Upload
sufyan
View
220
Download
0
Embed Size (px)
Citation preview
8/18/2019 Three Need Theory
1/17
8/18/2019 Three Need Theory
2/17
MOTIVATION
THE PROCESS THAT DESIRE TO
ACHIEVE A GOAL THAT IS COMBINED
WITH THE ENERGY
AND DETERMINATION TO ACHIEVE IT.
8/18/2019 Three Need Theory
3/17
McClelland's
the!" #needs
McClelland says that, regardless
of our gender, culture, or age,
we all have three motivating
drivers, and one of these willbe our dominant motivating
driver. This dominant motivator
is largely dependent on our
culture and life experiences
8/18/2019 Three Need Theory
4/17
MCCLELLAND$S THEORY O% NEEDS&
Need the!" als (n)n as Th!ee Needs The!"
The!e a!e th!ee t"*es # needs acc!d+n, t Da-+d
Mcclelland
Ach+e-eent Need
A##+l+at+n Need
P)e! Need
8/18/2019 Three Need Theory
5/17
NEEDA motivating force that
compels action for
its satisfaction or attainment
8/18/2019 Three Need Theory
6/17
ACHIEVEMENT NEED
The need for achievement is
characterized by the wish totake responsibility for findingsolutions to problems , set
goals, get feedback on level ofsuccess.
8/18/2019 Three Need Theory
7/17
ACHIEVEMENT NEED
Need for achievement and behavior
Money important to both high and lowachievers, but for different reasons!igh achiever wants concrete feedbac"
about performanceMa"ing a profit, or receiving a bonus, is
a statement about success or failure#ymbol of success and feedbac" about
$ob performance!igh achiever wants a challenging $ob
and responsibility for wor"%ow achiever views monetary reward
as an end in itself
8/18/2019 Three Need Theory
8/17
A%%ILIATION NEED
The need for affiliation is characterized by a desire
to belong, an enjoyment of teamwork, a concern
about interpersonal relationships, and a need
reduce uncertainty.
8/18/2019 Three Need Theory
9/17
#trong Need #! A##+l+at+n people
&ocuses on 'establishing, maintaining,
and restoring positive affectiverelations with others'
(ant close, warm interpersonal
relationships
#ee" the approval of others, especiallythose about whom they care
%i"e other people, want other people
to li"e them, and want to be in the
company of others
A%%ILIATION NEED
8/18/2019 Three Need Theory
10/17
POWER NEED
The need for power is
characteri)ed
*y a drive wants to control andinfluence with others,
a need to win arguments,
a need en$oys competition
status and recognition.
+xample use superiorsubordinate relationship
or external rewards to control the behavior of
another
8/18/2019 Three Need Theory
11/17
#trong Need for -ower people
&ocuses on 'controlling the means ofinfluencing the behavior of another person!aving strong effects on other peopleMeans of influence anything available to the
person to control the behavior of anotherActively searches for means of influenceClarifies group/s goals and persuades members
to achieve those goals +mphasi)es groupmembers/ ability to reach goals Tries to
develop a competence belief in groupmembers McClelland felt this type of powerbehavior characteri)ed effective leaders inorgani)ations
POWER NEED
8/18/2019 Three Need Theory
12/17
STRENGHT
Deal )+th d+##e!ent t"*e # e*l"s
P/t the e*l"s +n the !+,ht *lace It *!-+des a clea! *+ct/!e #! the
!,an+1at+n and the ana,e!s
8/18/2019 Three Need Theory
13/17
WEA2NESS
Needs the!" +s that +t se!-es l+ttle */!*se +n
the */3l+c sect!.
The an,e! sh/ld nt al)a"s l( at #a+!ness
)hen 4/d,+n,
8/18/2019 Three Need Theory
14/17
Key Points McClelland's Human Motivation Theory
states that every person has one of threemain driving motivators: the needs forachievement, aliation, or power. Thesemotivators are not inherent; we develop
them through our culture and lifeeperiences.!chievers li"e to solve pro#lems andachieve goals. Those with a strong need foraliation don't li"e to stand out or ta"e ris",and they value relationships a#ove anythingelse. Those with a strong power motivatorli"e to control others and #e in charge. $ou can use this information to lead, praise,
and motivate your team more e%ectively,'
8/18/2019 Three Need Theory
15/17
Case study
One of your team members recently created
a report that was so thorough and well-
written that the board of directors asked you
to make sure that she was praised for her
efforts.So, at your monthly staff meeting, you stood up in frontof the group, and congratulated her on her achievement,
and for the good impression she made for the team.
However, instead of smiling and appreciating the
attention, she looked embarrassed. She lowered herhead, and as soon as she could, she left and went to her
office.
8/18/2019 Three Need Theory
16/17
8/18/2019 Three Need Theory
17/17