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Eurotransport
www.eurotransportmagazine.com Volume 10, Issue 6, 2012
01
SPONSORS
TICKETINGSUPPLEMENT
What canLASSeO do
for you? Mick Davies, Chairman, LASSeO Ltd
Joining the21st century –
introducing anAFC system in
Budapest Dávid Vitézy, CEO and Member of the
Management Board, BKK Centre forBudapest Transport
SHOW PREVIEW
TRANSPORTTICKETING 2013
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In recent years, there have been numerous
proposals for reforming the fare system used in
the Budapest public transport network. This
should come as no surprise as Budapest has one
of the most outdated ticket systems in Europe,
with mechanical ticket punchers. This outdated
technology blocks the introduction of ticket
types that greatly differ from single tickets and
passes, even though these alternative products
are working well and are popular in other cities,
and it also inhibits effective action against fare
evasion and counterfeiting of passes.
With the foundation of BKK in late 2010 and
the introduction of a new approach in the
organisation of public transport, the time has
come for radically changing the ticketing system
in Budapest.
New structure and approach in
transport governance
The establishment of BKK was necessary because
in the earlier system the different transport
sectors were competing against each other on
account of the lack of consolidated governance
and urban policy. As opposed to that, BKK
integrates the different transport sectors
including public transport, cycling, walking, taxi
and parking services, road and bridge main -
tenance as well as infrastructure management
and transport development projects.
An integrated transport-organising gover -
nance structure has been created, which will be
able to provide high-quality transport services
thereby offering a real alternative to individual
transport in a more liveable Budapest. By
separating the roles of service commissioning
and provision, BKK, functioning as a customer
ordering transport services, will be able to
represent the interests of the passengers as
well which will lead to a better and more
efficient service.
Parallel with the change of the transport
governance structure, the transport develop -
ment strategy has also changed. When
construction of the new metro line (M4) was in
focus, BKK started the preparation and imple -
mentation of numerous transport projects: the
new GPS-based Automated Vehicle Location
Eurotransport
Volume 10, Issue 6, 2012
Dávid VitézyCEO and Member of the Management Board, BKK Centre for Budapest Transport
The BKK Centre for Budapest Transport, the two-year old transport authority of
the Hungarian capital, is going to introduce a new fare scheme from 2014: the
current 100% paper-based system will be replaced by contactless technology.
The new system will be server-centric and will be one of the most complex
payment processing and IT development projects in Hungary.
Joining the 21st century– introducing an AFCsystem in Budapest
TICKETING SUPPLEMENT02
7 /
Shu
tter
stoc
k
system (FUTÁR) will be operational by 2013, just like the new public
bike-sharing scheme (bubi) and the new bus service frame-
work, while the development of the tram and trolleybus network has
also been started. Without question, one of the most challenging
projects of BKK is the introduction of the new Automated Fare
Collection (AFC) system.
AFC system – BKK’s flagship project
The new system will bring numerous tangible changes for
passengers: paper-based tickets and passes are expected to be
replaced by electronic fare payments from 2014 onwards, and new
elements are planned for the ticket system: most notably time-based
tickets, daily capping and pay-as-you-go payments using contactless
bank cards. Another significant change will be that after the
introduction of the National Integrated Card System, which is being
implemented by the Government, students will be able to use public
transport and the concessions available to them. The main aims of the
project are as follows:
● Introducing a new fare system (ease of use, flexible rates,
e.g. switching lines without buying a new ticket)
● Making ticket and pass sales more comfortable and modern and
available in more locations through more channels (e.g. via
mobile phone and internet)
● Reducing fare evasion by reorganising controls and making
them more systematic (e.g. by installing automatic gates on the
underground network instead of relying on ticket inspectors)
● Eliminating the counterfeiting of tickets and passes
● Introducing a technological system that, apart from public
transport tickets, also handles the collection and processing of
payments for parking, Budapest’s public bike-sharing scheme
(bubi) and other transport services
● The ticket revenue processing centre of BKK needs to be
connected to the national ticket revenue processing system and
the future National Integrated Card System
● Contributing to the sustainable financing of public transport and
to improving the level of service it provides.
