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The Knot Wedding Network Media Kit 2015
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media kit 2015
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
Source: XO Group Inc. Member Database
Our mission is to help couples pull off their perfect wedding with confidence and a smile by providing... tailored inspiration + personalized tools & advice + connections to the right products & services every step of the way.
our vision is to inspire, plan and book every wedding
in America with love
mission statement
the knot and theknot.com are part of xo group inc.
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We invite you to be a part of the conversation with our coveted audience.
Source: 2013 Real Weddings Study, NCHS National Vital Statistics Report, Number of Marriages, 2008
Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial couples plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changingthey are not only planning for their big day, but also for life beyond it.
spending for the big dayand beyond
$34B+on the
wedding day
$10B+on registry
& gifts
$6B+on
honeymoons
$5B+on attire
$0.8B+on stationery
$0.3B+on beauty
$12B+on jewelry
70 billion spent
jan6% feb
6%
mar7%
apr7%
may9%
june10%july
10%
aug10%
sept10%
oct9%
nov7%
dec7%
spending all year long
monthly distribution of weddings
the knot and theknot.com and are part of xo group inc.
contact us! call your account representative or email [email protected]
premium content on all platforms
the #1 weddingnetwork
360 media brand
#1 weddingswebsite
social communities
national and regional print
and digital editions
#1 in local
weddings
#1 weddingswebsite
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
Source: 2013 Real Weddings Study; comScore, Plan Metrix, June 2014; XO Group Social Media Reporting, August 2014
Average Monthly Unique Visitors
1. The Knot Wedding Network 5,798,000
2. WeddingWire (includes Project Wedding) 2,517,000
3. WeddingBee 1,300,000
4. MyWeddings 816,000
5. MS Weddings 665,000
6. Brides 1,120,000
HHI $100k+
1. The Knot Wedding Network 1,361,000
2. WeddingWire (includes Project Wedding) 583,000
3. WeddingBee 191,000
4. MyWeddings 137
5. Brides 255,000
6. MS Weddings 186,000
The Knot Wedding Network is the go-to place for brides in the most acquisitive stage of their lives, our users look to The Knot for all the information and resources they need for inspiration and decision-making. Our brides:
are Maker Millennials: Women at the heart of their generation, who are spending now and for the future
Love: 65 million average monthly page views
Obsess: Brides spend over 9 minutes per session
Connect: Over 850,000 total followers on social media, the #1 wedding brand on Instagram and over 340k community members
our brides arepassionately engaged
more affluent brides than anyone elseThe Knot Wedding Network is #1!
online audience
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
Alliance for Audited Media (The New Audit Bureau of Circulation), period ending 12/31/13; 2013 Rea; Weddings (members who read The Knot Magazine); Barnes & Noble, 2013, Curtis Data Pro, 9/30/13
whos reading*
Average Age 29
College Degree 77%
Employed Full-Time 76%
Median HHI $67,050
w e d d i n g s m a g a z i n e
#1bridalmagazine, #5 womens title at Barnes & Noble
58%newsstandsales150,000circulationpublished4xayear
coveted content, coveted audience, coveted circulation
in every issueWedding Style
Jewelry
Fashion & Beauty
Registry
Honeymoons & Destination Weddings
Ongoing Features Ask Carley: answers to etiquette questions every bride should ask; Notebook: up-to-the-minute style ideas
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
coveted content, coveted couples.
From ultimate planning guides and couture cakes to the latest in bridal beauty and the most romantic honeymoon hot spots, The Knot gives real brides the best of the best on everything weddings.
