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Confidential Report
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Tire Fillers Market 2018
Past-Present-Future
3rd Edition Page 1 of 103
Report Number: RCCL160 Issue Date: 10th September 2018
Prepared For: General Release
Rubber Chemical Consultants Ltd
Sample Report
Page 2 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Tire Fillers Market 2018 Past-Present-Future
1 CONTENTS
2 Executive Summary ............................................................................................................................... 5
2.1 Scope ............................................................................................................................................. 5
2.2 Objectives...................................................................................................................................... 5
2.3 Market Drivers .............................................................................................................................. 6
2.4 Market Volumes ............................................................................................................................ 7
2.5 Market Values ............................................................................................................................. 10
2.6 Industry Outlook ......................................................................................................................... 13
3 Introduction ........................................................................................................................................ 14
3.1 Definitions, Abbreviations and Nomenclature ........................................................................... 14
3.2 Scope ........................................................................................................................................... 16
3.3 Objectives.................................................................................................................................... 16
3.4 Information Sources .................................................................................................................... 17
3.5 Assumptions ................................................................................................................................ 17
4 Methodology ....................................................................................................................................... 18
4.1 General Reporting Principles ...................................................................................................... 18
4.2 Consumer-Up Analysis ................................................................................................................ 18
4.2.1 Key Parameters ................................................................................................................... 19
4.2.2 Consumer Plant Parameters ............................................................................................... 19
4.2.3 Product Technology Parameters ......................................................................................... 19
4.2.4 Market Parameters ............................................................................................................. 20
4.3 Market Volumes for Tire Chemicals ............................................................................................ 22
4.3.1 Consumer-Up Analysis ........................................................................................................ 22
4.3.2 Tire Parameters ................................................................................................................... 23
4.3.3 Tire Utilisations ................................................................................................................... 24
4.3.4 Reported Values .................................................................................................................. 26
4.4 Market Values for the Tire Segment ........................................................................................... 26
4.4.1 Regional Valuations ............................................................................................................. 26
4.5 Data Validation............................................................................................................................ 27
Page 3 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
5 Tire Fillers Overview ............................................................................................................................ 28
5.1 Reinforcing Fillers ........................................................................................................................ 28
5.1.1 Carbon black ....................................................................................................................... 28
5.1.2 Precipitated Silica ................................................................................................................ 29
5.2 Non-Reinforcing Fillers ................................................................................................................ 30
5.2.1 Clay Types ........................................................................................................................... 30
5.2.2 Calcium carbonate .............................................................................................................. 30
5.2.3 Ground Coal ........................................................................................................................ 30
5.2.4 Titanium Dioxide ................................................................................................................. 30
5.3 Specialist ‘Other’ Fillers ............................................................................................................... 30
5.4 Alternative Materials .................................................................................................................. 31
6 Key Manufacturers .............................................................................................................................. 32
6.1 Carbon Black ............................................................................................................................... 32
6.1.1 Furnace................................................................................................................................ 32
6.1.2 Thermal ............................................................................................................................... 34
List of Figures
Figure 2.1 - Tire Filler Market Drivers Overview ........................................................................................... 6
Figure 2.2 - Global & Regional Tire Filler Market Volumes - All Filler Types 2011 to 2029 .......................... 7
Figure 2.3 - Global Carbon Black Market Volumes by Type 2011 to 2029 ................................................... 7
Figure 2.4 - Global & Regional Furnace Carbon Black Volumes 2011 to 2029 ............................................. 8
Figure 2.5 - Global Precipitated Silica Market Volumes by Type 2011 to 2029 ............................................ 8
Figure 2.6 - Global & Regional STS Market Volumes 2011 to 2029 .............................................................. 9
Figure 2.7 - Global & Regional HDS Market Volumes 2011 to 2029 ............................................................. 9
Figure 2.8 - Global Mineral Filler Market by Type 2011 to 2029 ................................................................ 10
Figure 2.9 - Global & Regional Mineral Filler Market Volumes 2011 to 2039 ............................................ 10
Figure 2.10 - Global & Regional Market Values All Fillers 2017, 2023, 2029 .............................................. 11
Figure 2.11 - Global Market Values by Filler Type 2017, 2023, 2029 ......................................................... 11
Figure 4.1- 'Consumer-Up' Market Analysis ............................................................................................... 18
Figure 4.2- Consumer Plant Parameters ..................................................................................................... 19
Figure 4.3 - Product Technology Parameters.............................................................................................. 20
Figure 4.4- Market Utilisation Parameters ................................................................................................. 21
Figure 4.5 - Extended Model for Tire Segment ........................................................................................... 23
Figure 6.1 - 2017 Global Furnace Carbon Black Manufacturing Capacity .................................................. 32
Page 4 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
List of Tables
Table 2.1 - Summary Global Market Values by Filler Type and Subtype 2017, 2023, 2029 ....................... 12
Table 3.1 - Definitions, Abbreviations and Nomenclature ......................................................................... 14
Table 4.1- Future Year Projections .............................................................................................................. 22
Table 4.2 - Tire Parameters ......................................................................................................................... 24
Table 5.1 - Clay Types Used in Tire Compounding ...................................................................................... 30
Table 6.1 - Top 10 Furnace Carbon Black Manufacturers by Production Capacity 2011 to 2030 .............. 33
Sample Report
Full Report: 103 Pages, 28 Figures, 122 Tables
+ Excel Workbook
Please refer to report contents in separate document
for full details on sections, tables & figures
For further information please contact:
+44 (0)121 3848657
www.rubberchemicalconsultant.com
Page 5 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
2 EXECUTIVE SUMMARY
This summary details tire filler volumes in kMT (thousands of metric tonnes) and market values in
MM$ (millions of United States Dollars, USD).
2.1 SCOPE Tire Fillers: Carbon blacks (furnace, thermal and acetylene), precipitated silica (standard and highly
dispersible), mineral fillers (clay types, calcium carbonate, ground coal), titanium dioxide and ‘other’
specialist types.
Excluded: Materials used as dusting agents or air release agents in tire production, retreading or
component preparation.
Markets: Tire market segmented by main tire types. Also including tire bladders, curing envelopes, inner
tubes, and retread compounds.
Geographies: Global split by RCCL defined regions: Africa, China, CIS, Europe, India, Middle East, North
America, North Asia, South America and South Asia.
Time Frame: Years 2011 to 2030.
Market Volumes: Market volumes for 2011 to 2017 are determined and validated against historic usage
patterns. Volumes for 2018 to 2030 are projected using stated modelling techniques. Market volumes
are provided globally and regionally by filler type and by tire type.