The introduction of similar systems took several years, even in
Western European cities that had much more advanced technologies
in place. The project requires the installation of new ticket validators
on every vehicle, the installation of automatic gates on metro stations
Eurotransport
www.eurotransportmagazine.com Volume 10, Issue 6, 2012
TICKETING SUPPLEMENT
An example of the BKK card
w w w . p a r k e o n . c o m
Leader in infrastructures and management services
A unique integrated offer of Parking and Transport management solutions
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erviceservement se
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Ready for an easier life
and manufacturing and distributing ‘passenger
media’ to hundreds of thousands of passengers.
Therefore, the gradual introduction of the
system will take several years, starting in 2014.
The fundamental principles of the new fare
system derive from the urban policy principle
that it is in Budapest’s interest to motivate the
largest possible number of people to use public
transport services with regularity, as any
increase in the number of people travelling by
car causes loss of time at both the individual and
the community level and contributes to
environmental pollution, which can be
significantly reduced by making public
transport more attractive to citizens. There are
several factors that contribute to the
attractiveness of public transport: the size
and structure of the network, the schedule,
the ability to maintain the schedule and the
condition of the vehicles. Fare structure and fare
levels are similarly important factors, so is
the availability of tickets and passes; put
simply, the ‘fare system’.
Time-based tickets are an ideal solution:
during their validity, they offer unlimited line
changes, which is beneficial for passengers that
take short trips that require several line changes.
In order to make public transport worth using
for people who take several trips in one day, BKK
recommends introducing a price capping
scheme that maximises the amount of money
that can be spent on travel in a given period. This
would automatically give the passenger a daily
pass in accordance with a predetermined fare
structure after using a given number of time-
based tickets, i.e. any further travel would be free
after paying for a certain amount of travel time
that day. The validity period of time-based
tickets requires further research.
This product structure is designed to
increase the number of people who regularly
use public transport, encouraging occasional
passengers to become regular users of the
system, and to incentivise non-pass-using
passengers to actually pay for using the service.
This travel product range is expected to increase
the number of people using public transport,
saving time and money for the individuals
involved and making the public transport
system itself more sustainable through higher
expected fare revenues.
Certain services in Budapest’s public
transport network, such as the suburban railway
lines, extend beyond the administrative
boundaries of the city. The legal regulations
regarding the fare structure applied to these
services recently changed, making the intro -
duction of time-based fares a legal obligation.
This provides an opportunity to revise the fare
structure that applies to the suburbs of
Budapest in order to set up a ticket and fare
system that is compatible with that of Budapest,
and shared between the various service
providers (the MÁV-START national railway
TICKETING SUPPLEMENT04
● Is based on a server-centric architecture
● Uses contactless travel media
● Is based on cards issued by the
transport organiser
● Ensures the verification of concession
eligibility primarily through the National
Integrated Card System
● Is capable of mitigating counterfeiting
● Enables value-added services and supports
internet selling
● Makes it possible to introduce time-based
tickets, price capping and pay-as-you-go
● Makes it possible to install access gates at
metro stations and some suburban railway
stations and operate them to a high standard
● Ensures effective revenue protection.
The proposed AFC system:
Unlimitedly adaptable
Multi-client Revenue Management and CRM System
Suitable for Check-in/Check-out, Be-in/Be-out procedures
Integrated Online Ticketing System
Allows parallel connection of heterogeneous device-infrastructures
www.hansecom.com
PT®nova
...ticketing at its best
Based on 20 years of industry experience, we stand for quality, security and reliability.
company and Volán regional bus services).
