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Inside this issue
Calendar of Events 2
President’s Message 4
Message from Executive Director 5
Auction Thank Yous 6
Ambassadors’ Corner 8
Common Core Standards 9
How to Make the Most of the Chamber 10
Over-desiring 11
Business is BOOMING! 13
Kidwiler Scholarship Thank Yous 14
The CrossFit Trend 15
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Design and layout of the Thrive newsletter is performed by Essential Business Support.
Lacey south sound Chamber
thrive!Winter 2015/ Vol. 16, No. 1
T H I N K Chamber First• Courtney Schrieve from North Thurston Public Schools went to Gotti Sweets to
get cookies for their Compassionate Campaign.• George Sharp from the VCB went to A Steve’s Professional Truck Mounted
Steam Cleaning to have his office cleaned.• TerriAnn Hawkeswood from Phone Master went to Shanna Paxton Photography
for pictures of her grandchildren.
Top picture: December Forum non-profit panel.
Bottom picture: Members mingling at Nisqually Red Wind Casino 5:01 Surge!
2 Winter 2015
JanuaryS M T W T F S
1New Year’ DayOFFICE CLOSED
2 3
4 5 6 Military Affairs
7Forum -
How to Double Your Business
8 9Government
Affairs
10
11 12South Sound BBQ Festival Committee
13Golf
Committee
14Young
Professionals
15 16 17
18 19MLK Day
OFFICE CLOSED
20 MembershipOrientation
MembershipMeeting
21 22 Education Affairs
5:01 Surge!NW Iron & AdvoCare
23 24
25 26 27Ambassador
Meeting
28Board
Meetings
29 30 31
FebruaryS M T W T F S
1 2 3Military Affiars
4Annual
Meeting
5 6 7
8 9 BBQ FestivalCommittee
Business in Your Backyard
10Golf
Committees
11 Young
Professionals
12 13Government
Affairs
14
15 16President’s DayOFFICE CLOSED
17 MembershipOrientation
MembershipMeeting
18 19 20 21
22 23 24Ambassador
Meeting
25 Board Meeting
26Education
Affairs
27 28
Winter 2015 3
Ambassador’s Committee - 12:00 pm (noon) Dirty Dave’s Pizza Parlor 3939 Martin Way E.
Board Meetings Executive 8:30 am Complete Board 9:30 am Lacey Chamber Conference Room
Education Meeting - 4:00 pm Lacey Chamber Conference Room
Forum - Registration begins at 11:00 am Program begins at noon PREPAY at www.laceychamber.comSaint Martin’s Worthington Center Cost: members prepaid online $20/at the door $25
Golf Committee - 4:00 pm Lacey Chamber Conference Room
Government Affairs Meeting - 11:30 am Panorama—Chamber House Restaurant 1751 Circle Lane SE
Membership Meeting - 4:00 pmLacey Chamber Conference Room
Membership Orientation - 11:15 am & 5:15 pmLacey Chamber Conference Room
Military Affairs Council - 8:00 am Hawks Prairie Restaurant 8306 Quinault Drive NE
South Sound BBQ Festival Committee - 3:30 pm Lacey Fire District 3
Young Professionals Group - 4:00 pmLocations vary, contact Chamber
January 22 5:01 Surge!5:01 - 7:00 pmNorthwest Iron & AdvoCare8294 28th Ct. NE, Suite 100 Lacey, WA 98516
February 4Annual MettingTopic: Business Awards, Speaker–Kim Wyman, Secretary of StateRegistration begins at 11:00 am Program begins at noon PREPAY at www.laceychamber.comSaint Martin’s Worthington Center Cost: $35
MarchS M T W T F S
1 2 3Military Affairs
4Forum -
State of the City
5 6 7
8 9South Sound BBQ Festival Committee
10Golf
Committee
11 125:01 Surge!Cabinets by
Trivonna
13Government
Affairs
14
15 16 17 MembershipOrientation
MembershipMeeting
18 19 20 21
22 23 24 25Board
Meetings
26Education
Affairs
27 28
29 30 31Ambassador
Meeting
Committee & Councils Chamber Events
Mondays, 7:15-8:45amForza 130 Marvin Rd SE, Suite 130
Tuesdays, noon-1:00 pmForza 130 Marvin Rd SE, Suite 130
Thursdays, 5:30-6:30 pmForza 130 Marvin Rd SE, Suite 130
LINC Meetings
Thank you to our sponsors!March
Forum
Media
January
February 9Buiness in Your Backyard5:30 - 7:00 pmTimerline H.S. Commons6120 Mullen Road SEOlympia, WA 98503
March 12 5:01 Surge!5:01 - 7:00 pm Cabinets by Trivonna4444 Lacey Blvd, Suite G Lacey, WA 98503
4 Winter 2015
President’s MessageBy Madelin White, Merle Norman Cosmetics, Wigs, & Day SPA
Greetings!
