TIA Local Government Manifesto

8/9/2019 TIA Local Government Manifesto

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A POWERFULPARTNERSHIP

LOCAL GOVERNMENT +

THE VISITOR INDUSTRY


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h o w v i s i t o

r d o l l a

r s s u p

p o

r t N e w

Z e a l a

n d

Future StatementLoc l ov , co i i s d h visi o i d s y wo p ship o f h s h h i d s ys co ib is s i bl co o ic d v lop i ll io s of n w Z l d.

t h

e p o w

e r o f t h

e v i s i t o r in d u s t r

y

Internationaland domestic

travellers$59m

per day


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1to is I d s y associ io a s 2010

th s visi o s will co f o dow h o d, c oss h co y d oh wo ld. th y will iv o holid y, o co d c b si ss, o visi f i d

d f ily d o f h h i d c io . th o y h y sp d will c jobs, s s i b si ss s d h lp o s ppo wid of f cili i s s vic s fo sid s.

th i d s y s vi h s visi o s h visi o i d s y is div s . Ico p ss s spo op o s, il s, cco od io p ovid s,

c ivi y d c io op o s, s s, b s d c f s, co vd i v s, ll i s, s s, s p s d

of o h p iv ly-h ld b si ss s d p blicly-ow d o is imos s ll o di siz d p is s b coll c iv ly h y p spow f l co o ic fo c .

th visi o i d s y is l dy si i c d iv of io l co o icd v lop . I p ship wi h loc l ov , i c d is li ly co ib v o .

tODaY, visi o s oco i i s c oss hco y will sp d $59 illio .

(Pho o So c : toby Cl , H lip o)


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this doc is o li fo ll c did s co s i h 2010 l c io s s w ll s fo p opl wo iwi hi co cils. I is d si d o iv c did s d s ff b d s di of h i po c of hvisi o i d s y o h io s d co i i s of n w Z l d. I is p ssio of h visi o i d s yco i o wo wi h loc l ov d o i is h b s h will cc f o c iv

d posi iv p ship.

th visi o i d s y l dy s si i c co ib io o io l co o ic d v lop h o hh jobs d i co i s. B o ly f c io of visi o sp di c lly occ s i pl c s

co o ly co sid d visi o sp ci c s ch s cco od io d c ivi i s o c io s wi h h si pl c i shops, c f s, s s, o dsid s lls, p ol s io s d ls wh . I his w y, h

visi o i d s y o ch s d b s p opl h o ho o co i i s.

th co ib io d by co cils o h visi o i d s y is q lly si i c . Loc l co cils pl y hol i d i i h l v l d q li y of visi o s vic s d i f s c v il bl , h v s h

pl c d h p blic o y h is i v s d i d s i io p o o io . ac ivi y of his h lpsc visi o s, i c s how lo h y s y d how ch h y sp d d i po ly wh h h y

co d h io o o h s d wh h h y h s lv s.

Co cils bly h visi o i d s ys os i po p d h l s visi o i d s y opi h co y, i v s i i d s ppo i i f s c s ch s s s d s di , v s d f s iv

d i p o o io l c ivi i s d ci s s ch s r io l to is O is io s d i-SIte Visi oC s. P ovidi p i c s is h h of s cc ssf l visi o i d s y d co cils d visib si ss s bo h pl y c i ic l ol i h lpi o sh p d d liv hos p i c s.

I h io l l d ship s i s h tIa wi h o h 500 i d s y op o s i l 2009, b wi h loc l ov w s id i d s jo p io i y fo h s c o . Visi o -b s d

b si ss s s co cil s c i ic l p b y f l h y l c cl d s di of how o

i volv d d s y i volv d i d cisio - i io l l v l.this s ch if w o c i b f o h visi o i d s y. W d o wo

o h o is h b d chi v h b s possibl o co s fo io s. n w id s d w hi i d d o d l wi h h ch ll s co cils, co i i s d ll b si ss s d p d o visi o s

f c d o ow h s c o s ov ll co ib io o io l co o ic ow h. this y s l c io sp s oppo i y o s d.

tIm COSSar

Chi f e c iv

to is I d s y associ io

a s 2010

raISIng tHe BarLoc l ov d h visi o i d s y why wo o h


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Visi o s f d l co ib o s o o co o y d w y of lif .

