Three cheers for the Print industry - raveindiapress.com · brand is encapsulated in their slogan “we ... and try to boost the industry with the ... Videocon Industries Limited:

Mar - Apl 10. VOL 03. ISSUE 02


As part of its Connect initiative, TATA Capital

Corporate Finance organized customer

meets across 9 cities in India. The meets

provided a forum for customers to interact

with the management team.

Tata Capital aspires to become the leading

financial services in India with a global

footprint. The essence of the Tata Capital

brand is encapsulated in their slogan “we

only do what’s right for you”

The programmers featured talks by

senior executives such as Mr. Praveen

Bandivadekar, COO Corporate Finance

and Mr. Sarosh Amaria, Head Commercial

Finance followed by felicitations of valued

customers and partners.

The felicitated customers were

1) LMJ Logistics Limited: Mr J K Jain

(Director)

2) SPM Auto Pvt Ltd: Mr Pradeep Batra

(Director)

3) Sony India Pvt Ltd: Mr S. Bhargava

(CFO)

........... and the elation

A happy moment to share with our

readers. Rave made its mark and has

achieved the distinction of being maybe

the only company in the Indian print

fraternity to have been felicitated and

awarded a trophy by the Tata Capital

group. A small measure towards

emphasizing the need for more

recognition and aid from the Government.

The adjoining article talks about it.

Another bit of good news is that Rave

has also been given an opportunity to

represent this industry in FICCI. One

of our directors has been elected as

executive member of the same. This

election will give us a chance to represent

and try to boost the industry with the

Ministry of Commerce. Here I would like

to add that any suggestions in this regard

from fellow printers would be welcome.

And this brings to mind the current

budget. It has been much lauded as a

growth orientated budget - indeed the

PWC analysis which we printed for the

fifth consecutive year has labeled it

as ‘Marching Forward” India 2010. It

reflects continuity in the Government’s

balanced approach to the global crisis

which had momentarily diverted India.

Also, it is heartening to learn that the

Finance Ministry is of the view that the

private sector would have a greater role to

play going forward. The budget has also

shown a long overdue roadmap to the

introduction of the Goods and Services

tax. It is to be hoped that the Centre can

prevail upon the states to implement the

GST and not defer it further.

So cheers to that.

Rakesh Bhatnagar

Three cheers for the Print industryTata Capital Corporate Finance honors Rave

Our MD, Mr.Rakesh Bhatnagar, receiving the award.

4) Reebok India Company: Mr Vishnu

Bhagat (CFO)

5) Rave Scan Pvt Ltd: Mr Rakesh

Bhatnagar (MD)

6) Videocon Industries Limited: Mr Sunil

Jain (CFO)

7) Anand Automotive Systems Ltd: Mr

Mahender Goyal (Group CFO)

8) Anand Automotive Systems Ltd: Mr.

Deepak Chopra (Group CEO)

9) LG Electronics (India) Pvt Ltd: Mr

Sumendra Jain (Finance Head)

It was a proud moment for our Managing

Director Mr. Rakesh Bhatnagar to receive

the awards on behalf of the entire Rave

Scan Team.

The meet at Delhi also had performance by

a spellbinding performance by Niladri Kumar

and his group Sitar Funk which enthralled

the audience with their very unique style of

fusion music, and got a standing ovation at

the end of their performance.


2

First question : Who sells the

largest number of cameras

in India? Your guess : Either

Sony, Canon or Nikon. The

answer : Nokia, whose main

line of business in India is not

cameras but cellphones. The

reason being, cameras bundled

with cellphones are outselling

standalone cameras.

Question : Who runs the

biggest music business in

India? Your guess : HMV Sa-

Re-Ga-Ma? Sorry. The correct

answer is Airtel. By selling caller

tunes (that play for 30 seconds)

Airtel makes more than what

music companies make by

selling music albums (that run

for hours). Incidentally, Thats a

crooky kinda competitor - right ?

But if you imagine that Nokia

and Bharti (Airtel’s parent) are

breathing easy, you couldn’t be

further from the truth. Nokia

has reportedly acknowledged

that it missed the smart-phone

bus. It admits that Apple’s

iPhone and Google’s Android

can make life difficult for it

in the future. But you never

thought Google was a mobile

company, did you? If these

mean anything, it is that there

is a bigger game unfolding. It

is not so much about mobile or

music or camera or emails.

The “Mahabharat” in this

context is: “Who is

my competitor?” In

2008, who was the

toughest competitor

to British Airways for

international flights

in India? Singapore

Airlines? Indian

Airlines? Maybe,

Beware of Competition : lest we get caught unaware

INDUSTRY

but there is a more interesting

answer: The videoconferencing

services of Hewlett-Packard

and Cisco.Senior information

technology executives in India

and abroad were compelled

by their headquarters to use

videoconferencing to keep

travel costs in check. Between

1977 and 1991, prices of the

now-dead VCR crashed to one

third of their original levels in

India. PC prices also dropped.

