This one day UJ brand ambassador workshop is designed to achieve the following goals:

• Give you first-hand information about UJ as a brand

• Develop your UJ Brand ambassador skills

• To teach you to influence the attitudes and actions of the people you work with, and build their commitment to our brand and our values

• To drive the people you work with to take responsibility for their actions

This booklet is not a manual. This is more like a personal booklet that includes a number of shared activities, developed to give you an exciting learning experience. During today’s workshop you will be asked to make notes in this booklet. By making notes, you are creating useful information to use when training and communicating with your fellow employees.

Enjoy the UJ Brand ambassador experience!

CHAPTER 1: CUSTOMER

What is a brand?

What are brand values?

Building a value-driven culture in UJ

The UJ brand

The UJ spirit and values

CHAPTER 2: COMMUNICATION

Activity 1: Walk in another UJ Ambassadors shoes

Activity 2: Sharing the UJ spirit

CHAPTER 3: CHALLENGE

Activity 3: Storytelling time

UJ actions

CHAPTER 4: THE HAPPINESS ADVANTAGE

The Happiness Advantage

It’s competition time (puzzle exercise)

Call to action – self reflection on your role as a UJ Brand ambassador

The UJ Brand ambassador oath

CHAPTER 5: THE TOOLKIT

Activity 4: Using your tool kit

CHAPTER 1:

A brand is more than just a name or symbol, it is a mixture of unseen (invisible) and seen (real) qualities (assets) that create a relationship and establish loyalty.

A brand is a wonderful asset and can also be seen as a promise that influences people’s perceptions of what to expect in their contact with the brand. A brand is also about reputation and personality.

A brand promise is also a guarantee of quality, a mark of pride and shows the company’s commitment to its stakeholders (employees, customers, investors and the community).

Often, a brand is also a deciding factor when faced with many products and services to choose from. A brand promise marks the way in which a company delivers its products and services, making it the final way to decide what is best.

I thought a brand was

like a bird tag!

The success of a brand depends on a properly planned foundation and the chosen set of values that represent the brand. Similar to when a foundation is developed for a building: the stronger and better calculated the foundation is, the stronger the building will be. The values of a brand can be compared to the purpose and function that will be given to the building. What the building will be used for and how it will be used, will determine how we identify with it.

The brand values need to be aligned with the stakeholder’s expectation of the company. The values also need to help build the stakeholder’s trust and relationship with the company. With what has been mentioned so far, it is important to keep in mind that the way a company delivers its products and services is as important as what it delivers.

Developing a culture that is value-driven is very important to the lasting success of a company, its reputation and why people would chose the company over its competitors.

What customers see

What customers don’t see, the values & the culture

Let’s look at your personal values for a minute.

What are your values?

How are your values formed?

• By your parents• Your community• Your education• Your surroundings• Your friends• Your work environment and your colleagues

How would you describe UJ’s values to your family?

In order to build a value-driven culture, employees need to be involved in the process and the brand values need to be promoted by visible behaviours and actions that support them. This ensures the delivery of the brand promise. After all, great brands not only capture our imagination with the way they are advertised and marketed, they also deliver on their promises each and every time a stakeholder interacts with the brand (think “Apple” products).

In promoting a value-driven culture, successful brands are supported by employees who feel an emotional and intellectual connection to the (“Virgin” employee’s exhibit this very well). The employees, in this case, have a sense of brand ownership. They understand what the brand stands for and what is has set to achieve. The way a brand always behaves in a way that reflects the brand’s values and delivers on its promise motivates employees to live the brand.

The emotional commitment employees have with the brand does not happen overnight. It takes time and is not a one-way process. Like customers, the brand needs to inspire and earn employees’ trust; meet their expectations; and deliver on its promise. Should this not happen, employees will become frustrated, if not angry, leading to an experience called “brand disconnect”.

A value-driven brand, promoted from the inside out (from employees to customers) encourages employee and customer loyalty, both of which have an effect on the financial success of the brand. It also has an effect on the advantage the brand has against its competition.

How would you describe UJ’s culture?

Question: What is a brand promise?

Answer: A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company.

Why should a company have a brand promise?If customers are going to part with their hard earned money to use your services, then they want hear what you are promising them in return for their money, and they want to trust what you are promising.

What does the UJ brand promise “rethink. reinvent.” mean to you at work and as a UJ employee?

VisionAn international university of choice, anchored in Africa, dynamically shaping the future.

MissionInspiring its community to transform and serve humanity through innovation and the collaborative pursuit of knowledge.

