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. Crisis Communication Plan .
Tiger Stadium . LOUISIANA STATE UNIVERSITY .
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Acknowledgements…
We would like to thank the following people at Louisiana State University for helping make this project a reality.
D’Ann Morris, Interim Director of the Emergency Operations Committee, EOC
Kevin Scott, Detective & Public Information Officer, LSU Police David Taylor, Assistant Director of Game & Event Management, LSU Athletics
& our professor Dr. Andrea Miller, Associate Dean, Manship School of Mass Communication
We would also like to thank those individuals who serve the students and community of Louisiana State University.
Document Created by:
David T. Carter &
R. Taylor Cox
Fall 2013
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Table of Contents Introduction 4 Tiger Stadium 4 LSU Athletics 6 LSU Police Department 7 Strengths & Weaknesses 7 Crisis Communication Plan 9 Crisis Definition, Tiger Stadium 9 Crisis Assessment 10 Bomb Threat 11 Prodromes, Bomb Threat 12 Sample Communication Messages 13 Inclement Weather 14 Prodromes, Inclement Weather 14 Sample Communication Messages 15 TSCCC & Responsibilities 17 Social Media Pages 20 Emergency Contacts 21 Key Media Contacts 23 Media Sign In Sheet 24 Media Distribution Report 25 Checklist for Media Conference 26 Possible Staging Areas 27 Media Consent Forms 28 Media Accommodations & Information 29 Do’s & Don’ts with Media 32 77 Questions Frequently Asked 33 Acknowledgment of Completion 36 Appendixes 38 References 46
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Introduction
Tiger Stadium Tiger Stadium serves as a symbol for the state of Louisiana—bold, colorful, and full of
life. Nearly 700 thousand purple and gold fanatics march through Tiger Stadium each year to
watch the fighting tigers. “Death Valley” is the eighth largest college football stadium in the
country and can hold 92,542 fans. When full, it contains more people than there are in 51 of
Louisiana's 64 parishes. Given Tiger Stadium’s enormous popularity and sheer size, we must be
prepared for any anything that threatens its existence and reputation.
During a crisis, the Tiger Stadium personnel will rely on many LSU entities and event
management volunteers to ameliorate the situation. There are simply too many fans for one
department to handle. As we will see, LSUPD will bear the most responsibility if a crisis occurs.
LSUPD is a highly efficient group, but it has had to navigate the tumultuous political workings
of one of the most powerful collegiate sporting businesses in the world.
Within the confines of this crisis plan, we will remove the barriers of communication
between the LSU Police Department and LSU Athletics, bring safety awareness to all LSU
stakeholders and connect all the responsible parties in the case of a crisis or emergency.
Background, History & Mission
Tiger Stadium is home to nearly 93,000 thousand fans, 122 student athletes, 400 LSU
employee’s, 550 safety and security personnel, 300 volunteers from various organizations and
225 event day workers every LSU home football games. Within the confines of the stadium,
there are numerous concession stands, bathrooms, locker rooms, supply and storage rooms,
offices, training rooms, classrooms and public venues for seating. Although the stadium has
undergone many expansions and adjustments, it has always played a role in the culture of LSU.
Louisiana State University erected Tiger Stadium in 1924 with roughly 12,000 seats. The
stadium offered stands on both sides of the playing field, and allowed viewers the ability to
watch the game with ease. In 1931, the state legislature passed a measure that allocated funds to
add an additional 10,000 seats to the existing stadium. In 1936, the capacity of the stadium
doubled when the north end zone was enclosed with an additional 24,000 seats. Money had not
been allocated in the state budget for the expansion, but money was allocated for additions to
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existing dormitories. The current governor at the time, Huey P. Long, had a deep love and
affection for the school and bypassed the legislator by creating dormitories within the stadium,
adding additional seating above the student’s new living quarters. Students resided in the Tiger
Stadium dormitories until 1991 when portions of the dorms were closed off and the additional
dorms were turned into office spaces for the LSU Athletic Department and classrooms.
In 1953, the horseshoe shape was eliminated when an additional 22,000 seats were added
to enclose the stadium and add an upper deck. The stadium then received an upgrade in 1987
when the stadium was waterproofed and chair backs were added to the stadium seats. Between
1987 and 2004 the press box was upgraded and renovated to include the stadium club seating and
11,600 seats were added to the upper deck bringing the total capacity to 92, 542 seats.
In 2009, Tiger Stadium saw one of its largest technological advances when an 80-foot
wide high definition video board was added to the north end zone. It is known as one of the
largest video boards in the college sports world.
Most recently, in April of 2012, the LSU Board of Supervisors voted unanimously to add
an additional $80 million south-end zone upper deck expansion. The expansion will include
3,000 club seats and 1,500 general public seats, bringing the total capacity of Tiger Stadium to
approximately 100,000 seats. When the expansion to LSU Tiger Stadium is completed, the
stadium will be the 7th-largest college football stadium in the country. When filled to capacity,
Tiger Stadium ranks as the fifth largest city by population in Louisiana.