Market Prices: Average weighted regional market prices are provided for each filler type and subtype.
Market Values: Market values for 2017 are estimated from weighted average pricing by filler type.
Market values for 2023 and 2029 use 2017 prices with the projected yearly volume.
2.2 OBJECTIVES The key report objectives are as follows:
Provide an overview of tire fillers and their use.
Provide an overview of the tire filler industry.
Analyse past, present and future market drivers for tire fillers.
Analyse and contrast 2017 tire filler market prices by region.
Analyse tire filler market volumes for 2011 to 2030.
o By region, filler type and tire type.
Analyse tire filler market values for 2017, 2023 and 2029.
o By region and filler type.
Page 6 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
2.3 MARKET DRIVERS Figure 2.1 - Tire Filler Market Drivers Overview
Figure 2.1 highlights the primary market drivers for tire filler use. Dealing with each of these in turn:
Mobility *********: Increasing ******** requirements *** developing ******* drives ********* tire
********** volumes* which ** turn ****** filler ************. This ** coupled **** increasing
********** affluence ****** in ***** regions* leading ** strong ****** towards ****** value *****
(***) goods. The ***** to *** goods **** drives ******** tire ******* types* technologies ***
associated ****** types.
Legislation & Environment: Tire ********* and ********* standards *** particularly ****** drivers ***
the *** of ****** dispersible ************ silica ** PC*SUV*LT **** treads *** sub*treads. The *****
tire ******* is **** seeing ********** use ** precipitated ****** in ******* with ****** legislative
*******. Precipitated ****** use ** substantial ** regions **** have *********** tire *********,
significant ****** is ******** for **** filler ** China ** particular ***** is ** the ***** stages ** tire
********* implementation. Sustainability ** also ******* significance* this ** leading ** tire ******
reduction ********** as **** as *** use ** renewable ********* (*.g. powdered ******** rubber**
both ** these ********* overall **** filler ***.
*** ********: The ********** for **** value ***** tire ******** differs ********* upon *** tire
************. One ****** thread ** the ***** towards ****** diameter ***** aspect ***** tires ***
PC *** SUV ******* types* this ** also ********** by *** increasing ****** demand *** SUV ****
types **** PC *****. HVA ******** differentiate ********** via *********** characteristics ***** are
******** influenced ** material *** filler *********. For ** and *** tires *** use ** precipitated ******
in *** tread *** help ******** a **** range ** desirable *********** aspects ********* upon ***
specific **** subtype *e.g. all ******, high ***********, winter ***.). Other **** value **** types
******* aero* motorcycle *radial* and ***-the*road *****, these **** types *** expected ** have
****** growth ***** as **** as *********** material *********** efforts **** respect ** filler
***********.
** ** ** *****: Automotive ************** OE ************, ultimately ****** by ********
legislations* typically ******* cutting **** technologies *** rolling ********** reduction. This *** a
****** influence ** material *** tire ****** which ** turn ********** filler ******. New ********
formulations *** materials ********* start ** the ** segment *** proliferate **** to ** after * period
** time. For ******* this ***** the *** and ****** used ** typically ********* between ** and ** tire
********.
Page 7 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Cost ***********: The **** market ********* is *******, with ********* brand ************
(******) and manufacturer’s ************. The *********** nature ** the **** market *********
leads ** cost ********* requirements* some ** which *** be ******** by ****** use. Low ****** of
*** cost *******, especially ***** which **** no ****** cost ******** with ******* oil* is
**********.
2.4 MARKET VOLUMES Figure 2.2 - Global & Regional Tire Filler Market Volumes - All Filler Types 2011 to 2029
Figure 2.2 presents global and regional tire filler market volumes for all filler types. **** ****** volume
*** ***** ***, with ***** accounting *** **** *** (**.8%). Short **** growth ** estimated ** be *.*%,
leading ** a ***** **** ****** of ***** kMT. The ****** rate ** predicted ** slow ** *.*% for ****/**,
with a **** volume ** ***** *** and ***** accounting *** **** *** (**.8%).
Figure 2.3 - Global Carbon Black Market Volumes by Type 2011 to 2029
Figure 2.3 presents global carbon black volumes. Carbon black use is almost exclusively furnace carbon
black with minor contributions from thermal and acetylene carbon blacks.
Page 8 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Figure 2.4 - Global & Regional Furnace Carbon Black Volumes 2011 to 2029
Figure 2.4 presents global and regional furnace carbon black volumes. The **** market ****** was *****
kMT* with ***** accounting *** **** *** (**.0%). Short **** growth *** ****/** is estimated ** *.*%
giving a **** total ** ***** ***. Longer **** growth *** ****/** is estimated ** *.*% with a ***** ****
****** of ***** kMT. China ******** for **** kMT ** the **** volume ***.8%*.
Figure 2.5 - Global Precipitated Silica Market Volumes by Type 2011 to 2029
Figure 2.5 presents global precipitated silica volume by subtype. The **** global ****** is ********* at
**** kMT **** a **.*% share *** HDS. Short **** growth *** ****/** is estimated ** *.*% giving a ****
total ** **** ***. Long **** growth *** ****/** is *.*% giving a **** volume ** **** *** with * **.*%
HDS share.
Page 9 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Figure 2.6 - Global & Regional STS Market Volumes 2011 to 2029
Figure 2.6 presents global and regional STS market volumes. The **** market ****** was ********* at
*** kMT **** a ***** term ****/** growth **** of *.*%. The ****** term ****/** growth **** was
********* at *.*% giving * **** ****** of *** kMT. China *** the ******* share ******* from *** kMT
***.1%* in **** to *** kMT ***.7%* by ****.
Figure 2.7 presents global and regional HDS market volumes. The **** market ****** was *********
at **** kMT **** a ***** term ****/** growth **** of *.*%. The ****** term ****/** growth ****
was ********* at */*% giving * **** ****** of **** kMT. The ******* of ****** share ** estimated
** shift ** China **** the ****** term. North **** is ********* to **** the ******* short ****
share* followed ** Europe.
Figure 2.7 - Global & Regional HDS Market Volumes 2011 to 2029
Figure 2.8 presents global mineral filler volumes by filler type. The *** of ****** coal ** predicted **
increase *************. This *** have ********* implications ********* the ******** of *****
alternative ******* (*.g. recovered ****** black*.