Now, imagine the fate of

airlines.

Another scenario to be thought

about - India has two passions.

Films and cricket. The two

markets are distinctly different.

Right ? Think again, my friends.

Come Indian Premier League

and the two markets collapsed

into one. IPL brought cricket

down to 20 overs, reducing

the game to the length of

a three-hour movie. Cricket

became a competitor to

film. See how things change

overnight. Desperate multiplex

owners requisitioned the rights

for screening IPL matches at

movie halls to hang on to the

audience. If the IPL were to

become the

mainstay of

Shall we be expecting another price

rise in paper as we see it considering

the price rises internationally ? Of

course, the answer is a resounding no

from deep down. But it seems that

is exactly what is going to happen

as paper producers have urged their

agents and merchants to put prices

up.

Sappi has already said it will increase

prices by at least 10 per cent in

the month of March in the UK and

UPM UK too has already announced

increases for its wood-free coated

papers because of ‘cost pressures’.

At the same time, Mondi has said it

will put up the price of uncoated fine

papers by between five per cent and

eight per cent from 1 April. Seems

even kraft paper will not be spared in

the UK this time. And a price rise of

GBP50 per tonne has been announced

by M-real for white-top kraftliner in

the UK.

That does not make for pretty or

comfortable reading but then again,

Apparent : Paper price increase ?

cricket, films would have to

sequence their releases so as

to not clash with IPL matches.

As far as the audience is

concerned, both are a three-

hour entertainment. Cricket

season might push films out of

the market.

Amazing, is not it ? Look at the

products that vanished from

India in the last 20 years. When

did you last see a black and

white movie? When did you last

use a fountain pen? When did

you last type on a typewriter?

The answer for all the above,

is “I don’t remember!” One

final illustration. Some 20 years

ago, what were Indians using to

wake them up in the morning?

An alarm clock, that monster of

mechanical springs. It had to be

physically wound up every day.

It made so much noise that it

woke you -- and the rest of the

colony. What do we use today?

Cellphones. An entire category

of clocks practically disappeared

without warning. At a recent

seminar a speaker was heard

saying “Have breakfast …or….

be breakfast”! That sums it up

rather neatly.

The above is based on an article by Dr. Y. L. R. Moorthi who is a professor at the IIM, Bangalore.



challenging time justifying

the additional expense. There

are however compelling

arguments as to why this can

make a lot of sense in the right

circumstances – RoI (Return

on Investment) – Significant

investments in equipment are

made regularly in a business.

We need to look at employees

in the same way. They are the

“human capital” component

of the organization. Any capital

investment made by a business

should justifiably be based on

its return on that investment.

This should apply not only

to equipment but to people

as well. The Advantage of

Human Capital over Physical

Capital – In the majority of

instances, physical capital

investments require residual

payments whereas human

capital investments do not. The

message here is that there is

In continuation of the article

we have had in the last few

issues, we further carry on

with the growth ladder and its

constituents - once again this

time being - employees. The

only way to take your company

from where you are to where

you want to be is by finding

the best and the brightest.

We have had instances in

previous issues of RaveNews

about the importance of hiring/

firing/retaining people based

on attitude versus ability but

what we are referring to here

is finding the best people you

can for the organization. And it

is a real challenge for owners

and managers for two primary

reasons –

Expensive – Talented

people will usually “cost

more” and management in

many instances can have a

Human resources : nothing better than the best must be the ‘mantra’

3

INDUSTRY

neither does the fact that many

print buyers are still looking for price

cuts. Of course, in such times, the

instinctive reaction of many print

producers is to absorb such costs, at

least in part, if not completely - but for

how long could such a tactic work, if

at all?

It is widely recognised that there is

very great pressure to increase pulp

prices. They have risen by a third in

a year and many expect the price

to increase still further. Overall, it

is probably no exaggeration to say

that the total picture is pretty ugly.

Demand continues to fall and bad

debts in the industry increase, as have

the prices for freight and energy with

the recent budget.

And then, how can we forget about

certain paper manufacturers in our

country acting pretty much like in a

monopoly situation. So, do we brace

up again for paper price increase ?

Fair ?

Apparent : Paper price increase ?

a compelling argument to be

made to “pay the price” for

a higher level employee if we

believe that it can be justified

with increased performance

and if we happen to be wrong,

it can be corrected.

