TIER 1 CREATIVE: BRAND STORY

Flavored Water Category Coconut Category K-Cup Buyer Category

TIER 2 CREATIVE: PRODUCT FORWARD

Flavored Water Category Coconut Category K-Cup Buyer Category

TIER 3 CREATIVE: ACTION/CONVERSION

Flavored Water Category Coconut Category K-Cup Buyer Category

(Recipe videos in feed)

FULL FUNNEL EXAMPLE: COCONUT BUYER