Page 10 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Figure 2.8 - Global Mineral Filler Market by Type 2011 to 2029
Figure 2.9 presents global and regional mineral filler volumes for all mineral types. The ***** ****
****** is ********* at *** kMT **** a ***** term ****** rate ** *.*%. The ****** term ****/**
growth **** is ***** at *.*% giving * **** ****** of *** kMT. China ** estimated ** see *** biggest
********.
Figure 2.9 - Global & Regional Mineral Filler Market Volumes 2011 to 2039
2.5 MARKET VALUES
Global and regional market values for all filler types are presented in Figure 2.10. The **** global ****
filler ****** value *** estimated ** ***** **$. The ****** value ** predicted ** grow *using ****
average ******** pricing* to ***** MM* by **** and ***** MM* by ****. China *** the *******
market ***** which *** **** **$ (**%) in **** ***** is ********* to ** **** **$ (**.3%) ** ****.
These ****** are ********** of * lower ***** content *** China ** ****, ***** is ********* addressed
** ****.
Page 11 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Figure 2.10 - Global & Regional Market Values All Fillers 2017, 2023, 2029
Global market values by filler type are presented in Figure 2.11. Carbon ***** accounts *** ****
**$ (**.3%) ** the **** total* with ************ silica ********** for **** MM* (**.7%). The *****
filler ***** have ***** contributions ******** to ***** two ****** types. Carbon ***** accounted ***
**.*% of the ***** filler ******, whereas ************ silica ********* for **.*%, this *********
higher ******* values *** precipitated ******.
Figure 2.11 - Global Market Values by Filler Type 2017, 2023, 2029
Summary global market values by filler type and subtype are presented in Table 2.1. This ******** more
******** analysis *** the ***** value *******. The ***** for *** (**%) and HDS ***%) for *** total
************ silica ***** indicates ************* higher ****** for *** HDS *****.
Page 12 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
Table 2.1 - Summary Global Market Values by Filler Type and Subtype 2017, 2023, 2029
MM$ Year
Type Subtype 2017 2023 2029
Carbon Black
Furnace **** ***** *****
Thermal *** *** ***
Acetylene *** *** ***
Precipitated Silica
STS *** *** ***
HDS **** **** ****
Mineral
Clay ** ** **
CaCO3 ** ** **
Coal ** ** **
TiO2 * * *
Others ** ** **
Page 13 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
2.6 INDUSTRY OUTLOOK The **** filler ******* has * healthy ***** term ****/** CAGR ** *.*% by market ******. This *** be
******* broken **** by ****** type **** furnace ****** black ****** a ******** lower **** of *.*%
and ************ silica ****** a ****** CAGR ** *.*%. Mineral *******, which **** significantly *****
market *****, also **** a ******** higher **** versus ****** black ** *.*%.
The ******* carbon ***** industry *** a ********* period **** **** ** **** **** oversupply ** APAC
*** subdued ****** pricing ** most *******. As **** progressed *** market ********** for ****
furnace ****** black ******** considerably. This *********** was *** to ************* restrictions
** China ***** limited ********** and ******** market ********** in **** in **********. The
******* furnace ****** black ********* have **** able ** leverage *** supply*demand ********* as
**** as ********** feedstock ****** to ********* more ********** contracts. This *** improved ***
financial *********** of *** leading *********. This ********* is *** to ******** throughout ****. A
******* indication ** improved ******* is *** announcement ** significant ******** increases ** a
****** of ******* carbon ***** producers.
The ************ silica ******** changed ************* in **** with ******** purchase ** Huber
******. This **** lead ** product **************** within *** new ****** business *** improves
******** global ******. The ************ in ***** is *** to ****** for *** foreseeable ******, this
** impacting ****** in **** in ********** and **** in ******. Market ****** in ***** America **
currently ******** production* however* significant ******** increases ** this ****** may ****** a
******* in *** medium ****, this ** also ********* upon **** labeling *********** (** not) ** the
***. Established ********* are ******* differentiated ******** in ***** to ******* margins* this **
especially **** in ****** and *** established ********* in ****. Continued ******* pressure **
expected **** Chinese *********.
Mineral ****** producers **** continue ** explore ***** opportunities *** differentiated ******** as
**** as ********* the ****** reach ** products ******** to ***** costs. There ** expected ** be
*********** uptake ** powdered **** as * cost *******.
Competitive ********* include ******** products **** as ********/reclaimed ****** and *********
carbon *****. Powdered ****** is ********** low ****** but ** expected ** grow ** above *******
industry *****. Reclaimed ****** is **** low ****** which ** mainly **** as ******* butyl
*********** in **** tire *****. Recovered ****** black ** considered *** low ****** for ******** at
*******. The ****** use ** recovered ****** black **** depend **** product *** process
************, currently ** is ******** to ** able ** compete ** cost ***** with ******* such **
ground ****.
Page 14 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
3 INTRODUCTION
This section provides the framework for this market research report. Definitions and scope provide critical
components necessary for a clear understanding of the report and conclusions. The objectives provide
the building blocks for the market report. Information sources allow the user to understand the level of
detail and reliability of the data.
3.1 DEFINITIONS, ABBREVIATIONS AND NOMENCLATURE Definitions, abbreviations and nomenclature are provided in Table 3.1.
Table 3.1 - Definitions, Abbreviations and Nomenclature
Item Definition/Description
3PMSF The Three Peak Mountain Snowflake label found on winter tires and all weather tires.
Aero Aircraft tires.
Africa The African region – all countries on the African continent.
Agri Agricultural tires.
APAC Asia Pacific. Countries east of Pakistan.
AS All Season tire type. This covers tires with M+S tire labelling.
AW All Weather tire type. This covers tires designed for all weathers which includes snow performance. These tires have the 3PMSF label indicating measurable and standardised snow and low temperature performance.
CaCO3 Calcium Carbonate.
CAGR Compound annual growth rate.
CARB California Air Resource Board Regulation.
China Mainland China.
CIS CIS Countries plus countries outside of the Europe and EFTA. (Albania, Armenia, Azerbaijan, Belarus, Bosnia, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Montenegro, Russia, Serbia, Tajikistan, Ukraine, Uzbekistan)
Eco Eco tires represent tires manufactured in energy and resource efficient factories. These tires typically incorporate a proportion of sustainable materials and also provide environmental credentials through low rolling resistance. In the case of truck tires there is also significant importance placed on retreading and case life.
EFTA European Free Trade Association.
EMEA Europe, Middle East and Africa.
EPA USA Environmental Protection Agency.
Europe Countries of the European union plus EFTA.
GTRCDB© RCCL’s Global Tire & Rubber Chemicals Database.
HC Hydrocarbon type tread performance resin.
HDS Highly Dispersible Precipitated Silica.
HP High Performance tire. These are tires with speed ratings of H and V.
HVA High Value Goods (typically large diameter, low profile). Manufacturer’s definitions vary for HVA.
India Mainland India.