th visi o i d s y s l d ol i p o o i n w Z l d o h wo ld. th s o n w Z l dsi io l posi io i , h co y is co is d o d h wo ld s o of h os b

spoil d pl c s o h. th 100% P posi io i si i s p id i o co y, p id i od c l , d p id i h iq vi o d p i c s h n w Z l d off s h wo ld

this posi io i b il by vib visi o i d s y h s b co i po so c of io lco d c d id i y d f o wi dow fo n w Z l d I co po d. I d d, h h ic ofis sy o y o s wi h n w Z l d h s b wid ly dop d d s d o p o o po s i of o hi d s i s s w ll.

th s c b s id fo h i d s ys co ib io io l l v l. th visi o i d s y s lp o o i o io s o h co y d o h wo ld c i s s of ll h is iq d do io s. th q li i s h c visi o s lso hos h c p opl o d livb si ss d o b ild w b si ss s i o io s.

Visi o s c lc l i v lth visi o i d s y w s di c ly spo sibl fo ly 97,000 jobs i 2009: h s 5.2% of n w Z l dswo fo c o o h o i v y 20 jobs.1 Di c gDP dd d by h visi o i d s y w s $7.13 billio , o3.8% of o l gDP.

How v , li ll o h p s of h co o y, h visi o i d s y do s j s c jobs d gDP wiow s c o i lso p ch s s s ppli s f o o h i d s i s, c i ploy d gDP h s w

ddi io , wo s i h s c o sp d h i w s c oss wid of i d s i s i n w Z l d, co jobs d gDP. O c h s i di c i p c s i o cco , h visi o i d s y c s

o i jobs d co ib s clos o 10% of gDP. m whil , o l o is p di i h ym ch 2009 ch d $21 billio .

th sh of h wo fo c ploy d by h visi o i d s y d i s co ib io o io l gDP vc oss h co y. m ch s wo ld b p c d, h So h Isl d i p ic l d iv s l sh o

ploy f o h visi o i d s y. Fo pl , h Q s ow -L W , m Coo -m c ziW s Co s io s ll h v hi h l v ls of ploy di c ly ib bl o h visi o i d s y.

I h no h Isl d, s s ch s h Co o d l, ro o , t po d r p h h v si il ly hi h bof jobs h di c ly ib bl o h visi o i d s y.

1 e ploy is s d i s of F ll-ti eq iv l s (Ftes), wh p - i wo is c lc l d s h lf Ft

giv h p - i d c s l of ploy i h i d s y, h o l b of p opl ploy d is li lych hi h . (So c : BerL)

VISItOrS a BeDrOCk OF Our eCOnOmYVisi o s f d l co ib o s o o co o y

d w y of lif .


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Councils p ovid y of h p od c s, s vic s d p i c s d ch of h i f s c q i do s ppo visi o p i c s f o si d oil s, o visi o i fo io c s, ll

d s s. th o h h i r io l to is O is io s (rtOs), co cils lso co ib o hi ffo h c s visi o s o h i io d, by vi of h i polici s, si l co i

s ppo fo visi o s d h visi o i d s y.

I divid lbusinesses p ovid q li y p od c s d s vic s h c visi o s, dd o h pp l of io d h c h visi o p i c , whil lso s ppl i i ffo s wi h h i ow

p o o io l c p i s.

Community o is io s lso pl y vi l ol i visi o i d s y d v lop , wi h h li s of spo icl bs, v co i s, p fo i s o is io s d d soci i s ll di h f b ic of hi d s y by c i d d liv i c ivi i s h c visi o s d d h i s y.

Visi o i d s y i p c s d o co s os posi iv wh ll p i s wo o h : s h i co ib io of visi o s o io l co o i s whil lso s c i h wid soci l b s h c cof o div si y, i c io s b w co i y d visi o s, d cc ss o h c d s of co i y

f cili i s d s vic s d possibl by visi o p di .

tHe POWer OF PartnerSHIPW lco i p opl , w ll- d co i i s d q li y p od c s

d s vic s coll c iv ly d pi visi o p i c s d vib visi o i d s y.

(Pho o So c : to is a c l d) (Pho o So c : L c godf y, k i o Wild ss e p i c )


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PARTNERSHIP PRIORITIES

th visi o i d s y s s posi iv p ship wi h loc l ov b i b il o d h followip io i i s.