With this aim, BKK proposes the introduction
of a zonal fare system in Budapest suburbs,
which requires further negotiations with the
stakeholders involved with a view to coming to a
common agreement. A system of common
regional fares is a long-standing issue that
should be resolved by lawmakers in the interests
of the travelling public.
However, the expanded and innovative
product range is only one element of the
proposed changes; the proposed technical
solution also makes it possible to radically
introduce new purchasing options as well:
sales on the internet and balance top-ups and
the renewal of the ticket vending machine
(TVM) network.
Technological character and phases
of the implementation
The proposed server-centric system based on
contactless cards that also accepts contactless
credit and debit cards, stores all travel-related
information on a central server. The main
advantage of this approach is that the travel card
used by the passenger (the travel media) only
stores a limited amount of personal information;
it has no value of its own. Central data storage
allows for post-paid settlements and the
introduction of special, promotional travel
products, even on an ad-hoc basis, and allows
for the disabling of cards in case of theft or loss,
minimising the financial risk for users. In essence,
the principle that the system is based on is
similar to the operation of banking systems and
credit cards. Special acceptance rules have been
approved for using contactless bank cards as
travel media on the metro network because it is
not possible to perform online card authori -
sation at the metro access gates.
One of the most time-consuming tasks
involved in the proposed solution is the
replacement of mechanical ticket punchers
with new validators; therefore, the introduction
of new tickets is scheduled only for the second
phase of the introduction of the new system.
The examples of Chicago, Philadelphia and
London have shown that AFC systems can
now be introduced in major cities in the
proposed manner.
The introduction of the new AFC system
was divided into several phases. According to
estimates, the issuing of travel media and the
launch of the related central system and
validators can take place in 2014, and the earliest
possible date for the introduction of time-based
tickets, pay-as-you-go payments and price
capping is 2015. This requires – considering the
time necessary for the public procurement
procedure – the relevant call to be published in
the summer of 2013 at the latest, as inter-
national experience shows that the planning
and launching of a system of this type takes
approximately one year from the signing of the
contract with the supplier.
TICKETING SUPPLEMENT 05
Dávid Vitézy has been the CEO and
Member of the Management Board of
the BKK Centre for Budapest Transport
since its establishment in November
2010. Prior to this, Dávid was a Member
of the Supervisory Board of BKV
(Budapest Transport Ltd.) between 2007
and 2009 and has also been a Member of the Management
Board since 2010. Dávid was also a Member of the Monitoring
Committee of the Transport Operational Program between
2007 and 2010.
Between 2006 and 2010, Dávid was Spokesman for the Urban
and Suburban Transit Association (VEKE – Városi és Elővárosi
Közlekedési Egyesület), where he was responsible for
managing the press relations, representing the opinions,
statements and releases of VEKE in the media. Between 2005
and 2010, Dávid was the Head of Unit, Transport Development
of VEKE. Dávid received his MSc degree in Urban and Regional
Economics and Development from the Budapest University of
Technology and Economics, Faculty of Economic and Social
Sciences in 2010.
BIOGRAPHY
Eurotransport
www.eurotransportmagazine.com Volume 10, Issue 6, 2012
Mick DaviesChairman, LASSeO Ltd
We have been around for over 10 years and are
driven by a desire to improve the prospects of
public sector customers, utilising smart media at
no extra cost to the industry. LASSeO is a not for
profit organisation with a mission to develop an
environment where services peacefully co-exist,
or even co-operate with each other, on smart -
cards and other smart media. We punch well
above our weight and our specs have been
downloaded all over the world.
The UK card industry is well represented in
LASSeO circles; indeed a number of smart media
practitioners are jointly responsible for
developing all of our specifications without any
call on the public purse.
