Thu Jun 1 2006Thu Jun 1 2006

Google Analytics for activeinterface.com

Marketing Optimization

72

3731

10799103

119

20

40

60

80

100

120

140

Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29

Unique Visitor TrackingDaily Visitors

82

89

818080

83

88

74

76

78

80

82

84

86

88

90

Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29

Visitors Graph

Percent New Visitors

77

3737

124

108119

131

20

40

60

80

100

120

140

Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29

Unique Visitor TrackingVisits & Pageview Tracking

203

112

77

424

351382

409

50

100

150

200

250

300

350

400

450

Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29

Visits

Pageviews

1

1

1

1

1

1

Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29

G1/Visit

Unique Visitor TrackingGoal Conversion Tracking

Unique Visitor TrackingAbsolute Unique Visitors

10100%

First Time Visitors

3 10 1 596111430

72

472

50

100

150

200

250

300

350

400

450

500

1 2 3 4 5 6 7 8 9-14 15-25 other[N=4]

Visits

Unique Visitor TrackingVisitor Loyalty

3 7 16 153344714

557

100

200

300

400

500

600

0 1 2 3 4 5 6 7 8-14 15-30 other[N=4]

Visits

Unique Visitor TrackingVisitor Recency

Visitor Segment PerformanceNew vs Returning

New Visitor

Returning Visitor

Visitor Type Visits P/Visit G1/Visit $/Visits

New VisitorNew Visitor 472472 2.752.75 0.000.00 0.000.00

Returning VisitorReturning Visitor 161161 4.114.11 0.000.00 0.000.00

Visitor Segment PerformanceReferring Source

google[organic]

google[cpc]

(direct)[(none)]

sqljunkies.com[referral]

msn[organic]

geekswithblogs.net[referral]

mosha.com[referral]

spaces.msn.com[referral]

bloglines.com[referral]

yahoo[organic]

other [N=24]

Source [Medium] Visits P/Visit G1/Visit $/Visits

google[organic]google[organic] 417417 2.352.35 0.000.00 0.000.00

google[cpc]google[cpc] 7171 4.284.28 0.000.00 0.000.00

(direct)[(none)](direct)[(none)] 5353 4.894.89 0.000.00 0.000.00

sqljunkies.com[referral]sqljunkies.com[referral] 1717 6.066.06 0.000.00 0.000.00

msn[organic]msn[organic] 99 1.221.22 0.000.00 0.000.00

geekswithblogs.net[referral]geekswithblogs.net[referral] 88 7.137.13 0.000.00 0.000.00

mosha.com[referral]mosha.com[referral] 88 7.507.50 0.000.00 0.000.00

spaces.msn.com[referral]spaces.msn.com[referral] 77 2.432.43 0.000.00 0.000.00

bloglines.com[referral]bloglines.com[referral] 55 8.408.40 0.000.00 0.000.00

yahoo[organic]yahoo[organic] 44 1.751.75 0.000.00 0.000.00

other [N=24]other [N=24] 3434 87.3387.33 00 00

Visitor Segment PerformanceGeo Location

United States

Canada

United Kingdom

India

Brazil

Australia

China

Spain

Italy

South Africa

other [N=51]

Country/Region/City Visits P/Visit G1/Visit $/Visits

United StatesUnited States 242242 3.233.23 0.000.00 0.000.00

CanadaCanada 3939 2.412.41 0.000.00 0.000.00

United KingdomUnited Kingdom 3838 2.632.63 0.000.00 0.000.00

IndiaIndia 2727 4.224.22 0.000.00 0.000.00

BrazilBrazil 2525 2.322.32 0.000.00 0.000.00

AustraliaAustralia 2323 1.831.83 0.000.00 0.000.00

ChinaChina 1717 2.942.94 0.000.00 0.000.00

SpainSpain 1616 5.815.81 0.000.00 0.000.00

ItalyItaly 1313 3.623.62 0.000.00 0.000.00

South AfricaSouth Africa 1111 2.092.09 0.000.00 0.000.00

other [N=51]other [N=51] 182182 154.94154.94 00 00

Visitor Segment PerformanceGeo Map Overlay

Country/Region/City Visits P/Visit G1/Visit $/VisitsUnited Kingdom-London 14 3.71 0.00 0.00Singapore-Singapore 8 3.13 0.00 0.00Brazil-São Paulo 8 3.00 0.00 0.00India-Bangalore 7 1.71 0.00 0.00Canada-Vancouver 7 1.71 0.00 0.00South Africa-Roggebaai 7 2.71 0.00 0.00Canada-Ottawa 6 2.50 0.00 0.00Spain-Badalona 6 13.33 0.00 0.00Paraguay-Asunción 6 1.00 0.00 0.00United States-New York 6 3.33 0.00 0.00other [N=366] 522 1037.17 0 0