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LSU Athletics
Since the introduction of athletics at LSU in 1893, the LSU Athletic Department has
played an intricate role in Louisiana. Since then, LSU football has boasted 32 head coaches. The
first LSU football game was played in November of 1893 and in 1924 the beloved Tiger Stadium
was built. Today, LSU Athletics Department oversees nearly 415 student athletes, coaches and
athletics personnel, runs one of the largest public sporting venues in the country and operates a
nearly $62 million annual business.
In 2010, LSU Athletics turned over the responsibility of fan and game day safety to the
LSU Police. Before that time, LSU Athletics was in charge of all game day emergency and
crisis management preparations. Due to untold reasons, LSU Athletics relinquished control of
game day safety and crisis management to the LSU Police Department.
LSU Athletic Department Mission Statement: “The University considers intercollegiate athletics to be an integral part
of the University, as its existence provides students, faculty, alumni, and friends an opportunity to share in the life of the collegiate community. The
Department of Athletics strives to achieve the same standards of excellence in its athletics program as exist within its academic, research and public service
programs. The Department recognizes a dual commitment to serve both the University and student-athletes. Further, it embraces the concept that the
student-athlete is first and foremost a student – possessing individual rights, academic abilities, personal interests and ambitions comparable to those of
other members of the general student body.”
LSU Police Department
The LSU Police Department has had a long, outstanding relationship with the LSU
campus. The unit boasts one of the largest police agencies in the state and has essential special
operations units that cannot be found anywhere else in Louisiana. Together, the LSU Police
Department works with a multitude of local, state and national agencies to ensure the safety of
the public while on the LSU campus.
The LSU Police Department has faced challenges preceding their efforts to make Tiger
Stadium and surrounding areas a safer place for visitors and fans. Safety precautions and safety
checks require many monetary and time sensitive resources. Due to powerfully opposing views
and organizational opposition from other stakeholders, the LSU Police Department is unable to
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conduct all of the desired precautionary and regulatory safety measures desired, as not to
interrupt the fans game day experience. These precautionary measures include implementing a
pre-game safety video, standard size clear totes and emergency evacuation technologies. Until
the opposing parties can find a cohesive decision that aligns with the mission to keep LSU fans
and visitors safe, the general public could be in danger to unknown forces while visiting Tiger
Stadium.
Louisiana Police Department Mission Statement:
“It is the mission of the Louisiana Police Department to safeguard the lives and property of the people we serve, to reduce the incidence and fear of crime, and to enhance public safety while working with the diverse communities to
improve their quality of life. Our mandate is to do so with honor and integrity, while at all times conducting ourselves with the highest ethical
standards to maintain public confidence.” Strength & Weaknesses
Tiger Stadium is structurally sound, and game day logistics have been strategically
designed to operate without error. Although safety measures can always be improved, a majority
of the safety and precautionary measures are highly effective. Every employee who works in
Tiger Stadium, including, LSU athletic staff, event staff, medical staff, gate captains, game
marshals, section ushers, concession stand workers, Boy Scouts and game day volunteers must
sign in and out of Tiger Stadium using their state issued ID and wear all the proper game day
staff credentials and attire (See Appendix A, B & C).
Eight hours before kick-off, a final sweep of Tiger Stadium is done by the LSU Police
using their bomb canine, which can detect materials used to create bombs or IEDs. Police staff
and a handful of key athletic supervisors and managers are given high frequency radio
transmitters, cell phones and GETS cards (Government Emergency Telecommunications
Service) which allows cell phone use after the network has been purposefully disabled by LSU
Police when the game begins.
Before entering Tiger Stadium, each patron is checked to ensure they have a ticket and
are not carrying any prohibited items into the stadium. Any person carrying a bag is also
checked, and only a certain size tote is allowed to enter the stadium (See Appendix D & E).
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Unfortunately, there are still a number of holes in the security plan at Tiger Stadium.
Stadium security right outside the venue is lacking and few visitors or patrons know what to do
in case of an emergency while in the stadium. A more public campaign needs to be constructed
so evacuation plans can be made clearer to stadium visitors in Tiger Stadium.
The LSU Athletic Department and Louisiana Police Department’s mission statements are
too broad to efficiently handle a crisis in Tiger Stadium. The crisis mission statement for Tiger
Stadium will address key publics and will explain how information will be disseminated quickly
and accurately.
LSU Athletics logo
LSU Police logo
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Crisis Communication Plan Mission & Goals: A mission statement and key objectives are outlined below in attempt to make a precise and
effective plan in the case of an emergency or crisis in Tiger Stadium.