Standards and specs
Standards are infuriating – there are far too
many of them and yet that elusive one that
would really make a difference always seems to
be just out of reach! We set out to try to make a
difference by basing our specifications on
standards so that potential users can just get
on with doing the job they want to do secure in
the knowledge that we will have covered their
backs. We have specifications for MiFare™,
DESFire™, and Java processor cards that allow for
Central & Local Government services to live
alongside transport and other third party
services on each of these platforms. In addition
to this, our work on an ISO 7816 contact
microprocessor card specification is nearing
completion. These specifications are available,
free of charge, from the LASSeO website1.
Working with transport
We have been working alongside the transport
industry for years and have always had a keen
interest in trying to maximise the potential
citizen and service benefits that can be gained
from having a range of applications sharing a
single platform. The key message here is that the
total sum is greater than the sum of the parts – if
we can get a number of applications sitting on
the same device we increase its value signifi -
cantly. Take, for example, the imaginatively
named English National Concessionary Travel
Scheme (ENCTS) card (and we have to ask why
we do not have a better name for this ubiquitous
product – older folk may be happy with ‘Bus
Pass’ but it hardly sets the world on fire or
suggests that this could be the basis of a really
dynamic scheme!).
At LASSeO, we tend to take the benefits
of adding other applications for granted,
but as transport authorities are facing the
need to renew many of the 11 million or so
concessionary cards already using LASSeO
specifications, now is the time to consider what
else could be added to enhance value. What
services would make sense to an older cohort?
What would bring value and kudos to your
scheme? Are there any other commercial
offerings that would enhance the travel card and
help you to control costs? If ever there was a case
for a little up-market branding to maximise the
value of the infrastructure, this has to be it.
So what does LASSeO bring to the party?
It provides a stress free way of defining and
storing applications on a card that takes away
the need to think about how and where data is
to be stored and accessed. In our more naïve
moments we like to imagine that this keeps the
costs down as well as allowing for cross-scheme
mechanisms in the future.
We exert a strong and constant pressure for
the needs of all customers to be satisfied.
This means providing a consistent experience at
all kinds of public devices. We are not so daft
as to imagine that all devices will behave in the
same way, but there is so much that we can do to
bring similarity to the fore and to minimise
the negative impact of differences. Put simply, the
traveller/customer must have confidence that
using their card is easier, cheaper, quicker than
not doing so and that they will not be left feeling
embarrassed because of their unfamiliarity with
the system. So we find ourselves examining issues
that may be of relevance to the practical use of
a variety of cards across a range of readers in a
number of environments and seeing if we can
make a sensible suggestion for improving things.
In addition to our specifications, we provide
a great discussion forum for taking these issues
forward; for talking to others in the supply chain;
for collaborative working; and for trying out
ideas and concepts. We meet bi-monthly in
central London and have an open door policy.
If any of these issues are of interest to you, get
in touch and we’ll be delighted to see you.
So what’s hot at the moment?
Our current hot issues revolve around
consistency of response to contactless devices.
After some discussion at LASSeO, the CEN TC224
Working Group on User Interfaces has agreed to
a new work item on audible sounds for ‘success’,
‘failure’ and ‘wait’ on card-reading devices and
they are interested in any unmet need for these
sounds, along with the limitations of systems
which have no sounds. They would also like to
know of any manufacturer or system integrator
who would be willing to get involved. If that
sounds like you, let us know.
LASSeO nominally means the Local Authority Smartcard Standards
e-Organisation – but what it really stands for is a reputation, a set of attitudes,
and a keen interest in the standardised use of smart media in the public sector.
What can LASSeOdo for you?
TICKETING SUPPLEMENT 07
We are also interested in identifying a
standard icon for contactless readers to make life
easier for the customer. When we think about,
say, a transport scheme design, we have to
consider what symbol to place on the smartcard
readers (validators & TVMs) and on associated
guidance. We could consider using the standard
EMV symbol of a hand holding a token over the
‘radio waves’ or the ITSO logo but these are not
universally appropriate. There are a number of
other suggestions around, but they tend to
play second fiddle to proprietary symbols.
So the question for us is how we come up
with an icon for widespread use that will
gain traction.