w e d d i n g s m a g a z i n e
editorial calendar
winter 2015the just engaged issue highlights:TheRingReporttrends,
shopping tips and more!BestProposalsofAllTimeDestinationWeddingsSpecial 20BestWeddingsofAllTime
Ad close: 11/10/2014; Materials close: 11/17/2014; On sale: 1/19/2015
Ad close: 5/11/2015; Materials Close: 5/18/2015; On sale: 7/20/2015 Ad close: 8/10/2015; Materials close: 8/17/2015; On sale: 10/19/2015
Ad close: 2/9/2015; Materials close: 2/16/2015; On sale: 4/20/2015
spring 2015the fashion issue
highlights: 20BestDressedBrides&
GroomsBridalFashionWeekExtravaganza
2015WeddingPredictions25GreatestPlacesintheWorld
To Get Married
fall 2015the color issue
highlights: 3rdAnnualDreamWeddingBridesmaidDressSpecialColorfulDiamondsUniqueSomethingBluesRoomtoReception
summer 2015the inspiration issue
highlights: 50HottestHoneymoon
DestinationsBeautyAwards#Wedspiration:100DaysofNew Wedding Ideas RegistryByRoom
Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives:
High-impactbrandingunits
Customcontentmarketingand sponsorships created by the XO Branded Content Studio
Communityengagementand social programs
Video
Directemailsande-newsletters
Sweepstakes,contestsandgames
Mobileandtabletapplications
high-impact ad units and brand experiences + custom, mobile-optimized programs
custom editorial content: vellum inserts and perforated special savings guide
make the connection
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
reaching 300 million viewers and readers through national television, print and online mediaCarleyRoneyandTheKnoteditorialteamarethemostsoughtafterweddingexperts in America.
In2014,AmericawasintroducedtoRebekahandPeter,andtheir love story was shared in the first The Knot Dream Wedding.
Reachingnearly13millionviewersnationallyand2.7millionlocally,TheKnot Dream Wedding was a one of a kind event garnering unparalleled media and socialmediaexposure-resultinginover53,000,000impressions!
TheKnotanditspartnerswerefeaturedacrossprint,TVandonlineincluding PEOPLE Magazine, E! Online, ABC News, CBS and The Today Show
talk of the media townNewsweek Other wed sites aspire to be The Knot.
Vogue The chicest wed site in cyberspace.
Businessweek Don't get hitched without The Knot.
Bloomberg TV, Market Makers[TheKnotis]anextraordinaryweddingresource... I do not think you will find a bride or groom that will disagree.
The Wall Street Journal Its nearly impossible to get engaged without quickly growing addicted to TheKnot.com.
featured partnerships TheKnotlauncheditsfirst-everGayWeddingsmagazine,andpartnered withTheAdvocateonagroundbreakingsurveyaboutsame-sexweddings
MashableandTheKnotteamedtogaininsightsonsocialmedias infiltration of weddings
WepartneredwithPeopleforapowerfulmediaandsyndication partnership for our coveted 2nd annual Dream Wedding.
CoutureFashionMarketplaceshowcasedstunningdresses during Bridal Fashion Week
the buzz
REBEKAH & PETE2014 Dream Wedding CoupleApril 4 Asheville, NC
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
display page rates
# of full pages frequency discount cost per page (gross)
1 0% $31,129
3 3% $30,232
6 6% $29,334
9 9% $28,435
12 12% $27,538
Fractional rates1
1 3 $14,069
1Must run across from a P4CB. Limited number of placements.
premium positions
unit premium cost per unit (gross)
cover 2 20% $37,415
cover 3 15% $35,919
cover 4 25% $38,911
Inserts, special units and advertorials are available.
2015 dates
issue space close materials close on-sale date
Spring 2015 November 10, 2014 November 17, 2014 January 19, 2015
Summer 2015 February 9, 2015 February 16, 2015 April 20, 2015
Fall 2015 May 11, 2015 May 18, 2015 July 20, 2015
Winter 2015 August 10, 2015 August 17, 2015 October 19, 2015
w e d d i n g s m a g a z i n e
rates & dates
the knot and theknot.com are part of xo group inc.
contact us! call your account representative or email [email protected]
w e d d i n g s m a g a z i n e
ad specifications
ad preparation specsMacintosh-formattedCD-ROMorDVDAdobeInDesignCS5(orlower)orPDFx1afilesScans300dpi(minimum) Interiorpages,c2,c3andc4printedat175linescreen
please noteAll submissions must be accompanied by a contract proof for color proofing purposes.
ad size bleedwidth x depthbleed
live area non-bleed trim
single page 8 38"x1034" 7 18"x10" 6 78"x938" 8 18"x10"
spread 16 12"x1034" 7 18"x10" 6 78"x938" 16"x10"
1/2 page 6 78"x434"
1/3 page 3"x1034"* 2 58"x10" 2 12"x934" 2 78"x1012"
*Required if adjacent page is companion, full-page bleed ad
materials submission
Please contact your sales representative for your assigned print contact.
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