Tiger Stadium Crisis Mission Statement: “Before, during and after a crisis it is the mission of Tiger Stadium personnel
to use all available resources to communicate quickly and accurately to the general public, students, faculty, staff, administrators, alumni, elected officials, the media, and other key publics. Our mission is to keep these
stakeholders as safe and as informed as possible.” Objectives during a crisis:
• Ensure key publics & patrons are safe, secure and informed • Create communication that is timely and accurate
• Engage media so it portrays Tiger Stadium personnel as prepared and empathetic To accomplish these objectives we will gather information from experts, use first hand witnesses and establish one point of contact for the media to obtain information. Tiger Stadium Definition of a Crisis A crisis is an event with potentially negative outcomes that affects Tiger Stadium and its key stakeholders. A crisis can tarnish Tiger Stadium’s reputation and can impede its financial success. Tiger Stadium Minor Crisis Minor crises are limited to small areas of Tiger Stadium or surrounding areas. They result in minimal, if any, disturbances in operations and a handful of personnel can quickly solve the problem. Evacuation of Tiger Stadium is unnecessary and major injury is unlikely. Media inquiry is doubtful. Tiger Stadium Major Crisis Major crises affect all of Tiger Stadium and surrounding areas. They may involve high levels of anxiety and fear, and can potentially cause major injuries or even deaths. Major crises disrupt most, if not all, operations and all personnel is needed to address the problem. Media inquiry is probable. Potential Hazards/Scenarios The LSU Police Department is in control during a crisis. In the case of an emergency, remain calm and try not to panic. The safety of human life takes first priority; all other needs can be met after. Routinely, LSU Police in conjunction with LSU Athletics rehearse a major evacuation scenario each August. Stadium clearance times are recorded and measured after each game to help plan evacuation strategies.
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List of Key Publics
§ LSU Fans
§ Students
§ Faculty
§ Staff
§ Administrators: Vice Chancellors, Deans, Directors, Supervisors
§ Alumni & Donors
§ Elected Community Officials
§ Board of Supervisors
§ Board of Regents
§ Business Owners
§ Corporate Sponsors
§ Suppliers/Vendors
§ General Public
§ Residential & Commercial Neighbors
§ Peer University Leaders
§ Peer Athletic Directors
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LSU Tiger Stadium Crisis Assessment Evaluated by LSU Police Department
HAZARD/ SCENARIO
LIKELIHOOD OF HAZARD
High/Medium/Low
Weather - Lightning - Tornado - Heat - Severe Thunderstorm/ Heavy Rain/Flooding - Hurricane - Heavy Snow
High
IED/Bomb Threat High
Lost Child/Persons High
Foodborne Illness (Accidental or Purposeful Poisoning, Contamination)
High
Accidental or Intentional Release (Chemical, Biological, Radiological)
Medium
Civil Disturbance Medium
Terrorism (WMD, Explosion, Dirty Bomb) Medium
Structural Collapse Medium
Suspicious or Unattended Package Medium
Water Supply Medium
Train/Railroad Accident (Hazmat) Medium
Utility/Power Failure Low
Earthquake Low
Gas Pipelines Low
Plane Crash Low
Fire Low
Mass Casualty Event Low
Propane Explosion Low
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Crisis Communication Plan Bomb Threat A bomb threat or IED (Improvised Explosive Device) poses a hazardous, high threat situation that could occur at an LSU home football game. Although the likelihood of an explosion inside the stadium is unlikely, LSU officials and event management are prepared to take action if a bomb threat or detonation takes place in or outside of Tiger Stadium. LSU Police, LSU Athletics and all involved personnel who work inside the stadium are prepped four days in advanced at a Game Day Preparation meeting for every LSU home football game. This includes an evacuation and shelter-in-place plan in the case of an emergency. Using the U.S. Federal Emergency Management Agency’s Bomb Threat Call Protocol, officials are prepared to handle and evaluate a bomb threat situation. If stadium notification is required, gatekeepers, Boys Scout, stadium volunteers and section ushers are also trained to facilitate an evacuation or shelter in place plan. If evacuation of Tiger Stadium is needed, inform fans and pedestrians to walk or use public transportation to evacuate the area.
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Prodromes- Bomb Threat
• University of Oklahoma vs. Kansas State football game, October 1, 2005. OU Student Joe Henry Hinrichs III accidentally detonates a backpack bomb 200 yards west of the stadium shortly before halftime. He was the only one killed.
• Boston Marathon, April 15, 2013. Dzhokhar and Tamerlan Tsarnaev placed two pressure cooker bombs at the finish line. They exploded and killed 3 people and injured over 200 others.
• Sri Lanka Marathon, April 6, 2008. A suicide bomber detonated a device at the start of the marathon killing at least 15 people.
• World Cup Soccer fans attacked, July 11, 2010. At least three bombs exploded in Kampala, Uganda, near where people were watching a World Cup soccer match between Spain and the Netherlands. Over 50 were killed.
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COMMUNICATION MESSAGES Sample Press Release FOR IMMEDIATE RELEASE D’Ann Morris Telephone: (225) 578-3648 Email: [email protected] Date ______________
Emergency Alert: Bomb threat reported around Tiger Stadium; Evacuate area
BATON ROUGE – LSUPD is investigating a bomb threat in the vicinity of Tiger Stadium. If anyone is located near Tiger Stadium, university officials are asking them to quickly and calmly evacuate off campus. For timeliness and effectiveness, LSU PD ask that no one use their motor vehicle to evacuate, instead opt for public transportation and walking. If you are not in or near the area, please stay away to prevent traffic congestion. LSUPD will aid those in that area as quickly and efficiently as possible. Further information and instructions will be provide shortly.
Updates concerning the threat will be posted on www.lsu.edu or will be available on LSU’s hotline at (225) 578-4636. If anyone has information, please call LSUPD at (225) 578-3231.