Fear psychosis – Many

people will not hire highly

qualified people as they can be

viewed as a “threat”. Some

people tend to hire employees

who are “followers” and

managers can fear that they

will be upstaged and their

position within the organization

can be threatened. The right

approach is to – always attempt

to hire people that know more

than you do. This will bring

fresh ideas and perspective to

the organization allowing the

company the opportunity to

grow and you to focus on the

bigger picture.



Social Media for Graphic Communications

4

INDUSTRY

Graphic designerMost graphic designers

design for print, but you need

to be sure. Don’t assume

every designer works with

commercial printers. Some

only design for the Web. Even

though you (or your child) may

own a PC, unless you have the

technical expertise and creative

skills to build print-ready files,

reach for the designer.

Designers typically work with

one or more printers and

will get estimates for you,

recommend which printer to

use, send the job directly to

the printer, do a press OK if

warranted, and, in general,

manage the production process

on your behalf. The designer

acts as your professional agent

with the printer.

Directly with a printerMost corporate print buyers

including agencies work directly

with print manufacturers.

For companies with steady/

significant printing needs, this

is the logical and practical path

to take.The challenge lies in

identifying the most appropriate

print manufacturer(s) for your

needs. Every printer is different.

It is a highly competitive

industry, with over 2,00,000

commercial printers in the India

and with about about 10,000

printers in Delhi and NCR

alone. Pricing will vary, as will

specialties, quality and service.

By the way, many printers like

us have designers in-house, or

they work with graphic design

firms, so if you don’t know

a graphic designer, ask your

printer.

Print brokerAnother option is to work

with someone who works

with (not for) different print

manufacturers. Traditionally,

such firms (or individuals) are

known as print brokers.

Brokers differ from printers in

one key way: they do not own

printing equipment. They are

not employed by a particular

printer. Rather, they work

with (or represent) several

manufacturers. I think of them

as print sales reps who have a

broader reach. As a customer,

you will notice no difference

working with a print broker

vs. a print sales rep from a

particular firm. Your broker

should assume all of the same

responsibilities a print rep

would; that is, he or she will

manage the production of your

job, get your estimates, do

your press OK (if warranted),

troubleshoot and in every way

make sure your job delivers as

expected.

Working with a Professional makes ‘printing’ life easier

such as: Web sites and e-mail;

Blogs and podcasts; Twitter

and other microblogging sites;

Facebook, LinkedIn, and other

social networking sites; Digg,

StumbleUpon, and other social;

bookmarking sites; YouTube and

other online video applications

For each of these groups of

channels, the report explains,

in a nutshell: what it is; what

is required to get started;

what it costs; best practices

for inbound marketing; how

printers can use it for their own

purposes; how printers can

offer it to their clients

This 63-page report defines

social media, the growing

importance of using media

channels like Twitter, LinkedIn,

Facebook, and others

to network and

communicate

with present

and prospective

customers, offers third-party

estimates of the growth

of the importance of, and

spending on, social media by

marketers in all industries,

and offers specific advice

for companies in the printing

industry.

Social Media for Graphic

Communications: A

WhatTheyThink Strategy

Summary Report—The Hows

and Whys of Social Media

explains the difference

between “outbound” and

“inbound” marketing, and

discusses the changing trends

in advertising and marketing

that are causing wholesale

shifts in how businesses

cultivate customers and build

relationships that lead to sales.

The report also offers a

“primer” on the various new

and social media channels,

Work with a print management firm.Print management firms are

not well known yet in this

country, though they have

long been a part of the UK’s

printing landscape. These firms

specialize in business process

outsourcing. Print sourcing is

just one of many services they

offer.

Companies hire print

management firms. They

might choose to have a PM

firm handle all of their print

procurement, rather than have

in-house experts. An individual

who needs some printing done

would not seek out a print

management firm.

These are a few different

options you have when starting

out as a new print customer.

Each has its pros and cons and

each is appropriate for certain

situations and projects.



INDUSTRY

5

The Union Budget 2009 comes

in the backdrop of an economic

growth of 6.7% in 2008-09 with

manufacturing and services

sector continuing to be the

engines of growth in these

challenging times. In taxation

proposals, while an increase

in minimum exemption limits

on personal tax (including

abolition of surchage on

personal income-tax) is a step

in the right direction, there has

been no change on corporate

tax. Abolition of Fringe Benefit

Tax has been a welcome step.

Proposal to table the Direct Tax

Code for public comments and

implementation of GST regime

from April 2010 would have

a far reaching positive impact

on the Indian tax system.

Introduction of the Dispute

Resolution Cell and proposed

safe harbour rules are other

important forward looking steps

to mitigate tax litigation.