The beginning of another year! A time for renewal. Renewal of our goals, our business relation-ships, and personal friendships. How many of us get so busy with our everyday jobs that we don’t always remember our long range goals and the people who are so important to us, not only in business, but in our personal
relationships? I know that at Christmastime it’s so busy, especially for retailers, that it seems we don’t have time to come up for air.
I’m very excited for 2015 at the Lacey South Sound Cham-ber of Commerce. Yes, for those of you who haven’t heard, we are re-branding the Chamber. If you look at the demo-graphics of our Chamber, you will notice that there are a lot of the businesses that are not actually in Lacey. We decided we needed to reflect that in our name, too. Of course, we’re keeping “Lacey” in our name as Lacey is still where our base is. We enjoy an amazing relationship with the City of Lacey and will always continue with that.
Speaking of the City of Lacey, we have another exciting announcement. As most of you know, we put on, with the help of donors and the City of Lacey, the fireworks display each year on July 3. We also have the South Sound BBQ the first Saturday after the 4th of July. This year, we’re going to have a week between the 3rd of July and the BBQ on the 11th called “Celebrate Lacey.” The idea is to encompass all the different parts of Lacey with celebrations in a different area each day during those eight days. I’m sure each of you will have wonderful ideas to celebrate in your area. This
celebration will be in conjunction with the City of Lacey—another great partnership! More to come!
Our membership drive last May was very successful. We will be having another one later this year. In the meantime, I ask that each of us think of a business with whom we like doing business. Then, knowing that we should think Cham-ber first, we ask them to become a Chamber member. Put the idea in their head, then call Stephanie to follow up with them. By thinking Chamber first now, we will retain the great businesses we already have in our chamber.
Stephanie and her staff are amazing. Stephanie, Sierra, Arvilla, and Kathy have accomplished so much this past year. Please join the Board in thanking them and showing our appreciation.
I appreciate each and every one of you. Think Chamber First.
Happy New Year!
Madelin White, President
Winter 2015 5
Welcome to 2015, Chamber Members! I can’t believe how fast last year flew by and that on January 13 I will officially have served a full year as the executive director of the Lacey South Sound Chamber of Commerce. I am so proud of our board of directors, staff, and members for creating a fun environment
that the business community in the South Sound wants to be a part of. When I started (or re-started) last January, we had about 295 members in our Chamber. As of the time that I am writing this article, we have 430 members in the Chamber! That is quite an accomplishment, and I thank all of you for helping us grow by leaps and bounds. Two more one- year anniversaries will be happening this quarter. On March 1 Arvilla Moore will have been in her position for a year and on March 3 Sierra Burton will have also been in her position for a year. I am so proud of their hard work and for making the Lacey South Sound Chamber Office a fun place to work and visit. Happy anniversary to you both!
In addition to continued growth in the Chamber as a whole this year, I have a goal to increase participation in our Military Affairs, Education Affairs, Government Affairs, and Young Professionals meetings. These meetings are often overlooked by Chamber members, and I hope to change that. Each of these meetings offers an immense amount of value to the local business community, and as a Chamber member they are free for you to attend. At Military Affairs meetings we have heard from leaders at JBLM with excellent resources for you to do business
Message from the Executive DirectorBy Stephanie Hemphill, Executive Director, Lacey South Sound Chamber of Commerce
with the base. At Government Affairs meetings we have sat down with our state representatives, county commissioners, city council members, and many more elected officials for great one-on-one time with those who represent us. Education Affairs will be working hard this year to ensure our educators are aware of the knowledge and skills our business owners seek in their workforce, as well as setting up internship and job shadowing opportunities with Chamber members. And finally, the Young Professionals are on a mission to be an educated, dynamic sect of our chamber with the hopes of creating a longstanding impact on our community. Please look at the calendar for the meeting schedule this quarter and learn more about upcoming meetings by reaching out to the chairs of each group (located on page 14), as well as reading your weekly e-blurb for upcoming speakers and topics. These meetings offer a great value, so take advantage of your Chamber membership!
