LOGO IDEAS
This logo idea is very simple and easily readable. The word
velvet is clearly the centre of attention and is filled in with the
texture of a velvet material, which adds to the affect. The word
productions are neatly lined on top of the word velvet and in a
pure white colour. This makes it stand out as well as not being as
centre of attention as Velvet.
Both words are of the same font,(birchSTD) which again makes it
easier to read a looks more sophisticated. The word productions are
also smaller in font size as well. However this logo maybe boring
as its played to safe and not very imaginative.
We decided to stick with the theme of having Velvet filled with
the texture of velvet material. The red colour against the black
background makes it seem mysterious and stands out. Both dark
colour complement each other well as ones darker while the others
pretty loud. Having Velvet a red colour also helps connotes blood
for us, especially as our media product is of the horror genre.
Having productions in a different font gives it, its own
identity. The font seems more laid back and fun compared to Birch
Std . This gives production its own identity in a way showing that
its less importantthan velvet, however still plays a role. I
believe the font size for productions is to small and the letters
may be too placed out.
In this logo we tried a different font from the ones above for
the words. We have switched the fonts around to see if it made any
difference to the importance of the letters. Switching fonts make
velvet look more dominant than productions. The swirly handwriting
gives Having productions in a more serious font takes away the
attention from it.
The way productions is resting on the bottom of velvet makes it
seem compact and neat. This will make it easier to be used on, for
example different merchandise as well as fitting it in to different
areas. It a less boring feels, and looks less serious than the
other to.
We took a different approach on to this logo, however we dont
think its as affective. Having the background as the velvet
material makes it more visible to see the words. On the other hand
it makes it seem less professional and less imaginative. Making it
harder to add to different things.
We have however identified that the logo looks better zoomed
out. This is good as it will look good on paper work and
merchandise. We have however taken in to account that you cant read
productions as clearly.
Even though we have continued to try to stick to the dame kind
of design d edit it in different ways, we believed we should at
least try and make a different logo all together.
The font (birch std and calbri) , size (36) ae pretty similar to
the fonts above, however the texture of the words and glow at the
back makes it different. Even though we have taken a different
approach I dont feel that this logo looks professional and will
look affective in our production.