Despite various political

parties howling over the

petrol price rise, it must be

said that the key feauture

of this budget, according to

PwC India analysis on Budget

2009, is the balance it strikes

between fiscal prudence

and the need to a callibrated

rollback of the stimulus

package. Fiscal consolidation

seems to be the order of the

government. Further the effort

to cover agriculture in terms of

production, reduction of waste,

credit support to farmers and

thrust on food processing was

the need of the day with the

inflation touching double digits

in this sector.

Infrastructure is another area

which has got lots of attention

from the FM with 46% of total

planned allocation dedicated to

this sector. Financial sector too

has been given due attention

with a request to RBI to allot

new banking license in the

banking sector. The measures

would strengthen the banks

to equip themselves to cater

to the fast growing economy.

While reducing the tax burden

for 60% of tax payees by

broadening the curent tax slab

the FM also seemed to be firm

about hte direct tax code with

an “endeavour” to introduce

GST by 1 April 2011 - lets wait

and watch (again)!

Have a look at http://www.pwc.com.mu/en_IN/in/assets/pdfs/PwC-budgetBooklet.pdf

The book pictured above is being done every year by us for the last 5 years. The print ready file is received at 5 am and the delivery is made at 11 am the same day. The client sees Speed and quality going hand in hand at Rave.

Greenpeace

Budget 2010 : A brief


The media has been buzzing

about the IPCC’s Himalayan

glacier controversy. The

international climate panel

headed by Dr. Rajendra

Pachauri won the Nobel Peace

Prize in 2007 for a ground-

breaking report on climate

change. Several small errors

have now surfaced in the 3,000-

page report.

If you’re wondering what

the news reports mean for

climate change, here are some

answers. Please spread the

word to your family, friends,

and co-workers.

1. Do the U.N. climate panel’s

errors mean there is no threat

from climate change?

No, the dire threat from climate

change is not in question. The

panel’s errors were only related

to the intensity of climate

change. There are in fact only

two real mistakes that have

been found so far and neither

point to any change in the basic

premise of human induced

climate change.

For over two decades,

scientists have consistently

found that climate change is

happening, and it’s caused by

human activity.

2. Why is there so much furore

about these errors?

Over the past 20 years, the

U.N. climate panel has been

attacked again and again by

the fossil fuel industry and by

politicians who are determined

to discredit climate change

science and continue on an

unsustainable development

pathway which would ensure

dire consequences for this

earth.

3. Are the Himalayan glaciers

melting or not?

In 2007, the U.N. climate

panel reported that Himalayan

glaciers might vanish by 2035.

The specific year turned out to

be based on a flawed study,

and the panel has corrected the

error.

The Himalayan glaciers are

retreating, but the exact rate of

retreat is still uncertain. India’s

Environment Minister Jairam

Ramesh was one of the first to

argue that the 2035 forecast

was “not based on an iota of

scientific evidence,” but he

confirms the Himalayan glaciers

“are indeed receding and the

rate is cause for great concern.”

4. Who will be impacted by

climate change?

Everyone. Lesser developed

countries and small island

states will be hit hardest and

fastest.

But rich nations are not

immune to the violent weather,

drought, disease, famine, mass

migrations, and wars that will

be caused if we don’t stop

climate change.

5. What is Greenpeace’s call on

climate change?

The science is clear. Climate

change is real, is happening

now and is caused by people.

The solution is clean energy,

smart use of our power and

forest protection.

If enough of us take action, we

can stop climate change. Sign

up to help by clicking here:

http://greenidol.in

Since lots of people are

wondering about the media

stories, please forward this

mail to your family, friends and

co-workers.


I have recently published

Microchakras: Innertuning

for Psychological Well-being

coauthored with cognitive

psychologist Dr. David Isaacs.

It sets forth an integration

of ancient Indian philosophy,

my own discovery of the

microchakras, and recent trends

in the field of psychology.This

integration defines a new field

of Microchakra Psychology.

The cornerstone of this

approach is the ancient

understanding that each

of us possesses two

nonmaterial bodies in addition

to our physical body. These

nonmaterial bodies vibrate

more rapidly than our material

body and pervade it like radio

waves passing through the

walls of a room. The first

nonmaterial body is called the

subtle body and is the locus

of our experiences dominated

by emotions and feelings. The

second nonmaterial body is

called the causal body. It is the

source of our thoughts. As our

awareness evolves these three

bodies become increasingly

integrated.

The subtle body contains seven

vortices of spinning energy

called chakras. These are

distributed along the length of

the spinal column and influence

different bodily organs. In 1967,

I had a revelation that each

of these chakras consisted of

21 microchakras. Openings in

these microchakras contribute

to our physical and mental

health. Blockages cause

physical and mental problems.

