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Title of the Best Practice. Building Triple Helix Multi-Media Clusters and increasing cooperation between the partner regions through future projects or other mutual supports to the sector. An urban renovation strategy. A new model of making city - PowerPoint PPT Presentation
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Title of the Best Practice
Building Triple Helix Multi-Media Clusters and increasing cooperation between the partner regions through
future projects or other mutual supports to the sector
Description of the Best Practice
An urban renovation strategy. A new model of making city
The answer to a necessity: the Knowledge Economy
1998: the debate about the future of the industrial areas
New concept: The knowledge economyThe @ concept
Source: Loet Leydesdorff & Martin Meyer. 2003.
Knowledge-based
Economy
Knowledge
KnowledgeInfrastructure
GeographyPolitical
Economy
Economy
Innovation
22@Barcelona: Focusing in the Knowledge Economy
within a compact city
CLUSTERS & BUSINESS DEVELOPMENT
TALENTINFRASTRUCTURES
URBAN
INTERNATIONAL
DISTRICT
PROMOTION
DEMAND
22@INNOVATION
ICT
22@
BCN
INT
CAT
MEDIA
ENEBIO DIS
URB
ECO
SOC
Special infrastructures plan
Public space renewal
New heating and cooling system
New energy networks
Underground galleries
New mobility plan
Selective pneumatic waste collection
The scale of 22@Barcelona
• Productive Activities• Housing, facilities and services
The scale of the project:
Territory
New gross floor space
Increase in green spaces
Increase in facilities
Investment infrastructures
Employment:
Companies
3.200.000m2
800.000 m2
198,26 Ha (115 city blocks)
4.000.000 m²
114.000 m²
145.000 m²
180 M euros
45.000
1.752
What are the core aims and objectives of the Best Practice?
22@Barcelona: the innovation district:Developping an innovation ecosystem
Phase 2 CorporateEnvironmentProjects
Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure
Phase 3 PersonalEnvironmentRelationship space
What are the significant operational details of the Best Practice?
MEDIA
Entrepreneurship
Services for companies
Internationalization
Community of professionals
Cluster strategies
Transversalprograms
Relation between clusters
Marketing
ENERGY MEDTECH ICT DESIGN
Clusters policy
22@Barcelona: the innovation districtThe value Chain
Talent Attraction Retention Development Creation
Company Promotion Location Monitoring Growth
Innovation Science Technology Company Market
Urbanism Planning Management Infrastruct. Construction
Technological centers
Leadership of projects: 22@Barcelona: Clusters & activities
Companies
Institutions
Universities
IncubatorsResidences
Other services
Specific spaces
Dissemination spaces
Entrepreneurs
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UPF, UB, UOC
Media-TIC Building
RNE, CAC, Barcelona TV…
Audiovisual Production Centre (PBM)
Barcelona Media-Innovation Centre
Melon District / Ciutadella
Media Factory
MediaPro, Lavinia, Apunto la Postpro …
Partnership strategyMedia Complex: Barcelona Media Park
Investment: 80 M€
Barcelona Media organization
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, La Salle
Media-TIC building
CMT, FBD, Localret
Interface building, Media-TIC building
Technological ICT Center
Melon District
ICT House
T-Systems, Indra, Telefónica, Vodafone, …
Partnership strategyICT: Network of R+D centers related to ICT
Multiple areas of research, development & commercialization
New paradigms like 3D audio,New applications of audiofor diverse fields:
industrial quality control, security people with disabilities.
3D editing: inserting virtual objects into 3D videoResearch into 3D narratives:
What sort of funding was used for the Best Practice?
Public Financing Personalized information, advice and management
The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.
22@Capital Private and venture capital investment networks
Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.
Which new technologies are used for marketing of AV sector?
• Latest trends in social media, mobile apps and audiovisual media, with applications in the world of football and Formula 1.
• A pioneer technology to discover what is new in the media in real time.
• Application in many sectors, such as health and safety, the automotive industry, medicine and mobility. It has developed a pioneer technology to discover what is new in the media in real time.
What are the transferable elements of the Best Practise to other regions?
• 22@ PLUS: Innovation and technology– The concentration of clusters in different
economic sectors in the same area: creation, growth and innovation business
• 22@Synergys– Business networking and work sessions at
congresses or other scientific or technological events that take place in Barcelona.
– Easy access to new emerging technologies to create synergies and more competitive business environment.
• Public support to generate new business opportunities.
Citizens Projects
Sponsorship and participation in the neighborhood activitiesDirect communication actions
Citizens needs analysis
• Virtual Memory of the Sant Martí District’s elders
• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District
• 22@FP• 22@Becat• MITSpain• 22@MBA• 22@Master/22@Degree
22@Staying in company22@Districte Digital
Talent’s attraction and retention
The 22@ Plan, a new model of compact city
Subsidized housing
@ activities
7@ facilities
Green spaces Industrial heritageAvanced infrastructures
New mobility model
Revitalization public spaces
Please refer to any particular innovative elements of the Best Practice
•New understanding of living in a city
22@ Space ofPersonal Relation
22@Talent
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@
Space of personal relation
• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company
For the professionals For the neighbours
Please describe any evidence of success of the Best Practice
Urban Lab 22@,
Contact data for those interested in knowing more about the Best Practice
• 22@BARCELONA – (BARCELONA ACTIVA)• Marc Sanmarti
Barcelona City Council M. +34 699.708.874E. [email protected]
• Llacuna, 162 - 16408018 Barcelona
• [email protected] +34 934 019 [email protected]
• www.barcelonactiva.cat • facebook.com/barcelonactiva • twitter.com/barcelonactiva• Website where it is possible to find more information about the Best Practice * • http://www.22barcelona.com• http://www.barcelonactiva.cat
Samples – Barcelona Media
The audiovisual sector