Tips and Tricks for Effective Social Media MarketingBy an Expert Social Media Marketing Company

Why should a business invest in Social Media Marketing?

Like it or not, today your customers are online.

81% consumers are influenced by friends on social media to make a purchase.

Competitors will swoop in on your customers if you are not online.

Expand your reach.

Drive qualified traffic.

Increased brand authority and brand association.

Amass data for insightful business decisions.

Tricks to be successful on Facebook

It is an ideal platform to humanize your brand.

Schedule your posts when your target audience is most active online

Be proactive to address negative comments and delete offensive posts etc.

Avoid grammatical and spelling errors.

Ensure your facts are from credible sources.

Expert Tips to be successful on Facebook

Facebook has algorithms to detect spam so be tactful with your posts.

Never make the blunder to let your audience feel that they have been

forgotten. 

More than three posts a day on Facebook tend to annoy consumers.

Post from Facebook itself rather than depending on tools for better results.

Tricks to be successful on Twitter

Be concise yet informative in your tweets within the limit of 140 characters.

Respond swiftly else you may end up going viral for all the wrong reasons.

Updated profile creates a good first impression and adds credibility to the

brand.

Expert Tips to be successful on Twitter

It is crucial for the image of your brand – please don’t spam.

Add a period before the username to expand the reach of your tweets.

Use #hashtags to expand your reach to a wider audience. 

Shorten your links when you tweet.

Tricks to be successful on Google+

Google+ community has a tendency to respond better to images.

Comparatively easier to find, engage and build relationships with influencers.

Don’t be afraid to share your Google+ page on other social media platforms.

Format posts to draw attention of users and give your posts a professional

touch.

Expert Tips to be successful on Google+

Create circles of influencers, post rich content and share helpful updates.

Append + brand/person name in search bar to find other Google+ pages.

Schedule posts using Chrome extension Do-share or 3rd party tools e.g. Buffer

etc.

Tricks to be successful on LinkedIn

Complete your profile and company page information honestly.

Follow competitors to keep track of their updates.

Participate in Groups to build authority.

Expert Tips to be successful on LinkedIn

Personalize your interactions rather than sharing updates addressed to all.

Use recommendations to show off your expertise – but don’t overdo it.

Content shared has direct implication on your professional attitude and

reputation.

Tricks to be successful on YouTube

Link your Google+ brand page to the YouTube account of your brand.

Use instructional videos, guides and how-to videos enhance engagement.

Expert Tips to be successful on YouTube

Moderate videos which have comments enabled in them to eliminate spam.

Ensure a consistent brand voice across all your comments to foster credibility.

Advertisements can be a source of income however it hinders user experience.

Enter maximum possible information to boost visibility of your video while

uploading.

Dharne – Your Expert Social Media Marketing Company Orange County, CA

At Dharne we breathe life into your social media marketing campaigns.

Leverage our domain expertise to get scalable solutions for your

business.

19200 Von Karman, Suite 600 Irvine, CA 92612

Phone: (877) 932-0888

Fax: (714) 259-0481