Country/Region/City Visits P/Visit G1/Visit $/VisitsUnited Kingdom-London 14 3.71 0.00 0.00Singapore-Singapore 8 3.13 0.00 0.00Brazil-São Paulo 8 3.00 0.00 0.00India-Bangalore 7 1.71 0.00 0.00Canada-Vancouver 7 1.71 0.00 0.00South Africa-Roggebaai 7 2.71 0.00 0.00Canada-Ottawa 6 2.50 0.00 0.00Spain-Badalona 6 13.33 0.00 0.00Paraguay-Asunción 6 1.00 0.00 0.00United States-New York 6 3.33 0.00 0.00other [N=366] 522 1037.17 0 0

Visitor Segment PerformanceNetwork Location

Organization Name Visits P/Visit G1/Visit $/VisitsComcast Cable 22 1.59 0.00 0.00(not set) 17 2.06 0.00 0.00SBC Internet Services 11 1.64 0.00 0.00Telefonica de Espana 9 9.44 0.00 0.00British Telecommunications 9 1.56 0.00 0.00Videsh Sanchar Nigam Ltd - India. 8 2.13 0.00 0.00Government of South Africa 7 2.71 0.00 0.00Cox Communications 7 2.14 0.00 0.00Núcleo S.A. 6 1.00 0.00 0.00Warshaw Jacobson Group 6 3.33 0.00 0.00other [N=388] 531 1095.26 0 0

Organization Name Visits P/Visit G1/Visit $/VisitsComcast Cable 22 1.59 0.00 0.00(not set) 17 2.06 0.00 0.00SBC Internet Services 11 1.64 0.00 0.00Telefonica de Espana 9 9.44 0.00 0.00British Telecommunications 9 1.56 0.00 0.00Videsh Sanchar Nigam Ltd - India. 8 2.13 0.00 0.00Government of South Africa 7 2.71 0.00 0.00Cox Communications 7 2.14 0.00 0.00Núcleo S.A. 6 1.00 0.00 0.00Warshaw Jacobson Group 6 3.33 0.00 0.00other [N=388] 531 1095.26 0 0

Visitor Segment PerformanceLanguage

Language Visits P/Visit G1/Visit $/Visitsen-us (English United States) 493 3.25 0.00 0.00zh-cn (Chinese PRC) 16 3.00 0.00 0.00pt-br (Portuguese Brazil) 14 2.21 0.00 0.00en (English) 12 2.17 0.00 0.00de (German Standard) 11 1.91 0.00 0.00es (Spanish Spain Traditional) 10 1.40 0.00 0.00it (Italian Standard) 9 4.67 0.00 0.00es-la 8 1.25 0.00 0.00en-gb (English United Kingdom) 8 2.50 0.00 0.00pl (Polish) 8 3.00 0.00 0.00other [N=18] 44 69.5 0 0

Language Visits P/Visit G1/Visit $/Visitsen-us (English United States) 493 3.25 0.00 0.00zh-cn (Chinese PRC) 16 3.00 0.00 0.00pt-br (Portuguese Brazil) 14 2.21 0.00 0.00en (English) 12 2.17 0.00 0.00de (German Standard) 11 1.91 0.00 0.00es (Spanish Spain Traditional) 10 1.40 0.00 0.00it (Italian Standard) 9 4.67 0.00 0.00es-la 8 1.25 0.00 0.00en-gb (English United Kingdom) 8 2.50 0.00 0.00pl (Polish) 8 3.00 0.00 0.00other [N=18] 44 69.5 0 0