Page 15 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
JV Joint venture.
kMT Thousands of metric tonnes.
LFY Last full completed year. For market reports this is the last full year which can be benchmarked against RCCL’s range of confidential market volume information.
LRR Low rolling resistance.
LT Light Truck tire. Tires for commercial vehicles <3.5MT.
Middle East Countries around the Persian Gulf. (Afghanistan, Bahrain, Iran, Iraq, Israel, Jordon, Kuwait, Lebanon, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Turkey, Turkmenistan, United Arab Emirates, Yemen).
MT Metric Tonne.
M + S Mud and snow label. This label is not a rigorous performance standard and only applies within a manufacturer and range of tires. It is typically indicative of a tread design allowing for better handling in adverse conditions, it does not necessarily indicate low temperature performance.
MM$ Millions of United States Dollars.
MW Molecular Weight.
NAFTA Canada, Mexico, United States.
N. America NAFTA countries (Canada, Mexico and United States).
N. Asia Countries around mainland Asia. (Bangladesh, Bhutan, Cambodia, Japan, Laos, Mongolia, Myanmar, Nepal, North Korea, South Korea, Taiwan, Thailand, Vietnam)
NR Natural Rubber.
OE Original equipment (new vehicle production).
OTR Off road tire.
pa Per annum.
PC Passenger car.
Precedence RCCL’s tire allocation method. AW > WT > UHP > HP > ECO > Others.
RCCL Rubber Chemical Consultants Ltd.
RP Replacement market (components serving the used car market)
SAM South America including Central America (not Mexico).
S. America Countries of central and South America.
S. Asia Countries separate from mainland Asia. (Australia, Brunei, East Timor, Fiji Islands, Indonesia, Malaysia, New Zealand, Philippines, Samoa Islands, Singapore, Solomon Islands, Sri Lanka, Tonga, Vanuatu)
SM Summer Tire. For the purposes of this report summer tires are budget tires with S & T speed ratings. Summer performance tires are accounted for in the HP & UHP types.
SM – LRR Summer Low Rolling Resistance tire. These tires are early generation low rolling resistance tires, or budget low rolling resistance tires.
STS Standard Precipitated Silica.
SUV Sports utility vehicle or similar type.
TD Tangent delta. The ratio of dynamic loss modulus to dynamic elastic modulus.
Touring Touring tires are typically designed with comfort in mind. These tires cross a range of performances from budget (typically AS) through to UHP.
TR Truck Radial. Tires for vehicles >3.5MT.
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UHP Ultra-High Performance tire. These are tires with speed ratings > V.
WT Winter tires. Winter tires are tires with the 3PMSF designation (Europe and North America) and also designated winter tires in North Asia (Japan and South Korea).
YoY Year-on-year.
3.2 SCOPE The following items are included in the scope:
Tire Fillers: Carbon blacks (furnace, thermal and acetylene), precipitated silica (standard and highly
dispersible), mineral fillers (clay types, calcium carbonate, ground coal), titanium dioxide and ‘other’
specialist types.
Excluded: Materials used as dusting agents or air release agents in tire production, retreading or
component preparation.
Markets: Tire market segmented by main tire types. Also including tire bladders, curing envelopes, inner
tubes, and retread compounds.
Geographies: Global split by RCCL defined regions: Africa, China, CIS, Europe, India, Middle East, North
America, North Asia, South America and South Asia.
Time Frame: Years 2011 to 2030.
Market Volumes: Market volumes for 2011 to 2017 are determined and validated against historic usage
patterns. Volumes for 2018 to 2030 are projected using stated modelling techniques. Market volumes
are provided globally and regionally by filler type and by tire type.
Market Prices: Average weighted regional market prices are provided for each filler type and subtype.
Market Values: Market values for 2017 are estimated from weighted average pricing by filler type.
Market values for 2023 and 2029 use 2017 prices with the projected yearly volume.
3.3 OBJECTIVES The key report objectives are as follows:
Provide an overview of tire fillers and their use.
Provide an overview of the tire filler industry.
Analyse past, present and future market drivers for tire fillers.
Analyse and contrast 2017 tire filler market prices by region.
Analyse tire filler market volumes for 2011 to 2030.
o By region, filler type and tire type.
Analyse tire filler market values for 2017, 2023 and 2029.
o By region and filler type.
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3.4 INFORMATION SOURCES
Primary Sources
Tire & rubber chemical company confidential contacts covering a broad range of disciplines (e.g. technical,
commercial, marketing, production).
Knowledge gained via industry participation – no confidential information is presented.
Consultation for a range of clients on market and technical issues, enables extensive industry interaction
and ensures up to date knowledge. Active consultations include carbon black companies, tire companies,
rubber chemical companies, petrochemical companies, investment institutions and technology start-ups.
While confidential information is not used directly in reports, information is used to benchmark and fine
tune the reporting system providing realistic volume estimates via real life volume and technology
benchmarking.
Secondary Sources
Company annual reports & news feeds.
Industry journals.
Industry association journals and websites.
Industry conferences and papers.
Company web sites.
Government websites.
Patent reviews.
Global Tire & Rubber Chemicals Database (GTRCDB©)
The GTRCDB© is a proprietary database and reporting system designed specifically to gather and process
market information relating to companies active in material compounding. This database is constantly fed
information relating to tire, rubber and plastics compounding activities. Bespoke reporting tools allow
flexible reporting of past, present and future market requirements for individual compounding ingredients.
This is complimented by an extensive repository of chemical manufacturer information.
3.5 ASSUMPTIONS RCCL tries wherever possible to rely on fact based analysis. Much of the underlying analysis via the
GTRCDB© uses factual information gathered over many years from reliable sources. In order to provide a
full market picture of a complex segment it is always necessary to make assumptions. Wherever possible
RCCL will make these clear by making a comment in bold red. This type of annotation will be present in
the methodology section (Section 4) as well as within the market volume (Section 9) and values (Section
10) sections.
RCCL’s centrally controlled market analysis system allows alternative scenarios to be run. Clients wishing
to adjust any of the stated assumptions can arrange for further analysis at an additional agreed fee.
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Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
4 METHODOLOGY
This section explains the principles behind the generation of rubber chemical market volumes. Section
4.1 introduces a high level view of the ‘consumer-up’ approach. Section 4.2 discusses the framework for
the ‘consumer-up’ approach with Sections 4.3 detailing segment specifics for Tires.
4.1 GENERAL REPORTING PRINCIPLES A key concept of the methodology used is that of consumer driven demand using ‘Consumer Up’ analysis.
