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Tips for Targeting the Digital Customer

Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel

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Page 1: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel

Tips for Targeting

the Digital Customer

Page 2: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
Page 3: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
Page 4: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
Page 5: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel

Mobile, mobile, mobile

1

Mobile

1

Page 6: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
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2

Embrace simplicity

Page 8: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel

“It is not a daily increase, but a daily decrease. Hack

away at the inessentials”

― Bruce Lee

Page 9: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
Page 10: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
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3

From Facebooking to booking

Page 13: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
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4

Don’t make assumptions

Page 18: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
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5

Conversion the social way

Page 21: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
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6

The reason to book

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7

Visual imagery is key

Page 28: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel
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8

Look at the whole picture

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9

May feedback be your friend

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https://www.usertesting.com/videos/9JIJB9kusoiijtjxdb1hIA/clips/735180?back=study_13

97645

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10

Keep the conversation going

Page 37: Tips for Targeting the Digital Customergenesysdownload.co.uk/TTI/1509_conference/Julia_Stent_Top10.pdf · HOTELS Paris, NEW YORK 2063 hotels in Paris price sort By: View map9 Hotel