As part of our wider accessibility brief we are
discussing tactile recognition issues with
partners such as the RNIB in our efforts to
improve the personalisation of the customer
interface through products like SNAPI. The thing
is that a number of people and schemes are
considering these issues in isolation when the
work would best be carried out only once with a
commonly shared outcome.
At LASSeO we can’t do much about this kind
of issue apart from shedding a little light on the
topic, making players aware that there is an
issue, and hopefully getting some kind of buy-in
from the industry.
We can, however, make real strides in other
areas. LASSeO is working with the SCNF (Smart
Card Networking Forum) to establish a unique
international card numbering scheme which
can be adopted at no cost by public sector
schemes. This will be similar to the shared
numbering scheme used by London boroughs.
We will also be updating guidance on multi-
application schemes including transport and
other third party applications in order to help
players to make best use of cards between
schemes. It is this kind of activity that increases
the value of LASSeO encoding.
The new LASSeO ISO 7816 contact
microprocessor card specification
We are developing this specification in response
to a number of suitable platforms that are
coming to market at present and it will require
us to revisit the benefits of using our specs and
to update associated road maps for using
different kinds of cards.
Unlike Mifare™ Classic, where it makes a lot
of sense to put your registered Application ID
(AID) into the MIFARE ™ Application Directory
(MAD) where it can be read by anyone, DESFire™
does not have a MAD. However, it does have a
command to get Application IDs which returns
all the AIDs on a card. In this case there is only a
slight advantage to be gained on DESFire™ by
putting an AID into the LASSeO directory, in that
you can also store some text along with the AID
describing what the application is (e.g. an Access
Control System). But strangely it is with the more
sophisticated platforms that the usefulness of
using the LASSeO directory becomes more
apparent. There is no ‘Select Application’
command in the ISO command set and
management of applications is outside its scope.
So with ISO 7816-4 implementations there is no
easy way of knowing what is on a card. In these
circumstances using the LASSeO directory as a
central registry makes enormous sense. This
new specification and guidance will be available
on the LASSeO website soon.
So what has this all to do
with transport?
Transport is a key factor in all of this and,
provided we can continue to find strong ways of
holding many functions on a single device, we
can see a future where all sorts of services may
be easily accessed by the widest set of
customers for the benefit of all. Coming full
circle, I would remind you that LASSeO is a not
for profit organisation and our meetings
are open to all active players in this space.
We are always looking for new blood to help us
progress our aims and are happy to get input
from any interested parties.
Reference1. www.LASSeO.org.uk
Eurotransport
Volume 10, Issue 6, 2012
TICKETING SUPPLEMENT08
Prodata Mobility Systems is a worldwide
known supplier of end-to-end solutions for
public transport and related markets. Its core
business is design, development and
deployment of fully integrated systems for
Automated Fare Collection (AFC) and
Intelligent Transportation Systems (ITS)
including Real-Time Passenger Information
(RTPI) features.
Prodata Mobility Systems is supporting its
customers in their quest for adapted payment
solution innovations.
Payment technologies experienced by
Prodata Mobility Systems
EMVIn the frame of the Rea Vaya project in
Johannesburg, our validator has been EMV-
certified. On top of the prepaid contactless card
and paper ticket in use, the customer will now
have the possibility to use the MasterCard credit
card to validate their journey.
The PayPass technology added on the new
MasterCard credit cards allows debits to be
made on the card. Transactions are limited
to subtract value only and working only
with LVP: Low Value Payment – guaranteed
payment/settlement.
The benefits of the EMV technology are
considerable: Card Management (issuing,
personalisation, replacement, customer service,
etc.), as well as security, fraud detection and risk
management, are all done by the banking sector.
Occasional users can travel with their own
EMV card.
NFC (Near Field Communication)Our validators are also NFC ready avoiding
expensive future hardware upgrades. With two
partners, Prodata Mobility Systems is working
out a system to soon show a complete and
trusted NFC payment solution.