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253.284.2300
6 Winter 2015
Our Sincere Thanks!Thank you to all who made our 2014 Annual Auction, USO Dinner & Auction, a great success! We know we could not have made it possible without our great sponsors, volunteers and attendees. Thank you for all of your support!
Special Thanks to:Master of Ceremonies: Jerry Farmer, 94.5 ROXYAuctioneer: Cindy SchornoAuction Spotters: Felix Peguero, Edward
Jones; Andrew Barkis, Hometown Property Management; Dustsy Pierpoint, Chief of Police.
Powerpoint created by: Amber Young, ACUMedia: Tyson Hull, Blacklight Paradise MediaCatering: The Tailgate BBQBar: Budd Bay Café
Auction Committee MembersAmber Young, ACUAnnie Cappiello, Epic Event DecorErica Palkovitz, Columbia BankJill Lane, Funeral Alternatives, Kimberly Bauman, Sound Advantage RealtyMadelin White, Merle Norman Cosmetics, Wigs, and
Day SpaSarah Koch, Umpqua BankShelley Nicholson, D Zines: Creative Solutions and
Grahpic Designs
Volunteers Natasha Aromin, Michael Aromin, Shirl Aronson, K.C. Beale, Steve Brooks, Becky Burton, Kellie Divine, Linda Divine, Tamra Fogel, Christine Forrey & Forza, Veronica Goddard, Teryl Graham, Cynthia Hines, Wendell Hines, Stacie Jarvela, Tabitha Johnson, Barb Mueller, Kiana N, Clista Rakow, Brandon Reed, Megan Reed, Alan Shimamoto, Meghan Sullivan, RaeAnne Toth, Mark White, Tyler Wilson, Miss Thur-ston County, Vets for Vets
Chamber StaffStephanie Hemphill, Executive DirectorSierra Burton, Event CoordinatorArvilla Moore, Member ServicesKathy Smith, Bookkeeper
Dessert DonorsACUAnnie’s Unique Gifts & Gift BasketsCostco
Edward Jones – Felix PegueroEpic Events & DécorForzaGotti SweetsImagine Real Estate – Arvilla MooreMiss Moffet’s Mystical CupcakesNisqually Red Wind CasinoNorth Thurston Public SchoolsPellegrino’s Italian Kitchen & Custom Catering ServicesThe Backdoor Bakery
Special Thank You to Our Donors94.5 ROXYA Steve’s Professional Truck Mounted Steam CleaningAssault Defense SystemsB&R FlooringBudd Bay CaféBudd Bay Embroidery & SpecialtiesBuds & Blades Landscape CompanyCampbell & CampbellCascade Driving SchoolCharlotte DickisonChicago Title Company of WashingtonClub Z!Cody Spann, LMPColumbia BankCommunity ChiropracticCrossFit Finish FirstCustom SecurityDutch BrosEarth FriendlyEdward Jones – Felix PegueroEdward Jones – Karen SchadeElite Cleaning of WashingtonEmperor’s PalaceEpic Event DécorExtreme Training, LLCFarrelli’sFASTSIGNSFuneral AlternativesGary’s Tire FactoryGen X Computer SolutionsHeritage BankImagine Real EstateIntercity TransitIrish Alana Salon
KAYOKen BalsleyKluh JewelersLacey Fire District #3Lacey Realty & Property ManagementLiberty MutualMantis GraphixMerle Norman Cosmetics, Wigs, and Day
SpaMichelle LeiderMiss Moffett’s Mystical CupcakesMixx 96Mutual of OmahaNearing Total HealthNisqually Red Wind CasinoNorth Thurston Public SchoolsNorthwest Harley DavidsonNorthwest IronOlympia Federal SavingsPanoramaPrime DevelopmentQuadrant HomesRed Lion HotelReliable Small EngineRelyLocalRivers EdgeRuth WeigeltShanna Paxton PhotographyShipwreck Beads Inc.Sound Advantage RealtyStottle WineryTaco Del MarTAGSThe Falls TerraceThe Golf Club at Hawks PrairieThe Little Swede ButikThe RamThe Tailgate BBQThe Washington CenterThurston County CoronerThurstonTalkTwinStar Credit UnionUmpqua BankUS Bank – Lacey BranchVanDorm Realty – Cheri & Jerry WilkinsWashington Land Yacht Harbor
Marketing Sponsor Red Sponsors White Sponsors
Blue Sponsors
Dirty Dave’s Pizza ParlorCabinets by TrivonnaHometown Property ManagementLemay Lucky Eagle Casinso & HotelSouth Bay PressT & S CleaningTwinStar Credit Union
PanoramaVan Dorm Realty, Cheri and Jerry Wilkins
Winter 2015 7
8 Winter 2015
January Ambassador
Alan Shimamoto, AdvoCare
What do you enjoy the most about being an Ambassador?
