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  • The Marketing Guide for Local Business Owners October 2017

    MARKETING LOCAL BUSINESS

    Infographic: 2017 Holiday

    Planning

    Proudly Provided by LMS Solutions, IncFREE!

    7 Leading Tools for Generating Quality Leads

    The Importance of Using a

    Professional Email Marketing

    Platform

    10-Step SEO Method for Writing Optimal Blog Posts

    Why Do Business

    Owners Resist Changes in

    Technology?

    5 Tips to Plan for a Successful Holiday Season

    The 5 Important Benefits of Outsourcing SEO to an Agency

  • Welcome!

    While performing research for this month’s

    infographic, we found it interesting that 25% of

    consumers begin researching potential holiday

    purchases in the month of October. As a local

    business owner, the time is now to start planning and

    implementing your holiday marketing strategy.

    In this issue, you’ll find a selection of articles covering many topics that we hope will help you execute

    successful marketing campaigns and take advantage of the holiday seasons.

    We really believe you’ll enjoy the information in this month’s infographic; 2017 Holiday Planning.

    If you’re not already receiving this magazine regularly, we suggest you add your email to our subscriber list.

    We have some exciting articles already in the works for the upcoming issues. Don’t miss out!

    If you like the magazine, and know other local business owners that could benefit from receiving our magazine each month, please do us (and them) a favor by forwarding a copy to them.

    We welcome any comments or questions you might

    have, as well as the opportunity to explain how we’ve been able to help businesses just like yours.

    David Akers President / CEO

    LMS Solutions, Inc.

    MARKETING LOCAL BUSINESS Inside This

    Month’s Issue

    Marketing Calendar

    5 Tips to Plan for a

    Successful Holiday

    Season

    Infographic -

    2017 Holiday Planning

    4

    5

    24

    The content on the Local Business Marketing Magazine is made available on the terms and condition that the publisher, editors, contributors and related parties:

    shall have no responsibility for any action or omission by any other contributor, consultant, editor or related party;

    disclaim any and all liability and responsiblity to any party for any

    loss, damage, or disruption caused by errors or omissions, whether

    such errors or omissions result from negligence, accident, or any

    other cause;

    are not responsible in any way for the actions or results taken any

    person, organization or any party on basis of reading information, or contributions in this publication, website or related product.

    2

    10-Step SEO Method for

    Writing Optimal Blog

    Posts

    11

    The 5 Important Benefits

    of Outsourcing SEO to an

    Agency

    15

    7 Leading Tools for

    Generating Quality Leads

    8

    The Importance of Using

    a Professional Email

    Marketing Platform

    17

    Why Do Business Owners

    Resist Changes in

    Technology?

    20

  • 3

    Did you know that we are a full-service ad agency?

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    small and medium sized businesses? We customize

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    of each of our clients, and we offer Free Initial

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    Local Business Marketing Magazine is proudly provided by

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    If you have any questions, or would like to know how we can help you meet and exceed you marketing goals, please contact us.

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  • Plan your marketing messages around these upcoming holidays and proclamations.

    Marketing Calendar

    Adopt A Senior Pet Month

    Aviation History Month

    Epilepsy Awareness Month

    Historic Bridge Awareness Month

    Lung Cancer Awareness Month

    Military Family Appreciation Month

    National Adoption Month

    National Alzheimer’s Disease Month

    National COPD Month

    National Diabetes Month

    Family Literacy Month

    Pancreatic Cancer Awareness Month

    November 11 - Veteran’s Day

    November 23 - Thanksgiving

    November 24 - Black Friday

    November 25 - Small Business Saturday

    November 27 - Cyber Monday

    2nd - Men Make Dinner Day

    3rd - Housewife’s Day

    4th - Candy Day

    5th - Doughnut Day

    5th - Daylight Saving Time Ends

    6th - Nachos Day

    10th - Marine Corps Birthday

    11th - National Sundae Day

    14th - National Pickle Day

    15th - Clean Out Your Refrigerator Day

    16th - Fast Food Day

    16th - Great American Smokeout

    17th - Take A Hike Day

    18th - Mickey Mouse’s Birthday

    18th - Adoption Day

    26th - National Cake Day

    28th - French Toast Day

    30th - Computer Security Day

    November

    4

    Adopt A Shelter Dog Month

    Breast Cancer Awareness Month

    Bullying Prevention Month

    Blindness Awareness Month

    Celiac Disease Awareness Month

    Domestic Violence Awareness Month

    Down Syndrome Awareness Month

    Dyslexia Awareness Month

    Emotional Wellness Month

    National Dental Hygiene Month

    National Pizza Month

    Oct 9 - Columbus Day (U.S.)

    Oct 31 - Halloween

    1st - Homemade Cookies Day

    2nd - Name Your Car Day

    3rd - Techies Day

    4th - Taco Day

    4th - Vodka Day

    5th - Do Something Nice Day

    6th - Noodle Day

    9th - Kick Butt Day

    11th - Coming Out Day

    11th - Stop Bullying Day

    13th - Train Your Brain Day

    14th - Motorcycle Ride Day

    14th - National Dessert Day

    15th - Grouch Day

    16th - Boss’s Day

    19th - Get to Know Your Customers Day

    17th - Pasta Day

    18th - National Chocolate Cupcake Day

    18th - National No Beard Day

    22nd - Mother-in-Law Day

    28th - Make A Difference Day

    28th - Chocolate Day

    29th - Cat Day

    30th - Candy Corn Day

    31st - Knock-Knock Jokes Day

    October

  • 1. Plan for a Two-Month Holiday Season

    Traditionally, the season runs from Thanksgiving to New Year’s Day. Recently, however, it’s gotten quite a bit longer. In fact, the period from Halloween to the end of the year has morphed into one long holiday season as far as shopping is concerned.

    As everyone knows, the biggest shopping day of the year is Black Friday (although Amazon has recently challenged this with its own Prime Day).

    Black Friday is gradually turning into something even bigger: “Black November.” Businesses are

    5

    It’s never too early to start preparing for the holidays. Online and traditional brick- and-mortar businesses earn a hugely disproportionate amount of their annual sales during the holidays. There’s no type of product or service that you can’t leverage for holiday promotions.

    Holiday marketing is extremely competitive, however. You need to do everything possible to stand apart from your competition, so people choose your holiday offerings, which requires a lot of strategic planning. Here are five tips to help make this your most successful holiday season ever.

    5 Tips to Plan for a Successful Holiday Season

    moving from pre-selling customers for Black Friday to offering special promotions throughout the month.

    Halloween, which conveniently lands on the very last day of October, also provides a connecting link to the major holiday season. Arguably, the first few weeks of the New Year are also an extension of the holidays as people look for extra good deals.

    The upshot of these trends is that the season now effectively takes up at least two full months, or one- sixth of the year, making it more important than ever to plan your strategy well in advance.