In the 1950’s I took my first

psychology course and was

inspired to dedicate my life to the

profession. I received a B.A. from

McGill University, an M.A. from

Northwestern University and a

Ph.D. from The City University

of New York. This gave me a

broad education in the field of

psychology.

For 29 years, I taught various

courses and seminars at the

University of Bridgeport in

Connecticut. My specialty

was cognitive processes and

personality dynamics. I also

contributed to computer based

education.

In the spring of 1979, I heard

Shyamji in New York City.

He described a portion of his

work with microchakras and

accompanied this with unusual

and potent chants. It was obvious

to me that his whole system

was superior to anything in

psychology. A friend of mine,

who was familiar with Shyamji’s

teaching, said that it was also

superior to anything in his

profession of psychiatry. I set as

my goal to bring this system into

the main stream of psychology.

In the intervening years, many

people have written about crises

in both psychology and science.

These crises have centered

about the topic of Consciousness

and the doctrine of Materialism.

Microchakra Psychology provides

a clear way out of these crises.

It will take many decades to fully

mine the potential in Shyamji’s

work. In our generation let us lay

a strong foundation.

When a baby is breastfed on

demand for at least the first 40

weeks the fifth microchakra

of the fourth chakra will open.

If the baby sleeps between

the parents or sleeps at arm’s

reach, the fourth microchakra

of the fourth chakra will open.

When diapers are changed

day and night by loving parents,

the second microchakra in the

third chakra will open. Some of

these practices are evaporating

in modern India; while in the

villages they are still continuing.

Since my discovery of the

microchakras, I have refined my

system as I helped thousands

of InnerTuning clients in

America and Europe. Among

the fundamentals practiced by

these students are:

4 Attunement to solar and

lunar rhythms through adjusting

the breath. This influences the

hemispheres of the brain.

4 Exploration of your

own personality through an

understanding of energy flow in

the microchakras.

4 Awareness of the relation

between personality structure

and personality functioning. We

Microchakra Psychology

Psychology Discovers.....................our Nonmaterial Bodies

David Isaacs, Ph.D.

HEALTH

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build our personality by opening

blocked microchakras and

then experiencing more subtle

energies flowing within us.

4 Attunement to the three

part of the brain: right cortical,

left cortical, subcortical.

Microchakra theory teaches that

the cerebral cortices evolved

to help civilize our subcortical

brain. Early animal impulses

are gradually brought under the

control of the rational power

of the left hemisphere and the

deeper feelings of the right

hemisphere.

Current Activities

I am currently training some

students in the techniques

of Microchakra Psychology

and InnerTuning and seeking

scholarships to train more.

Dr. Isaacs and I are preparing an

interactive book on Sound and

the Microchakras.

Our website, www.innertuning.

com is currently undergoing

modification. It will be the

central source for information

about the programs of

Microchakra Psychology and

A remarkable book that could

not be more timely. Its goal

is nothing less than spiritual

transformation, not only of

the reader but of a species

that has become increasingly

endangered. The exercises

the authors prescribe for

InnerTuning are based on the

paradigm that the basic stuff of

the universe is sound; readers

are taught how to use their

reason, feelings and intuition

to attune themselves with this

sound.

Breathtaking in its breadth

and depth, and impressive in

its knowledge of humanity’s

spiritual traditions, Microchakras

will arouse controversy,

transform lives, and initiate a

chain reaction that may help to

heal the torn cultures of our era.

Stanley Krippner, Ph.D. coauthor of Personal Mythology

This book is a beautifully

detailed and fascinating

description of ancient Indian

yoga teachings involving subtle

sound and breath to energize

and purify the chakras within

the chakras, The authors are to

be congratulated for bringing

this rare oral and aural tradition

of tantra and mantra yoga

into Western psychology and

psychophysical healing.

Ralph Metzner, Ph.D.Professor Emiritus, California Institute of Integral PsychologyAuthor of The Unfolding Self

Praise for Microchakras

Psychology Discovers.....................our Nonmaterial Bodies

InnerTuning.

Highlights of my career:

4 At 12 years of age, I met

a very old man who took me

for his disciple. He taught me

to chant in microtones (naada

yoga) and to do subtle breathing

practices (svar yoga). I believe

that it was these practices

which enabled me to eventually

discover the microchakras.

4 In college, I studied

philosophy, comparative religion

and history.

4 At age 24, I migrated to the

U.S.A. and eventually became

a citizen.

4 From late 1960s through

the 1980s I frequently taught

at Esalen in California. During

this time I had the pleasure

of playing tambura with Ravi

Shankar, including Lincoln

center and Carnegie Hall.