Meeting new people, making new friends, developing relationships with like-minded business professionals, and serving the community!
What benefits does AdvoCare get from your Ambassador participation?By participating as an Ambassador, I have opportunities to share the message that AdvoCare is an Advocate for Caring people!
Favorite Local ActivityAny date night with my beautiful wife, Louisa!
Favorite Winter Tradition/ActivityOur family going on Disney Cruises or trips to Hawaii! And our family making gingerbread houses for Christmas celebration.
Favorite MovieBraveheart (especially the motivational speech just before the battle)
Ambassador of the QuarterMarch Ambassador
Susan Cook, Morningside
What do you enjoy most about being an Ambassador?
The opportunity to build relationships within the community.
What benefits does Morningside get from your Ambassador participation?
I am able to have contact with business decision makers and help them to understand what their employment needs are and customize exactly what they need. And because of the Think Chamber First culture of the Lacey Chamber, with Morningside’s reputation within the community, it has built a lot of great opportunities for our clients.
Favorite Local Activity
Go to church.
Favorite Winter Tradition/Activity
Christmas decorating. I have been known to decorate on September 28 (my birthday) and take it down February 28 (my husband’s birthday).
Favorite Movie
The Parent Trap
February Ambassador
TerriAnn Hawkeswood, Phone Master
What do you enjoy most about being an Ambassador?Attending fun events and calling it work.
What benefits does Phone Master get from your Ambassador participation?Developing relationships with other Chamber members through Chamber and community events. I am becoming more visible as an individual, but more importantly, more business people are seeing and hearing about Phone Master, our family business.
Favorite Local ActivityGoing for a drive. I love it when my husband and I load up and head out for the day, there is always something to explore in our beautiful part of the world.
Favorite Winter Tradition/ActivityI love the holiday season, spending special and meaningful time together as our family gathers together for Thanksgiving and Christmas. Also, my annual “girl’s trip” to Portland in November, that I have taken with two dear friends for 18 years.
Favorite MovieI don’t have a favorite movie, but I have seen White Christmas more than any other movie. Other than that, anything SciFi.
Erica Palkowitz, Columbia Bank
Ambassadors’Corner
Winter 2015 9
What Common Core Is and Is NotSubmitted by Sarah Elliott, Middle School Teacher, Faith Lutheran School
Common Core. Depending who you ask, those words might invoke frustration, excitement, or more questions than answers. As with most educational reform, change comes both slowly and quickly, often all at the same time. Change comes slowly in that it takes lawmakers and educators many months or years to propose, vet, revise, and present reform initiatives. Change comes quickly in that it seems like every few years, students and teachers are being required to meet new or different standards when we are just getting a handle on the previous reform initiative. Just like No Child Left Behind (NCLB) previously and current STEM (Science, Technology, Engineering, and Mathematics) initiatives, Common Core is the most recent buzz word in the ever-changing face of educational reform. But what exactly is Common Core? There are many misperceptions about what Common Core is—and is not.
First, Common Core is not a federally-mandated reform effort; the federal government is not telling the states what and how to teach. Rather, the Common Core State Standards (CCSS) initiative was launched at the state level and involved 48 states in our nation. States were involved in the creation of these standards, and states have the sole discretion of choosing if, when, and how to implement these standards.
Second, Common Core is not a “dumbing down” of standards; many may mistakenly think of these standards as the bar that students must attain. Rather, Common Core is a standardized representation of the minimum knowledge a student at a given level must attain and in which he or she must demonstrate proficiency. Instead of equating Common Core with the bar, it is more appropriate to equate it with the baseline! Especially in our transient community with so many military families, I especially appreciate this common, baseline approach such that when my students’ families get stationed in or come from another state, they won’t be making a jump from one set of standards to another; there is some consistency for my students from state-to-state.
Finally, Common Core is not curriculum. I often get asked if our school is “teaching” Common Core. It is impossible
to “teach” Common Core when the standards in and of themselves are not curriculum. While Common Core is about the bare essentials of knowledge all students must acquire to be effective, critical-thinking members of 21st century society, the “what” and “how” of the teaching and learning process are left to the states, districts, schools, and/or teachers to decide. Certain curricula may be chosen because they help address several standards, but the standards themselves are not explicitly taught as curriculum.
