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Welcome, Chicago Users!Callie Louis

Product Manager

• Optimizely Updates

• Opticon Takeaways

• Testing in Practice- Chad Wales (American Medical Association)- Jessica Richardson (Accenture)

• Segmenting Results- Alexis Bressan (Rise Interactive)

• Breakout Session

Get Optimizely Certified• success.optimizely.com/certification/

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ence

Join our Online Community• Optiverse.com

• Network with your fellow experimenters and discuss hot CRO

topics

• Find help documentation & get your questions answered

OPTICON TAKEAWAYS

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“Experience will be the primary mode of competition in 2016”

- Accenture

Q U O T E

• Stats Engine

• Goals

• User Testing

• Tips

• Testing Pipeline

T A K E A W A Y S

• Traditional ways of statistics didn’t match how Optimizely consumers were using the platform

• View data as test is running

• Stopping tests early

• New Stats Engine allows users to view useful data as the test is running, not just after a test has reached a pre-determined sample size

• How Stats Engine functions impacts how we set up our goals

Video: www.optimizely.com/statistics

S T A T S E N G I N E

• Setting your Primary Goal is extremely important

• Secondary goals should be strong

• Know when to stop a test

G O A L S

“Goals should be close in the funnel to what you’re testing”

U S E R T E S T I N G

U S E R T E S T I N G

U S E R T E S T I N G

-53%

U S E R T E S T I N G

+9%

U S E R T E S T I N G

Takeaways:

1) If you user test, A/B test too

2) Always include your most important metrics as secondary goals, even when they’re far down the funnel from what you’re testing

T I P S

• Look at behavior, not demographics

• Go for the big win

• Test multiple tests at the same time

• Going responsive? Test your way there

• Push to production as soon as winner is declared

T E S T I N G P I P E L I N E

T E S T I N G P I P E L I N E

O P T I C O N O N L I N E

Opticon videos + slides are available online:https://www.optimizely.com/opticon/sessions/

TESTING IN PRACTICE

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G U E S T S P E A K E R

Chad WalesAmerican Medical Association

Article Abstracts Test

G U E S T S P E A K E R

Jessica RichardsonAccenture

Concept Validation Testing

SEGMENTING RESULTS

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G U E S T S P E A K E R

Alexis BressanRise Interactive

Segmenting Results

BREAKOUT SESSION

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• Break into groups of ~5

• 1 group member volunteers a page on their site(s) for the group to use for the breakout

• As a group, analyze and develop a testing pipeline

• 1 group member presents the page you selected and test ideas you came up with

B R E A K O U T S E S S I O N

NETWORKING

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