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ANALYSIS OF MARKETING MIX
OF
BY,
D.DINESH KUMAR REDDY (15A3HP623)
ROHIT GUNDLA (15A2HP425)
ANALDAS SAIKRISHNA (15A1HP094)
MAHESH BUMANDALA (15A3HP639)
PRAEEN KUMAR. (15A2HP405)
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INTRODUCTION
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Target Market
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Positioning
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Prod!t Mi"
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Prod!t Strateg#
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Pa!kaging
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Pri!ing strateg#
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Pri!ingStrateg#
)antit# T%$s*+,INR- Pe+si,INR-
.// $' 10 10
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Comparison between the prices of Thums-up and Pepsi:
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Pro$otion
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+!% - #+)
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Sa'es Pro$otion>
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P3'i! Re'ations
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Distri3tion Strateg#
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Distri3tion Strateg#
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H& +!% 8$- $%
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Re4eren!es
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http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://marketingbloggers.in/2013/01/26/thums-up-a-thundering-success/http://marketingbloggers.in/2013/01/26/thums-up-a-thundering-success/http://marketingpractice.blogspot.in/2006/02/thums-up-taste-thunder.htmlhttp://marketingpractice.blogspot.in/2006/02/thums-up-taste-thunder.htmlhttp://marketingpractice.blogspot.in/2006/02/thums-up-taste-thunder.htmlhttp://www.drypen.in/case-studies/case-study-brand-thums-up.htmlhttp://www.drypen.in/case-studies/case-study-brand-thums-up.htmlhttp://www.drypen.in/case-studies/case-study-brand-thums-up.htmlhttp://www.drypen.in/case-studies/case-study-brand-thums-up.htmlhttp://marketingpractice.blogspot.in/2006/02/thums-up-taste-thunder.htmlhttp://marketingpractice.blogspot.in/2006/02/thums-up-taste-thunder.htmlhttp://marketingpractice.blogspot.in/2006/02/thums-up-taste-thunder.htmlhttp://marketingbloggers.in/2013/01/26/thums-up-a-thundering-success/http://marketingbloggers.in/2013/01/26/thums-up-a-thundering-success/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/
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THANK YOU