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Sample Broadcast Email & Voice Mail “A bomb threat has been reported in the vicinity of Tiger Stadium. If anyone is in or near Tiger Stadium, please quickly and calmly evacuate the area on foot or by public transportation. If not in or near that area, please stay away to prevent traffic congestion. LSUPD will aid those in the area as quickly and efficiently as possible and will provide them with further instructions.
Updates concerning the threat will be posted on www.lsu.edu or will be available on LSU’s hotline at (225) 578-4636. If anyone has information, please call LSUPD at (225) 578-3231.”
Sample Emergency Text Message “A bomb threat has been reported near Tiger Stadium. If near, evacuate the area on foot or by public transportation. Please avoid the area. Check www.lsu.edu for updates.”
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Inclement Weather Inclement weather is considered a high threat risk to Tiger Stadium. The likelihood of
weather affecting a home football game is high. Weather can come in the form of heavy rain and thunderstorms, lighting, high winds, tornadoes, hurricanes, extreme heat and hail. While rain will not always cause the game to be delayed or cancelled, the possibility of any severe weather is taken into account.
Game day officials and athletic supervisors in the stadium monitor the weather. The professional staff uses only an online monitoring system with additional help from weather experts in Information Technology Services who are located in the Frey Computing Services building on campus, away from Tiger Stadium.
LSU Police, LSU Athletics and all involved personnel who work inside of the stadium are prepped four days in advanced at a Game Day Preparation meeting for every LSU home football game. This includes an evacuation and shelter in place plan in the case of an emergency, such as inclement weather.
If an evacuation of Tiger Stadium occurs during a game, the stadium will be notified via PSA. A message will scroll onto the jumbotron informing patrons to listen for radio broadcast for “all-clears” if the stadium is declared safe enough for the game to reconvene. Patrons will be required to re-enter the stadium using their ticket stub and will have to undergo an additional bag search before re-entering into the stadium. Prodromes- Inclement Weather
• Baltimore Ravens vs. Chicago Bears football game, November, 17, 2013. The National Weather Service issued a tornado watch, severe thunderstorm and flash-flood warnings for downtown Chicago. At 12:30 p.m. the announcers asked fans to head to shelter. Nearly two hours later, fans headed back to their seats. Shortly after, the stadium was evacuated.
• Notre Dame vs. South Florida Football game, September, 6, 2011. The Notre Dame and USF football fans were evacuated twice during the football game due to inclement weather. They were the first evacuations in the stadium’s 80 year history.
• Michigan State vs. South Florida football game, September 7, 2013. Severe weather forced an evacuation of the Michigan State stadium, but students refused to evacuate. Michigan State Athletic Director, Mark Hollis, got Tom Izzo, Michigan State Basketball Coach to bribe the students to leave the stadium. They subsequently evacuated.
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COMMUNICATION MESSAGES Sample Press Release FOR IMMEDIATE RELEASE D’Ann Morris Telephone: (225) 578-3648 Email: [email protected] Date ______________
Emergency Alert: Inclement weather causes closure of Tiger Stadium
BATON ROUGE – Inclement weather around Tiger Stadium has created dangerous travel conditions and LSU officials have decided today’s home football game against _____________ has been postponed and Tiger Stadium will be closed until weather conditions improve.
Fans are asked to stay away from Tiger Stadium and remain indoors. Players, coaches, and spirit groups are asked to stay away from Tiger Stadium and report to their respective game day supervisor for further instructions. Essential staff members who cannot reach Tiger Stadium due to closures or other weather related issues should contact their department head, director, or supervisor for further instructions.
Updates concerning LSU’s status will be posted on www.lsu.edu or available on LSU’s hotline at (225) 578-4636.
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Sample Broadcast Email & Voice Mail “Inclement weather around Tiger Stadium has created dangerous travel conditions and LSU officials have decided today’s home football game against _____________ has been postponed and Tiger Stadium will be closed until weather conditions improve. Fans are asked to stay away from Tiger Stadium and remain indoors. Players, coaches, and spirit groups are asked to stay away from Tiger Stadium and report to their respective game day supervisor for further instructions. Essential staff members who cannot reach Tiger Stadium due to closures or other weather related issues should contact their department head, director, or supervisor for further instructions.
Updates concerning LSU’s status will be posted on www.lsu.edu or available on LSU’s hotline at (225) 578-4636.”
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Sample Emergency Text Message “Due to inclement weather, today’s event at Tiger Stadium is postponed. Essential staff should report to the Pete Maravich Center. Check www.lsu.edu for updates.” Sample Press Release FOR IMMEDIATE RELEASE D’Ann Morris Telephone: (225) 578-3648 Email: [email protected] Date ______________
Emergency Alert: Tiger Stadium remains open despite inclement weather
BATON ROUGE – Despite inclement weather conditions, Tiger Stadium remains open for ______________ game. Fans who cannot reach Tiger Stadium due to road closures or other weather related issues should make every effort to remain home. Players, coaches, or spirit groups who cannot reach the stadium should immediately contact their respective game day supervisor.
Updates concerning Tiger Stadium’s status will be posted on www.lsu.edu or available on LSU’s hotline at (225) 578-4636.