1. engagement c l ov h s co is d h i po c of h visi o i d s y o n w Z l ds

co o y. W ow s clos wo i l io ship wi h co cils, d pi d by sh dpp ci io of h visi o i d s ys v l d h oppo i i s i p s s fo io l co o

ow h.

2. InVeStment w s o p wi h co cils o i v s d cisio s h will i is co i y b swhil lso h ci h q li y of visi o p i c s.

3. enVIrOnment w s o wo o clos ly wi h co cils o h c vi o l i h io s

d o d liv o h vi o l p o is h is so i po fo visi o s d fo o h i d s

4. regIOnaL PrOFILe w do s co cil i v s i io l p o o io d wish o i joi i i i iv s h

i is h f o p o o io l ffo s.

5. reguLatOrY enVIrOnment w s o p wi h co cils o s h co pli c b d o b si ss s of ll yp s d siz

d o fos b si ss-f i dly l o y vi o fo hi h q li y op o s.


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C l ov h s co is d h i po c of h visi o i d s y.th visi o i d s y ow s s clos wo i l io ship wi h co cils,

d pi d by sh d pp ci io of h visi o i d s ys v l d hoppo i i s i p s s fo io l co o ic ow h.I h p s f w y s, c l ov h s co is d h i po c of h visi o i d s y wi h hP i mi is hi s lf i h o is po folio. th ov h s o o ly s id h his i d s y is

i po o n w Z l ds f b h s c iv ly d wi h, d i v s d i , h s c o . to c pi liso his, d o d iv visi o ow h i h io s, h visi o i d s y is ow s i o s hp ships wi h loc l ov d co i i s.

Visi o s o os io s of n w Z l d h v l os do bl d i h p s d c d wi h p di byvisi o s, bo h do s ic d i io l, b i i i illio s of doll s o ci i s d io s h o ho hco y. I c d c d s, b of io l co o i s h v p i c d pid co o ic ow h o

h b c of h visi o i d s y.

to i is h oppo i i s b o h by i c si b s of visi o s, h visi o i d s y w s owo wi h loc l ov d co i i s i w ys i h s o do b fo . Whil h i d s y ows

h c i ic l ol visi o s pl y i io l co o ic d v lop , visi o - l d b si ss s h v o lw ysb ff c iv i co v yi his ss co i y l v l. this ds o ch if co i i s opl ff c iv ly fo visi o oppo i i s d i p c s.

a co i y h pl s h yp of visi o i d s y i w s d c s cc ssf lly i s i p c swill o o ly i s il p id d id i y i i s co i y b will lso b co o ic lly f o h sp di of visi o s. Visi o s c lso co i y o c iv d vib , o vi lis o h wisdo io s.

Priority 1

engagement

W lli o s p io w s o c ch c is dby i s w d wi dy w h , i s d llb c cy d l c of y hi i s i odo. I h 1990s, W lli o s bo ch i

his. th ci y ( d io l) co cil i v s di w f o d v lop , p d d visi o

c io s d p d s i s, b c d wi f s c s ch s h co s c io of s di d p o y i o visi o i

d p o o io . Wi h w i slo ,absol ly Posi iv ly W lli o ( s blish d by

h ci ys m yo ), s ppo d by b o i

c f d s c l , hi s s d och d h ci y w s sfo d. Whfollow d w s d dic d ffo o cf s iv ls d v s s h co cil lis d h

co o ic v l h visi o s co ld b i oh ci y. th r by S v s, h I io l

F s iv l of h a s d Wo ld of W bl a s(WOW) b c p s o hW lli o v s c l d . mo h d c dl , h c pi l ci y is f q ly d s h

os pop l d s i io o visi by o h n wZ l d s.

W lli o Ci y Co cil


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( P h o o S o u r c e : W e l l i n g o n C i y C o u n c i l )

th il food d b v d cco od io s c o s y b ci i s of h i c s dsp di i h io . th v h y b fo , d i d f W s p c S di vp ovid s s bs i l boos o h io l co o y.

I i s 10 y s of op io , W lli o s W s p c S di h s hos d l i d of loc l di io l v s, c i visi o s f o h o ho h co y d b o d. 2010 ic d o

s o ishi p c , wi h 11 jo v d ys i 30 d y p iod. th 5 illio h p o p ss dh o h h s i 2009, il s o i h d p c d o chi v il 2017.