4 In 1965 I settled in New

York city where I worked

extensively with youth who

were struggling to find their

spiritual identity. I taught

classes at The New School for

Social Research in Manhattan.

4 In 1967, the microchakras

were revealed to me in five

hours of automatic writing.

4 In the following years,

I presented my work

internationally in major growth

centers and universities

including New YorkUniversity,

Bombay University, Asia

Society, De Kosmos

(Amsterdam) and many others.

My first open air mantra

meditation concert was at the

Museum of Modern Art (NYC).

Around this time, I commenced

my international teachings in

Europe.

HEALTH

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Mar - Apl 10. VOL 03. ISSUE 02TRAVEL

Mar -Apl 10. VOL 03. ISSUE 01

Australia : A Myriad of hues and colors

Cycling in the Flinders

Ranges in South Australia

South Australia is an incredibly

varied state, offering everything

from beautiful coastline and

major wine regions, to dramatic

outback scenery and incredible

wildlife. The capital, Adelaide,

is a charming, easy-going city

with some gorgeous parks and

historic buildings.

To get the best out of a week

in South Australia you need

to do some planning because

there are just so many options.

Here’s a little taste of what’s on

offer if you want a short break.

Spend the day exploring

Adelaide’s city centre on foot,

perhaps stopping to do some

shopping in Rundle Mall.Head

first to the Adelaide Central

Market and experience the

hustle and bustle of one of

the biggest indoor markets

in the country. To get a real

feel for the city you have to

know something about its

history. A good place to start

is at the Migration Museum.

If you can’t wait to indulge

yourself in South Australia’s

world-wide reputation for wine,

make tracks to the National

Wine Centre of Australia. In

the evening you could take the

tram to the seaside suburb of

Glenelg for a walk along the

esplanade. For those in town

a little longer, join an early

morning cruise and swim with

dolphins.

The next day you could easily

spend two days or more in

Adelaide, but now it’s time to

head to one of the greatest

animal habitats in the world

- Kangaroo Island. It’s been

described as ‘Australia’s

Galapagos.’ Bird watchers

will be impressed by the

variety of species, including

the thousands of waterbirds

inhabiting Murray Lagoon. You

can also easily pot many other

creatures, including wallabies

and platypus. Part of the island

is farming country, and local

produce includes honey, sheep

cheese, organic lamb, wine, and

beer. The sea produces another

local harvest, including oysters

and abalone.

By the time you end up back

in Adelaide you might only

have an afternoon to explore,

so what better place than the

nearby Adelaide Hills. World

heritage-listed Hahndorf

should definitely be on your

itinerary. Settlers from Prussia

created this historic German-

inspired village in 1839. The

architecture is very German, as

is much of the food and beer.

You could also head off towards

Melbourne along the amazing,

coastal Great Ocean Road

today. Otherwise, a ten-hour

drive through the outback

would take you north to the

fascinating opal-mining town

of Coober Pedy. Here, most

people live underground.

Visitors can do this too, in

underground hotels. But, if

you are planning to return to

Adelaide by the end of the

week, you can still experience

a little of the Outback by driving

out to the Flinders Ranges

National Park.Stay the night in

the National Park to see the

rocks and cliffs changing colour.

8



the past several decades, it

is now known that sleep has

distinctive stages that cycle

throughout the night. Your brain

stays active throughout sleep,

but different things happen

during each stage. For instance,

certain stages of sleep are

indeed for us to feel well rested

and energetic the next day, and

other stages help us learn or

make memories.

Sleep needs vary from person

to person, and they change

throughout the lifecycle. Most

adults need 7-8 hours of sleep

each night. Newborns, on the

other hand, sleep between 16

and 18 hours a day, and children

in preschool sleep between

10 and 12 hours a day. School-

aged children and teens at

least 9 hours of sleep a night.

Skimping on sleep has a price.

Cutting back by even 1 hour can

make it tough to focus the next

day and can slow your response

time.

Mood: Sleep also affects mood.

Insufficient sleep can make

you irritable and is linked to

poor behavior and trouble with

relationships, especially among

children and teens. People

who chronically lack sleep are

also more likely to become

depressed.

Health: Sleep is also important

for good health. Studies show

that not getting enough sleep or

getting poor quality sleep on a

regular basis increases the risk

of having high blood pressure,

heart disease and other medical

conditions.

In addition, during sleep,

your body produces valuable

hormones. Deep sleep triggers

more release of growth

hormone which fuels growth in

children, and helps build muscle

mass and repair cells and

tissues in children and adults.

Another type of hormone that

increases during sleep works

to fight various infections.

