SOCIAL MEDIA

Training

Cairo, January 10, 2011

Twitter

Jasmine Aladdin

Social Media Marketing Specialist

218/01/2011Mobile, social media & Email marketing

integrated

Sharing

Pictures

Videos

Your

Brand

Micro-

blogging

Brief

Messages

Public

&

Open

Engagement

On-the-

Spot

news

Hot

Topics

Asking

Questions.

Giving

answers

What is Twitter?!

318/01/2011Twitter Basics

Politics

Celebrities Corporate News

Photography

News

Events

Twitter Account could be about

Public Figures

418/01/2011Twitter Basics

•Your twitter name like: website domain name –•Careful Choice for the name.• Represent your business line •in your twitter name if you can (CompanyNamePR) (company name Adv)(Company Name IT) Etc.

Branding your Account• Professional Account• Your Bio Information. • Your corporate identity background.• Your Logo.

Your Twitter Profile

Branding your Personal Account•- Make it friendly.•- Talk about yourself – Interests.

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•Lead your company.(put your Company Logo but your name to attribute yourself).

•Mutual Branding.Employees with their namesphotos but your company logo.

•100% personal branding.Your logo, ur profile in theavatar and your own bio not the company’s.

Your Twitter Profile : Brand Yourself

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•Attribute any topic to the hash sign in order to identify it.•

• To spread info in an “organized manner”

•Follow common topics discussed

• Find a certain Topic – Join any topic – Don’t forget the HASHTAG of it.

•Give your Hashtag Context (explain it – No Vagueness)

•Don’t overuse them – (Spams).

•Make sure it has a value. (So people would follow you).

•They are beneficial in Events – (early reminder).

Your Twitter Profile : Hashtags #

718/01/2011Twitter Basics

• Timeline•Is the newsfeed in twitter of thoseyou chose to follow. •Mentions•People replying to one of your tweets. •Engaging you in their discussions.•Retweets: •The Tweets that you re-share (retweet).• Tweets that are retweeted by Others.•Your Tweets Retweeted by Others.

•Searches:•The place where you can search for a topic •You can save your search.•Lists• Followers or people you follow; that you choose to group under one listTo get similar feeds of people with common interests.

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Lists

Choose to List people according to their

categorization.

Your Twitter Profile : How to list and Be Listed?

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• Trending Topics :•Hot current topics on twitter•The Most Tweeted about topics •You can Make it “World Wide” or• Choose Local Trends.

Trending Topics

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Your Twitter Following & Followers

• Following : People you choose to follow.•Followers : People who choose to follow you.•P.s: You can Protect your tweets.•Messages : You can’t message someone who is not following you.•Favorites : tweets you choose to list as Favorite.

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Your Twitter Profile : Find People!

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•Add the people you already know.

•Check the people who mention you.

•Check the people who follow you

•Read the Bio and decide who to follow.

•Search for the kind of people you want to follow

•Promote others and they will promote you

P.s: - Finding people in your town --Twellowhood

Your Twitter Profile

1318/01/2011Twitter Basics

• DM = Direct Message• @ = Use to reply and always include proceeding a Twitter ID in a reply• RT = Retweet• Tweet = Sending a message on Twitter• Tw + any other word. A fun practice on Twitter is to develop a new twist on old words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter. You get the picture.

Add your twitter Account to :

Website

Business card Newsletters

Email SignatureSocial Media Networks

Your Twitter : Learn the Lingo

14

Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.itGrazie!

شكرا

18/01/2011