Titan industries A TATA ENTERPRISE

By,

Santosh Kumar

Introduction

It is a joint venture between the TATA group, and TIDCO

Watches, Jewellery, Engineering components ,Sunglasses, Wallets, Bags and Belts.

World's fifth largest wrist watch manufacturer Exports watches to nearly 32 countries. Fastrack, Sonata, Raga, Edge, Octane, Xylys,

Titan eye+ and Tanishq, Goldplus, Zoya.

History Of Titan In the 1980s, Xerxes Desai and his team

dreamed about Titan Titan was established in 1984. joint venture between the Tata Group and

the TIDCO. third Indian watch manufacturer after HMT

and Allwyn. Titan formed a joint venture with Timex

Group. Transformed the Indian watch market.

History Of Titan

SONATA, Youth segment with Fastrack. brought international brands into the Indian market. In 1995, Titan Company launched Tanishq. also made its foray into eyewear branched into precision engineering components

watches jewellery Eyewear PrecisionEngineering

1309cr 5013cr 248crBrands

Sonata , TitanFastrack, Zoop

Nubula

BrandsTitan

FastrackEye+

BrandsTanishq

Goldplus Zoya

More B 2Bbusiness

Titan:311Helio:6

Fastrack:47Service centers:325

Dealers:11,000

Tanishq :120Goldplus: 29

Zoya :2Titan Eye+:120

International Outlets

Across all Titan products:1600

Summary

65% market share in India

Small domestic market but

huge exports potential

Very small market share-Large growth potential and

Exports

Small market share –Large

growth potential and

Exports

TITANWATCHES & ACCESSORIES

where the Titan story began. fifth largest watch manufacturer in the world. 60 % share of the total Indian market. sold in about 32 countries. manufactured the world's slimmest wrist watch.

TITANWATCHES & ACCESSORIES

Titan launched the HTSE, which run on light.

Acquired Swiss watch maker Favre Leuba for Euro 2 million.

TITANCOLLECTIONS

Titan Edge: The world's slimmest watch. Titan Raga: For today's affluent woman. Nebula: solid 18k gold and precious stones. Sonata: India's largest selling watch brand to suit the common man's wallet. Xylys: A Swiss-made , designed watch for new age achiever. Fastrack: Watches created for trendy youth of today Retail: access to premium brands Helios: India’s multi-brand watch showroom

TITAN JEWELLERY DIVISION

Tanishq is the jewellery brand. Tata+Naksh. Tanishq started in 1994 . Meant for the European & American markets. shifted focus on Indian markets. Their factory located at Hosur, Tamil Nadu. India's fastest growing jewellery brand. recently launched Goldplus.

TANISHQ COLLECTIONS Mia and Blush

Precision Engineering

initiated a PRECISION ENGINEERING DIVISION in 2002.

aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments

includes pointers, dashboard clusters like fuel gauge, temperature gauge, gear shift indicators, clocks, injection molded plastic

Other AccessoriesIn 2007 entered the prescription eye wear segment under the brand name Titan Eye+. Titan also produces sun glasses, bags, belts and others under the fastrack brand name. Eye+, the third major venture of consumer business

• Helmet market under its Fastrack brand

Conclusion

• Titan has left an indelible footprint across the world, taking its dedication to quality and flair for design to 32 countries worldwide, including the Middle-East, South-East Asia and Africa. As you read this, a Titan watch is being bought somewhere in the world.