A high level view of the approach is presented in Figure 4.1. This shows that in order to evaluate the
market an understanding of product mix, product technology and production capacity is required. Further
to this, it is also necessary to adjust production capacity for market demand. All of these aforementioned
factors are bound by time and geography. Time in this case represents shifting product mixes, market
demands and associated production capacities, whereas geography represents additional regional
constraints/opportunities related to legislation and megatrends.
Figure 4.1- 'Consumer-Up' Market Analysis
4.2 CONSUMER-UP ANALYSIS RCCL’s ‘Consumer up’ methodology is based upon analysis of individual rubber chemical consumers at the
plant level. Each plant is allocated to a region, country and as appropriate state. Analysis is then done by
iterating over all plants for each of the required years. This plant level analysis is coupled with market
driven product and technology changes which allows a significantly more granular reporting approach
versus other market volume assessment methods.
This is explained in more detail in the following sections.
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4.2.1 Key Parameters
RCCL has determined all the key parameters (these parameters can also be considered as variables)
associated with a robust and meaningful analysis of the rubber chemical market. The reporting system is
built to reflect ‘real-life’ usage based upon individual production plant output. This output can be broken
down into product constructions with associated components and compound formulations.
4.2.2 Consumer Plant Parameters
Parameters related to consumer plants are highlighted in Figure 4.2.
Figure 4.2- Consumer Plant Parameters
The following information is regularly updated for each consumer plant from a range of different industry
sources:
Yearly production capacity at the plant level.
Yearly product splits at the plant level.
Intelligence information relating to future production and product developments.
Changes in ownership or transfer of assets.
4.2.3 Product Technology Parameters
Parameters related to products are highlighted in Figure 4.3. Product technology parameters are
dependent upon time as well as region. Time dependency is evident especially in shifting sizes and
underlying compound formulations (chemicals). Regional dependency is evident in both shifting sizes as
well as compositions, with increased sensitivity to chemical composition on a regional basis due to a
number of differing drivers.
The following product information is regularly updated and applied to the appropriate consumers based
on a range of industry sources:
Yearly product technology changes (construction based).
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Yearly product compound changes (material based).
Introduction of differentiated product sub categories.
Regional product shifts (e.g. tire sizes in each sub category).
Figure 4.3 - Product Technology Parameters
4.2.4 Market Parameters
Top level parameters relating to market demands are presented in Figure 4.4. These market parameters
are used to create a range of possibilities for future market volume outlooks via the use of incremental
changes to product split and technologies. When potentially disruptive drivers are considered (e.g.
potential legislation changes) the analysis can vary demands based on predicted splits versus publically
stated developments.
The following market information is regularly updated and applied to generate the appropriate utilisation
rates based on maximum production capacities:
Past, present and future product unit production.
Economic indicators & drivers, industry specific and IMF based regional and country forecasts.
Tire company market assessments.
Industry market assessments from a range of different sources.
Upcoming regional legislative drivers.
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Regional influences on specific sub segments.
Individual consumer responses to market changes and requirements.
Figure 4.4- Market Utilisation Parameters
4.2.4.1 Historic Values
The RCCL reporting system uses market models to adjust the manufacturing capacities to actual market
volumes. These are explained in Section 4.3. Historic values include values from the start year (2011) to
the last completed full year (LFY). These values utilise the market model plus a manual adjustment to bring
regional figures in line with those found from research.
Specific tire sub-segment markets are better defined than others. For tire industry data, historic figures
are adjusted to give overall regional balances for truck, light truck, SUV and PC tires. This is done by
adjusting regions with well-defined tire production and/or market data first and then applying necessary
adjustments to the remaining regions. Currently this means that North America, Europe, North Asia and
India are adjusted first and the remaining regions are adjusted to give a global figure in agreement with
research.
Market demand for rubber goods is not typically well documented, this means that the market model is
applied from the start year (2011) with manual adjustments being made for specific sub-segment changes.
Examples of specific changes relate to the mining and energy industries where performance may not track
GDP values.
4.2.4.2 Future Projections
Reporting years after the LFY can be projected in various ways, as shown in Table 4.1. The two most
common projections (PI and PIII) are highlighted in bold.
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Projection I gives an upper bound to market volumes based on the theoretical maximum production
capacities.
Projection III gives the most probable market volume based on the LFY capacity adjusted by forward
market models as well as changing actual product splits. Actual splits are either reported plant product
splits or those estimated by RCCL.
Table 4.1- Future Year Projections
Type Description
I Demand based on total production capacity and actual splits for all years.
II Actual demand to LFY. LFY projected by market model utilisation.
III Actual demand to LFY. LFY projected by market model utilisation and YoY actual product splits.
IV Actual demand to LFY. LFY projected by market model utilisation and YoY predicted product splits.
V Actual demand to LFY. LFY capacity and utilisation fixed using actual product splits.
VI Actual demand to LFY. LFY capacity and utilisation fixed suing predicted product splits.
4.3 MARKET VOLUMES FOR TIRE CHEMICALS Section 4.2 discussed the general principles for ‘Consumer-Up’ analysis. This section discusses Tire
Segment specific details which build upon the general principles adding additional levels of discrimination
in order to achieve accurate and precise results tailored to the Tire Segment.
4.3.1 Consumer-Up Analysis
Cumulative experience gained from numerous global tire chemical research projects has led to the tire
subtype splits which can be viewed in the Appendices – Section 13.1. These tire subtypes are allocated
year-on-year to the individual tire manufacturing plants. An additional level of product discrimination
required is the differentiation between OE tires and Replacement tires1. This differentiation is required
because OE tires are the technology drivers in the market place, with newer technologies evolving from
OE tires and then cascading down into the RP market.
In view of the above considerations the GTRCDB© model for Tires is extended from the general model
according to the scheme outlined in Figure 4.5. This shows separation of product types by tire company
tier level as well as product end use. The primary function of this scheme is to enable different component
formulations for the different end uses e.g. OE versus RP and tire company tier levels.
The extended scheme works by allocating tire subtypes to each manufacturer plant YoY as detailed, these
are the tire subtype splits by year (Syr). These subtypes utilise the Tier II/III constructions and formulations.
If the manufacturing plant produces OE tires then the appropriate allocation is split out from Syr with the
residual allocated to RP, both allocations using Tier I/II constructions and formulations designated as
application types (Ayr).
1 NOTE: the above scheme is currently used for PC, SUV, LT & TR tires only.
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Figure 4.5 - Extended Model for Tire Segment
Tire company tier level is as follows:
o Tier I
Companies with global reach and technology leadership and a broad range of tire
types and/or sub types in the OE category
o Tier II
Companies with brand recognition but more limited OE offerings typically
technology followers
o Tier III
Companies with mainly replacement and budget tire offerings
RCCL tracks the following Tier I companies using brand analysis and other techniques:
Bridgestone, Michelin, Goodyear, Continental, Pirelli, Hankook, Kumho, Nexen, Yokohama, Toyo,
Sumitomo.