D v lop of h $130 W s p c S di w s ch pio d by W lli o Ci y Co cil, wi hh ci y d io l co cils co ib i $40 i lo s ow ds i s co s c io . I s p fo c

h s c d d ll p c io s i s of b s of v s, p o bili y d d c , wi h hco o ic b o h io o h do bl wh w s p oj c d.

So c : W s p c S di .

WeStPaC StaDIum


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1. g o ow ch o heff c iv p ships q i l , co s c iv co ic io . th visi o i d s y will ch ipo i l wh co cils, co i y i s s d i d s y l f q ly o iss s h .

The visitor industry seeks to build close working relationships with council decision-makers who are able to assist in strengthening the industry and its contribution toregional economic development.

2. e b d h visi o i d s y i co cil p oc ss sI is c i ic l h co cils d h visi o i d s y wo o h o s co cil pl i p oc ss

dd ss how o i is h v l of visi o s o io s. as p of his, co sid io sho ld biv o h fo l io of io l policy s s o id co cils o h iss s which

c ly ch ll i h visi o i d s y. th s s s co ld b i cl d d i co cil pl idoc s, s ch s l pl s d lo co cil co i y pl s.

The visitor industry seeks to work with councils to ensure planning documents clearly

detail the visitor industrys contribution to the region and address how the industry candeliver extra economic value to the community.

3. g i volv d i d cisio - ith visi o i d s y co is s h io l d cisio - i wo ld b ssis d by o visi oi d s y p s io o co cil. to h v s cc ssf l d d i p ship, h visi oi d s y will co loc l visi o i d s y l d s o s d fo l c io d o b o h wis

p s d o co cil wo i o ps.

Visitor industry representatives seek to get more closely involved and to help councilsenhance their knowledge and understanding of the visitor industry and what can be done

to develop it.

aCtIOnS


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th visi o i d s y s s o p wi h co cils o i v s d cisio s hwill i is co i y b s whil lso h ci h q li y of visi o

p i c s.I io l n w Z l d, h visi o i d s y p ovid s ploy d b si ss c ivi y h h c

i b s of loc l co i i s. th visi o i d s y:

s ppo s loc l s vic s, s ch s shops, s p s, c f s, b s, s s d s vic s io

s ppo s i v s i p blic s vic s, s ch s hospi ls d schools;

s s i s wid of c l l d spo i v s;

p ovid s v i y of ploy op io s fo sid s; d

is c lys fo w c pi l i v s d i f s c .

th s h co o ic v l of visi o s o io s is ch wid h h iff p id o cco od iop ovid o h f p id o spo op o . th visi o i d s y h s i p c v y l v l oco i y i n w Z l d. th o i v s d by loc l ov i s ppo of h visi oi d s y l s dow o ll p s of h co i y d o ll sid s.

th visi o i d s y w s o pl y p i h i v s d cisio s h i p c i . I s ppo s co ib io vi h s of d s d/o o h i op io s, p ovid d h v coll c

his w y is i v s d i d v lop d p o o io of h s c o . I wo ld li o wo wi h co cils w ys h i c h lp chi v his.

Priority 2

InVeStment

th visi o i d s y h s his o ic lly b oof h s ll i d s i s i C l O o. thdis ic h s b do i d by ic l l

d ho ic l wi h vi ic l owi ii po c ov h l s f w y s. t di io llyC l O o h s b do s ic visi od s i io , b i io l visi o b sh v b i c si s dily f o low b sov h l s v o y s.

a c s v y i dic d h visi o i d s yp o o io w s s s v y i po by 94%of sid s who s ppo d h i co cils ol

i his p o o io . th visi o i d s y is ss i ov iv s c o h s p opl .

B i p opl -d p d d h fo l boi siv , i off s iq oppo i i s fo yo h

d d l s o i d wo wi hi h i loc lco i y. th s c o lso bl s p opl dco i i s o sh h i iq s o i s dhospi li y i fo soci l, co o ic dc l l b s.

C l O o Dis ic Co cil


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( P h o o S o u r c e : t o u r i s m C e n r l O g o )

Wh h ilw y b w Clyd d middl ch clos d i 1990, i w s d s i d o b co s i li of l c oss h C l O o co ysid . D spi opposi io f o so loc l

l dow s d f s, o p of sid s co is d h po i l off d by h old ilw y lid s bo c i w visi o p od c .

a d c d l h il op d d wi h h h lp of h D p of Co s v io d loc ls whoc o sid , i h s ow b co ico ic visi o c ivi y. th il h s vi lis d co i i s ip ss s h o h wi h c f s, s s d cco od io s i p lo h o . th s ppoof h loc l co cil h s lso b i s l i h d v lop of h il.

th O o C l r il t il (OCrt) is pl of how visi o v h s h lp d s hd ow l io ships wi h loc l co i y l di o s o co o ic b s fo h sid sd io . a 2009 s s v y of h OCrt fo d i s:

$7.2 illio p

$3.6 illio i gDP

th q iv l of 75 f ll i jobs

e c p io lly hi h l v ls of visi o s isf c io .

