Staying the same won’t give you staying powerYesterday’s print methods and business models might have worked for yesterday, but they can’t serve the demands of today or help you meet the opportunities of the future. The shape of our economy today positions digital technology as the ideal production strategy to secure the endurance of print products.

The increasing demand for premiumization, personalization, sustainability, and speed-to-market will only continue to propel the growth of digital print technology in the future. Advancements in digital print technology have enabled increased productivity and lower costs, accelerating the market expansion into more geographies and industries. Here’s how digital presses can help you carve out a pieceof a new era in progressive, profitable print.

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TOP 5reasons to make your next print strategy digital

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Consumers crave value from brands in exchange for their loyalty—and print customers are capitalizing on those cravings by offering premium print products. Digital presses can make value printing more cost-effective, helping all parties deliver more of that value to consumers.

Highly relevant, personalized content is driving innovation in direct mail, as consumers across generations have a growing taste for tailored items. While direct mail pieces used to only be mass communications, new digital print capabilities allow for seemingly endless visual and messaging variations all produced with the efficiency-boosting benefits of automation.

Digital targeted printing and customized campaigns reduce print waste and cut costs by using short-runs and conserving resources in set-up and make-ready. In addition, web-to-print solutions can further increase productivity by standardizing inbound specification of work and opening sales to a wider audience.

1 2 3 4 5MEET THE MARKET FASTER Digital printing provides the ability to print on-demand and provide customers with exactly what they need, when they want it. No compromises in sight. The speed of execution from design to final product can be reduced significantly. Imagine quicker approval processes, reliable color and quality, and no additional press checks for reprints.

GIVE YOUR OPERATIONS A BOOST Accepting short runs used to come with caveats and sacrifices—usually on the printer’s end. Digital not only allows you to accept shorter run jobs without extra cost, but allows you to go beyond that and even provide versioning and localized content.

Real change.Real possibilities. Real growth.As the industry rises to begin recovery efforts, it’s time to rally around a new industry hero. Digital momentum has been building, merging with evolving consumer tastes and an unprecedented moment of economic disruption to usher in a world of new opportunities for commercial printers. Seize the momentum. Claim your place in tomorrow.

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4AA7-8035ENW , August 2020

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