4.3.2 Tire Parameters
Tire parameters are derived from individual tire subtypes and application types. These are calculated year-
on-year by combining tire sizes, constructions, components and formulations in order to derive
appropriate parameters used in the plant level calculations.
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The following parameters (Pyr) can be derived for tires:
Table 4.2 - Tire Parameters
Rubber Chemical or Chemical Group
Material Type Component Type
Mass/unit production Compound Tread
Mass/MT product Textile Sidewall
Mass/MT compound Steel …
Mass/MM$ sales revenue
High Level Example - Determining a specific rubber chemical mass by tire unit production for a given tire
sub type:
The tire sub type is programmatically constructed using a defined construction which consists of
individual components, each of which has an underlying formulation. Regional sizes and
formulations ensure appropriate dimensions and technologies which are varied YoY. The final
result is the unit mass (MT) of rubber chemical per unit tire production for each year and region
for the designated tire sub type
4.3.3 Tire Utilisations
The GTRCDB© uses market utilisations to adjust tire plant manufacturing capacity to match market
demand. The adjustments are made either as forward projected utilisations as described in Section 4.3.3.1
or as historic utilisations as described in Section 4.3.3.2. Utilisations are calculated for each tire sub type
in a tire market group. A tire market group is made up of one or more tire sub types which are grouped
together based upon market drivers and the need to differentiate market performance. Utilisation figures
are derived for each of the 10 different regions in the GTRCDB©.
4.3.3.1 Projected Utilisations
Projected utilisations for years after the LFY use an appropriate market model which is set up according
to the tire type (e.g. PC, SUV, LT, TR etc.). An example covering PC, SUV and LT tires is presented below:
The model utilises regional car automotive production figures and estimated regional car parcs, these are
derived from a number of different sources and crosschecked.
The OE contribution for the year in question is determined by assuming K = 4.5 tires per new vehicle and
calculating the weighted contribution as per Equation 1. The final OE contribution (Equation 3) is
determined by relative change in OE from the previous to current year multiplied by the OE weighting.
The RP weighted contribution for the year in question is determined according to Equation 5. The final RP
contribution is determined by the relative change in RP from the previous to the current year (Equation
5), this figure is adjusted (Equation 4) according to changes in GDP which reflect differing market
conditions which affect the replacement market.
Final utilisation for the year in question is determined by averaging the OE and RP contributions and
adding this to the previous years’ utilisation as per Equation 6.
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Equation 1 - Original Equipment Market Weighting
Ow =KOc
(KOc + Rc)
Equation 2 - Replacement Market Weighting
Rw =Rc
(KOc + Rc)
Equation 3 - Original Equipment Contribution
Ocnt = ((Oc
Op) − 1) Ow
Equation 4 - GDP Adjuster
If Gc < Gp Then Gadj = −(Gp − Gc)
100 Else Gadj = 0
Equation 5 - Replacement Contribution
Rcnt = ((Rc
Rp) − 1) + Gadj)Rw
Equation 6 - Utilisation for Current Year
Uc = Up + (Ocnt + Rcnt
2)
Definition of terms:
Ow Original equipment market weighting
K Constant (number of tires per OE vehicle)
Oc Current year’s regional automotive production
Op Previous year’s region automotive production
Rc Current year’s regional auto parc
Rw Replacement market weighting
Ocnt Original equipment contribution
Gc Regional GDP for current year
Gp Regional GDP for previous year
Gadj GDP adjuster
Rcnt Replacement contribution
Uc Utilisation rate for the current year
Up Utilisation rate for the previous year
NOTE: The GTRCDB© uses additional proprietary calculations to adjust utilisation rates in order to
remove organic manufacturing growth (which is not market growth). This is not detailed here, however
it is an important step in the process of obtaining realistic market growth volumes
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4.3.3.2 Historic Utilisations
Historic utilisations are those covering the years 2011 to the LFY. Utilisations are calculated as per Section
4.3.3.1 with the addition of a manual adjustment (Equation 7) which is used to bring results in line with
actual regional and global totals. When years are completed regional and global figures are compared to
manufacturing information to ensure sensible regional figures and an overall global balance for
production. This is currently done for TR, PC, SUV and LT.
Equation 7 - Historic Utilisation
𝑈ℎ𝑠𝑡 = 𝑈𝑐 + 𝑀
4.3.4 Reported Values
Reported market values are derived according to the stated projections (definitions in Section 4.2.2).
The two most frequently used projections are provided by Equations 8 & 9.
Equation 8 - Projection I Total Available Volumes
𝑃𝐼 = ∑ 𝐶𝑆𝐴𝑃
𝑦𝑓,𝑝=𝑛
𝑦𝑠,𝑝=1
Equation 9 - Projection III Best Estimate Actual Market Volumes
𝑃𝐼𝐼𝐼 = ∑ 𝐶𝑆𝐴𝑃𝑈
𝑦𝑓,𝑝=𝑛
𝑦𝑠,𝑝=1
Definition of terms:
ys Start year
yf Finish year
p Production plant
C Plant production capacity
S Plant percentage tire subtype split
A Plant percentage application type split
P Parameter value
U Utilisation rate
4.4 MARKET VALUES FOR THE TIRE SEGMENT The global market value is obtained from the regional values. The determination of regional values is
explained in the following section.
4.4.1 Regional Valuations
Regional market value is determined from weighted average delivered prices. The global value is
determined from the weighted regional market values.
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Weighted delivered prices are determined for APAC, EMEA, NAFTA and SAM. This is done by generating
an average weighted price based on regional material usage from underlying grade types. RCCL’s regions
are then assigned based on the four top level regions. For examples EMEA weighted prices are used for
Africa, Europe and Middle East.
The weighted average delivered filler price Fwt is determined according to Equation 10.
Equation 10 - Filler Weighted Average Delivered Price
𝐹𝑤𝑡 =∑ 𝐺𝑛𝑊𝑛
𝑛𝑛=1
∑ 𝑊𝑛𝑛𝑛=1
Where: G = Individual grade delivered price, W = Filler weighting, n = number of grade types
4.5 DATA VALIDATION This section addresses the issue of data validation.
4.5.1.1 Market Volumes
Market volume data is determined following the principles set out earlier in this section. Underlying
compound formulations are adjusted by region, manufacturer tier, tire type, sub type and component
(e.g. Europe – OE – PC – All Season – Tread). Formulations have been developed from 2009 onwards from
a wide range of sources and have been validated for different groups of rubber chemicals (e.g. carbon
black, precipitated silica, process oils etc.). Fillers were incorporated into formulations starting with OE
and then moving to tier I/II RP and finally RP tier III. This process was iterative with reports being run after
each modification with cross checks versus real life usage data from confidential sources (by tire
manufacturing company).