Meet us in Geneva!
Prodata Mobility Systems will be present at
the 60th UITP Congress in Geneva, 26-30 May
2013, booth 2D400.
www.prodatamobility.com
Go for an innovativevalidator offeringmultiple validationand payment means!
Mick Davies has been in ICT for almost
40 years and, for the past 10, has concen -
trated on smartcards and associated
issues including e-inclusion, e-money,
and transport from a local authority
perspective. Mick has been Chairman of
the Local Authority Smartcard Standards
e-Organisation, commonly known as LASSeO, since its
inception. He champions public sector interests in smartcards
with particular emphasis on local government.
BIOGRAPHY
We have been working alongside thetransport industry for years and havealways had a keen interest in trying to
maximise the potential citizen andservice benefits that can be gained
from having a range of applicationssharing a single platform
Eurotransport
www.eurotransportmagazine.com Volume 10, Issue 6, 2012
TICKETING SUPPLEMENT 09ADVERTORIAL
With more than 40 million customer journeys
per year, the independent bus operator,
trent barton, operates quality bus services
in Nottingham. trent barton previously
implemented INIT’s integrated ticketing solution
comprising Electronic Ticketing Machines (ETM),
validators and their innovative MANGO
smartcards. The Automatic Vehicle Location
(GPS, odometer and door contact) feature of
the ETM works together with the refillable
electronic purse, MANGO, and passenger
terminal allowing for a touch-in/touch-out
system. This means that passengers can use
their MANGO cards as an alternative to
paper tickets and cash transactions by simply
waving their card over the validator for the
system to automatically calculate the best fare to
be charged.
Ultimately, a shorter dwell time to support
schedule adherence, more satisfied customers
and lower operating costs could be achieved.
This innovative scheme will now be further
enhanced with the new order where the latest
ITSO certified ETM EVENDpc will be delivered.
Amongst many other features, one of the most
prominent elements will be the capability to
participate in the Greater Nottingham Real-Time
Passenger Information System, as well as the fact
that the new EVENDpc is already EMV-prepared.
This outstanding success in ticketing
systems has resulted in Tramlink, the bid
consortium for the existing and expansion of
Nottingham’s tram network, to also opt for INIT’s
innovative ticketing solution. Passengers will
soon be able to use MANGO which can be
topped up via cash or via chip and pin
debit/credit cards at the self service ticketing
vending machines located on platform. Also on
the platforms, a touch-in/touch-out system will
be implemented using INIT’s validators.
INIT is providing the software for the
necessary exchange of data and real-time
reporting as well as 204 terminals/validators and
118 self service Ticket Vending Machines at
the Tramlink stops. An initial phase will see the
equipping of the existing NET line 1 then NET
lines 2 and 3, once opened. INIT will act as
supplier and installer for Taylor Woodrow, part of
the joint venture appointed constructor for the
Nottingham tram extensions.
These new major projects in Nottingham
are proof of INIT’s capability to offer state-of-the-
art ticketing solutions. INIT e-ticketing solutions
have already been successfully used worldwide
for almost 20 years. Thanks to consistent
development with continuous integration of
new technologies, today INIT is able to offer one
of the most modern product portfolios for
Ticketing, Fleet Management and Real-Time
Information Systems in the market. Within the
last 12 months, INIT has, among other successes,
been able to obtain its first major e-ticketing
project in the USA with Sacramento. The
ticketing solutions can be easily expanded to an
integrated Intelligent Transportation System
solution for public transportation through, for
example, facilitating real-time information
for passengers regarding bus, tram and train
departures/arrivals.
Dubbed as England’s least car dependent city, Nottingham’s public transport
system is already a model to admire. However, Nottingham’s dedication and
effort does not end there. INIT has recently received two major orders to develop
integrated ticketing solutions in Nottingham.
