Financial Marketing Case Studies

Financial marketing can be a complicated undertaking. You want to promote strength and confidence in your institution, assuring customers that they’re making the right choice in trusting you with their money. The up-selling of financial products is an important aspect, too, as is making sure you’re following all the appropriate regulatory guidelines and procedures.

InTouch Creative Group is here to help –our experience in developing marketing communications for financial institutions has led us to realize that it takes a delicate balance of information, customer assurance and positive branding messages to maintain a strong, trusted institution in these volatile economic times.

Please review the following case studies that profile the work we’ve done for several Northeast Georgia financial institutions.

Financial Marketing

Branding & Identity Refinements and Logo Development

Print Brochures With Folders & Inserts

Newsletters, Stationery, Signage, Tradeshow Displays, Print Advertisments, Direct Mail

Email Templates, ATM Screens, Client Login Areas, Presentations

This Page1. Rezzer Capital Partners business card design2. MembersFirst E-Statement Email Notification

Template

Case Study: Financial 3

Clockwise From Top Left1. Rezzer Capital Partners

Powerpoint Presentation2. EMG Property Appraiser

Secure Login Website 3. EMG Brochure

InTouch Creative Group has been helping manage the Pinnacle Bank brand since the Elberton-based bank’s acquisition of Georgia Central Bank in Spring 2007. The partnership began with an awareness campaign to notify current Georgia Central customers of the change, which was accomplished via print and billboard ads, a brochure mailed to customers, online press kit materials to notify the media, and a “customer appreciation” cookout at each newly-converted Pinnacle branch.

When Pinnacle opened new branches in Commerce and Athens, InTouch Creative Group was called to create “microsites”–mini websites for the branches–as well as new signage, promotional items and a welcome booklet mailed to Commerce customers (whose Athens First Bank & Trust branch was acquired by Pinnacle), as well as to promote and manage grand opening events for each branch.

Pinnacle Bank

Full Website Redesign With Microsites for Some Branches

CMS Control of All Aspects of Website Content

Advertising Campaigns Across Print and Online Media

Events for New Branch Openings

E-Blasts & Direct Mailers

75th Anniversary Logo Design

Branch Banners, Signs, & ATM Screens

From Left to Right

1. “We’ve Seen It All” Brochure from the Print and Online Ad Campaign

2. 75th Anniversary Logo3. Main Pinnacle Bank Website

Case Study: Financial 5

Recently, Pinnacle Bank celebrated its 75th birthday with a special 75th anniversary logo design and a campaign designed and executed by InTouch Creative Group across print and online media. The campaign showcased various fashions throughout the years and highlighted the fact that Pinnacle Bank was there to “see it all.” A brochure mailed out to all Pinnacle customers expanded on this theme, reinforcing the bank’s “safety and soundness” despite the troubles of other financial institutions during the economic downturn.

Since 1934, Pinnacle Bank has adapted to the times to meet its customers’ needs. InTouch Creative Group has helped the bank connect with tech-savvy customers by integrating mobile banking and social media like Facebook into its website.

The most current project InTouch Creative Group has completed was a complete overhaul of the main Pinnacle Bank website. The site was badly in need of a design makeover and content update, so InTouch Creative Group did just that, creating a functional and informative site with top and left-hand menu navigation, photo arrays, an online banking portal and more.

What’s up next? A video and quarterly newsletter promoting Pinnacle’s small business banking solutions. InTouch Creative Group has enjoyed assisting Pinnacle Bank in promoting its customer-tailored approach to banking in each of the communities it serves!

The website receives an average of over 70,000 hits, and over 150,000 page views per month.

Two prominent Georgia credit unions recently asked InTouch Creative Group for complete redesigns of their websites. Both Decatur-based MembersFirst Credit Union and Duluth-based Georgia Federal Credit Union had content and imagery on their sites that was outdated or unclear, and each needed an improved user interface to help member-owners get more value out of their visit.

Working closely with marketing personnel at each credit union, InTouch Creative Group updated the website visuals to be more consistent with current branding and aesthetics, made user interface and overall usability improvements, revised the site content to allow for better Search Engine Optimization results, and added a client Content Management System for client control of content and updates.

Credit Unions

Website Updated and Redesigned to Meet Brand Standards and User Interface Needs

Basic Web-Based CMS Tool for Client Updates (MFCU)

Search Engine Optimization & Analytics

Customized Member Group Landing pages (MFCU)

Monthly E-Statement Template Design (MFCU)

InTouch Creative Group performed complete redesigns of two Georgia-based credit union websites, resulting in improved navigation and ease-of-use for their members.

Case Study: Financial 7

From Left to Right1. Various Pages from Georgia Federal Credit Union (Green) &

MembersFirst Credit Union (Red)2. Georgia Federal Credit Union Homepage3. MembersFirst Homepage4. MembersFirst Member Group Microsite (Blue)

On average, GFCU’s website receives over 250,000 hits per month and MFCU’s website over 35,000 per month.

706.546.7137 247 E. Washington Street, Suite 100 Athens, Georgia 30601

Contact us today for more details or for a consultation on your specific needs and goals for your Financial Institution.

See this case study online in more detail:www.InTouchCreativeGroup.com/CaseStudies

InTouchCreativeGroup.com

InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing,

design, web and public relations agency. Our goal is to align our creative solutions with the

needs of our clients, providing the best competitive advantage and level of success while

maintaining dedication to the interests and growth of our employees and community.