Hormones released during

sleep also affect how the body

uses energy. Studies find that

the less people sleep, the more

likely they are to be overweight,

to develop diabetes and to

prefer eating foods that are high

in calories.

So have a good forty winks.

It’s an old claim arising from an

ancient numbering system used

by British shepherds, yet its

meaning is clear enough – the

sheer monotony of counting an

endless series of white sheep

jumping over a fence is enough

to induce boredom and thereby

lull you to sleep.

However research now has

it that counting sheep may

be too boring for long while.

Conversely imagining a relaxing

scene like a beach or a tranquil

stream is more likely to take

you to noddy land!

Why adequate sleep :

Sleep was long considered just

a uniform block of time when

you are not awake. Thanks

to sleep studies done over

TRIVIA

Sleep and Sheep

wholemeal foods. Fibre reduces

the speed that a meal is absorbed

and leaves you feeling fuller

longer.

• Avoid refined sugars, including

alcohol.

• Research the glycemic index (GI)

of foods, which measures how

quickly carbohydrates from foods

are broken down and utilised. Low

GI foods have been shown to

assist weight loss.

• Add a fibre supplement. Try 1

teaspoon of psyllium husks mixed

into 150ml of water, 1 hour before

each meal. Drinking enough water

will help the fibre do its job. Also

have a glass of water as your first

response to hunger.

• A multivitamin and mineral tablet

and fish oil capsule will ensure

daily nutrient intake, and prevent

deficiencies that might hinder

weight loss.

• Get moving with some exercise.

Start by getting a pedometer

and take more steps per day.

Participate in organised sports,

and also choose a solo exercise

activity you enjoy. Aim to be

active for at least 30 minutes per

day.

There is no better time to start

your natural weight loss program

than now. It is important to accept

that you need to be prepared to

make long-term changes in order

to maintain your weight loss.

Approaching your weight loss

naturally will provide an increased

quality of life that will make it

much easier to sustain your

weight-loss goals.

Many of us are seeking long term

weight loss that will produce

maximum results with very little

effort. A natural approach to

weight loss is best for your health.

Few Simple Tips For Weight Loss

• Include protein in every meal,

such as lean meats, eggs, soy,

nuts, seeds and dairy products.

• Eat small amounts frequently

and snack on proteins around 3pm

when there is a natural drop in

blood sugar levels.

• Choose wholegrain or

Boost energy, loose weight and improve self


9

10


TRIVIA

And some Indian Signposts

Azad’s daughter “Bulbul”, then five years old, was

told after Rajiv Gandhi’s death in May 1991, that her

“uncle Rajiv” had gone to meet ‘God’. When the

Azad family later visited Mecca-Medina, “Bulbul”

wanted to meet her dear uncle when informed that

this was the “House of God”. The preplexed Azads

had a weeping session on the spot.

Mrs.Azad

In Gods House

By the law, for the law and flouting the law...... with impunity. The signpost showing the order of the Additional Session Judge, in the parking lot of Tiz Hazari courts, Delhi.

www.rememberingrajeevgandhi.com

One of our latest jobs

HU - The sufi way is a prestigious project we do

quarterly for the Rumi Foundation. Using out inhouse

UV technology, we had some real good textured UV

effects on the title. A job well done team Rave!

11


TRIVIA

And the demand for smaller statesIf precedence is anything to

go by then the concept of

carving out smaller states has

only benefited the incumbent

political parties.

What needs to be pondered

is whether the carving of new

states is the real solution and

does it make any economic

sense? Probably, the reason

for this demand could be the ill-

representation of the region in

the power equation of the state

or could be power craze alone!

First of all the creation of the

seven sisters in the north

east and how much have

they developed....?? Foreign

countries are turning their eyes

on them and these countries

are bold enough to express

their discontent if the Indian

PM visits these states! These

states of course have the

lowest levels of pollution……

not because of the govt. doing

a good job there but because

there is no development in

the first place to cause any

And now Telegana.....where people from

Telangana want a separate state

all to themselves....Now as a

citizen of this country there are

a few questions I’d like to ask if

I may......

Where is this rabid hatred or

this selfishness going to take

us? You have to be a Telegu

speaking individual or to put it

more clearly a telangana telegu

speaking person to belong to

Andhra Pradesh.

In Bombay,pardon me,Mumbai

you have to be a Marathi to

belong.

In Darjeeling people have been

agitating for their separate

state....

Dividing a country, is that

the India we see in the new

millenium-- torn,maimed,and

gasping for breath...

I feel so sad that human beings

have become so intolerant

towards each other. Where

you have to be a Marathi,

Gujrati, Bengali, Bihari, UP-ite to

belong.....

Can’t we just go back to just

being INDIANS???

And take pride in our country,

without trying to tear it into

strips...Think about it.