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Sample Broadcast Email & Voice Mail “Despite inclement weather conditions, Tiger Stadium remains open for today’s event. Fans who cannot reach Tiger Stadium due to road closures or other weather related issues should remain as safe at home. Players, coaches, and spirit groups who cannot reach campus should immediately contact their respective game day official for further instructions. Updates concerning Tiger Stadium’s status will be posted on www.lsu.edu or available on LSU’s hotline at (225) 578-4636. Thank You, LSU Athletic Department” Sample Emergency Text Message “Despite inclement weather conditions, Tiger Stadium remains open for today’s event. Check www.lsu.edu for updates.”
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Tiger Stadium Crisis Communications Committee
During crises, waves of false information flood the community. The TSCCC (Tiger Stadium Crisis Communication Committee) will gather factual information and communicate it as quickly and accurately as possible to its stakeholders. The team will be responsible for implementing necessary measures to ensure the safety of everyone in Tiger Stadium, on LSU’s campus, and in surrounding areas.
TSCCC Head of Operations
Contact: Lawrence Rabalais, Chief of Police, LSUPD Telephone: (225) 578-3231
Email: [email protected]
Alternate: Cory LaLonde, Captain, LSU Police Department
Telephone: (225) 578-3231
Email: [email protected]
§ Responsibilities: o Head of the TSCCC o Law enforcement contact o Communicates with the Public Information Officer before, during, and after crises
to give or receive information about law enforcement
TSCCC Spokesperson
Contact: D’Ann Morris, EOC interim director and chancellor’s executive assistant
Telephone: (225) 578-3648 Email: [email protected]
Alternate: Andrea Miller, Associate Dean for Undergraduate Studies and Administration and crisis communications expert
Telephone: (225) 578-3146
Email: [email protected]
§ Responsibilities: o Communicates with all media o Speaks at press conferences o Ensure stakeholders “we are in control of the crisis” o Proactive instead of Reactive
TSCCC Public Information Officer (PIO)
Contact: Kevin Scott, PIO, LSUPD
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Telephone: (225) 578-3231
Email: [email protected]
§ Responsibilities: o Contacts media outlets during crises o Provides spokesperson with up-to-date information about the crises o Serves as a contact for media and stakeholders who need information about crises
TSCCC Athletics Contact
Contact: David Taylor, Assistant Director of Game/Event Management
Telephone: (225) 578-8428
Email: [email protected]
§ Responsibilities: o Communicates with the Public Information Officer before, during, and after crises
to give or receive information about athletics o
Methods Used to Notify Publics
§ LSU Websites: The LSU community is advised to check the homepage of the LSU
website, www.lsu.edu, to receive alerts, news or other pertinent information about
ongoing crises and situations applicable to the campus community
§ Broadcast Voicemail: LSU will leave voicemails regarding crisis information to LSU
stakeholders
§ Emergency Text messages Alerts: The LSU Emergency Text Messaging System is a
service that allows anyone in the LSU community, including the LSU AgCenter and Paul
M. Hebert Law Center, to receive alerts, news, or other emergency information via text
message on their mobile phones. Individuals can be included in the system by providing
their cell phone information through myLSU
§ Emergency hotlines: (225) 578-INFO, 1-800-516-6444 LSU stakeholders can call these
numbers to report information or to receive information about crises
§ Media hotline: (225) 578-7006 Members of the media can call this number to receive
up-to-date information about crisis information
§ Facebook: LSU post up-to-date Facebook statuses about any crisis information
§ Twitter: LSU will tweet up-to-date information about any crisis information
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§ Press releases: Media spokesperson will conduct press releases to inform the media and
stakeholders about crisis information
§ Streamed video on Tiger Stadium Jumbotron: Instructional videos before kickoff will
show spectators how to properly evacuate the stadium. In case of a crisis, the video will
instruct spectators what to do
§ Town hall meaning: LSU’s publics will get a chance to have a discussion with Tiger
Stadium personnel about risk management and crisis management in Tiger Stadium
IMPORTANT: Major incidents and emergencies may draw interests from local or national media. It is of paramount importance that only accurate, factual information is released. Incorrect or incomplete information could be detrimental to the University, its employees, and its students. Refer all news media inquiries to the Office of Communication and University Relations’ Media Relations Department, Lakeshore House, at 225-578-5985. Media Spokesperson: D’Ann Morris will serve as our media spokesperson. She has been interim director for LSU’s Emergency Operations Center for seven years. She also serves as the director of the LSU Student Health Center. D’Ann has firsthand experience in crisis management and media relations. She played key roles in LSU’s evacuation during Hurricane Katrina and the 2012 bomb threat. D’Ann is eloquent but firm. She will adequately represent LSU and will disseminate precise messages to the media.