So c : OCrt d C l O o Dis ic Co cil di l s 16 J 2009

OtagO CentraL raIL traIL


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1. I v s i i f s cWhil n w Z l ds l vi o p ovid s h b c d op fo y visi o p i c s,co cils p ovid h io l b c d op wi h h i v s h y i i f s c . Whilco cils i v s i b sic s vic s li o ds, w d w s dispos l, y lso op c ios ch s s s, ll i s, d s, s di d v s. I f s c of his lso b

h loc l co i y.

The visitor industry seeks to work with councils to ensure that council decision-makershave the information they need to make decisions on infrastructure that satis es visitordemand, helps in the management of impacts and meets community expectations.

2. r iVisi o b si ss s c owl d h h y s sh h s b d . a of i ools

v il bl o loc l ho i i s, i cl di d s, s ch s, d v lop co ib iod loc l l vi s o s. th visi o i d s y s ppo s h s of d s fo i

d v lop , b o ly if his is f i ly d q i bly d, if h v coll c d is i -f c d fo i v s i visi o i d s y d v lop d p o o io , d if visi o b si ss s i volv d i h s i v s d cisio s.

The visitor industry seeks to work closely with councils on rating options which willdirectly fund tourism development and promotion.

3. I v s i P oplP opl h visi o i d s ys os v l bl ss . alo sid hos who wo i h visi oi d s y, p opl who liv i hos co i i s h lp o sh p h q li y of h visi o p i c

dd d p h d ich ss h o h h loc l s o i s h y ll. th visi o i d s y w s o wo wico cils o of s i s o s co sis , hi h q li y hospi li y, d w lco i hosco i i s, sp ci lly i h l d p o v s s ch s r by Wo ld C p 2011.

The visitor industry seeks to work with councils on strategies to improve skills, enhancevisitor experiences, and encourage communities to take pride in the sharing of theirunique stories.

4. I v s i B o db dO li ch olo y d boo i sys s l dy do i h w y i which visi o s boo d ob ii fo io d co p i iv -c p bili y h s b co ss i l o visi o b si ss s i hi hlyco c d wo ld. B o db d s vic s d obil wo s of i d q , sp ci lly i

o o l s. Co cils w ll pl c d o i c wh d how c l ovi v s s i b o db d d, wi h h h lp of h visi o i d s y, c b c s o ovfo i v s i h i f s c q i d.

The visitor industry seeks to partner with councils to advocate to central government forimproved broadband and mobile services in rural and remote areas.

aCtIOnS


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th visi o i d s y s s o wo o clos ly wi h co cils o h cvi o l i h io s d o d liv o h vi o l

p o is h is so i po fo visi o s d fo o h i d s i s.th l vi o is o of n w Z l ds p i y d wc ds fo i io l visi o s d h svisi o s h v hi h p c io s of h li y h y will co . I h f w y s h vi oli ly o b co v o i po s co c bo vi o l iss s co i s o i sify.

th visi o i d s y h s spo d d i i s ow w y o his, wi h b of b si ss s dop is s i bl p c ic s i h i op io s d s i vi o l cc di io . B h visi o i dc vi o l p c io s lo i ds h s ppo of c l d loc l ov .

r co isi h i po c of n w Z l ds vi o o visi o d o h i d s i s, b of co cils h v i pl d s s i bili y i i i iv s. th s f o h i od c io of cycli dw s s io s, o d c io of visi o s o c pi p c ic s, d s ppo of b si ss s i pl i

h i ow y f ci cy i i i iv s.