Visitor Segment PerformanceDomains

(not set)

comcast.net

rr.com

rima-tde.net

tpnet.pl

vsnl.net.in

optonline.net

cox.net

mantraonline.com

interbusiness.it

other [N=208]

Domains Visits P/Visit G1/Visit $/Visits

(not set)(not set) 252252 3.103.10 0.000.00 0.000.00

comcast.netcomcast.net 2121 1.621.62 0.000.00 0.000.00

rr.comrr.com 1414 2.072.07 0.000.00 0.000.00

rima-tde.netrima-tde.net 88 10.5010.50 0.000.00 0.000.00

tpnet.pltpnet.pl 77 1.861.86 0.000.00 0.000.00

vsnl.net.invsnl.net.in 77 2.142.14 0.000.00 0.000.00

optonline.netoptonline.net 77 2.432.43 0.000.00 0.000.00

cox.netcox.net 77 2.142.14 0.000.00 0.000.00

mantraonline.commantraonline.com 55 14.4014.40 0.000.00 0.000.00

interbusiness.itinterbusiness.it 55 1.401.40 0.000.00 0.000.00

other [N=208]other [N=208] 300300 553.31553.31 00 00

Marketing Campaign ResultsCampaign Conversion

(organic)

(referral)

(direct)

Intrasight

pptatk

Campaign/Source Visits P/Visit G1/Visit $/Visits

(organic)(organic) 431431 2.332.33 0.000.00 0.000.00

(referral)(referral) 7878 5.005.00 0.000.00 0.000.00

(direct)(direct) 5353 4.894.89 0.000.00 0.000.00

IntrasightIntrasight 4747 4.604.60 0.000.00 0.000.00

pptatkpptatk 2424 3.673.67 0.000.00 0.000.00

Marketing Campaign ResultsSource Conversion

google[organic]

google[cpc]

(direct)[(none)]

sqljunkies.com[referral]

msn[organic]

geekswithblogs.net[referral]

mosha.com[referral]

spaces.msn.com[referral]

bloglines.com[referral]

yahoo[organic]

other [N=24]

Source [Medium] Visits P/Visit G1/Visit $/Visits

google[organic]google[organic] 417417 2.352.35 0.000.00 0.000.00

google[cpc]google[cpc] 7171 4.284.28 0.000.00 0.000.00

(direct)[(none)](direct)[(none)] 5353 4.894.89 0.000.00 0.000.00

sqljunkies.com[referral]sqljunkies.com[referral] 1717 6.066.06 0.000.00 0.000.00

msn[organic]msn[organic] 99 1.221.22 0.000.00 0.000.00

geekswithblogs.net[referral]geekswithblogs.net[referral] 88 7.137.13 0.000.00 0.000.00

mosha.com[referral]mosha.com[referral] 88 7.507.50 0.000.00 0.000.00

spaces.msn.com[referral]spaces.msn.com[referral] 77 2.432.43 0.000.00 0.000.00

bloglines.com[referral]bloglines.com[referral] 55 8.408.40 0.000.00 0.000.00

yahoo[organic]yahoo[organic] 44 1.751.75 0.000.00 0.000.00

other [N=24]other [N=24] 3434 87.3387.33 00 00

Marketing Campaign ResultsMedium Conversion

organic

referral

cpc

(none)

Medium/Source Visits P/Visit G1/Visit $/Visits

organicorganic 431431 2.332.33 0.000.00 0.000.00

referralreferral 7878 5.005.00 0.000.00 0.000.00

cpccpc 7171 4.284.28 0.000.00 0.000.00

(none)(none) 5353 4.894.89 0.000.00 0.000.00

Marketing Campaign ResultsReferral Conversion

sqljunkies.com

geekswithblogs.net

mosha.com

spaces.msn.com

bloglines.com

codecomments.com

tech-archive.net

images.google.com

olap.it

adwords.google.com

other [N=18]