VALUES

IMAGINATION CONVERSATIONShaping the future Learning together from or diversity

Thinking independently Making wise decisions collectivelyDeveloping a cosmopolitan identity Engaging meaningfully with one another

Exhibiting ambition and drive Displaying mutual respectAdopting entrepreneurial approaches Leading consultatively

REGENERATION ETHICAL FOUNDATIONDeveloping sustainably through creative contribution Treasuring academic freedom

Introspecting for renewal Seeking balance in the pursuit of knowledgeInnovation for the common good Facing challenges with courage and earning trust

Making positive change Acting responsibly by being fair, consistent and transparentTaking advantage of overlooked opportunities Participating in and helping the community (Ubuntu)

Let’s brainstorm visible behaviours that are associated with these values

CHAPTER 2:

Now that you understand the basic principles of a brand (brand platform and brand values) work in pairs to interview each other. One person (the interviewer) reads the “Introduction” and the questions below while the other person (the person who’s being interviewed) listens carefully and gives his/her answer. The person interviewing the other needs to make notes, using the space below each question. After 20 minutes repeat the exercise.

Questions

1. How do we promote more meaningful conversation in the workplace?

2. Problem solving is all about imagination. Tell me about a time that you were challenged with a problem and how you solved this challenge using imagination. (If you have heard a great story that doesn’t involve yourself, then you may tell that story)

3. Tell me about the highlights of your career, a time when you felt energised, inspired, most fulfilled and really proud of yourself and your work. What was it about you, the situation, the company and / or the leadership that contributed to this experience?

4. What is it that about UJ’s culture that makes it different to any company you’ve worked for?

5. What is the best part of the work you do?

6. Name your favorite value and explain how you would bring this value to life in your department:

7. How would you use the values of, Conversation, Regeneration, Ethical Foundation and Imagination to improve your work and your relationships with the employees you work with?

8. Who at UJ do you think is a true UJ brand ambassador and truly committed to the brand? Why do you say so?

Thank you for taking the time to share your thoughts and feelings.

Did anyone have an interesting UJ spirit story you want to share?

What was it like to interview someone? What could you relate to and what did you learn?

CHAPTER 3:

The Eagle has the longest life-span of any of the bird species. It can live to over 50 year, but to reach that age, it must do something very unusual. It must regenerate itself. Legend says that when the eagle nears the age of 40 years, it finds that its feathers are so old and worn that it battles to soar to great heights and hunt large prey. So, when the time is right it finds a nest high up in the mountains where no predator can reach it.It stocks its nest with food and then settles down to shed each and every feather. The eagle end up naked, hungry and vulnerable as it waits for 100 days for all its feathers to grow back. But when they do, the eagle looks like a magnificent young bird again. It then once again soars higher than any other bird – its regeneration complete.

ETHICAL FOUNDATIONIt is said that the blue crane has only one soul mate in its life time. Legend has it that when the first male blue crane saw the first female, he was so overcome with love for her beauty, he promised that if she chose him as her mate he would never love another. She told him that he had to first prove himself worthy of a lifetime of love. So he began to dance and jump and fly in an exhausting courtship display that lasted for two days. He finally collapsed with exhaustion and thought he had failed to win her over. But she told him he was the bravest, most magnificent crane and promised herself to him forever. This is why, even today, the blue crane mates for life. Even after one dies the surviving crane will never have another partner.

According to legend, a displaced tribal chief was fleeing through the hot African desert. There was no shade in sight, and just as he feared he would die, a flock of hoopoes appeared over him. They started to discuss his predicament amongst themselves and collectively decided they would try and save the chief. They flew close together, providing shade and a cool breeze for the chief. The chief never forgot how the flock of hoopoes saved his life. When he was reunited with his tribe, he declared that the hoopoe should wear a golden crown on its head, and every time its characteristic call of hoop-hoop-hoop was heard, his tribe remembered the birds kindness and wisdom.

Legend says that the first forest in Africa was filled with dangerous predators. No animal was safe, especially not nesting birds, as blood thirsty creatures lay in wait for the helpless chicks to hatch. The female hornbill being a particularly clever bird went looking for the safest place to build her first nest. She found a hole in a tree that she thought she could defend from predators, but it was cold and hard inside. She discussed this problem with her mate who suggested that she use her own feathers as a base for the nest. This would make the nest soft and warm. The only problem was she would be helpless to fly away from the predators until her feathers grew back. So, together they hatched a plan. He would seal the opening of the hole with mud, leaving a thin slot through which he would feed her and her new chicks until her feathers grow back and the chicks are raised. Their plan worked. When her feathers grew back and the chicks were ready for their first flight, the male broke open the mud opening and the family reunited for their next adventure.