INIT receives major order fore-ticketing in Nottingham
Jens Mullak is the Managing Director of
INIT Innovations in Transportation Ltd.
After a long career in the public trans-
port industry, he joined INIT in 2005.
Currently, he is responsible for Business
Developments in the UK, Ireland and
the Benelux countries and in this role
ultimately aims to add value to the operational efficiency of
transportation companies.
BIOGRAPHY
INIT LtdSutton Place Business Centre, 49 Stoney Street,
The Lace Market, Nottingham NG1 1LX,
United Kingdom
Tel.: +44.870.890.4648
Web: www.init.co.uk
CONTACT DETAILS
Credit: Graham Heywood @ iStockphotos
So how do we ensure that transport services
meet these passenger needs? Increasingly
transport operators and local authorities are
turning to smart ticketing as the answer.
Smart ticketing encompasses ticketing on
several different platforms, such as plastic
cards, bank cards and mobile. As passenger
travel demands increase, smart ticketing
provides a sophisticated and cost-effective
answer to their needs. So where are we with
smart ticketing in transport?
All eyes on London
The 2012 Olympics wasn’t the only reason the
eyes of the transport world were fixed on
London this year; 2012 is also the year Transport
for London (TfL) is rolling out ‘Phase One’ of its
contactless open-loop, EMV ticketing on
all London buses. Roll out on all London
Underground systems will commence later in
2013 and will be the world’s first fully open-loop
contactless payment method for transport. This
also marks the first steps towards building a
universal open transport infrastructure.
Imagine being able to travel freely, not only
across different modes of transport, but across
international borders. The use of bank cards as a
ticket platform enables this to be an achievable
reality. Although TfL is pioneering this with
empowering an entire city to travel on their
bank cards, the industry is also seeing the
foundations being laid in many other cities
around the world. The Centre for Budapest
Transport in Hungary is conducting some
fantastic work in moving contactless technology
from trial to live deployment. Likewise, in Turkey,
Bankalararasi Kart Merkezi is preparing the
transport infrastructure in the city of Konya to
accept both domestic and international
contactless bank cards.
Smartcards from Austria to Australia
When migrating a population to smart ticketing,
smartcards have often been the preferred
method of choice. Smartcard programmes
have been popular all around the world with
deployments across Europe, such as SNCF in
France, and the Transperth programme
in Australia. If they don’t have one already in
progress then the majority of countries are
actively looking at deploying a smartcard
Eurotransport
Volume 10, Issue 6, 2012
Date:
28-30 January 2013Location:
London, UKWebsite:
www.transport-ticketing.com
The needs of today’s passengers are very straight forward. The occasional
traveller wants to plan their route before starting their journey; the tourist needs
to move flexibly from bus to train to underground; the long distance traveller
wants the cheapest and fastest trip and the commuter just wants to get home,
queue and hassle free.
Global innovationin fare collection
SHOW PREVIEW: TRANSPORT TICKETING 201310
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transport ticket, such as the Ministry for Infra -
structure & Spatial Awareness in the Republic of
Slovenia, which has commissioned extensive
research into a national strategy for smart
ticketing. With separate regions developing their
own smartcards, the question is now how these
smartcard programmes can be stitched
together to offer a seamless journey beyond
your local area.
One of the most exciting projects underway
is the South East Flexible Ticketing project
(SEFT). This is the first project of its type in
uniting South East England under one smart
ticket. It is a complex business model involving a
number of players such as ATOC and Go-Ahead
– deployment is set to go live for 2015. Though a
first for the UK, regional ticketing programmes
are already in place in other parts of Europe –
namely by DSB in Denmark and Netherlands
Railway across the entire train network in
the Netherlands.
Mobile ticketing – from paper to
plastic to mobile
When it comes to ticketing innovation, arguably
the most cutting-edge technology is that which
is embedded on the mobile handset. Mobile
ticketing has provided a range of new ticketing
methods, from barcode scanning to digital
smartcards to NFC payment. From Veolia
Transdev in France, Deutsche Bahn in Germany,
the Danish Transport Authority in Denmark
to RTA Dubai in the UAE – mobile ticketing
is the next big accessory for transport operators
and authorities.