Priority 3

enVIrOnment

k i o h s b co fo i io lvisi o s off h b c of wh l w chiop io . ev ho h i h s s ll ib s , i h s co is d h n w Z l ds

vi o is h i so visi o sco h d h s i pl d of

vi o l i i i iv s.

k i o h s s i vi o which isi po o h co i y d c s clos

o o illio visi o s ch y . th o hoh k i o co i y, h v l i loo if h vi o , fo h co i y, ho is s d h io , h s b co

i c si ly i po , k i o Dis icCo cil.

k i o Dis ic Co cil

(Pho o So c : V H w s B y)(Pho o So c : D v D is, ao i B lloo S f is)


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( P h o o S o u r c e : B r i n B e )

k i o is co is d io lly d i io lly fo i s co i o vi o ls s i bili y d cycli i ov io .

th io h s i pos d z o w s policy d h s d h i o ds i o cycli i ov io .this i cl d s p i o cycli bi s i p blic pl c s d i c si h f q cy of bbishpic - ps f o hi h s si .

th io h s lso chi v d b ch s d ds i cli ch p o c io d b c hs co cil i h wo ld o chi v g glob c i c io i co i io of i s co i o

p o c i i s loc l vi o d wo i ow d s s i bili y fo sid s d visi o s foio s o co .

kaIkOura - LeaDer In ZerO WaSte


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1. r cyclia l c of cycli f cili i s is f q ly io d by visi o s s o of h i i co c s. thvisi o i d s y w s o wo wi h co cils o plo p c ic l, co o ic w ys of d ci , si

d cycli w s so h visi o s p c io s d co i i s y joy b q liof lif .

The visitor industry seeks to partner with councils and commercial providers to addresswaste management and to ensure that there are practical, accessible and visible recyclingprogrammes available to communities and visitors.

2. C pialo wi h y co i i s, h visi o i d s y h s b co c d bo h vi o li p c f o i pp op i v hicl -b s d c pi . Loc l ov h s c iv ly s ppo d h

ffo s of fo s blish d i 2007 o b c pi b h oppo i y is s fo

f h c io o his iss .The visitor industry seeks to partner with councils to help develop clear guidelines forcamping in their regions and a nationally consistent enforcement regime.

3. L d d W mL d s , l dsc p s d w so c s i lly li d d h i p o c io is i po o

h visi o i d s y, o loc l co i i s d n w Z l d. Co cils h v l d spo sibili y op o c d h c w bodi s fo h io , b lso o s h sid s dvisi o s joy w h is s i bl fo d i i d swi i d v il bl fo wid of co ci l d o -co ci l c io . th visi o i d s y w lco s h oppo i y o wowi h co cils o s n w Z l ds w d h wid vi o is w ll d.

The visitor industry seeks to work with councils to provide a visitor perspective on themanagement of land and water resources.

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Priority 4

regIOnaL PrOFILe

th i d s y do s s co cil i v s i io l p o o io d wish s o i joi i i i iv s h will i is h f o p o o io l f

to i is visibili y d h b s of h visi o i d s y fo co i i s, coll bo io b wco cils d op o s is q i d o io l p o o io . Coll bo io b w rtOs d o hvisi o p o o io ci s d h i co p s i by io s is lso b ci l, o o ly b ci llows h pooli of so c s b lso b c s i bl s io s o off s l ss p i c o

visi o s. So h L s is pl of s cc ssf l joi io l i i i i iv wi h Fio dlQ s ow d L W co i o h o p o o h wid io .

I h p s d c d , y co cils o d h co y h v lso dop d s i s o i v s i f s ivd v s. Fo pl , h n w Ply o h Dis ic Co cil h s b o h so y v s o h t

io d h s h v o o ly c d o visi o s o h io b h v lso vi lis d cospi i . th s c b s id fo h Sc llop F s iv l i Whi i which c s l b of visi

ch y d p ovid s w lco boos o h visi o i d s y d o co i y spi i i h off-pwi s so .

i-SIte Visi o I fo io C s, y of which c iv co cil s ppo , lso p o o h i io s

dd co o ic v l . r s ch co d c d i 2009 show d visi o s who s i-SIteS do d sp d oh o h visi o s. a o d 900,000 i io l visi o s s d i-SIte l s y d h y sp 45%o h o h visi o s o v . mo h 85% of visi o i d s y b si ss s s id h y w l

wo i wi h i-SIteS d d d h s s c i ic l o h i b si ss s s cc ss.

r io l to is O is io s, i-SIteS d f s iv ls d v s ll pl s of co cili v s i io l p o l d h b s h cc o h co i i s h y s v .

m jo v s s ppo h loc l co o y byc i i co f o i h v sw ll s c i visi o s who sp d i h

dis ic . m jo v s lso h lp o p o o n wPly o h Dis ic s pl c o liv , wo

d visi ... n w Ply o h Dis ic Co cil

I 2005, h n w Ply o h Dis ic Co cilsolv d o dop y p i cipl s fo Dis ic

ev s S y o foc s o l s icv s. th p pos w s o ch loc l,

io l d i io l p c p io s of n wPly o h o c s o t i b d.

