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VIRTUAL BUSINESS INCUBATOR

This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

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Page 1: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

VIRTUAL BUSINESS INCUBATOR

Page 2: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

PURPOSE

This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development of an affordable virtual business incubator for early stage startups. This project will also be consistent with the physical business incubator's mission and objectives in support of the start-up business.

Page 3: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

CUSTOMER SEGMENTS

Entrepreneurial ecosystem Participants (Customers)

Traditional incubators & accelerators Consultants Service providers Other organizations – that would like to

incorporate a monthly recurring membership to their existing websites

Page 4: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

CUSTOMER SEGMENTS – CONT’D

Entrepreneurs (Members) Early Stage Pre-Funding (Crowdfunding/Angel/VC

Funding Track Post-Funding (Business Development

Track)

Page 5: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

CUSTOMER RELATIONSHIPS

Entrepreneurial Ecosystem Participants (Customers)

Customer Service Best Practices Monthly MastermindEntrepreneurs Self Service /DIY Model Community Development Our Customers are their First Point of

Contact for Customer Service related issues

Page 6: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

VALUE PROPOSITION – ENTREPRENEURIAL ECOSYSTEM

CUSTOMERS SEGMENT

Incorporation of a backend membership site that creates a recurring revenue model and allows the ability to scale.

Easy to sell the membership as the ecosystem provider is not only selling their own expertise but the expertise of the crowdsourced content provided in the membership.

Page 7: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

All revenue from memberships sold is not shared with anyone outside the entity.

Affiliate / Referral ID’s incorporated to each member to track sales across the backend membership site that creates a recurring revenue model and allows the ability to scale.

A business development tool as each participant agrees that a sold member does not mean that member is a client. Ability to sell services across membership backend in a closed circuit of curated partners and users.

Page 8: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

VALUE PROPOSITION – ENTREPRENEURS MEMBERS SEGMENT Affordable membership to a virtual

business incubator program with excellent educational content.

Value of the membership is equal to the equivalent of the sum of the crowdsourced content, hence, they are gaining access not only to the content provided by the organization who sold them the membership, but access to everyone else’s continually updated content across the incubator.

Page 9: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

Members may earn free membership by referring others who purchase membership.

A business development tool to form strategic partnerships, sell services, and find investors,.

Community oriented support structure of likeminded entrepreneurs and mentors.

Page 10: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

REVENUE MODEL

The virtual business incubator enterprise platform charges a 1 time set up fee to the entrepreneurial ecosystem participants to have our core team of developers install the necessary website functionality to our customers existing website to allow for memberships to be sold and access to be granted to the back end virtual business incubator.

Page 11: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

REVENUE MODEL – CONT’D

The virtual business incubator enterprise platform charges a monthly fee based on the number of members the entrepreneurial ecosystem participants have sold as users on the back end virtual business incubator site.

Page 12: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

REVENUE MODEL – CONT’D

For any transactions consummated within the backend virtual business incubator enterprise platform, a transaction based fee will be applied to such transactions over and above the payment processes fee.

Page 13: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

REVENUE MODEL – CONT’D The virtual business incubator enterprise

platform will operate as Reality Crowd TV Media Corporation and use the software as their own membership model, thus earning monthly recurring membership revenue on membership sold by Reality Crowd TV Media Corporation and on the previous members from former ecosystem participants who failed to pay their monthly expenses via a membership recapture clause in the terms of service

Page 14: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

COST STRUCTURE

Website Development Data/Hosting Human Resources Marketing SG&A Legal

Page 15: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

CHANNELS

Primary Customers Websites Primary Customers Mobile Applications Customers/Members via

Affiliates/Referral Links Webseries/Podcasts Social Media Public Relations Internet Marketing

Page 16: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

KEY ACTIVITIES

Website Development Vendor/Customer Management Customer Support & Best Practices Community Management Affiliate/Referral Analytics & Training Treasury Operations/E-Commerce API Integration

Page 17: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

KEY PARTNERS Our Customers are also our Key Partners

Entrepreneurial Ecosystem Participants Entrepreneurs

Government Organizations Entrepreneurial Non-Profits Investors

Unaccredited / Accredited Angel Investors Venture Capital

Entrepreneurial Media Funding Sources / Portals

Page 18: This project seeks to benefit Port Huron, Michigan within an existing business incubator uniting the global entrepreneurial ecosystem in the development

KEY RESOURCES

Intellectual Property on Business Method / Software Patents

Human Resources, Specifically Developers / Coders

Customer Relationships & Data