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Social Media Pages Social media is vital during crises. Citizen journalists are quite often on the scene before the media or first responders. Below are links to Twitter handles and Facebook pages that we encourage all stakeholders to follow and update. These pages will provide current information about events about possible crises at Tiger Stadium.
www.twitter.com/LSUPD www.twitter.com/LSUnews
www.twitter.com/LSUfball www.twitter.com/LSUsports
www.twitter.com/LSUsportsnews www.twitter.com/LSUTigerStadium
www.twitter.com/LSUFootballNews www.twitter.com/LSUreveille
www.twitter.com/BRPD www.twitter.com/EBRsheriff
www.twitter.com/LAStatePolice www.twitter.com/theadvocatebr
www.twitter.com/WAFB www.twitter.com/WBRZ
www.facebook.com/eastbatonrougesheriff www.facebook.com/dailyreveille
www.facebook.com/lsufootball www.facebook.com/WBRZ
www.facebook.com/Tiger Stadium www.facebook.com/NOAA
www.facebook.com/theadvocatebr www.facebook.com/LSUsports
https://www.facebook.com/LAStatePolice www.facebook.com/EOC
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Emergency Contacts Well-rounded emergency personnel are vital during crises. The following emergency contacts can equip Tiger Stadium personnel with a variety of expert skill and knowledge.
Local and State Law Enforcement
LSU Police Department (225) 578-3231
Baton Rouge Police Department (225) 389-3866
East Baton Rouge Sheriff Department (225) 389-5000
Louisiana State Police (225) 925-6006
Baton Rouge City Constable (225) 389-3004
Emergency Contacts
Baton Rouge Fire Department (225) 354-1400
Acadian Ambulance (225) 237-4300
East Baton Rouge EMS (225) 389-5155
Louisiana Homeland Security & Emergency Preparedness (225) 925-7500
Center for Disease control and Prevention (800) 232-4636
Louisiana Department of Health and Hospitals (225) 342-9500
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Campus Resources
Campus Crisis Information (225) 578-4636
LSU Parking (225) 578-5000
LSU Office of Environmental Safety (225) 925-6006
Faculty Services (225) 578-3186
LSU Risk Management (225) 578-3297
Hurricane Experts
Q. Jim Chen (225) 578-8491
Haosheng Huang (225) 578-5117
Patrick Hesp (225) 578-6244
Barry Keim (225) 578-6170
Chunyan Li (225) 578-3619
Larry Rouse (225) 578-6870
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Key Media Contacts It is important to have key media contacts to help disseminate and clarify vital information before, during and after crises.
Key Media Contacts
Bossier Press Tribune (318) 747-7900
Natchitoches Times (318) 624-1212
The Advocate - Baton Rouge (225) 383-1111
Times Picayune - New Orleans (504) 826-3279
The Advisor Lafayette (337) 289-6300
The Shreveport Times (318) 459-3200
KALB-TV Alexandria (318) 445-6397
KSLA-TV Shreveport (318) 222-1212
KTAL-TV Shreveport (318) 629-6000
KTVE-TV Monroe (318) 323-1972
KVHP-TV - Lake Charles (337) 474-1316
WAFB-TV - Baton Rouge (225) 383-9999
WBRZ-TV - Baton Rouge (225) 387-2222
WVUE- TV - New Orleans (504) 486-6161
WWL-TV - New Orleans (504) 529-4444
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Media Sign-in Sheet LSU Record
NAME MEDIA OUTLET PHONE NUMBER E-MAIL
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Checklist for press conference/media events
¨ Podium - Must say “LSU” on front - Needs to be movable
¨ Microphone/sound system - Does the room/venue already have this or do we need to bring it? - Always have backups, extra batteries x3 - Check sound before camera starts to role
¨ Water/snacks
¨ Stage - Who will set it up? Who will take down? - Who pays for it?
¨ Lighting - Is the lighting good for cameras? - Who will set it up?
¨ Seating for speakers and guests - Each speaker should have a chair - Know where extra chairs are stored for media
¨ Backdrop and decorations - What is appropriate for the event?
¨ Agenda - Who will be speaking? - What will they speak about?
¨ Script - Who writes what the speaker will say? - Prepare speaker for questions the media might as him/her
¨ Parking - Reserve closest spots for the media
¨ Press release - Prepare them before the event
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POSSIBLE MEDIA STAGING AREAS Although the severity and location of a crisis may alter the locations listed, the following locations have been selected as the most practical choices for media staging areas. These locations will allow the media time to relax, use the Internet, write stories, use the restroom, make phone calls or address other needs. The Dalton Woods Auditorium in the Energy, Coast and Environment Building
• Lots of parking • Plenty of seating • Classes not held there • Close to CC’s and Walk-ons
Lod & Carole Cook Conference Center and Hotel
• Lots of parking • Meeting rooms • Close to Lakeshore House • Classes are not held there • Hotel rooms and restaurant on-site
Faculty Club
• Several meeting rooms • Some parking • Restaurant on site • Classes are not held there
Memorial Tower
• One meeting room available • Parking is limited, but metered spaces could be reserved • Student Union is nearby
If these locations are not available, other possibilities include: Coates Music and Dramatic Arts Building Patrick F. Taylor Hall REC Center Efferson Hall LSU Student Union Middleton Library Chapel on Campus Director of Facility Services: Tony Lombardo. Cell: 225.806.1010 Email: [email protected]
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Media Accommodation & Information
It is always important that we accommodate to members of the media from out of town. To make them feel at home, we have listed some of Baton Rouge’s favorite restaurants and nicest hotels. We also have included transportation services and Baton Rouge Airport contact information.
