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To Explore Film Consumption To explore audiences experiences of film and how they have changed over time

Three consumption

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To Explore Film Consumption

To explore audiences experiences of film and how they have

changed over time

How has the culture of viewing film changed over time?

1900s- USA Nickelodeons are popular which seat approx 50-300 people with wooden chairs and films projected on the wall.

1910-1912- The first purpose built cinemas in the UK seating 300-500 people are built

1920s- Cinema becomes a very middle class experience and like an evening out with grand purpose built cinema which seat 3,000-4,000 people.

1950s-Smaller cinemas become common and cinema going becomes more working class and a part of youth culture.

1960-The rise of the multiplex, inexpensive popular past time

How has the culture of viewing film changed over time?

1970s late Decline is cinema attendance, closure of lots of cinemas lots left with only one screen and one film a week.

1980s- Massive decline in cinema attendance

The 1990s were notable in both the rise of independent cinema -- as well as independent studios such as Miramax, Lion's Gate, and New Line -- and the advancements in CGI-technology, seen in such films as Forrest Gump, Twister, and the 1997 re-release of the Star Wars Trilogy.The home-video market became a major factor in total revenue for a film, often doubling the total income for a film.

2000? What are the challenges facing the industry today?

What does Cinema have to compete with in the modern age?

Q- How do you consume film?Q- How do you consume film?

Film consumption can now be broken down Film consumption can now be broken down broadly intobroadly into:

Cinema

Home Cinema

New Technology

Multiplex’s

Arthouse Cinemas

Clubs/pubs-projectors

Imax

DVD/Blue Ray, HD

TV

Sky Digital/cable

Pay per view

On DemandInternet/Downloading

Mobile Phones

Ipods

Games Consoles

What are the Pros and Cons for each experience?

How have new technologies effected the film? Are these effects positive or negative?

Positive or negative?

Positive or negative?

CGI and Special Effects

Growth of affordable digital technology to increase film making opportunities

Increase of technology Blu-Ray, Home Cinema, DVD, PVRs

Convergence of products to watch them on

Piracy

Production

Consumption

How can cinemas offer new experiences?

Read the following articles:

http://tech.blorge.com/Structure:%20/2009/01/05/could-2009-be-the-year-blu-ray-goes-mainstream/

http://www.guardian.co.uk/film/filmblog/2009/jan/02/us-box-office-preview

Also read: http://www.guardian.co.uk/business/2009/mar/08/cinema-takings-at-record-level

http://www.guardian.co.uk/film/filmblog/2009/feb/20/us-box-office

Use the material to answer the question: To what extent has new technology had an effect on audiences cinema going?