O h y obj c iv s w i d dd ssis so l ps i visi o b s d si vv s d i f s c h wo ld o h wis

i p y i h low s so .

Wi h s ppo f o h co cil, Spot i, h t i a s F s iv l t s d hV t i t s , s w ll s b si ss s,

h co i y d loc l sid s, s op ship w s fo d h c d bof l v s o n w Ply o h.

n w Ply o h Dis ic Co cil


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( P h o o S o u r c e : t a F t - t r n k i a r s F e s i v l t r u s )

WOmaD (Wo ld of m sic a s d D c ) h s b l f i n w Ply o h fo soy s, co ib i $24.7 o h io s co o y f o 2003 o 2009. I is by taFt (t ia s F s iv l t s ), which is s ppo d by h co cil, i h co cil-ow d tSB Bowl of B oo l ds.

WOmaD i 2010:

a c d 13,500 p opl

g d di c co o ic i p c of $2.89 illio o t i

g d ow-o co o ic i p c of $6.43 illio .

WOmaD


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1. r io l to is O is io s (rtOs)a r io l to is O is io is h i cy s d wi h p o o i i s io d b i ivisi o s o i s . Fo h os p , rtO is f d d by co cil, wi h his f di so i ss ppl d by i of p iv s c o i v s . rtOs lso p od c coll bo iv dv isic p i s, ps, id s, w bsi s d p o o io l i l i co j c io wi h op o s o h

h ov ll i ffo .

The visitor industry endorses council investment in regional promotion and seeks to workwith councils to maximise return on funds invested.

2. i-SIteSth 90 i-SIteS h o ho n w Z l d, ch d dic d o p ovidi f d obj c ivi fo io o visi o p od c s d s vic s d h of ci l i-SIte b d. I so i s c s h

s lf-f d d sp ci lly hos loc d i h jo ci i s d y o is loc io s b fo hos p ly o loc l ov i v s .

The visitor industry endorses the role played by i-SITES in enhancing the visitor experienceand seeks to work with councils to ensure top quality i-SITE and information systems areprovided for visitors.

3. F s iv ls d ev sF s iv ls d v s c ivi o loc l ov s ppo s co cils co is h cob h s c ivi i s b i o h i io s. W lli o h s sfo d i s lf s visi o do h b c of so jo v s, s ch s h I io l F s iv l of h a s, h I ioS v s d h Wo ld of W bl a aw ds Show. O h pl s i cl d t is WOmaD

F s iv l, Ho i i s Wildfoods F s iv l, W bi ds ov W d H il o s V8 s p c c .The visitor industry seeks to work with councils to maximise the opportunities presented byfestivals and events.

4. Joi V sth is d o b coo di i ffo s d pl i c oss so io s d rtOs

i is h b s of sc c f di d o h so c s.

The visitor industry seeks to partner with councils in the development of appropriate and

relevant cross-regional alliances and coordination of joint marketing activities.

5. Visi o S f yn w Z l d h s p io s l iv ly s f d s i io p io h is b co ii c si ly c iv o i io l visi o s b is lso i po o h do s ic . C

pp o ch s o s f y s ch s ood b pl i d h fos i of co i y i ol c oc i i s visi o s will b c i ic l o i i i vib visi o i d s y.

The visitor industry seeks to work with councils and other relevant agencies to implementpractical actions aimed at improving visitor safety.

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th visi o i d s y s s o p wi h co cils o s h co pli cb d d o fos b si ss-f i dly l o y vi o fo hi h q liop o s.as is h c s wi h y i d s i s i n w Z l d, h visi o i d s y is do i d by s ll- o- disiz d p is s (Smes). this s h , whil i po , co pli c iss s f o rma co s s ofood hy i id li s c w i h h vily o b si ss ow s d s d d c f o o h

wo q i d o ff c iv ly d ow b si ss.