Those are just a few examples,

I could go on and on. But

that’s not why I write this. I

write this for my own selfish

reasons. My son stays at home

3 days a week because of the

bandhs that are called. I have

to always keep my refrigerator

full because tomorrow may be

a bandh day. You have to be on

your guard at all times. I have

gone over to parties where

I have tried to have my own

point of view over dividing a

country, but have been violently

opposed.

The author, Nina Ray is a Ben-gali residing in Hyderabad and gives her views on the cause de célèbre, TELENGANA.

pollution.

The movement for a separate

State of Telangana has resumed

after three decades, spurred

by the creation of three States

- Uttaranchal, Jharkhand and

Chattisgarh. Discontent over

the perceived neglect of the

TRS legislators staging ‘dharna’ in front of the Chief Minister’s Offices at the Secretariat in Hyderabad on Thursday, demanding withdrawl of cases against the Telangana students.

Telangana region is growing

and the movement has

snowballed into a political storm

and has opened a Pandora’s

box and may well fuel similar

movements that may lead to

redrawing the map of India.

Gorkhaland, Saurashtra,

Bundelkhand…… will all follow.

And the vision for which the

demand began got lost in the

“haloed corridors” of power.

It will be interesting to see how

the ruling dispensation deals

with this issue. Maybe they

should start fasting too !!!

This article is based on an analysis by Sanjoy Majumder, BBC News, New Delhi.

12


Individuals play the game, Team beats the odds.

Commendation from Principal for Deepak

It is a matter of abiding shame

that a proposed bill cannot even

be taken up for discussion.

Although proceedings have

been brought to a halt on

numerable occasions in

Parliament, such disgraceful

behavior from our policy

makers makes one wonder

the caliber of the persons we

elect to govern us. It is high

time that strict eligibility criteria

In the House of Elders, no less – the RSbe laid down for all candidates

contesting elections, and at all

levels.

Meanwhile the pandemonium

in Parliament has put the

Government in a discomfort

zone leaving the door wide

open for what we do best –

political manipulation on all

sides.

In a country where the majority

are steeped in senseless

beliefs, the women reservation

bill may not be the cure to all

ills – female foeticide, female

illiteracy, the skewed sex ratio,

sexual slavery ( all in the name

of God ).

Perhaps one day in the future

women will need no reservation

at all.

Sachin Tendulkar loves to

parade his Maharashtrian

roots but not at the cost

of national pride. During a

media interaction with select

mediapersons recently, the

master blaster sent out a

strong message to all those

supposedly upholding the

Marathi cause: “I am extremely

proud of being a Maharashtrian,

but Mumbai is a part of India

and I play for India.’’ We

really do not know what what

wrong he said against our

Maharashtrian brothers?

Let us see a few more of that

he feels about :

Match-fixing is a dark chapter

and I don’t want to talk about

that on this occasion

Aggression should be inside.

It has to benefit you and not

benefit your opponent. You can

see aggression in the eyes of

players

I have also changed for the

better. I am a better cricketer.

It is a never-ending process,

as everyday brings a fresh

challenge. You have got to be

in the right direction and got to

be moving. That’s the only way

forward

Dedication, discipline and

keeping your focus on the

game are very important. A

combination of factors made

me remain focused on the

game. My parents, brothers,

sister and wife supported me

all through. My mother does

not know cricket but prays for

my success and the country. I

discussed cricket with my elder

brother Ajit a lot. He knows my

batting better than anyone else

in the world.

We at Rave wish to present our

congratulations to the very big

short guy on the world’s first

double ton in one dayers.

And the Masters views

Sachin & family at Madame Tussands with his own wax statue in the centre.

Women

Mr. Gora Chatterjee, Director Rave, has been recently elected as a Member of the National Executive committee of FICCI, first from the entire Printing Fraternity.

Another first

12

Articles/Ideas/views expressed has been compiled from various sources. The news-letter is for private, free and exclusive circulation in India and abroad.

Owner, Publisher, Printer Rakesh Bhatnagar, Published from A-27, Naraina Industrial Area, Phase -II, New Delhi -110028, Ph. 011-42500 000, Fax: 011-41418666 & Printed by him at RaveIndia (Printing unit of Rave Scans (P) Ltd.), A-27, Naraina Indl. Area, Phase II, New Delhi -110028. Editor : Charu Bhatnagar. Reproduction in all or in part without the written permission of the publisher is prohibited. All Rights reserved.

We look forward to hearing from our esteemed readers. It would be our pleasure to receive your feedback and suggestions [email protected]

RNI No. DEL ENG/2008/26008. For Free Distribution. Volume 3, Issue 2.

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