From smart ticketing to smart journeys
It’s 08.55 and you’re still waiting for your bus.
And now you’re going to be late for work…
apparently there are delays. This is a scenario
that many people have unfortunately found
themselves in too many times. The fact is that
passenger journeys start before passengers
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leave their house; in fact your journey starts as
soon as you plan to make the journey. Many
transport operators have now adopted and
embedded this thinking into their planning.
It’s not just about the passenger’s experience
while they are sitting (or standing) in the train,
tube or bus. But how is your passenger getting
to their station, or what they are doing while
they’re on your transport, and what they want to
know when they set out on their journey?
One of the first transport operators to really
utilise social media successfully is Stagecoach.
Stagecoach now has a dedicated social
media team who endeavour to keep their
passengers updated with service information
through channels such as Facebook and Twitter.
By doing this, they have also managed to
significantly increase their customer loyalty and
satisfaction. Danish operator Movia has also
been utilising the mobile handset by integrating
a live traffic information feed, continuing to
make their transport service desirable and
easy to use.
For many years, operators in the Far East
have redefined the boundaries of technology.
Their transport ticketing methods have evolved
beyond the simple smartcard into integrating
the ability to pay for taxis, road tolls and to
conduct micropayments. Europe is now starting
to follow in suit by embedding additional
services onto the ticket. For example the M6 Toll
now accept contactless bank card payment
across their tolls, and Scheidt & Bachmann,
which is synchronising technology to take
payment for parking on the same card that you
travel with.
Interoperability in Europe
Should smart ticketing be prescribed by central
government or left to the independent choice of
local government? Making Europe a single
interoperable body is a task that many industry
bodies and associations have dedicated
themselves to, including the dedicated arm of
the European Union – DG Move, UITP, Calypso
Network Association and the TAP TSI project. But
as ticketing technology continues to become
more complex with more players involved, is
true interoperability achievable?
Are we ready for even
smarter ticketing?
As technology evolves to become even smarter,
transport operators are working to ensure that
customers’ needs remain at the heart of the
project. A number of projects and research for
reports have been dedicated to ensuring this,
including work by Reading Transport, Passenger
Focus and Rejsekort in Denmark.
Transport Ticketing – Europe’s
largest transport ticketing and fare
collection event
Transport Ticketing 2013 will be taking place
from 28-30 January 2013 in London. All
transport operators and local authorities are
invited to attend the event for free, to share,
learn and evolve their ticketing offerings.
As the only gathering of its kind, Transport
Ticketing has grown over the last five years to
bring together over 400 senior transport
executives from across the ticketing ecosystem,
enabling you to build the industry contacts
that you require to further your ticketing
programme or solution.
Prominent industry figures from the likes
of TfL, RTA Dubai, Deutsche Bahn, the
Danish Transport Authority, Veolia Transdev,
Transport for Scotland, Reading Transport,
Passenger Focus, Rejsekort, TfGM, Budapest
Centre for Transport, Transperth, SNCF,
Stagecoach, Movia, M6 Toll, ATOC, Go-ahead,
Oxford Bus Company, DSB, Netherlands
Railway, EU DG Move, UITP, CNA, TAP TSI and
many more will be leading the discussions at
Transport Ticketing 2013.
No matter what stage you are at in moving
towards smarter ticketing or your standing
within the transport ticketing ecosystem,
Transport Ticketing 2013 will provide you
with the tools to grow your business. For
more information on how you can get in-
volved, visit www.transport-ticketing.com or
call +44 (0) 207 384 7920.
www.transport-ticketing.com
Eurotransport
Volume 10, Issue 6, 2012
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More than 400 senior transport executivescome together at Transport Ticketing
