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DD IGITALIGITAL & P& PRINTRINT
SSPONSORSHIPPONSORSHIP OOPPORTUNITIESPPORTUNITIES 20112011
Connect Your Connect Your BrandBrand With Our Millions Of With Our Millions Of FansFans!!
20112011 sees the dawn of a new era in the sees the dawn of a new era in the live music and entertainment industrylive music and entertainment industry
2
Presenting An Opportunity To...Presenting An Opportunity To...
��ATTRACTATTRACT high spending consumershigh spending consumers��ENGAGEENGAGE with consumers along their daily journeywith consumers along their daily journey��IMPROVEIMPROVE business differentiation and loyaltybusiness differentiation and loyalty��MEASUREMEASURE impact on revenue and brandimpact on revenue and brand
• Over 130 Million tickets sold in 2009
• 77% of tickets sold online
Our TICKETING NETWORK powered by the
#3 E-COMMERCE PLATFORM ON THE WEB
rank company
1 Amazon.com
2 Staples, Inc.
3 Ticketmaster / LN4 Dell, Inc.
3 Office Depot, Inc.
Top 10 Internet e-retailers2008 transaction
revenue ( $ )
19,170,000,000
7,700,000,000
6,769,656,0764,830,000,000
4,800,000,000
3
• 300,000+ global events per year
• Fully functional mobile application
and WAP site
3 Office Depot, Inc.
4 Apple, Inc.
5 OfficeMax, Inc.
6 Sears Holdings Corp
7 CDW Corp.
8 Newegg, Inc
Source: Internet Retailer “Top 500 Guide” 2009 Edition and Live Nation internal year end results for 2009
4,800,000,000
3,642,118,080
3,083,730, 683
2,693,433,600
2,600,122,100
2,100,000,000
DIGITAL
•Average monthly unique visitors = 1.7 million
•Average monthly impressions = 30 million
•Average monthly page views = 20 million
•Average page views per visit = 10
ENVIRONMENTReach live entertainment ticket purchasers across Canada by utilizing Reach live entertainment ticket purchasers across Canada by utilizing
digital and print assets to drive home your message…digital and print assets to drive home your message…
•15 million tickets distributed annually
•500 venues across Canada
•Over 200 ticket agents, 800 staff, 3 regional call centres
•Over 250 Ticketmaster and Admission outlets nationally
*Source: comScore, WebTrends
•Average page views per visit = 10
•Average visit duration = 5 minutes
•Opt-in email subscribers = over 1,000,000
TARGET BY GENRE
Drive your brand message through one of Ticketmaster’s key categories
Music genre:Teens, Adults
Age segments: 18-34, 35-54
Occupations: Students, White Collar Professionals,
Blue Collar Workers
Age segments: 18-34, 25-54
Occupations: White Collar Professionals, Blue
Collar Workers, Students
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Sports genre:Sports Crazed Men
Arts & Theatre genre:Active Affluents
Age segments: 25-54
Occupations: MOPEs (managers, owners,
professionals, executives)
Family genre:Key Household
Influencers
Age segments: 25-54
Occupations: Chief Household Officer, White Collar
Professionals
DIGITAL ASSETSDIGITAL ASSETS
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Ticketmaster.caLivenation.com Admission.com
PAGE TAKEOVEROwn one of Ticketmaster’s key categories through a
WALLPAPER SKIN TAKEOVER
Permanent fixed
placements include:
•Wallpaper skin•Big Box •Leaderboard
PUSHDOWN UNIT
DOMINATE the page
with a push down unit
that takes over the page
and pushes down all
content!
Target to:Target to:
FACEBOOK INTEGRATION
•Facebook integration through a skin on the Ticketmaster
Drive live entertainment fans to your brand’s Facebook social network!
“Like” button to help grow your brand’s social community
Ticketmaster Facebook module which resides on all homepages: Music, Sports, Arts & Theatre, Family and Homepage
POLLING PAGEConnect with the customer during the transaction process!
The purchaser will see your message up to 3 times during each transaction!
Over 6 million impressions available per month!
Full polling page skin
300x250 big box placement
TICKETALERT EMAIL BLAST
Give your brand ownership of the email
blast by announcing your solo sponsorship
of the ticketAlert:
• “Sponsored by”
• Big Box
Speak directly to more than 1,000,000 ticketAlert opt-in subscribers looking to find
out about the hottest concerts and events
before tickets go on sale!
• Big Box
TICKETFAST E-TICKET
Deliver your message on the
ticket front!
More than 3,000,000 e-tickets
reaching online purchasers
annually!annually!
Sampling of Venues:
�Air Canada Centre�Rogers Centre�Molson Amphitheatre�The Guvernment�Kool Haus�Lee’s Palace
�Massey Hall�MTS Centre�Rogers Arena�Rexall Place�And more!
PRINT ASSETSPRINT ASSETS
ticketBacks
Your message
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Your message guaranteed in the hands
of live entertainment enthusiasts
TICKETWALLETS & DIRECT MAIL INSERTS
An exclusive direct to consumer showcase of your brand
ticketWallets Inserts
100% 100%
Open Rate!Open Rate!
Our VALUABLE PARTNERS
Ticketmaster and Live Nation Entertainment help some of the biggest
brands in Canada drive their businesses
Let Ticketmaster deliver your core audience through a 360° sponsorship solution!
• Digital
• Direct to Home
• Contesting
• Direct to Inbox
• Prizing Partner
• PIN Code Programs
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• Contesting
• Customized Box Offices
• In-Venue Activations
OUR FANS. YOUR BRANDS .
• PIN Code Programs
• Luxury suites and ticket access
• Exit Sampling