Now spend 20 minutes writing your own short story about 1 or more of the UJ values

Storytelling sharing session (group discussion)How would you use storytelling to create a better working environment?

As a group exercise let’s discuss:

How should a UJ Brand ambassador behave?

Tone

Dress

Body Language

Written communication

Informal communication

CHAPTER 4:

• Happiness comes before success!

• Happiness defined as: pleasure, engagement, meaning

• The Losada line

• The power of positivity o Meditate o Find something to look forward to o Commit conscieos acts of kindness o Infuse positivity into your surroundings o Exercise o Spend money (but not on stuff) o Exercise a signature strength

• Move the fulcrum, change reality

• Using the fulcrum and lever to find your calling

• Changing the fulcrum and lever of those around you

• The power of a positive tetris effect

• Capitalising on the downs to build positive momentum

• How the 3rd path gets hidden

• Losing control

• Circle of control

• Regaining control one circle at a time

• Putting it all together

• Why willpower is not the way

• We are mere bundles of habits

• Appreciating assets

• Investing in high performance

• What are the key learning’s from this exercise?

HOME

HOW TOASSEMBLE

YOUR

As you by now know, a brands’ success is highly dependent on its Brand Champions, people who are intellectually and emotionally connected to being champions of the brand and doing everything possible to protect and promote the brand.

What can I do differently tomorrow?

1.

2.

No promise can result in action until it is verbalized and witnessed by your colleagues, because THEY will hold you to it

So, the big question is, what do I need to do as a UJ Brand ambassador?

1. You are tasked with being the face of the UJ Brand and people will look to you as examples of how to live the brand. You need to LIVE the Happiness Advantage

2. You are responsible for training at least 10 of your fellow staff to become UJ champions

3. You will spend approximately 20 minutes with your colleagues explaining to them the following: a. Why storytelling is so important in order to create the “right” culture b. What it means to show the “Spirit of UJ” c. You will talk about our 4 values: Conversation, Regeneration, Ethical Foundation and Imagination and explain what they mean to the staff d. Why a strong internal culture matters e. It’s all about being happy at work

CHAPTER 5:

THE TOOLKIT

What’s in it?

1. A shoulder bag2. Pen/Pencils3. Rubik’s cube4. Wrist bands5. Your workbook

How to use it:

Exercise: In your groups, take 15 minutes to plan what you would say in your 20 minute speech.List the key points that you want to get across to your colleagues.

hereby solemnly swear to honour my personal commitments as an officially recognised UJ Brand Ambassador from this day forward.

DateSignature

This logbook is designed to help you keep a record of colleagues you have trained as proud and dedicated UJ Brand Ambassadors. When using your logbook, it’s mandatory that you provide all details according to the format indicated. In this way, you can monitor, evaluate and measure your performance as a UJ Brand Ambassador.

The mandatory details include:

• The name, department and location of each colleague you have trained• Your comments regarding the method used, its value and the outcome• The signature of every colleague you have trained• The date of training

Name:Departmet:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Departmet:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

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Name:Department:Comments:

Signature: Date:

Name:Department:Comments:

Signature: Date:

Start with a story. Imagine the work environment as a large piece of farm land. Each person has a patch of land with a particular type of seed of vegetable or herb to plant and cultivate. Now imagine if every person only eats their own vegetable. That would make for a pretty horrible meal every day, not to mention that if your vegetable was out of season you would starve. Then imagine if everyone shared their crops with all the other farmers, that would make for a tasty healthy meal and you would always have food to eat. The company is like the land and the work environment is like the different crops, if everyone works together to share and work for each other, the healthier we will be.

VALUES

IMAGINATION CONVERSATIONShaping the future Learning together from or diversity

Thinking independently Making wise decisions collectivelyDeveloping a cosmopolitan identity Engaging meaningfully with one another

Exhibiting ambition and drive Displaying mutual respectAdopting entrepreneurial approaches Leading consultatively

REGENERATION ETHICAL FOUNDATIONDeveloping sustainably through creative contribution Treasuring academic freedom

Introspecting for renewal Seeking balance in the pursuit of knowledgeInnovation for the common good Facing challenges with courage and earning trust

Making positive change Acting responsibly by being fair, consistent and transparentTaking advantage of overlooked opportunities Participating in and helping the community (Ubuntu)

Tell them a story that you made up about the values

Tell them a story about the UJ spirit

Tell them a about the happines advantage

Gauteng has the most advanced infrastructure in Africa.