Restaurants The Chime’s
3357 Highland Rd, Baton Rouge, LA 70802 www.thechimes.com
(225) 383-1754
Blend 304 Laurel St, 1B Baton Rouge, LA 70801
www.blendbr.com (225) 757-5645
Chelsea’s Café
2857 Perkins Rd, Baton Rouge, LA 70808 www.chelseascafe.com
(225) 387-3679
Coyote Blues 2450 S Acadian Thruway, Baton Rouge, LA 70808
www.coyotebluesfreshmex.com (225) 329-2055
Johnny’s Pizza
8873 Highland Rd, Baton Rouge, LA 70808 www.johnnys-pizza.com
(225) 763-9797
Zea’s Market Bistro 2380 Town Center Blvd, Baton Rouge, LA 70809
www.zeasrestaurant.com (225) 927-9917
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Hotels
Staybridge Suites Baton Rouge-Univ. at Southgate 4001 Nicholson Dr, Baton Rouge, LA 70808
(225) 456-5430 www.ihg.com/staybridge/hotels/us/en/baton-rouge/btrnb/hoteldetail
Hampton Inn & Suites Baton Rouge Downtown
462 Lafayette St Baton Rouge, LA 70801 (225) 382-2100
www.hamptonbatonrouge.com
Hotel Indigo Baton Rouge Downtown 200 Convention St, Baton Rouge, LA 70801
(225) 343-1515 www.hotelindigo.com/BatonRouge
Baton Rouge Marriott
5500 Hilton Ave, Baton Rouge, LA 70808 (800) 627-7468
www.marriott.com/hotels/travel/btrmc-baton-rouge-marriott/
Baton Rouge Embassy Suites 4914 Constitution Ave, Baton Rouge, LA 70808
(225) 924-6566 www.embassysuites.hilton.com /batonrouge
L’Auberge Casino Hotel
777 L’Auberge Ave, Baton Rouge, LA 70820 (225)215-7777
www.lbatonrouge.com
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Transportation Services Avis Car Rental (800) 831-2847 Budget Car Rental (800) 527-0700 Enterprise (800) Rent A Car Hertz (800) 654-3131 Yellow Cab (225) 926-6400 Baton Rouge Airport Shuttle (225) 933-7107 Baton Rouge Airport Airlines American Eagle (800) 223-5436 Continental (800) 784-4444 Delta (800) 325-1999 Northwest (800) 441-1818 Vision (877) 359-2535
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Do’s & Don'ts for Media Interviews
10 Do’s for Media Interviews 1. Listen to the whole question 2. Use everyday language, not jargon. 3. Show that you are calm, courteous, responsive, direct, positive, truthful, concerned, and, if necessary, apologetic. 4. Understand the reporter’s job. Respect his or her guidelines and return phone calls quickly. 5. Be accessible and pleasant. 6. Try to treat the reporter as a partner or an ally. 7. Tell the whole truth. 8. Look the reporter in the eye. 9. Use your crisis communication plan. 10. Keep employees informed of the crisis.
10 Don’ts for Media Interviews 1. Don’t be a wimp! 2. Don’t guess or speculate. 3. Don’t get overly upset. 4. Don’t play favorites with the media. 5. Don’t pull advertising from a media source because reporters are not cooperative. 6. Don’t consider your news release “golden.” If it is written well you will have done the best you can. 7. Don’t stick to a story if it has changed. 8. Don’t try and predict the future. 9. Don’t wear sunglasses or chew gum. 10. Don’t smoke or chew tobacco.
.
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77 Questions Commonly Asked by Journalist During a Crisis
Journalists are likely to ask six questions in crises (who, what, where, when, why, how) that relate to three broad topics: (1) what happened; (2) What caused it to happen; (3) What does it
mean. Specific questions include: 1. What is your name and title? 2. What are you job responsibilities? 3. What are your qualifications? 4. Can you tell us what happened? 5. When did it happen? 6. Where did it happen? 7. Who was harmed? 8. How many people were harmed? 9. Are those that were harmed getting help? 10. How certain are you about this information? 11. How are those who were harmed getting help? 12. Is the situation under control? 13. How certain are you that the situation is under control? 14. Is there any immediate danger? 15. What is being done in response to what happened? 16. Who is in charge? 17. What can we expect next? 18. What are you advising people to do? 19. How long will it be before the situation returns to normal? 20. What help has been requested or offered from others? 21. What responses have you received? 22. Can you be specific about the types of harm that occurred? 23. What are the names of those that were harmed? 24. Can we talk to them? 25. How much damage occurred? 26. What other damage may have occurred? 27. How certain are you about damages? 28. How much damage do you expect? 29. What are you doing now?
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30. Who else is involved in the response? 31. Why did this happen? 32. What was the cause? 33. Did you have any forewarning that this might happen? 34. Why wasn’t this prevented from happening? 35. What else can go wrong? 36. If you are not sure of the cause, what is your best guess? 37. Who caused this to happen? 38. Who is to blame? 39. Could this have been avoided? 40. Do you think those involved handled the situation well enough? 41. When did your response to this begin? 42. When were you notified that something had happened? 43. Who is conducting the investigation? 44. What are you going to do after the investigation? 45. What have you found out so far? 46. Why was more not done to prevent this from happening? 47. What is your personal opinion? 48. What are you telling your own family? 49. Are all those involved in agreement? 50. Are people over reacting? 51. Which laws are applicable? 52. Has anyone broken the law? 53. How certain are you about whether laws have been broken? 54. Has anyone made mistakes? 55. How certain are you that mistakes have not been made? 56. Have you told us everything you know? 57. What are you not telling us? 58. What effects will this have on the people involved? 59. What precautionary measures were taken? 60. Do you accept responsibility for what happened? 61. Has this ever happened before? 62. Can this happen elsewhere? 63. What is the worst case scenario?
