Thursday, february 21

Conversation about Family 40 min

Storytelling 35 min

Team time & Workshops 30 min

Wrap 5 min

We are creating solutions that should fit in to the story of people’s lives.

A story can…

Create an imagePut the listener

thereBuild interest

Make it real

[Ira Glass clip]

(1)Storyspine(2)Elements of

story(3)A-C-E(4)Stand &

Deliver

4 methods for story construction

(1)Storyspine, a way to frame a story

(2)Elements of Story, a way to evaluate a story

action

conflict event

A story is a character-driven dramatic narrative.

action

conflict event

need

insight POV/solution

A story is a character-driven dramatic narrative, and can be used to share your

design process.

(3)A-C-E, a way to structure a story

(4)Stand & Deliver, another way to structure a story

Stand & Deliver

RAMP

Let the audience know how your content is important to them.

What is the hook that draws them in?

Stand & Deliver

RAMP

Let the audience know how your content is important to them.

What is the hook that draws them in?

EXAMPLE

It was 4am when I first met Kamla Devy, and all I could hear where footsteps.

Stand & Deliver

THE 3 POINTS & FEELING

Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.

Stand & Deliver

THE 3 POINTS & FEELING

Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.

EXAMPLE

Explain the scene I observed: I watched as Kamla started a fire to prepare chai for me, while her children read beside her.

Until then, I had thought of light as merely a basic need.

For Kamla, light was about dignity and her children’s future.

Stand & Deliver

DESSERT

A meaningful story or fact that the audience will remember.

Stand & Deliver

DESSERT

A meaningful story or fact that the audience will remember.

EXAMPLE

Kamla breathed life into the product that has now impacted millions of lives.

Storytelling for Design Review 2

5 MINUTES

Minute 1: Tell us a compelling user-centered micro-story

Minutes 2-4: Tell us the story of your process, including key insights from synthesis, and evidence of testing multiple prototypes

Minute 5: Paint a picture of what’s next featuring your chosen solution concept

Stand & Deliver – your DR2 template

Stand & Deliver

(1) RAMP

FOR DR2: Compelling user-centered micro-story

TITLE. What is it about, in 3-4 words?

Finding life in

darkness

Stand & Deliver

DETAILS. What are the details you want to convey in order for us to

remember the title? • Kamla doing chores in the dark

• Kamla walking barefoot in the cow dung

• Kamla caring for her children and for me

• Creating the cooking fire• Image of us around the cooking fire

drinking chai• Seeing the children reading by their

mom• What light meant to the family…

opportunity and future• I worried about, was it bright

enough?

Stand & Deliver

VOCABULARY. Brainstorm words that convey the essence of the details.

• Illuminate• Inspire• Warmth• Family• Together• Cared for• Nurture• Future• Aspire• beyond

Stand & Deliver

What is it about?

Why does it matter?

Stand & Deliver

What is it about?

Why does it matter?

(2) THE 3 POINTS & FEELING

FOR DR2: Process story revealing the insights

Stand & Deliver

Stand & Deliver

HOMEWORK

Prepare for Design Review 2!