Titles and Motion Graphics Brian Oakes Purpose Text should fit the mood/feeling/purpose of the film/video. Intended Audience? Emotional impact? Denotation - the literal aspects of a sign Connotation - the symbolic aspects of a sign FONT A font is traditionally defined as a quantity of sorts composing a complete character set of a single size and style of a particular typeface. Movie Titles Parts of a Whole/Portrait/Process Animated or Rotoscoped Footage Saul Bass SAUL BASS ( ) was not only one of the great graphic designers of the mid- 20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger, and Martin Scorsese. Titles What is the film about? What is the genre? What is the mood/tone of the film? Who is the intended audience? What imagery would complement the story? What font would be appropriate? What color scheme would be appropriate? Samples Six Feet Under https://www.youtube.com/watch?v=narXnHfeBGI Game of Thrones https://www.youtube.com/watch?v=s7L2PVdrb_8 The Incredibles https://www.youtube.com/watch?v=nJtUdm3TLZ8 Assignment Title (5-9 seconds) for the movie Boomerang (1992) Use Text and Boomerang animation only Synopsis: A successful executive and womanizer finds his lifestyle choices have turned back on him when his new female boss turns out to be an even bigger deviant then he is.