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64. What lessons were learned? 65. Were those lessons implemented? 66. What can be done to prevent this from happening again? 67. What would you like to say to those that have been harmed and to their families? 68. Is there any continuing the danger? 69. Are people out of danger? Are people safe? 70. Will there be inconvenience to employees or to the public? 71. How much will all this cost? 72. Are you able and willing to pay the costs? 73. Who else will pay the costs? 74. When will we find out more? 75. What steps need to be taken to avoid a similar event? 76. Have these steps already been taken? If not, why not? 77. What does this all mean?
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CONSENT FORM FOR PHOTO/VIDEO/AUDIO
I hereby grant LSU permission to make photographs, videos, and sound recordings of me. I give LSU all rights I may have in the finished photographs, videos, and/or sound recordings for use by LSU. Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
Print Name: __________________________________________________________________________________
Signature: ____________________________________________________________________________________
Date: ________________________________________________________________________________________
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LSU Tiger Stadium Crisis Communication Plan Acknowledgment of Completion By signing this document, I verify that I have read this crisis management plan and am prepared to adhere to and implement any and all of the procedures presented in this place. Joe Alleva, Athletic Director, LSU Athletics ______________________ ____________ (SIGNATURE) (DATE) Eddie Nunez, Senior Associate Athletic Director, LSU Athletics ______________________ ____________ (SIGNATURE) (DATE) David Taylor, Director of Event Management, LSU Athletics ______________________ ____________ (SIGNATURE) (DATE) Julie Cribbs, Associate Director of Event Management, LSU Athletics ______________________ ____________ (SIGNATURE) (DATE) Jon Allen, Coordinator of Event Management, LSU Athletics ______________________ ____________ (SIGNATURE) (DATE) Lawrence Rabalais, Chief of Police, LSU Police Department ______________________ ____________ (SIGNATURE) (DATE) Kevin R. Scott, Detective & Public Information Officer, LSU Police Department ______________________ ____________
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(SIGNATURE) (DATE) D’Ann Morris, Director of EOC, Emergency Operations Committee ______________________ ____________ (SIGNATURE) (DATE) Dr. Andrea Miller, Crisis Management Expert, LSU Manship Administrator ______________________ ____________ (SIGNATURE) (DATE)
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Appendixes Appendix A
Appendix B
Appendix C
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Appendix D
Appendix E
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Appendix F
Patrons are prompted to text “LSU” in the case of emergency or in need of help. Appendix G
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Appendix H
Map of LSU Tiger Stadium construction zone.
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Appendix I
Hierarchy chart for LSU game day marshals & subordinates.
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Appendix J
Contact information for LSU Tiger Stadium game day event leadership
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Appendix K
LSU Emergency Personnel
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LSU Emergency Personnel Cont.
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References
(2013). Acadian Ambulances. Retrieved from http://www.acadian.com
(2013). Athletics Facts. Retrieved from http://www.lsu.edu/departments/pa/facts/athletics.shtml
(2013). Athletics. Retrieved from (http://www.lsu.edu/departments/pa/facts/athletics.shtml)
(2013). Baton Rouge Constable. Retrieved from http://www.brgov.com/dept/constable
(2013). Baton Rouge Fire Department. Retrieved from http://www.brgov.com/dept/fire
(2013). Baton Rouge Police Department. Retrieved from http://www.brgov.com/dept/brpd
Covello, V.T. (2003). Keeping Your head in a crisis: Responding to communication challenges posed
by bioterrorism and emerging infectious diseases. Association of State and Territorial Health
Officers.
(2013). East Baton Rouge EMS. Retrieved from http://www.brgov.com/dept/ems
(2013). East Baton Rouge Sheriff. Retrieved from http://www.ebrso.org
Fearn-Banks, K. (2011). Crisis communications. Taylor & Francis: New York.
(2013). Louisiana Office of Risk Management. Retrieved from http://www.doa.la.gov/ORM/index
(2013). Louisiana State Police. Retrieved from http://www.lsp.org/
(2013). LSU Administrative Services and Risk Management. Retrieved from
http://www.sites01.lsu.edu/wp/riskmgt/
(2013). LSU Emergency Preparedness Home Page. Retrieved from
http://www.sites01.lsu.edu/wp/erp/
(2013). LSU Environmental Health and Safety. Retrieved from
http://www.sites01.lsu.edu/wp/ehs/
(2013). LSUPD Home Page. Retrieved from http://www.sites01.lsu.edu/wp/lsupd/
(2013). National Hurricane Center. Retrieved from http://www.nhc.noaa.gov
(2011). The Economic Impact of Louisiana State University on the Baton Rouge MSA.
Retrieved from
http://www.lsu.edu/ur/ocur/lsunews/MediaCenter/MediaImages/2011/02/item25534.pdf
