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THOUSAND HILLS PET RESORT
Stephanie Moore. Krista Scarbrough. Jayne Scuncio.
Thousand Hills Pet Resort
Services: Daycare &
Boarding Overnight
facilities Dogs and Cats Swimming pool
Alpha Academy Mission: “To mentor young adults
seeking direction in acquiring the spiritual, emotional, and physical skills necessary to lead successful, responsible, lives.”
Organizational Structure
Organization/ Structure: Hierarchy
Framework: Human Relations
Suggestions: Analysis
SWOT Analysis
Strengths: Location Volunteer- based Quality of pet
care Web Presence Customer service Non-profit Appearance
Weaknesses: Location Lack of funds Online reviews Price
SWOT Analysis
Opportunities: Location
expansion New clients Community
outreach
Threats: Competition Economy Weather
Objectives and Demographics
Objectives: Increase Awareness of Services Expand Clientele Base
Targeted Publics: Vacationing Families Working Class Elderly College Students
Tactics and Tools
1. Develop Media Relations: Media Contact List News Release PSAs
2. Maintain Online Presence: Website
http://www.thousandhillspetresort.com/thpr/Home.html
Facebook/Twitter Yelp
Tactics and Tools
Be sure to check spelling and grammar before posting things online.
Tactics and Tools
3. Maintain Community Stakeholder Partnerships: Events Advertisements Newsletter
4. Values Based Messages: Tools mentioned above
The Great Easter Egg Hunt
Event Details: March 27, 2010 THPR: 173 Buckley Rd. 12p.m.-3p.m. BBQ sponsored by Spencer’s Fresh Market Treats sponsored by Cloud Star and
coupons for dog daycare Publicity:
News Release PSA Advertisements
Measuring Success
Methods: Coupons returned Surveys
Future Plans: Repeated Events
The Great Easter Egg Hunt Halloween Costume Contest
Continue Effective Strategies