Referrals Visits P/Visit G1/Visit $/Visits

sqljunkies.comsqljunkies.com 1717 6.066.06 0.000.00 0.000.00

geekswithblogs.netgeekswithblogs.net 88 7.137.13 0.000.00 0.000.00

mosha.commosha.com 88 7.507.50 0.000.00 0.000.00

spaces.msn.comspaces.msn.com 77 2.432.43 0.000.00 0.000.00

bloglines.combloglines.com 55 8.408.40 0.000.00 0.000.00

codecomments.comcodecomments.com 33 1.331.33 0.000.00 0.000.00

tech-archive.nettech-archive.net 33 5.335.33 0.000.00 0.000.00

images.google.comimages.google.com 33 2.672.67 0.000.00 0.000.00

olap.itolap.it 22 6.006.00 0.000.00 0.000.00

adwords.google.comadwords.google.com 22 4.504.50 0.000.00 0.000.00

other [N=18]other [N=18] 2020 59.559.5 00 00

Marketing Campaign ResultsCampaign ROI

(organic)

(referral)

(direct)

Intrasight

pptatk

Campaign/Source Visits Cost Revenue CPA RPA ROI

(organic)(organic) 431431 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

(referral)(referral) 7878 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

(direct)(direct) 5353 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

IntrasightIntrasight 4747 24.4524.45 0.000.00 0.520.52 0.000.00 -100.00-100.00

pptatkpptatk 2424 15.3215.32 0.000.00 0.640.64 0.000.00 -100.00-100.00

Marketing Campaign ResultsSource ROI

google[organic]

google[cpc]

(direct)[(none)]

sqljunkies.com[referral]

msn[organic]

geekswithblogs.net[referral]

mosha.com[referral]

spaces.msn.com[referral]

bloglines.com[referral]

yahoo[organic]

other [N=24]

Sources Visits Cost Revenue CPA RPA ROI

google[organic]google[organic] 417417 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

google[cpc]google[cpc] 7171 39.7739.77 0.000.00 0.560.56 0.000.00 -100.00-100.00

(direct)[(none)](direct)[(none)] 5353 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

sqljunkies.com[referral]sqljunkies.com[referral] 1717 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

msn[organic]msn[organic] 99 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

geekswithblogs.net[referrageekswithblogs.net[referral]l]

88 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

mosha.com[referral]mosha.com[referral] 88 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

spaces.msn.com[referral]spaces.msn.com[referral] 77 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

bloglines.com[referral]bloglines.com[referral] 55 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

yahoo[organic]yahoo[organic] 44 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

other [N=24]other [N=24] 3434 00 00 00 00 00

Marketing Campaign ResultsMedium ROI

organic

referral

cpc

(none)

Medium/Source Visits Cost Revenue CPA RPA ROI

organicorganic 431431 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

referralreferral 7878 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

cpccpc 7171 39.7739.77 0.000.00 0.560.56 0.000.00 -100.00-100.00

(none)(none) 5353 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00

Search Engine MarketingCPC Program Analysis

google[cpc]

Source[Medium]/Keyword

Impressions

Clicks Cost Revenue CTR CPC RPC ROI

google[cpc]google[cpc] 2175221752 7171 39.7739.77 0.000.00 0.330.33 0.560.56 0.000.00 -100.00-100.00

Search Engine MarketingOverall Keyword Conversion

(content targeting)

xmla

powerpoint server

analysis services

bi+portal+web+parts

powerpoint+automation

thinolap

olap+2005+and+owc

olap

wsh+xml

other [N=385]

Keyword/Source[Medium] Visits P/Visit G1/Visit $/Visits

(content targeting)(content targeting) 3030 3.203.20 0.000.00 0.000.00

xmlaxmla 1212 6.676.67 0.000.00 0.000.00

powerpoint serverpowerpoint server 99 2.782.78 0.000.00 0.000.00

analysis servicesanalysis services 66 8.678.67 0.000.00 0.000.00

bi+portal+web+partsbi+portal+web+parts 66 1.001.00 0.000.00 0.000.00

powerpoint+automationpowerpoint+automation 66 6.506.50 0.000.00 0.000.00

thinolapthinolap 44 15.2515.25 0.000.00 0.000.00

olap+2005+and+owcolap+2005+and+owc 44 15.0015.00 0.000.00 0.000.00

olapolap 44 1.001.00 0.000.00 0.000.00

wsh+xmlwsh+xml 33 1.001.00 0.000.00 0.000.00

other [N=385]other [N=385] 418418 762.170000000000762.17000000000011

00 00