Presented by:

Mike Henniger

Table of Contents

1. Thompson Rivers University a case study

2. Recruitment challenges

3. Working with agents

4. Things to consider

5. Q & A

Thompson Rivers University (TRU)

Founded in 1970, public, degree-granting university

Located in Kamloops, British Columbia, Canada

10,000 Canadian students

16,000 distance students

Over 1,700 international students from 80 countries

Kamloops, British Columbia

• About 350 km northeast of

Vancouver (45 minutes by

plane or 3.5 hours by car)

• Connecting flights to

Vancouver and Calgary

• Small city of 90,000 people

16 universities

in BC

More than

90 universities in Canada

TRU is not in

top rankings

People know Toronto,

Montreal, Vancouver

Kamloops is not a well

known city

Challenges

TRU International Enrolments

6,158 , 78%

1,724 , 22%

Fall 2014 Enrolment 7,882 students

Domestic International

Recruitment

Fam Tours Fairs Social media

Site visits Webinars

Producing Agents

0

10

20

30

40

50

60

70

80

90

100

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

35

47 50

60

83

92

73

91 93 87

Number of Agents Sending 1 Student or More

Q & A Thank You