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7/26/2019 TimesJobs - Digital Marketing Solution brochure
http://slidepdf.com/reader/full/timesjobs-digital-marketing-solution-brochure 1/28
A Focused MarketingSolution
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Facts about Times Jobs
• A established player in the e-
recruitment market since 2004
• Is one of the leaders in trafc ounique users per month in the
Jobs category*
•
Total egistered !atabase - "0million#
• Times Jobs has o$er 52 millionPage views
is T%& ' a di$ision of Times Internet (imited )agship business
a part of T+, TI,& ./1 and has established a strong competiti$eposition in the online recruitments space
*Over 6 Mn Unique Users* as per March 15
comScore data
About
7/26/2019 TimesJobs - Digital Marketing Solution brochure
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Wh !
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"#A$%&' &(AFF%) of a3uentprofessionals making their on monetar
decisions
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W%,+
(A-.%-. targeting
capabilities
is thus a
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FunctionalArea
.ender
Annual
Salar
+ducation /"uali0cation
'ears o
+1erience
)urrent
$ocation
A Well3,e0ned Audience 4&argeting Parameters
%ndustr
Area oSecialiatio
n
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)ustom &argeting Parameters
,ducation52th 6 .raduate-/ther 6 .raduate-,ngineering 6.raduate-edical 61ost .raduate-/ther 6 1ost .raduate-,ngineering 6 1ost .raduate-edical 6 %A71.! 61rofessional 6 !octorate 6 /thers
Total,8perience
0-5 yrs6 2-9 yrs6 :-50 yrs6 55 ' 59ys 6 59#
Annual &alary (T " (acs 6 " - 9 lacs6 : ' 50 lacs 6 50 ' 59 lacs 6 59# lacs;urrent(ocation
etros 6 <orth 6 &outh 6,ast 6 =est 6 &tate =ise
;urrentFunctional Area
IT-&oftare 6 IT-+ardare 6 + 6 arketing 6 &ales 6&ourcing 7 !istribution 7 &upply chain 6 anufacturing 6>uality 7 1rocess 6 1ro?ect anagement 6 ;ustomer
&er$ice 6 anagement 6 /thers
;urrentIndustry
Technology 6 ;onsumer !urables6 F;. 6 Telecom 6+ealthcare 6 %F&I6 ;onstruction 7 eal ,state 6 %1/ 7 IT,&6,ducation 7 Training 6 edia ,ntertainment 6 /thers
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Wh is the best marketingchannel or ou!
• "ualit &rafc
– A clear ad$antage o$er generic@ horiontal portals• $isited by orking professionals across
– ,8perience range 0 to 29 years and – (e$els Fresher to ;B/s
• This Target .roup is – Independent –
A3uent – akes their on monetary decisions
• )omrehensive S+.M+-&+, targeting caabilit
– Targeted impressions as per product speciCc T.• &egmented targeting for each of your product oDering
(esults in• 6+(* imression sillage / wastage• Targeted branding• %etter ;Ts
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&imes7obs8com is the 9:th mostowerul digital brand in %ndia
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; &rafc Metrics<comScore March ; 2=9:>
&%M+S7*?S8)*M Jan-5: Feb-5: ar-5:
&otal #nique isitors<===>
5@E5 2@54 2@54E
Average ,ail isitors
<===> 520 59: 545
&otal Minutes <MM> 5 5 5E
&otal Pages iewed<MM>
": "G "G
&otal isits <===> 4@""E 9@202 9@042
Average Minutes erisit 4H4 "H: "H:
Average isits erisitor
2H" 2H4 2H"
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&imes7obs Audience
Pro0le
PA- % di
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PA- %ndia(each
egion3wise #ser &rafc ?reak3u
* %ased on acti$e resume break-up
Non Metros
30%
Ouside
India 3% Delhi
NCR17%
MumbaiRegion
11%
Chennai8%Hyderabad
%
!ol"ata
#%
$une%
&hmedabad'%
(engaluru11%
$ocation3wise ?reak3u o #ser &ra
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S l P ti l M il
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Samle Promotional Mailer ;&ravel 4 &ourism
S l P ti l M il