Priority 5

reguLatOrY enVIrOnment

Whil h rma is co is d by h visi oi d s y fo h p o c io i ffo ds hco i y d vi o , h i fo

so c co s s o b d c b b io s s i bl d v lop . as w ll s i

d l ys, visi o b si ss s of s y i d ih i bili y o c pi l i v s b c s

of hi h cos s ssoci d wi h pplyi fo dpp li so c co s s.

r so c m ac (rma)

I pp ci i s s s i bili y i o co sid ll sp c s of h vi o i y d v lop . Ilso s ppo s h p i cipl h d v lop s pl c wi hi co of co s l io d co i y

p icip io . B i s oo lo , is oo p siv d d f l s o h low s d o i o . O b si sw s s cc ssf l i ob i i so c co s fo w d v lop which w s h pp l d by o

i hbo . this isol d obj c io h ld p h co d so c co s fo 18 o hs d dd d f h $100 o h cos of ob i i h so c co s . th wo ld h v b dd d d si i ccos i plic io s if w h d p o d co s c io o i di ly follow h so c co s p oc ss.

tIa b , ap il 2009

exCerPt FrOm tIa SuBmISSIOn tO tHe reVIeW OF tHerma In 2009.


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(Pho o So c : J goodb d, S li ) (Pho o So c : Si o t , S y Div ab l t s )

1. r co is s ll b si ss li i sth visi o i d s y is do i d by s ll b si ss s. C l d loc l ov co pli c

q i s c b i -co s i d o o s, i p c i h bili y of b si ss s o d liv hi h q li y visi o p i c .

The visitor industry seeks to work with local and central government to reduce anyunnecessary administrative burden inherent in meeting compliance requirements.

2. Co cil co s s, l io s d by-l wsWhil o lo i his sp c , visi o b si ss s c d h co s p oc ss i -co s i ,if o b wild i . I so c s s, visi o b si ss s h v b s y i d i ffo s o p d h iop io s b c s of co cil p oc ss s o h v f c d si i c d icip d cos s d od l ys i h i of co s s.

The visitor industry seeks to work with local government on the steps both parties can

take to streamline, simplify and speed up consent processes.

3. r so c m acI 2009 c l ov p ss d fo s o s li h r so c m ac . Whil

i i h vi o l i i y of h ac , h visi o i d s y wo ld li o s bo h cloc l ov f h h pplic io of h rma so h i ly d co sis d cisio

d .

The visitor industry seeks to work with local government on the steps both parties can take to streamline, simplify and speed up the RMA process.

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Who is tIa?th to is I d s y associ io (tIa) is h l d ssoci io p s i hi s s of o h 1700 visi o - l d b si ss s i n w Z l d. th sb si ss s cov of c ivi i s hospi li y, spo , cco od io ,

dv d c ivi i s, c io s d il s w ll s l d o is s vic s.

th p i y ol of tIa is o b the voice of the visitor industry , b i s o hi i s i cl d :

addi v l fo b s d h i d s y h o h i c s d p o l ,s ppo d d v lop

P ovidi wo i oppo i i s d f cili io s vic s

advoc cy fo b s o h iss s f ci h

assis i b s b si ss s o b p o bl d i p ov i d s yp fo c

S ppo i h lo s s i bl f of h n w Z l d visi oi d s y

Who is rtOnZ?r io l to is O is io s of n w Z l d (rtOnZ) is h of h

i co po d coll c iv of h 29 is i r io l to is O is io s (rtOs).as h p body fo rtOs, rtOnZ i s o co co-o di io d o s

rtOs d d co s l d o iss s c i ic l o h d v lop of hio l o is s c o .

k y c ivi i s of rtOnZ i cl d :

D v lopi s b issio s o iss s d d f pl s h i p c h coll c iv

P ovidi dvic d ssis c o b s

D v lopi d i i i l io ships wi h s hold ci s

n o i i d c i p oj c -b s d f di co c s

I pl i p oj c s o b h lf of rtOnZ

Coo di io of di q i i s

advoc cy of h rtO s c o d h i po ol i pl ys i h n wZ l d o is l dsc p .


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(Pho o So c : Si o P i c , B sh d B ch)


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TOURISM INDUSTRY ASSOCIATION NEW ZEALAND

4 h Floo

to is d t v l Ho s

79 Bo co S

PO Bo 1697

W lli o

n w Z l d

P: +64 4 499 0104F: +64 4 499 0827

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TIA Local Government Manifesto