With much uncertainty about Common Core (perhaps even fear at the name of it!), it is important to understand exactly what it is and is not. Even in my comparatively brief teaching career over the past 11 years, I have seen standards and reform efforts come and go. Although some may equate this to a flavor-of-the-month approach to education, it is important to remember that education is fluid. There will always be the basics—reading, ‘riting, and ‘rithmetic—but in a world that is constantly changing, the manner in which we prepare students for an unknown future must be fluid as well.
Some great resources include www.corestandards.org and http://www.k12.wa.us/CoreStandards/default.aspx.
Sarah Elliott, is a middle school teacher at Faith Lutheran School with a master’s degree in curriculum and instruction and is a doctoral candidate in teacher leadership. Faith Lutheran School is an affordable private, Christian school located at 7075 Pacific Ave SE in Lacey, serving families in Thurston county and JBLM. The campus also has a child care center that provides full-time and before and after school care. Faith is currently enrolling students in preschool through 8th grade.
10 Winter 2015
How to Make the Most of the Chamber. Really.Submitted by Paul Edwards, Liberty Mutual Insurance
I’m new to the Lacey Chamber, but not new to networking. It actually comprises 95% of my business. And, in a broad sense, it generates 100% of referrals.
Joining the Chamber was an easy decision. By the time opportunity knocked, I was well into my second year of business as an agent with Liberty Mutual Insurance. But, for some business owners, Chamber membership can feel like a low priority or a high risk.
The “low priority” business owner might determine that Chamber membership is a good idea when time is less scarce. They might be overwhelmed in a high-volume period where sales are booming or have issues with time management, employee turnover, and so forth. They see the value of membership, but the return comes at too great a cost in time.
The “high risk” counterpart is usually brand-new in the business, operating on borrowed or depleting resources and concerned with leads. They see the value, but it comes at too great a loss, when they could instead be making calls and hustling for their foundational clientele.
As is so often the case in business, the solution lies somewhere in between these two extremes. We must make effective use of time and money, especially when demand outweighs supply.
More importantly, think of your Chamber investment the same way you gauge the cost of an ad campaign.
Before doing that, however, you must first un-think your expectations of an ad campaign. Many seem to want a guaranteed return on investment in the form of specific, individual leads.
But the Chamber is not where you go to tell people about what you want. It’s loaded with salespeople and business owners; they already know what you want. That’s like walking into a room filled with people who haven’t eaten for a week and announcing, “I’m hungry.” Join the club.
Instead, you must “feed” your audience. This is what successful marketing campaigns do. They tell the market, “We know you’re looking for xyz, and we have it for you.” Of course, this is a simplistic explanation, but fundamentally true; if you feed your audience, they will feed you.
Your acquaintances and associates in the Chamber are looking for information, marketing tips, referrals, and ways to generate new business. If they’re smart, they’re also looking for new ideas to “farm the farm” – to get repeat and referral
business from their existing clients.
If you consistently go to Chamber meetings, Forums, and events armed with this knowledge, you’ll be amazed at how much your relationships improve.
But, realistically, even a weekly engagement with your audience is insufficient for today’s marketplace. If you’re doing business in Lacey, you’re catering to a tech-savvy, middle-to-upper class group of business leaders. They are among the most “marketed-to” demographic on the face of the earth, and your weekly handshake and brief conversations won’t put you on their radar for the long term.
Do not leave a networking event without initiating or responding to an invitation for a one-on-one. This is the best way I’ve found of expanding a relationship beyond the surface level and allowing an acquaintance to become a partner. Bonds form as you discuss hobbies, family, background, and business experience.
Even so, reality still limits the impact of the one-on-one. You can’t turn such an outing into a routine. Business owners tend to have busy schedules, family obligations, and greater priorities than getting together to chew the fat.
Fortunately for us, there is this thing called Facebook.
You are sacrificing a HUGE “drip” marketing opportunity by not making use of social media to build the connections you make at the Chamber. The sheer amount of information people post about themselves—from occupation and background to their random thoughts throughout the day—gives you a tremendous advantage for endearing yourself and branding your business to the members of the audience by interacting with them.
As with all big ideas there are methods to this madness—hence the purpose of this article. As a Chamber member passionate about networking, I would like to follow my own advice and meet with you, and stay connected via social media. Submit your feedback to me and we’ll schedule some time outside of Chamber events.
