Google Tour BuilderTIA Presentation International Tourism

Ongaro Anna – Petraglio Elena25/11/2013

The product How does it work? Implications in the travel industry Competitor Advantages/Disadvantages Conclusion

Table of contents

Historically made for veterans The tour shows the different stops It can be set up geographically or historically It can include music, video, pictures,

description, etc… It requires a Google account and the Google

Earth desktop plug-in It allows people to share experiences by

social media:

The product

It is essentially a structured, rich media version of the “My places” feature of Google Maps.

Our experiment: https://tourbuilder.withgoogle.com/

How does it work?

People to share their trip experiences.

OTAs and other travel product selling services to create a Tour for every holiday package product.

Hotel chains to map all hotels of a chain in the order of their opening. A visual “About us”.

Destination marketing to show people the sights visited by walking tourists.

Possible use of Tour Builder in travel industry

An interactive YouTube platform for the hotel industry (collaboration with Google)

It offers travelers a whole new way to plan and share their trips

The 1st custom-built YouTube brand channel in the hotel industry.

Main difference with Tour Builder: DTour has also a DoubleTree hotel search widget.

Competitor:

Advantages - DisadvantagesAdvantages Disadvantages

New way of sharing It can be used for

tourism purposes(to make the destination more attractive) It can be used for

scholar purposes Intuitive, interactive

New tool to master Is it going to attract

people? Need to have a

Google Account Only shareable on 4

social media websites

A new trend to inspire people to travel User Generate Content Sharing generation New possibilities for the tourism sector Beta version (development version)

Conclusion

Sources Builder, T. (n.d.). Tour Builder - Put your story on the map.

Retrieved from https://tourbuilder.withgoogle.com/ Hosteltur. (2013, 11 14). Google lanza una nueva herramienta

para crear tours. Retrieved from http://www.hosteltur.com/122310_google-lanza-nueva-herramienta-crear-tours.html

Mashable. (2013, 11 18). Google Earth Intros Tour Builder, A Cooler Way To Tell Stories. Retrieved from http://mashable.com/2013/11/17/tour-builder-lets-you-tell-stories-with-google-earth/

System, G. O. (2013, 08 30). Google Earth Tour Builder. Retrieved from http://googlesystem.blogspot.ch/2013/08/google-earth-tour-builder.html

Tnooz. (2013, 11 12). Google wades into personal trip planning with Tour Builder. Retrieved from http://www.tnooz.com/article/tour-builder-google