicole Scherzinger

Will Smith

Denzel Washington

Karina Smirnoff

Magic Jonson

Ryan Seacrest

Hugh Jackman

Kevin Jonas

Felicity Huffman

Kelly Rowland

Paula Abdul

CORPORATE RELATIONSHIPS