Paul Edwards is the Business Owner’s Personal Agent at Liberty Mutual Insurance. He specializes in helping business owners grow and expand their marketing efforts, while financially protecting their lives and personal assets. You can reach him at (360) 584-6683 or [email protected].
Winter 2015 11
Over-desiring is a new concept that I was recently exposed to that is resonating with me. Desire: All I want is everything, if it exists and others can have it or experience it, I want it, too. I desire a beachfront cabin, time in Paris, a BMW, a Lexus, a pool, etc., etc., etc. After reading Sunset magazine, Food and Wine magazine, Dean & Deluca catalog, and walking in the mall, I find my mind opened to so much that I now desire simply because I now know it exists. Society, marketing, and social pressure promotes seeking to have and experience all that we come in contact with. Overconsumption of consumer goods, dependence on credit cards, chasing get-rich-quick schemes, and instant gratification lifestyles, I feel, can be traced back to desire on steroids. There seems to be no filter between desire and reason.
I desire a pool, yet I do not like to swim or get wet. Why can I visualize the enjoyment of having a personal pool in my backyard and feel that the failure to realize that dream will have a negative effect on my self-worth? Food and Wine magazine has me desiring not just a wine cooler, but
Over-DesiringNancy J. LaPointe, MBA, CFP®, ChFC®, CLU®, CASL®, Navigate Financial
a wine cellar that is climate controlled. But why do I need that when I buy a bottle of wine that costs over $30 three times a year at the most? Until recently, I still felt that laptops were easy to use and transport. Now that I have had an opportunity to use a friend’s tablet, the laptop seems clunky and unresponsive. Yet it is still meeting my needs and getting the work done. Three people, including my mother, have shared with me their pleasure in experiencing a zip line, soaring high above the ground on a thin cord. I’m afraid of heights and known to get ill, yet I’m now seeking that experience. In the four examples above, I’m responding to desire.
Desire -- seeking to stretch one’s skills and/or improve one’s lifestyle. I’m sure some Ph.D. has proven it is ancient and ingrained in the human personality. In and of itself, it motivates us to grow and evolve. So desire itself is not inherently unhealthy for us individually or as a society. Over–desiring anything to the extreme is, however, worrisome. To fixate and to act on desires that do not relate to you and your true personality and objectives is to
See Over-Desiring on page 13.
12 Winter 2015
Over-Desiringpromote internal and external disconnect. How can one seek to live a life of intention and value when one’s actions are driven by one element on overdrive? Recognizing the power of over-desiring is a step in being able to moderate and realign your energy and actions. Desiring and working toward objectives that are supportive, rational, and reasoned is motivation towards growth. Desiring and working towards objectives that are going to cost you financially and/or physically and do not support who you are and who you are becoming, need to be reconsidered.
The zip line experience, upon reflection, is no longer desired, but I am still holding on to Paris. In regards to the tablet, I will replace the laptop with one once the present laptop is no longer functioning or meeting my needs. The wine cellar and pool are big dreams, and I will hold on to them as such. They are no longer goals. I’m wondering, as you may, where else may I be over-desiring and causing myself harm. I strive to maintain a core value, recognize what is discretionary, and only pay cash for those items after I’ve covered my financial responsibilities both long- and short term. That core value goes a long way in helping me stay centered and act in moderation. We are all human and, therefore, imperfect. We can strive to maintain a healthy mindset.
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lec_4X5.25_Lacey_Thrive_brand_1214.indd 1 12/12/14 3:57 PM
Winter 2015 13
New MembersBlackLight Paradise Media
Campbell & Campbell Events
Clutterbusters!! WA
Cody Spann, LMP LLC
Elite Cleaning of Washington
Fitness Recovery Room
KMAS News Talk Radio
MassMutual of Seattle
Paulie G’s Pool Hall & Deli
PCI Pest Control
Pint Sized Sites
PrimeLending, A PlainsCapital Company
Sport Clips Haircuts @ Hawks Prairie
Thrivent Financial
United Way of Thurston County
Renewals1-2 Years
Coastal Imaging
3-4 YearsCapitol City PressFuneral Alternatives
5-9 YearsCynthia PrattJudy WilsonVantage Community Management
10-14 YearsCheri & Jerry Wilkins – Van Dorm Lacey Community Events
Business is BOOMING!