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Samle Promotional Mailer ;(eal +state
S l P ti l M il +
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Samle Promotional Mailer ; +3)ommerce
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am e romo ona a er3 ?FS%
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)PM %-(8 (ates3,isla AdProerties
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Come Page D E== 25=?anner
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7ob Search (esult Page D 9:= :==
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Alication )on0rmation Page D E==B25=
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Page D $og *ut 2==B25= /9:= :==
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&ravel
• Typical T. –
.o getters7 Achie$ers – IT 1rofessionals &r anagers 7 Top e8ecuti$es – Age group "0 to 49 years
;on$erts into – Industry ' IT &oftare or +ardare All functional areas – =ork ,8perience 0 to 20 years
– Functional Area ' IT &oftare or +ardare – Industry ' <on-IT – =ork ,8perience 0 to 20 years
&imes7obsG targeted imressions ; 92 millionH
&imes7obsG registered ,? strength ; 585 millionH
SterlingColidas
Case 1
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Sort ,esign / $oaded with Ieel goodG eatures• Price (ange ; (s8585=lacs ; (s8J85=lacs
• Typical T.
– A3uent Achie$ers – =orking Indi$iduals 7 anagers# 7 1rofessionals – Independent !ecision makers
;on$erts into – =ork ,8perience 9 years#
•
&imes7obsG targeted imressions ; :85 millionH• &imes7obs registered database ; : millionH
– &alary bracket per annum sHE - "9 lacs• &imes7obsG targeted imressions ; 28K millionH• &imes7obsG registered ,? strength ; : lacH
&alary info is a$ailable for 40K of the total !%
Segmented targeting can be done for all +onda models starting from Ford
Conda AmaeFacelift (aunched in 205:)
Case 2
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Android Smart PhoneL rich on qualit eatures• Price (ange ; (s89ENNN; 95NNN
• Typical T. – ,steem &eekers 7 &tri$ers – Aspiring achie$ers or corporate ladder climbers – =annabe .adget geeks but budgetary constraints – &tarting ,8ecuti$es 7 Junior anagers 7 Loung professionals
;on$erts into – =ork ,8perience 0 to 50 years
• &imes7obsG targeted imressions ; E9 millionH• &imes7obsG regsitered ,? strength ; 9O millionH
– &alary bracket per annum sH2 - 59 lacs• &imes7obsG targeted imressions ; 9J millionH• &imes7obsG registered ,? strength ; : millionH
SAMS#-. 7K
Case 3
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.illette Shaving 4 .rooming roducts• Price (ange ; Across all budgets
• Typical T. – Freshers – ale – =orking 1rofessionals &tarting ,8ecuti$es 7 Jr or &r anagers 7 Top e8ecuti$es
;on$erts into – =ork ,8perience 0 to "0 years
• &imes7obsG targeted imressions ; EE millionH• &imes7obsG registered ,? strength ; 9K millionH
Segmented &argeting can be done for the entire .illette range as per product
prices
.illette
.rooming (ange
Case 4
*ther e1amles o Segmented
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*ther e1amles o Segmented&argeting• ?FS%
eHgH ;redit cards across the spectrum
• White .oods
eHgH (aptops or TMs across the range
• FM).eHgH .rainier &tyling .el
+imalaya Anti stress assage oil
Nodiac 1oer None
• +ducation
eHgH ;ourses for orking professionals ' I&% programs 7 &ymbiosis
/$erseas education O ?ob opportunities' /pulent us /$erseas ,du 1$t (td
• &raveleHgH Tourism ' !omestic or International
=ork o$erseas destinations - &ingapore
•
&elecomeHgH ask for instant credit money from friend7family - Modafone
• +lectronic media / content
eHgH o$ie promotion ' +indi or ,nglish
• Print media / content
eHgH Tra$el magaines ' (onely 1lanet
• %&
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y ;o-ordinates
!eepakH.usainPtimesgroupHcom
#5 E59"E5G