TIMBERLAKE

CASESTUDY

4 NE 10th St #249 Oklahoma City, OK 73104Phone: (888) 863-6195

OK Phone: (405) 757-4436

Timberlake Trussworks is a small, family-owned and operated truss manufacturing business in rural Oklahoma. The business was nowhere to be found online in the beginning.

After crafting a simple website in the beginning with the help of another firm, Timberlake was finally online but wasn’t being found by any search engine or local listings online, such as Google, Yahoo, Yelp, Citysearch or others.

“To say the least, our website did not even show up online unless you typed in our exact web domain. So here we have this website that is supposed to drive us some business in the market of wood trusses, and the customers we want couldn’t even find us,” Brad Unruh said.

The Timberlake team realized just having a website wasn’t going to cut it. Luckily, they The Timberlake team realized just having a website wasn’t going to cut it. Luckily, they didn’t crumble under the pressure of salesmen selling Yellow Page ads. They realized the online market is the current and future platform for marketing to any customer, but they had to get noticed online somehow.

1

Two years ago, Timberlake discovered Genesis Net Development through a referral. They mentioned the work Genesis had done for their site and the knowledgeable Genesis team.

Timberlake now had a recommended marketing company that would take them from zero visibility online to organic visibility on search engines.

It began with a pay-per-click ad campaign to fuel visibility up-front It began with a pay-per-click ad campaign to fuel visibility up-front until organic visibility could pick up. While pay-per-click advertising funneled initial business to Timberlake, the Genesis team was hard at work producing listings across major online directories, building authority online within the wood truss market and positioning Timberlake as a leader in truss manufacturing in the Midwest.

2

Timberlake began with rankings beyond the 10th page on Google, Bing and Yahoo for any niche keywords, such as “wood trusses in Oklahoma,” “wood truss OK,” “wood trusses in Oklahoma City,” “wood trusses in Kansas,” and more.

But, after several months of consistent online marketing, Genesis helped Timberlake turn the corner and show up with first page results.

Now, Timberlake ranks for each of the keywords above within the first page of results on search engines (Google, Yahoo, Bing).

“As we rank better and keep our website on the first page of search engines, we get more calls. Since we get more calls and more people know about us, it sure does increase our business and help us grow!” Brad said.

Not only have rankings increased on search engines, but Not only have rankings increased on search engines, but website traffic has increased by nearly 200% and the on-site bounce rate (which is the rate at which people click and then leave the website) is down to 59%, meaning people stay on the site and visit more pages than ever before.

3

Genesis also implemented content creation techniques and encouraged the Timberlake team to begin blogging efforts. Now, Timberlake’s blogs and information have been highlighted in truss industry news around the country.

Together with the increase in search engine rankings, improvement of website traffic and industry news highlights, Brad estimates business has grown by 40% in the last year due to online marketing efforts by Genesis.

4

“I’m a huge believer in online marketing. We haven’t spent one penny on the like of yellow book ads and so on. More and more people turn to the internet and Google if they need something.

“I recommend it to everyone I possibly can. I tell everyone “I recommend it to everyone I possibly can. I tell everyone that asks me about our business, and how it’s going, about how our website is helping and what Genesis does for us. And I do this because of what it has done for us and because of what it will continue to do,” Brad said.

If online marketing can position Timberlake Trussworks If online marketing can position Timberlake Trussworks in front of their market online, then online marketing can do the same for you and your business. It doesn’t matter the type of business or which market you’re in. A carefully constructed marketing plan will drive you to the top.

You can take the first step by You can take the first step by signing up for a FREE consultation and review of your current website and marketing efforts. You’ll leave with tips you can implement today even if you don’t make a purchase!

5

www.genesisnetdevelopment.comPhone: (888) 863-6195OK Phone: (405) 757-4436