TIAA-CREF

TIAA-CREF Employee Giving Campaign Presentation #Employee Giving Campaign ObjectivesProvide an opportunity for employees to give back to the community.Reinforce TIAA-CREF corporate values, mission and brand.Provide personal satisfaction to employees by enabling them to make a difference and support causes important to them.Demonstrate TIAA-CREFs leadership in giving.Engage employees toward a shared goal and common purpose.

#Campaign GoalTo raise $2 million, which represents a desired $1 million in employee contributions to match-eligible organizations plus up to a maximum $1 million TIAA-CREF matching contribution to employee gifts.

#RESULTS We raised $2.6 million! Employees pledged $1.5 million and the company will match $1.1 million to match-eligible organizationsRepresents a 10-year high in employee contributions35% of our employees participated in the campaignEmployee Giving Campaign ParametersOnly time of year that TIAA-CREF provides matching contributionDollar-for-dollar match up to $2,000 per employee to match-eligible organizations Campaign annually scheduled for October Campaign runs October 1-31Early-Bird Campaign occurs one week prior to launch of campaignEmployees pledge in October for contributions the following yearContributions through payroll or personal check

#Payroll DeductionPercentage of salaryA designated dollar amount per pay periodA one-time payroll deductionDeduction from bonus

Personal Check

Campaign Charities Educational Institutions - any public, private K-12 and higher education institution Americas Charities more than 100 well-known charities like the Make-A-Wish Foundation and Reading Is FundamentalCommunity Health Charities represents premiere health charities such as American Lung Association and the Lupus FoundationGlobal Impact U.S.-based international charities focusing on relief such as UNICEFUnited Way local nonprofit organizations serving local community needs#Employees can donate to any 501C3 online, but match only applied to our four federations plus public, private K-12 and higher education institutions

Campaign CommunicationsEmployee Giving Campaign Captains for all business areasExecutive SponsorsInternal and Executive Communications (TIAA-CREF Link, corporate executive email, executive voicemail, posters, intranet)Senior leadership communications

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Campaign Events Extreme Cubicle MakeoverVirtual activity where employees can creatively decorate their cubicles and submit photos for a chance to win. The employee with the most votes for their creative design will receive a donation to their favorite charity!All employees are eligible to participate. A run off will be conducted in each business area. The contest will start at the beginning of the campaign and end the last week of the campaign.

#Employees across the company cast 5,579 votes to determine the winners (thats 2,000 more votes than last year!). The winners received a $1,000 Donors Choose card to support classroom projects

St. Jude Childrens Hospital

Campaign Events Extreme Cubicle Makeover Winner#Campaign Events Extreme Cubicle Makeover Winner

A Small World Global Impact#Campaign Events Extreme Cubicle Makeover Winner

Doctors Without Borders#Campaign Events Extreme Cubicle Makeover Winner

Susan G. Komen Community Health Charity#Campaign Events Serving the Greater Good Community Service ProjectsComplete Serving the Greater Good volunteer projects during the campaign to educate employees about the needs of various nonprofit organizationsEncourage employees to sign up and participate in various volunteer projects#Campaign Events Serving the Greater Good Community Service Projects

#Campaign Events Serving the Greater Good Community Service Projects

#Campaign Events Serving the Greater Good Community Service Projects

#Campaign Events Serving the Greater Good Community Service Projects

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Campaign Events Tricycle RaceBusiness areas will compete against each other for the coveted Tricycle Race trophy! The higher participation in online donations within business areas, the better their pole position!

#We had 58 trike teams in Charlotte, Denver and New York! The highest number of trike participants since we began event in 2005Campaign Events Charlotte Tricycle Race

#Campaign Events Charlotte Tricycle Race Winner

#Campaign WebsiteWhen you get to the Employee Giving Campaign home page, click Pledge Now.

#To log in, visit www.easymatch.com/tiaa-cref. This is simple sign-on enabled, so enter your normal morning login and password to enter site.

THANK YOU!

C4042#