Validation of other rubber chemicals along with real life validation of carbon black, precipitated silica and
mineral fillers against actual tire company usage provides a solid foundation.
4.5.1.2 Market Values
Delivered prices were obtained from reliable confidential sources.
It should be noted that regional prices may vary due to material availability, contract volumes and the
range of individual products within a product group. All prices were determined in US dollars.
Furnace carbon black market valuations were cross-checked against estimates from furnace carbon black
manufacturers.
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5 TIRE FILLERS OVERVIEW
This section defines tires fillers in order to lay the foundation for more detailed market analysis in the
following sections.
Tire fillers can be classified into two generic categories: reinforcing and non-reinforcing. The differences
between fillers in these two categories is based upon the interaction with the elastomer system.
Reinforcing fillers have either a natural tendency to absorb polymer chain segments via physical and/or
chemical mechanisms (e.g. furnace carbon black) or can be modified to increase the interaction via
chemical or physical linkages (e.g. precipitated silica and silane combinations). Non-reinforcing fillers have
limited interaction with the elastomer system and act more like diluents typically being used to reduce
the cost of the final compound or alternatively as pigmentation (for example titanium dioxide for white
walled tires).
5.1 REINFORCING FILLERS The tire industry primarily utilises reinforcing fillers which account for approximately 99% of tire industry
filler utilisation.
5.1.1 Carbon black
Carbon black is a generic term covering numerous subtypes of materials produced using different
manufacturing methods. The following list provides the most common carbon black types:
Furnace
Thermal
Acetylene
Gas Black
Lamp Black
Ketjen Black
Ensaco Black
The first three subtypes are used in tire related compounding.
5.1.1.1 Furnace Carbon Black
Furnace carbon black has the largest share of the tire filler market (approximately 87% for 2017), this type
of carbon black is typically manufactured from heavy oil in a continuous process at very high temperatures.
Furnace carbon black can be sub-classified into tread and carcass grades (otherwise known as hard and
soft grades). The tread and carcass classification can be somewhat misleading since tread grades can be
found throughout most compounds of a tire (typically with the exception of the liner compound). Tread
grades due to their smaller average particle size (higher surface area) impart higher reinforcement versus
carcass grades which have larger average particle size (lower surface area). Tread and carcass grades are
made using different reactors since higher temperatures and faster reactions are required to produce
small particle tread grades versus the larger particle carcass grades.
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For tire applications the so called ‘N’ series of ASTM specified carbon blacks occupy by far the largest
volume as this allows for standardisation of materials (with some pricing implications). Some specialist
non-ASTM grades are found in areas allowing for differentiation such as high performance treads, truck
treads and tires for specialist applications.
Note: standardisation of grades should not be confused with standardisation in use across the tire industry,
there are many variables at play in the design, processing and use of a tire compound which means that
different tire manufacturing companies can use different ASTM types for the same compound category.
5.1.1.2 Thermal Carbon Black
Thermal carbon blacks are made in a semi-continuous batch process using either natural gas or heavy oil
feedstock.
Thermal carbon blacks can be found in some liner applications and are typically used when there are some
regional advantages (supply and demand). Thermal blacks are not considered reinforcing. The main
market for thermal black is in non-tire applications.
5.1.1.3 Acetylene Carbon Black
Acetylene carbon black is produced from acetylene gas in a continuous high temperature process.
Acetylene blacks find use in bladder compounds to impart higher thermal conductivity. The main market
for acetylene black is in non-tire applications.
5.1.2 Precipitated Silica
Precipitated silica has the second largest share (approximately 11.8% 2017) of the tire filler market. This
material is produced from water glass (as per the glass making process where sand is reacted with soda
ash or sodium hydroxide to produce sodium silicate) mixed with sulphuric acid in a carefully controlled
precipitation process.
Precipitated silica can be subdivided into either highly dispersible silica or conventional silica.
5.1.2.1 Highly Dispersible Silica
Highly dispersible silica products have been developed primarily for use in low rolling resistance tire treads.
The emphasis of development with these products has been a continuous improvement in mixing
efficiency (dispersion) and reinforcement (tread wear and dry handling) and the properties have generally
been optimised for use with low rolling resistance tread elastomers and formulation ingredients. (A
notable exception being truck treads with natural rubber – which is discussed in the tire technology
section).
5.1.2.2 Conventional Silica
This covers the earlier forms of precipitated silica which find use in dry bonding compounds (compounds
used to bond with brass coated steel cords in either the steel breakers or steel plies typically in
combination with cobalt based adhesion promoters) and also in specific tread applications for improved
damage resistance.
Page 30 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
This report distinguishes between the two product types based on the application splits above, however
it should be noted that in some circumstances usage may be varied (due to costs, availability and
performance).
Alternative silica types produced from rice husk represent a very small volume which is included within
the conventional silica volumes.
5.2 NON-REINFORCING FILLERS Non reinforcing fillers are typically mineral fillers used for specific functions. These functions can vary from
pigmentation for white wall compounds, impermeable layers for liner compounds to lowering the cost of
low grade tire compounds. Some of these fillers may be enhanced by chemical modification (typically
silane treatment) to improve processing and performance.
For the purposes of this report, non-reinforcing fillers are split into four groups:
5.2.1 Clay Types
Clay types can be diverse, Table 5.1 gives a summary of fillers categorised under clay types for this report.
Table 5.1 - Clay Types Used in Tire Compounding
Common Name Type
Kaolin Clay Aluminium Silicate
Chemically Modified Aluminium Silicate
Water fractionated
Pumice Amorphous Aluminium Silicate
Mica Silicate
5.2.2 Calcium carbonate
Calcium carbonate is used as a cost reducer. Calcium carbonate is typically used in combination with
furnace carbon black in the liner compound for budget tires and for larger OTR tires.
5.2.3 Ground Coal
Ground coal is used as a partial furnace carbon black replacement to lower compound cost. This is typically
in the liner compound where reinforcement is not critical. Additional use may be found in other
compounds in budget tires.
5.2.4 Titanium Dioxide
Titanium dioxide is used in tire whitewall compounds for pigmentation. This is a relatively low volume
application. Other mineral types can be used as titanium dioxide replacements, these include: white
barytes and synthetic amorphous sodium magnesium aluminosilcate.