South Africa has the longest wine route in the world.

South Africa is the second largest exporter of fruit in the world.

There are only 12 countries in the world that supply tap water that is fit to drink, and South Africa is one of them. Our tap water quality is third best overall in the world.

South Africa is 5 times the size of Japan and three times the size of Texas.

South Africa was the world’s best performing tourist destination in 2002.

The Lost City Resort Hotel at Sun City is the largest theme resort hotel in the world.

South Africa is the only country in the world to voluntarily abandon its nuclear weapons programme.

South Africa is the top ranked gold producing country and has 80% of the world’s platinum reserves.

South Africa has the only street in the world to house two Nobel Peace Prize winners - Vilakazi Street in Soweto has houses owned by Nelson Mandela and Archbishop Desmond Tutu.

South Africa has the oldest meteor scar in the world. The meteor plummeted to Earth nearly two billion years ago, predating the heady days of oxygen and multi-celled life. The Vredefort Dome was recently declared a World Heritage Site.

South Africa also has the world’s most progressive and admired water legislation, and it is making a real difference on the ground. Since 1998 when the so-called “Blue Revolution” began, four million more poor people have access to clean water.

South Africa’s Dr Percy Amolis invented the Retinal Cryoprobe used successfully on former British Prime Minister Margaret Thatcher to repair a detached retina. He also removed a cataract from Nelson Mandela’s eye that enabled the former president to, for the first time, read a speech without glasses.

The quagga vanished in a frenzy of hunting in the 1800s, but after finding that the DNA is almost identical to the common Burchell’s zebra, the species is being brought back from beyond the brink by careful breeding of stripe-challenged zebras.

The highest quality cars in Europe are made in South Africa: BMW’s Rosslyn plant was awarded the highly prestigious European Gold Plant Quality Award ranking it first among European plants in quality.

The Transfrontier Park set in South Africa, Mozambique and Zimbabwe is a world first. The 38 600 square kilometre park will be bigger than the Yellowstone National Park in the US, and bigger than Switzerland, Belgium or Taiwan.

The rocks around Barberton in Mpumalanga are some of the most ancient in the world - over three billion years old.

The Tugela Falls is the second highest waterfall in the world, where the water tumbles down 850 metres. [First place goes to the Angel Falls in Venezuela at 979 metres].

Blyde River Canyon is the third largest canyon in the world (and the largest ‘green canyon’). The Grand Canyon in the US is the biggest, and second place goes to the Fish River Canyon in Namibia.

Most of the world’s proto-mammalian fossils are found in the Karoo region - along with a 280 million year old fossilized shark.

According to recent studies, the star-watching town of Sutherland in the Northern Cape is one of the most geologically stable places on Earth, yet it has a 66-million year old volcano, not yet officially extinct.

Kimberley may have the biggest man-made hole in the world, but the southern Free State town of Jagersfontein has the deepest vertical man-made hole.

Lake Fundudzi in Venda is possibly the world’s only inland freshwater lake formed by a landslide.

Table Mountain in Cape Town is believed to be one of the oldest mountains in the world.

The deepest mine in the world is a gold mine in South Africa. In 1977 the Western Deep Levels Mine reached a depth of 4000m. Most mines descend to about 1000m.

South Africa has 19,004 miles of railway track - 80% of Africa’s rail infrastructure.

South Africa generates two-thirds of Africa’s electricity.

South Africa is the world’s leader in mining and minerals. It has nearly 90% of the platinum metals on earth, 80% of the manganese, 73% of the chrome, 45% of the vanadium and 41% of the gold.

South Africa is the sole producer of the Mercedes Benz C Class, right-hand drive vehicles.

Dr. Christiaan Barnard, at Groote Schuur Hospital in Cape Town, performed the first human heart transplant in the world in 1967. He was also the first to do a “piggyback” transplant in 1971, and he was the first to do a heart-lung transplant.

There are more than 2,000 shipwrecks, dating back at least 500 years, off the South African coast. More than one of these, including the Waratah, simply vanished without a trace.

Approximately 900 bird species are found in South Africa alone, which represents 10% of the worlds total bird species.

South Africa has the most luxurious train in the world, The Rovos Rail.

South Africa has the highest commercial bungi jump in the world (710 feet).

Hippos are susceptible to sunburn, and spend most of their days with just their noses out of water. Their noses have special flaps that close when submerged, and they can stay under water for 25 minutes.