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Implementing, managing and maintaining

social mediaTimothyArch, Online Communications Advisor

@timographer, @DSE_Vic

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Implementing, managing and maintaining

Social Media at DSE

Using social media to the best advantage in your

agency

Social media in controlled and complianceregulated environments:

tips and traps

Addressing early and late adopters when it

comes to social mediaadoption

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Working at DSE

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Implementing, managing and maintaining

Social Media at DSE

Online Communications team at DSE

Started in January 2010

Concentrating on the major channels

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Using social media to the best advantage

in your agency

Go where your audience is

Listen!

Join in the conversation when appropriate

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Go to where the people are

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Go to where the people are

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Go to where the people are

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Go to where the people are

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Go to where the people are

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Listen!

Photo byWally Gebetz - http://www.flickr.com/photos/wallyg/

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Join in the conversation when appropriate

Ewan Waller and hashtags

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Join in the conversation when appropriate

AgChatOZ is a community of Twitter users that

come together every Tuesday from 8pm till

around 10pm to talk about agricultural issues inAustralia.

Target audience: Victorians in rural areas involved in agriculture

rural media

general public

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Join in the conversation when appropriate

disseminate key messages to a (potentially) new

audience

reputation building for Ewan

recruit new followers to Ewans account

mythbust false information about bushfires

respond to queries about bushfire management

Communications Objectives:

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Join in the conversation when appropriate

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Join in the conversation when appropriate

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Join in the conversation when appropriate

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Social media in controlled and compliance

regulated environments:

tips and traps

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Social media in controlled and compliance

regulated environments:

tips and traps

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Social media in controlled and compliance

regulated environments:

tips and traps

Be prepared

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Social media in controlled and compliance

regulated environments:

tips and traps

You dont have to respond to everyone

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Social media in controlled and compliance

regulated environments:

tips and traps

But have some house rules Hours of operation What sort of behaviour will not be tolerated

What to expect from this channel

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Social media in controlled and compliance

regulated environments:

tips and traps

Just do it! Seek forgiveness, not permission

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Social media in controlled and compliance

regulated environments:

tips and traps

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Social media in controlled and compliance

regulated environments:

tips and traps

Empower your fellow staff members Educate them!

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Addressing early and late adopters

Education

Governance

Strategy

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Addressing early and late adopters

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Addressing early and late adopters

Be professional

Be confidential

Be respectful

Be accountable

Stay productive

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Addressing early and late adopters

Strategy

Image courtesy: nuttakit

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Addressing early and late adopters

Integration

Image courtesy: jscreationzs

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Addressing early and late adopters

Support from above

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Thanks. Questions?

Timothy Arch - @timographer

timothy.arch@dse.vic.gov.au

Online Communications AdvisorDepartment of Sustainability and Environment

@dse_vic

Flickr.com/dsevictoria

Youtube.com/dsevictoria