5.3 SPECIALIST ‘OTHER’ FILLERS The tire industry is becoming ever more competitive in relation to product development cycles and
products allowing for differentiation in the market place (see Section 7). This lends itself to the adoption
Page 31 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
of numerous specialised filler types (and possible filler replacements) some of which may become the
materials of choice in the future.
The following types have been identified as either past, present or future materials meeting general or
specific requirements within the tire compounding sector. Further details are presented in Section 7.
These types are not categorised individually for volume since their use is either in the very early adoption
stage, currently undefined or proprietary.
*******(********)
**************Strand *******************
****-**********materials ***********-situ ******************
***********************– *******************Cryo ********(******)
*********************************************(****)
***************************(********)
****************
***********Micro
****************
The above list is not exhaustive, there are additional proprietary materials with no public information.
This list does not include the extensive variations regarding modified furnace carbon blacks and
precipitated silica. These modified variations are included in the standard volumes for furnace carbon
black and precipitated silica. Also refer to Section 7.4.
5.4 ALTERNATIVE MATERIALS Filler alternatives can be represented by technologies offering the same or improved compound
reinforcement without the use of a filler, or as technologies allowing for partial replacement of a filler.
These technologies include the use of advanced nano-composites and also the use of reclaimed rubber
and powdered rubber.
While not strictly a filler, the use of reclaimed rubber and powdered (recycled compound) rubber is likely
to impact forward tire filler volumes for specific tire segments and sub segments. RCCL’s system
automatically adjusts for these changes in the final filler market volumes (carbon black, precipitated silica
and mineral fillers). Market volumes for recycled compound are provided to illustrate trends.
Page 32 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
6 KEY MANUFACTURERS
This section gives a broad overview for tire filler manufacturers, covering geographical spread and key
manufacturers for each of the main filler types and subtypes.
6.1 CARBON BLACK The carbon black industry is dominated by furnace carbon black production which accounted for over 98%
of global production capacity in 2017.
6.1.1 Furnace
The global spread of furnace carbon black production capacity is presented in Figure 6.1. Total available
production capacity for 2017 was ***** kMT. Actual production volume is substantially lower than this
value with utilisation rates varying considerably between regions.
Figure 6.1 - 2017 Global Furnace Carbon Black Manufacturing Capacity
Table 6.1 present the top ten furnace carbon black manufacturers ranked by 2017 global volume1. In 2017
the top ten manufacturers accounted for 56.8% of global manufacturing capacity.
Cabot *********** and ***** Carbon **** considerably ****** volume **** third ****** Orion
********** Carbons. Both ***** and ***** are ********** capacity **** the **** period ********,
whereas ***** is ********** capacity. Black *** carbon **** risen ******* from *** lower ********
now ****** a ******** similar ** that ** Orion. Other ******* movers *** China ********* Rubber
******* (****) and Omsk ****** which **** both ********* capacity ************* between ****
and ****. Tokai ****** are *** to ******* Sid ********** around ********* ****, **** will **** them
**** * ******** to *** position ** ****.
Page 33 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
These ******** do *** tell *** full ***** regarding ********** manufacturer’s ************ and
*************. Cabot* Birla *** Orion ** particular *** manufacturers **** a ****** production
****** and * broad ******* portfolio. These ************* have *** necessary *********** and
********* support ************** to ******* this ***** of **********. While *** three ** these
************* operate ** each ** the ****** segments *as ******** in ******* *.*), Orion in
********** is ******** on ************** products **** in *** rubber *** non*rubber *******. This
** one ****** for *** slight ********* in ************* capacity ** Orion ******* capacity ** shifting
********** lines **** commodity ****** grades ** specialist ****** to **** its ****** strategy. Orion
** also ******** placed **** a **** range ** carbon ***** offerings ********* thermal *****, gas
***** and ********* types ** well ** standard ******* carbon *****.
Tokai Carbon will also be strongly positioned from 2018 after the acquisition of Sid Richardson. Tokai
acquired Cancarb, a global leader in thermal carbon black production, in 2014 spreading their product
portfolio and global reach. The Sid Richardson acquisition further strengthens their global reach with
significant additional furnace carbon black capacity.
Black Cat Carbon, while having similar capacity to Orion, is very much focused on the commodity side of
the business, and only has manufacturing capacity in China, the impact of this can be seen in recent
financial results (Section 6.3). CSRC are pushing to expand their global reach (expansions in India and
Middle East) as well as moving up the product value chain. Omsk Carbon are set to nearly double capacity
between 2011 and 2018, this aggressive expansion is based upon market growth in Europe, Middle East
and North America as well as the intention to make further inroads into differentiated products. Phillips
Carbon Black have increased volume in recent years and are also looking towards higher value markets in
order to improve profitability. Longxing are a Chinese based producer which has seen a rapid rise in
capacity between 2011 and 2013. Both Black Cat and Longxing have also invested in precipitated silica
production lines.
Table 6.1 - Top 10 Furnace Carbon Black Manufacturers by Production Capacity 2011 to 2030
kMT Year
Manufacturer ***** ***** ***** ***** ***** ***** ***** ***** *****
Cabot ***** ***** ***** ***** ***** ***** ***** ***** *****
Birla ***** ***** ***** ***** ***** ***** ***** ***** *****
Orion ***** ***** ***** ***** ***** ***** ***** ***** *****
Black Cat **** **** ***** ***** ***** ***** ***** ***** *****
CSRC **** **** **** **** **** **** **** **** ****
Omsk **** **** **** **** **** **** **** **** ****
Phillips **** **** **** **** **** **** **** **** ****
Tokai **** **** **** **** **** **** **** **** ****
Sid Rich **** **** **** ****
Longxing **** **** **** **** **** **** **** **** ****
1 Volumes include joint ventures.
Page 34 of 34 Rubber Chemical Consultants Ltd Tire Fillers Market 2018: Past-Present-Future
RCCL160 10 Sept 2018
Rubber Chemical Consultants Ltd | 9, Harman Road, Sutton Coldfield, West Midlands, B72 1AH UK Registered Company, no: 06863349 The statements, opinions and/or recommendations contained herein are based on information believed to be reliable. However, Rubber Chemical Consultants Ltd makes no warranty or guarantee of accuracy or completeness in connection therewith, nor, with respect to any proposed application or course of action. Information included in this report is Confidential and shall not be copied, unless otherwise designated in the report or by written permission from Rubber Chemical Consultants Ltd. © Rubber Chemical Consultants Ltd 2018.
6.1.2 Thermal
End of Sample Report
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