10-14 Years (continued)
Heritage Bank – LaceyMountain View Vets
15+ YearsAdams &ShefterAl Eckroth – Virgil Adams
RealtyCapitol City on The CourseDays InnKluh JewelersMorningsideMoss OrthodonticsPacific Disposal/ LeMayTimberland Regional Library
Customer: The Lacey Chamber Contact: Amber ParrishProject: The Creative Off ice Ad: 2013 Resource Guide Size: 1/6, 2 1/4” x 4 5/8” Vertical << FINAL FINAL Creative Show >>
South Bay Press designing the guide cannot be held responsible for content errors or typos. Custom Ad design limited to (2) revisions. Revisions exceeding (2) shows will be subject to additional service charges. When your Ad proof is approved neither the Lacey Chamber nor South Bay Press will be responsible for errors or typos. Placement of Ad will be at the discretion of South Bay Press. By approving this proof, you acknowledge that you understood and agree to all information and terms provided.
<< TERMS OF PARTICIPATION & APROVAL >>
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Executive Committee
Madelin White, President, Merle Norman Cosmetics, Wigs & Day SPA, 360-491-4911
Dan Nicholson , President Elect, D Zines: Creative Solutions & Graphic Designs, 360-491-4340
Martin McElliott, Vice Presisdent, Thurston Talk, 360-482-1671
Ray Foisy, Treasurer & Board Member, Umpqua Bank, 360-491-4340
Jill Lane, Secretary, Funeral Alternatives, 360-491-2222
Angelique Wilsosn, Past President, Professional Temp Staffing Agency, 360-786-8443
Board of Directors
Kimberly Bauman, Sound Advantage Realty, 360-528-1578
Shon Brewster, Costco, 360-412-3497
Patrick Davidson, Bay Equity Home Loans, 360-253-268-2780
Grace Kendall, FASTSIGNS, 360-438-3800
Graeme Sackrison, Lacey Community Events, 360- 791-8376
Michael Steadman, Steadman Family Trust & Lacey City Council, 360-493-1484
Jerry Wilkins, Van Dorm Reality, 360-451-5556
Corinn Wohl, TwinStar Credit Union, 360-923-4596
Board of Directors
14 Winter 2015
Kidwiler Scholarship Fund Thank YousThe Lacey Chamber would like to thank these member businesses who donated raffle prizes to benefit the Kidwiler Scholarship:
A Steve’s Professional Truck Mounted Steam Cleaning – Roses and Carnations*
Alan Shimamoto – Ado Care Spark Drink*Annie’s Unique Gifts & Gift Baskets—Triple Chocolate
Brownies (October)Cabinets by Trivonna – Brick of Gold*Costco – Coffee mug (December)Custom Security – Fire Extinguisher*DZines – Giant candy bar & notebook (December)Edward Jones – Stress Pig (October & November)Epic Event Décor – Mocha Buttercream Brownies (October)FASTSIGNS – 2 Harlequin Theater Tickets, Poinsettia
(November & December)Hawks Prairie Crossfit – 2 1-Month Membership,30-Minute
Massage (November)Homeless Backpack – Coffee (December)Imagine Real Estate, Arvilla Moore – Christmas Cookies,
Peach Cobbler, Pumpkin Roll*Imagine Real Estate, Hal & Anita Yarber – Seahawks Hat &
Ticket to Wild Card Scramble (December)Kevin Hayward State Farm – T-shirt & Bag (December)Little Savvy Shopper – $75 off half Page Ad (October)Merle Norman Cosmetics, Wigs & Day Spa – Skin Care
Products (November)Nisqually Valley News – Tickets to Breakfast with Santa and
Full-color Ad (December)Panorama – 2 St. Martin’s Basketball Tickets & 4 St. Martin’s
Basketball Tickets (November & December)Phone Master – Cold Stone Certificate & Starbuck Gift
(October & November)Professional Touch Massage, Barb Mueller – 1-Hour
Massage (October)Quadrant Homes Missy Pacheco – Thermos (December)Sandler Training – Sandler Insights Book (December)Shur Clean – Free Car Wash (November & December)St. Martin’s Alumni – 4 Tickets (November) and 2 Tickets
(December) to Capitol Food and Wine FestivalSt. Martin’s Athletic Dept – 8 Basketball Tickets (December)Stewart Ridgeway – 2 Tickets to Nutcracker (December)Tags Awards – Cap Embroidered with Logo, Engraved
Picture Frame, & Personalized T-shirt*The Tail Gate BBQ – Smoked Turkey & T-shirt (October &
November)Thurston Talk – Logo Placement (November)Umpqa Bank – 2 Bags of Coffee (October & November)
*Made a donation every month.
Thank You for Your Continued Support!
Military Affairs, Ken Swarner, Swarner Publications, 253-584-1212, [email protected]
Education Affairs, Graeme Sackrison, [email protected]
Government Affairs, Michael Jackson, Cascade Driving School, 360-943-1123, [email protected]
Young Professionals, Kevin Hayward, State Farm, 360-459-2277, [email protected]; and Reid Hemphill, Key Bank, 360-486-5508, [email protected]
Membership, Corinn Wohl, TwinStar Credit Union, 360-923-4596, [email protected]
South Sound BBQ Festival, Dan & Shelley Nicholson, D Zines: Creative Solutions & Graphic Designs, 253-307-4903, [email protected] and [email protected]
Golf Classic, Jerry Wilkins, Van Dorm Realty, 360-451-5556, [email protected]
Auction, Jill Lane, Funeral Alternatives, 360-491-2222, [email protected]
Committee and Council Chairs
Winter 2015 15
CrossFit as a sport and, as an Average-Joe exercise program, is one of the hottest trends in the country right now. It began with a belief that fitness has a purpose and is useful in all areas of our lives. Our goal is to be functionally fit and to keep the body healthy, strong, and mobile for a lifetime. If you are convinced that you cannot do CrossFit, please read on to find out why this new future of fitness can change your life.
Fitness is our ability to do more work whenever and wherever life requires we need to do work. Activities such as playing with your children in the backyard, moving a desk at work, carrying a large load of groceries, or running a half marathon require agility, mobility, and strength. Any fitness program needs to prepare us for any physical contingency — not only for the unknown but also for the unknowable, like when a car breaks down and you must walk a mile to the nearest gas station.
We get asked all the time, “What is CrossFit?” It is hard to quantify the program since it is so multi-dimensional. It is not a basic circuit of weightlifting, but a program that mixes many different exercises to push all parts of your body. CrossFit takes the best parts of Olympic weightlifting, calisthenics, gymnastics, sprints, plyometric, and other miscellaneous exercises and blends them seamlessly into short high-intensity burst workouts. In CrossFit, we utilize the same workouts for an elderly individual with heart disease as we would for a competitive cage fighter. The difference being we customizethe scale, load, and intensity so it is appropriate for each individual. Our classes are small, and each class has one or two coaches overseeing progress throughout class, and they oversee all aspects of the individual’s fitness.
The coaches in a CrossFit gym are one of the best keys to success. They not only teach the different movements, but also motivate and guide the class through the workouts based on the physical capability of each individual. These coaches get to know their membership on a deep level and act as an in-house personal trainer. Our gym is made up of all sorts of different people from different backgrounds. We have athletes in their 50s and 60s, parents of little kids, elite military, those who have lost hundreds of pounds doing CrossFit, and those looking to gain muscle and strength. Each of these people brings a unique quality and story to our community, each
The CrossFit TrendBy George Sanchez, Northwest Iron
contributing something special, and all have found fitness, community, and fun in one spot.
Oftentimes a big corporate gym is just a collection of random people focused on doing their own different exercises. A client will walk around with ear buds in, focused on getting in and out, with little to no interaction with those around them. CrossFit is all about building a community of like-minded individuals. Exercises are done in group workouts so gym-mates encourage and support each other. Even the people who finish last get a round of high-fives for pushing and working hard. Everyone has the same goal in mind: to get in the best shape possible. The camaraderie and friendship in CrossFit is part of what makes this exercise experience so special.This camaraderie is part of why our athletes see such dramatic results in the appearance of their body, weight loss, and strength. The key to CrossFit is the intensity brought to each class.In a regular gym, where there is little to no accountability, it’s easy to cheat reps here and there or sneak a longer break than necessary, but because of how the CrossFit workouts are tailored, there’s no option other than to work hard. Effort is the key to any routine, and what you put in is generally what you’re going to get back.
CrossFit, as seen on TV, is pretty intense and scary. However, a good local CrossFit box (slang for gym) is always a happy and welcoming place. There is laughter and fun and, in reality,the most open and vibrant community of people who believe in you; sometimes more than you believe in yourself. They are your team.
George Sanchez is Coach and Co-Owner of Northwest Iron in Lacey, Washington. He has been a CrossFit athlete for three years and participates in many local and regional competitions. He holds a CrossFit Level 1 and CrossFit Weightlifting certificates.
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